How to architect a web site and its links for search engine crawlability, usability, and accessibility

1. Architecting Navigation

4. Bonus Crawling Tip!

6. Canonicalization in action Check your site’s canonical forms using: Yahoo’s Site Explorer Canonical Form # Sites Linking In oreilly.com 25,030 oreilly.com/index.csp 0 www.oreilly.com 1,174,124 www.oreilly.com/index.csp 0

8. Example: Consistent Linking

9. Case Study – Vans.com

10. Can we find them?

11. What they want to be found for skate shoes bmx shoes Google 122 89 Yahoo 18 131 Live Search 13 29

12. Titles May I please have: http://vans.com

13. Descriptions http://developer.yahoo.com/yui/

15. Implementation Tips

17. Asp.Net Custom Error Pages HTTP/1.x 302 Found Location: http://www.globalscholar.com/Error.aspx GET /Error.aspx HTTP/1.1 Host: www.globalscholar.com Detailed article on the issue from Colin Cochrane

18. ASP.Net 301 Redirects <script> protected void Page_Load(object sender, EventArgs e) { Response.Status = &quot;301 Moved Permanently&quot; ; Response.AddHeader(&quot;Location&quot;, &quot;http://mysite.com/new-URL&quot;); } </script> Include in any *.aspx file… (you don’t need a code behind file)

21. IIS 301 Redirects Click here for a whitepaper

24. Questions?

25. Where to next? http://janeandrobot.com http://ninebyblue.com http://SearchDeveloperDay.com http://webmaster.live.com http://google.com/webmaster http://siteexplorer.search.yahoo.com