These slides are from a presentation given by Charles Leadbeater at PICNIC festival in Amsterdam in September 2010. The session was called "Open the Vault - New Business Models for culture and heritage" and was one of three debated hosted by Culturemonod as part of the festival.

1. Charles Leadbeater Cloud Culture

2. Charles Leadbeater A guide to the world in four crude diagrams

3. Diagram One: What Kind of Innovation?

4. Sustaining Disruptive

5. Outside Inside

6. Sustaining Disruptive Outside Inside

7. Same goal and same but improved means

8. Sustaining Disruptive Outside Inside

9. Revised goals, different but institutional means

10. Sustaining Disruptive Outside Inside

11. Same goals different mix of means

12. Sustaining Disruptive Outside Inside

13. Different goals allow very different means

14. We need a mix of all four to work together

15. Sometimes they conflict: improve can be the enemy of transform

16. Transformation : reframing challenges and resources is political, requires advocacy, communication and mobilisation

17. Diagram Two: How we talk and engage

18. Low Volume High Volume

19. High Engage Low Engage

20. High Engage Low Engage Low Volume High Volume

21. Traditional politics Mass marketing Industrial media High Engage Low Engage Low Volume High Volume

22. Museums High Engage Low Engage Low Volume High Volume

23. French wine High Engage Low Engage Low Volume High Volume

24. Detached elites High Engage Low Engage Low Volume High Volume

25. Australian wine High Engage Low Engage Low Volume High Volume

26. Populist elites High Engage Low Engage Low Volume High Volume

27. Fox News + Talk Radio + Tea Party High Engage Low Engage Low Volume High Volume

28. Celebrity Personality Charisma High Engage Low Engage Low Volume High Volume

29. High Engage Low Engage Low Volume High Volume Social media MumsNet

30. High Engage Low Engage Low Volume High Volume Networked models

31. High Engage Low Engage Low Volume High Volume Everyday life

32. High Engage Low Engage Low Volume High Volume Quiet Chanting Buzz Lecture

33. Changing communications changes the way we innovate

34. Diagram Three: Mass Innovation

35. Many contributors Few contributors

36. Few Benefit Many benefit

37. Few Benefit Many benefit Many contributors Few contributors

38. Few Benefit Many benefit Many contributors Few contributors Bespoke Niche

39. Few Benefit Many benefit Many contributors Few contributors Highbrow Culture

40. Few Benefit Many benefit Many contributors Few contributors Mass Industrial Culture

41. Few Benefit Many benefit Many contributors Few contributors Corporate open innovation

42. Few Benefit Many benefit Many contributors Few contributors X Factor

43. Few Benefit Many benefit Many contributors Few contributors The App Store

44. Few Benefit Many benefit Many contributors Few contributors The App Store The App Store

45. Few Benefit Many benefit Many contributors Few contributors Community Open Source

46. Few Benefit Many benefit Many contributors Few contributors Mass micro-credit

47. Few Benefit Many benefit Many contributors Few contributors City = space for collective imagination

48. Few Benefit Many benefit Many contributors Few contributors Cloud Culture

49. Few Benefit Many benefit Many contributors Few contributors Bespoke Culture Mass Popular Culture X Factor Cloud Culture

50. Few Benefit Many benefit Many contributors Few contributors Scale Spread Small Sourcing

51. All of that has an impact on how social change comes about

52. Diagram Four: The Logic of Social Change

53. Big Impact Small Impact

54. Low investment High investment

55. Low investment High investment Big Impact Small Impact

56. Low investment High investment Big Impact Small Impact Everyday life

57. Low investment High investment Big Impact Small Impact All innovation ends here: make the new normal

58. Low investment High investment Big Impact Small Impact Bilbao Guggenheim

59. Low investment High investment Big Impact Small Impact Bilbao Guggenheim Copies of Bilbao

60. Low investment High investment Big Impact Small Impact Physical regeneration

61. Low investment High investment Big Impact Small Impact Traditional public services: families in crisis

62. Low investment High investment Big Impact Small Impact Infrastructure platforms for mass engagement

63. Low investment High investment Big Impact Small Impact Word of mouth Viral change

64. Low investment High investment Big Impact Small Impact Piggyback Connect small packets

65. Low investment High investment Big Impact Small Impact Florida’s Christian Taliban

66. The Four Diagrams

67. Is cloud culture transformational ?

68. Transformational social innovation is: highly engaged but often low volume

69. Transformational social innovation: seeks big impacts from small investments

70. Transformational social innovation is: Starts with few becomes many to many

71. Transformational social innovation: mixture of the very old and new

72. Multiple threats to open cloud culture: Rearguard action by traditional media

73. Multiple threats to open cloud culture: Government control of the cloud

74. Multiple threats to open cloud culture: The Cloud Capitalists

75. Multiple threats to open cloud culture: Open to whom and to do what?