The Pony Express: A Short-Lived but Brave Mail Delivery Service
1. The Pony Express
In 1860, a mail carrying service called Central Overland California and Pike 's Peak Express
Company, more notoriously known as The Pony Express, was established by three business
partners. It was a relay race on horses from station to station, carrying mail bags as they went. Being
a dangerous job, it required the bravest and most experienced young riders they could find. The
founding of The Pony Express was a useful resource in delivering mail regardless of the struggles
the riders faced, such as Indians, weather conditions, and uncomfortable and dangerous terrain.
Even though this was a short–lived creation, soon to be replaced by the Pacific Telegraph Line
which provided faster communication, it was a brave, worthy, and effective ... Show more content
on Helpwriting.net ...
To be honest, no one is exactly sure who actually came up with the idea to bring The Pony Express
to America. There are varied opinions as to who it was, but none can be properly confirmed. "Some
attribute the idea for the Pony Express to B.F. Ficklin, the general superintendent of the huge
Russell, Majors, and Waddell freight and stage company, who is said to have shared his notion of a
relay of horse riders carrying the mail from St. Joseph, Missouri, to Sacramento, California, with
California Sen. William M. Gwin while the two traveled on horseback from San Francisco to
Washington, D.C., in 1854. In January 1855 Gwin introduced a bill to finance a system of weekly
service across the frontier along a central route, but this bill too failed. Others credit William H.
Russell (of Russell, Majors and Waddell), who is said to have discussed the concept of a horse–relay
system with John B. Floyd, the U.S. secretary of war, in early 1858. Still other possible originators
include John Scudder, a Russell, Majors and Waddell employee, who claimed that he and coworkers
in Salt Lake City conceived of the idea in December 1859, and Frederick A. Bee, a partner in a
telegraph company, who reportedly approached a number of owners of San Francisco newspapers
with a similar plan in the mid–1850s." ("Pony Express United States History") A lot of people most
likely said that they came up with the idea
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2.
3.
4.
5. Airborne Express Case Study
Airborne Express:
Analysis of HBS Case Study
Q1) 1. Threat of New Entry
For the US Express Mail industry, the overall threat of new entry is very low. The following list and
explanation captures the difficulty an entrepreneur might face in trying to penetrate the express mail
market: * High capital requirements: In order to establish an express mail operation, the start–up
capital required is too big for an individual to obtain. For example, Federal Express' Superhub in
Memphis has 2.4 million square feet of floor space and can hold 147 planes. UPS's new hub will
cost approximately $860 million. In addition, a cargo plane sells for $90 million. * Economies of
scale: newly established postal service will have tough time ... Show more content on
Helpwriting.net ...
3. Buyer Power
In the US Express Mail industry, the buyers fit into two segments: businesses and individuals.
Express Mail has become the industry standard in some industries such as banking, consulting and
financial services since the items inside the package had a high ratio of value to weight. Businesses
needed to be able to track the packages and be assured that it arrives on time. That being said,
businesses were often high–volume buyers since the shipping managers identified which firm to
deal with and concentrate the high–volume of shipments to that firm for a particular project or for
the time being. Sales representatives from the firms had to negotiate with stingy shipping managers
who sometimes demanded the upwards of 50% or more discounts. The existence of many large
volume buyers meant that the buyer power is high. Similarly, individuals also held high buyer power
since the Big Three and other second–tier postal services offered largely undifferentiated services.
On the other hand, the heavy discounts granted for businesses means that the express service saves
the buyer the money. And the quality of service is important to the buyers since the mail contains
valuable information or items. These two factors result in low buyer power.
4. Intensity of Rivalry
The express companies delivered tremendous amount of packages. The big three players, Federal
Express, UPS, and Airborne Express, collectively delivered more than five million
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13. Five Forces Analysis-US Express Mail Industry Essay
Question 1 asked to complete a five forces analysis of the US Express Mail Industry. A five forces
analysis is done to rate the attractiveness of an industry.
Threat of new entry is low because the barriers to entry are high. Newcomers to the industry would
require an enormous amount of up front capital to set up the distribution networks and
infrastructure, such as establishing hubs, and acquiring aircraft and a large amount of ground
transportation vehicles (vans, trucks, ect). Economies of scale are significant and would deter new
firms from entering because initial sales volumes would be low do to the fact that existing brands
already have strong brand identification, and there are no cost advantages to entering, like
government ... Show more content on Helpwriting.net ...
The airports and the aircraft suppliers aren't only relying on the express mail industry, so that also
gives those suppliers more power to charge what they want (landing fees, cost of planes). Ground
transportation vehicles is the only input that would allow for more bargaining power since there are
numerous alternatives available, there is more room for the industry players to negotiate price.
The availability of substitutes is medium mainly because there aren't a large number of substitutes
out there for express mail outside of the industry. Most next day deliveries are business documents,
parcels, letters, ect, not typically cargo. So substitutes could include email and faxes, both are faster
and cheaper than express mailing. Depending on the nature of the business, video conferencing or
the old fashion telephone could be used. If the parcel is going somewhere local maybe could use
bike messengers, or just hand deliver. There are also the second tier players, like RPS, DHL and
TNT, while they are still in the delivery industry; they tend to specialize in areas other than express
mail. With RPS, it is second day service at 40–50% less, and a business that does a large amount of
overseas or international express shipments may want to substitute with DHL or TNT, who
specialize and differentiate themselves in the international market.
The Intensity of
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14.
15.
16.
17. Ups: Case Analysis
Current Situation The overall performance of United Parcel Service (UPS) during the past year was
good. The company 's ROI for the last five year is 14.27 while the industry average is only 12.70.
UPS is the market share leader in the express delivery market with a 53% share of the market, and
50% in the ground shipping industry (Lazich, 2007). Based on its Net Profit Margin, Return on
Assets, and Earnings per Share the company 's profitability is strong. Overall, UPS performed well
in 2006. UPS 's current mission is a clear and succinct representation of their purpose (See Appendix
A). Their businesses include ground package delivery, overnight package delivery, freight
forwarding, logistics, postal and business services. ... Show more content on Helpwriting.net ...
UPS has strong presence in Europe and is further expanding its facilities across this region. For
instance, UPS opened a European air hub in 2006, located at the Cologne/Bonn Airport, and has the
capacity to sort 110,000 packages per hour. Also in October 2006, the company reached an
agreement with Poste Italiane to carry the Italian postal service 's international express shipments
and started its operations in November 2006 for the 14,000 post offices. Poste Italiane operates
across the country. In addition, UPS also plans to utilize the Poste Italiane network for its own
pickup and final delivery in certain extended areas of Italy. It could leverage its existing reach to
benefit from the growth of the express and delivery markets in Central and Southern Europe. Online
shopping According to the US Commerce Department, online shopping rose by 20% in 2006,
extending a seven–year trend of double–digit growth. The US online retail sales are predicted to
reach $130 billion by 2006, up from $34 billion in 2001. By 2008, US online retail sales are
forecasted to reach $271 billion. UPS is a leading facilitator of global e–commerce. The company
provides a portfolio of solutions that streamline the customer 's shipment processing and integrate
transportation information into the retailer 's business applications. With the expected growth rate of
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18.
19.
20.
21. The Federal Express Air Carrier Service
Abstract
Federal Express is a company that was founded on the idea from a term paper created by a Yale
Undergraduate student, Frederick Smith. Smith was able to envision a future with successful, global
air carrier services that delivered what the customer wanted. Using this vision and staying true to the
company values Smith grew his small company in the second largest global carrier. FedEx was built
through hard work and dedication to a better service. FedEx is a strong company today and
continues to deliver packages all over the world from their base in Memphis Tennessee. Keywords:
FedEx, Federal, Express, airline, carrier, services The History of the Federal Express Air Carrier
Service
People are always looking for faster and more efficient ways to ship packages. Stores and suppliers
are anxious to deliver their goods faster, and customers are anxious to receive their items sooner.
When the first airplane took flight a new industry was born, air cargo. The first shipment ever
recorded was small parcel of silk sent from a department store to a customer who was pleased to
receive the package faster than previously possible. Since then, this business has developed into a
global industry providing package delivery around the world. One of the leaders in this industry is
Federal Express, now known as FedEx.
The Beginning
When Frederick Smith, a Yale University undergraduate student started thinking about the air carrier
industry, it wasn't a new concept.
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22.
23.
24.
25. Wells Fargo Research Paper
Wells Fargo has one of the longest and storied histories of any of today's companies. The company
was established by Henry Wells and William G. Fargo, who also co–founded the American Express,
and several other investors in 1852. The company was to provide express banking services in
California, which caught their attention due to the economic boom of the gold rush. They offered
many diverse services and continually merged or took over existing companies to become the leader
in western transportation by the end of the 1860's. They have continued to adapt and grow by
demonstrating innovations like establishing the transcontinental Express line during the emergence
of the railroads and identifying and branching out into other areas throughout the years.
As they quickly established themselves as the leaders in stage coach operations they helped launch
the Overland Mail company. "By 1910 ... Show more content on Helpwriting.net ...
To expand beyond their financial offering they also decided to move into insurance. Insurance
compliment the financial services and added to the impressive array of service that Wells Fargo
could offer. The Insurance division of Wells Fargo started in 1903. Wells Fargo has become a leader
in the insurance world. They have "grown to become the largest bank–affiliated insurance brokerage
firm in the U.S." (WFIS About Us, 2016) Wells Fargo offers many different types of insurance
through WFIS, Wells Fargo Insurance Services, as well as other companies that are owned and
operated by Wells Fargo. Most of which are not available through other insurance brokerages. To
achieve this Wells Fargo has purchased many companies and had many mergers and acquisitions.
All this has this has made Wells Fargo very successful at managing and implementing organizational
changes. During the 2000's they continued to both experience growth and setbacks but have
continued to endure and, as of last year, are ranked number 61 on the Fortune 500
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26.
27.
28.
29. Fedex Strategic Analysis
Introduction:
Federal Express Corporation (FedEx) started its operation in March 1973 building a express
delivery company to global logistics and supply chain management company. With logistics as a key
part of forming a strong strategy formulation FedEx provided their customers differentiating means
thus winning a healthy customer loyalty with enormous.
The growth of the express transportation and logistic industry was brought about by three main
trends
• The globalization of businesses.
• Technological advancements and applications innovations.
• The changing market demand for more value added service..
• Application of new technology to generate process efficiencies, and changing market demand for
more value– added services.
• ... Show more content on Helpwriting.net ...
Now with more geographic regions to cover FedEx had to encounter more competitors now. Some
of the company's which were posing as threats to FedEx are as follows:
UPS:
United Parcel Service (UPS) was founded in 1997 to disseminate its logistics software to EC users.
In early 1998, UPS formed a strategic alliance with open market a US based provider of internet
software, to deliver a complete Internet commerce solution providing integrated logistics and
fulfillment. .It was also working with IBM and LOTUS to standardize formats on its website. In
1999 UPS raised $5.47 billion through its initial public offerings,(IPO)The company shipped 55%
of goods ordered over the Internet.
DHL
In 1993 DHL announced a four year, $1.25 billion worldwide capital spending program aimed at
investing in handling systems automation facilities and computer technology. Though the company
dominated the UK market it projected an increase in worldwide revenues of 18%, to $5.26 billion. It
was 25% owned by Deutsche Post 25% owned by Lufthansa.
TNT:
TNT launched the worlds first global price checker service on its website that allowed customers to
calculate the price of sending a consignment from one place to another to anywhere in the world.
Other applications were under development that would allow customers to integrate with TNT's
online service. TNT launched the express industry's first dedicated customer extra–net,
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30.
31.
32.
33. Case Study: The Michaels Companies Inc.
The Michaels Companies Inc. The Michaels Companies Inc. is an arts and crafts company that
originated in North America. It was incorporated on July 17th, 2013, and it went public on June
26th, 2014. MIK besides arts and crafts, specialize in home décor, floral, framing, and seasonal
merchandise. They also can provide project ideas and assistance to their customers. The Michaels
Companies, Inc. owns another company, Artistree, and several other private brands. The Michaels
Companies Inc. has store locations in 49 out of the 50 states in the United States. They also have
store locations in Canada as well as over 1,000 retail stores in America. MIK's last year revenue was
4,912,780,000 billion. The company has been ... Show more content on Helpwriting.net ...
As the years went by AXP grew to become a respected company. In 2011 they gave out the most
corporate credit cards (creditcardassist). Lately, consumers have been urged to buy this stock.
Gap Inc. The Gap, Inc. is an apparel retail company. The Company offers apparel, accessories, and
personal care products for men, women, and children under the Gap, Banana Republic, Old Navy,
Piperlime, Athleta and Intermix brands (NASDAQ). It was incorporated on August 21, 1969. Gap
went public on May 19, 1976. Last year its total revenue was close to 16 billion dollars. Gap similar
to American Express, its revenue was stagnant. Its CEO is Arthur Peck. He was paid over 6 million
dollars last year. Gap's high last year was 43.90, while its low was 24.55. Gap was founded in 1969.
In 1980, Banana Republic was acquired by Gap, and also in the 80s Gap opened its first store in
London. In 1994 Old Navy is first built. Then in 2005, Gap acquired Athleta. Lately, some are
asking if Gap can "right its ship"
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34.
35.
36.
37. Notes On The Pony Express
pg.1 The Pony Express The Pony Express was an extremely important event in history for three
profoundly good reasons. All together, it helped the farther east states to keep in contact with the
West, news of what was happening, important documents, sometimes small packages and family
letters were being sent to different states, and it helped for new and more improved ideas of how
could the spreading of news could be spread faster and safer. The good reason of keeping all the
states in contact with all the others is because families moved or some family members moved to
further states for jobs. Travelers traveled in search for wealth and land and with this certain cause
people needed to know what was going on and ... Show more content on Helpwriting.net ...
With e–mail and e–documents, bills and insurance statements, which used to require first–class mail
to and from a destination, can now be sent for free and within just a few seconds it is received. But
before the internet was invented other ideas was sparked as well. Ideas how to have contact all over
the world by crossing the ocean faster by air and on the water was invented and later on perfecting
in this time of life.
History: The basic reason, because Pony Express was thought of and put into action is because of
the response to the Civil War and with the Great California Gold Rush. In the midst of the 1800s, as
individuals traveled to the West Coast in search of fortune and with the country teetered on the brink
of war, three businessmen, William H. Russell, William B. Waddell, and Alexander Majors, saw an
opportunity that would help them and also for the people. By keeping the east connected with the
west, the Pony Express held the nation together. Young Pony Express riders charged across the
country by over two thousand miles of wilderness were crossed, including a section of high
mountain desert located in Nevada. For the Pony Express, the standard delivery time for letters were
ranged from days to weeks which sometimes led a month. In 1860, William H. Russell, William B.
Waddell, and Alexander Majors, believed they could change that with the Pony Express. The plans
for the Pony Express were put into action on April 3,1860 as soon as men under 18 from
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38.
39.
40.
41. The Fedex And Its Impact On The United States Of America...
INTRODUCTION
FedEx can be seen everywhere.
Federal Express is known as FedEx. It is an express transportation company which was founded by
Fredrick Wallace Smith in the early 70's.
FedEx is headquartered in Memphis, Tennessee, United States of America.
Amidst Smith's college days, he began to descry that the United States was conforming itself to
become a service aligning economy.
It was longing for a candid overnight service driven company, which would be designed to conveyor
packages and essential documents.
While giving his Mid–Term papers at the Yale University, he mentioned this idea.
It was completely shunned by his professors, thinking that it would never take shape. But by happy
chance, he did not pay heed to such criticism and slogged towards achieving his dream.
He was able to find investors who were willing to invest an amount close to 40 million dollars. His
friends and family supported him immensely. He was able to arrange for banking financing too. And
by this he was able to start FedEx with 80 million dollars, being the largest company in his era to
have been able to raise itself by such a prodigious venture capital.
BACKGROUND
FedEx was roaring high and was killing all its competition by making them weaker with time.
FedEx constructed a super–station at the Memphis, Tennessee.
FedEx planned that it would load all the packages from the United States and would transport and
ship it out every night.
At present, FedEx has more than 150,000 workers
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42.
43.
44.
45. The Pony Express
In 1860, a mail carrying service called Central Overland California and Pike 's Peak Express
Company, although notorious as The Pony
Express, was established by three business partners. It was a relay race on horses from station to
station, carrying mail bags as they went. Being a dangerous job, it required the bravest and most
experienced riders they could find. The founding of The Pony Express was a useful resource in
delivering mail regardless of the struggles the riders faced, such as, Indians, weather conditions, and
uncomfortable and dangerous terrain. Even though this was a short–lived creation, soon to be
replaced by the Pacific Telegraph Line which provided faster communication, it was a brave,
worthy, and effective effort. ... Show more content on Helpwriting.net ...
Whether anyone ever knew who originated the idea to bring this service to America is anyone 's
guess, and simply remains as a matter of personal opinion. "However, it was William H. Russell,
and U.S. Senator William Gwen who actually discussed and put The Pony
Express into operation" (The Founders n.d.).
Three business partners named William B. Waddell, Alexander Majors, and William H. Russell are
the founders of The Pony Express.
"Personable, sophisticated, and politically astute, Russell went to Washington, D.C., to represent
Russell, Majors and Waddell in the complex world of national politics. Majors, who was at home on
the prairie and knew how to handle horses, oxen, heavy wagons, and unruly crews, managed the
operation on the open range. The low–key, practical Waddell oversaw purchasing, hiring, payroll,
and bookkeeping from the home office, which moved from Leavenworth, Kansas (where the
company had been headquartered since 1855), to St. Joseph, Missouri, the eastern starting point for
the Pony Express" (Di Certo n.d.). And though the start of this service would be a grand success, the
Indians, amongst other things as well, became a great struggle.
The Indians attacked because they felt, well, threatened. They felt that the United States had
overstepped their bounds, literally. Americans were coming and chopping down trees, trespassing on
what the Indians claimed to be their territory and homeland. Many buffalo were killed by
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46.
47.
48.
49. Dhl’s American Adventure
DHL's American Adventure 1. DHL used several strategies for entering market of the United States,
they can be divded into corporate level ,business level and operational level strategies. For the
corporate level strategies, Globalization Strategies are adopted, DHL invests $1.2 billion in entering
the U.S. market. DHL is the largest express carrier in Europe with a 40% share, and the largest
international express carrier in Asia, also with 40%. There is a global economy now, all businesses
involved in foreign trade, world trade has to be transported, and DHL thinks that they have to be
everywhere for providing the transport. If DHL did not enter in the U.S. with a completed network,
it would be very difficult for them to hold ... Show more content on Helpwriting.net ...
DHL has a better situated in terms of air transport after completing the integration of Airborne Inc..
DHL is a company that capable to change, innovate, be flexible, adapt and learn. DHL changes its
focus to U.S. customers who want to cut costs by sending parcels overland rather than by air, it is a
case of changing itself to adapt the U.S. trend. Learning to employ and train staff as Starbucks can
show its capability of learning. Moreover, DHL provide personalized service to customer and it
becomes one of its most important competitive advantages. Focused Differentiation is used by DHL
to provide high perceived service benefits to selected market segment. It can be explained by the
case of Skechers USA Inc., "UPS and FedEx are more reluctant to go to remote locations. DHL will
just do it. If their driver has to sit in the parking lot and fill out the air bills, he'll do it." says Michael
Cardenas, Skechers'office services manager. All of the competitive advantages of DHL are best
suited to aa mature industry. In this mature industry, it is under Hypercompetitive conditions. As to
sustain competitive advantages, organization have to focus on ability to change, speed, flexibility,
innovation and disruption of market. DHL is an expert in express carrier, and all above–mentioned
competitive advantages of DHL are suitable in this mature industry with hypercompetition. There
are some weaknesses of DHL
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50.
51.
52.
53. History of FedEx Essay
History of FedEx
How "Absolutely, Positively Overnight!" Came To Be
Mark Twain once said, "The man with a new idea is a crank until the idea succeeds". This phrase
could be applied to Fred Smith and Federal Express. From their beginnings in Little Rock, Arkansas
in the early 70's delivering 186 packages overnight to 25 U.S. cities, to three decades later parlaying
it's $20 billion dollar corporation into no less than five major operation companies. FedEx has
become the world's leader in global express transportation, providing fast delivery of documents,
packages and freight shipments worldwide. As a result, the name "Fed Ex" is used in much the same
manner as name "Band Aid" has today. Many use this term generically ... Show more content on
Helpwriting.net ...
Only one minor American passenger line had flourished for any length of time – Aeromarine
Airways. After a number of widely publicized accidents in the ocean off of Florida, Aeromarine was
in decline, and was also turning the financial community against investments in airline enterprises.
Americans remained skeptical about air travel, and while not as fast as planes, ground transportation
was much safer. There were no strong objections however to improving an existing government
service. So it happened that organized air transport in the U.S. started with flying the mail. And the
way the early airmail service developed provided the springboard that would enable American
commercial aviation, by the late 1920s, to catch up with the Europeans and then to surpass them
(Air Mail 158).
The air freight industry was a dull and unpromising business until the 1960's when commercial
airlines jumped into the competition in an all–out effort to attract business from the nation's
industrial firms. Commercial airlines struggled to make a profit. They were convinced that putting
cargo in the extensive belly space below the passenger deck could be a lucrative profit center. Delta,
Eastern and United and others continued their all–cargo service during the remainder of that decade
despite questions about the profitability of such service. Most of the carriers lost money
continuously from 1961 through 1973 and largely
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54.
55.
56.
57. Mission Statement For Fedex
Introduction
FedEx is a worldwide shipping and solutions corporation that provides services for: Time–sensitive
delivers to all of the U.S., logistics solution and business support services. FedEx operates through
four divisions: FedEx Ground, FedEx Freight, FedEx Services, and FedEx Express.. FedEx Ground
provides services in the U.S and Canada. The service offers Saturday delivery with no additional
charges. FedEx Freight provides time–sensitive truckloads or less. Services extend through the U.S,
Canada, Mexico, Puerto Rico, and the Virgin Islands. FedEx Services offers solutions for global
supply chains, data management services, and e–commerce to its customers. FedEx Express was the
first service offered by the company. It included ... Show more content on Helpwriting.net ...
when customers use two services
Mission & Goals
FedEx's mission statement is to produce superior financial returns for its shareowners by providing
high value–added logistics, transportation and related business services through focused operating
companies. Customer requirements will be met in the highest quality manner appropriate to each
market segment served. FedEx will strive to develop mutually rewarding relationships with its
employees, partners and suppliers. Safety will be the first consideration in all operations. Corporate
activities will be conducted to the highest ethical and professional standards.
Their long term goals stated from their website include:
Achieve 10% operating margin
Grow profitable revenue
Improve case flows
Increases return to share holders
FedEx plans to achieve those goals by:
Grow their core packaging business
Expand internationally
Increase supply chain capabilities
Improve e–commerce and technology
Add new services
By 2030 FedEx plans to increase growth in key countries.
China 4%, 50 million
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58.
59.
60.
61. Fedex Express : A Cargo Airline
FedEx Express is a cargo airline that was founded in 1971 by Frederick Smith in Memphis
Tennessee. The company is managed under the umbrella of FedEx Corporation, and it is one of the
largest express companies in the world. Due to its rapid growth, FedEx Express has gone through
several acquisitions and mergers with different cargo and logistic companies throughout its history,
not only in domestic markets, but also internationally. In 1987, FedEx Express made the acquisition
of Island Courier, and later in 1989, acquired Flying Tigers to serve the Caribbean and Latin
America becoming South America 's largest air express transportation company. As a result of these
acquisitions, the Latin America and Caribbean Division (LAC) was ... Show more content on
Helpwriting.net ...
Ducker, chief operating officer and president, International, of Memphis–based FedEx Express.
(FedEx Strengthens Position in Brazil with Acquisition of Rapidão Cometa, 2012, second
paragraph). Another reason was to complete the company's strategy for profitable growth in the
Latin American and Caribbean region. For many years the company's strategy was to dominate the
major markets of the region, and making this acquision was the final step. Now that they have
entered the markets, the company has announced a change in strategy to now integrate and
transform the business to the company culture, in addition to an expansion of new products and
services, not limited to only transportation but also logistics. Generally, during an acquisition or
merger the company can expect to have positive and negative effects. According to Nancy Hubbard,
there are two main reasons for companies to fail during an acquision; process or fit issues. Process
refers to negotiation issues, lack of planning, lack of communication, insufficient information
gathered, implementation issues. Fit refers to size issues, diversification, previous acquisition
experience, organizational fit, strategic fit, cultural fit and other demographic factors. (Hubbard,
2001) FedEx Express LAC has undergone several acquisitions during its history and as a result the
company and its employees have plenty of experience in this process. However each acquisition is
different
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62.
63.
64.
65. Taking a Look at the FedEx Corporation
FedEx Corporation provides customers and businesses worldwide with a broad portfolio of
transportation, business services and e–commerce. FedEx was founded in August, 1971. It started to
operate on 17 April, 1973 with the launch of 14 small aircrafts from Memphis International Airport.
Federal Express officially adopted "FedEx" as its primary brand in 1994.
In the late 1980s, FedEx expanded internationally. In 1988, they bought 3 Japanese freight carriers
and Italy's SAMIMA. While in 1989, they bought Tiger International. That year it doubled their
overseas sales to become the top air cargo company. FedEx struck a deal to transport mail shipments
with the United States Postal Service and FedEx drop boxes were placed in post offices in 2001.
FedEx bought ANC Holdings (UK–based express transportation company) and re–branded it as
FedEx UK, for about $240 million in 2006, gaining a network of 80 offices and 2,200 fleet vehicles.
Today, FedEx serves over 220 countries with an average daily volume of 7.5 million shipments. It
has more than 275,000 people worldwide. FedEx Corp today ranked number one in Express
Delivery industry for customer satisfaction.
Company Profile
FedEx has three levels of executive positions in HR Management. The first level is Board of
Directors; they in charge of information technology omission and supervise all the operations
broadly, control and nominating, compensation and audit and so on. The second level is Executive
President and Chief Executive
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66.
67.
68.
69. The Pony Express : The Great Threat Of The Civil War
The Pony Express The Pony Express was an important event in history for three extremely good
reasons.
For one it helped the farther states to keep in contact with the West, news of what was happening
and or important documents were being sent to different states to keep them update, and it helped
for new and better ideas of how could the spreading of news could be spread faster and safer. The
good reason of keeping all the states in contact with all the others is because families moved or
some family members moved to farther states for jobs. People wanted to keep in touch with their
friends, family, and companies. Companies wanted a way for their success and their company to
expand and keep in touch with other companies. It was ... Show more content on Helpwriting.net ...
This service was founded by Alexander Majors,William H. Russell, and William B. Waddell. The
plans for the Pony Express were put into action on April 3,1860 as soon as men under 18 from St.
Joseph, Missouri, and Sacramento, California left simultaneously to join this job. The pg.2 plans for
the Pony Express was sparked by the migration of many people to California because of the
California Gold Rush, the discovery of silver in Nevada in 1859 the need for a faster communication
in the West, and the great threat of the Civil War. The limit for the men in the Pony Express had to
be light, fit, and experienced. The Pony Express gave these riders to ride, the very best, and fastest
horses that money could afford and buy. As little time past by, the Pony Express grew exceedingly.
The Pony Express soon had over than 100 stations, 80 riders, and somewhere between 400 and 500
horses. Although that the express route was extremely hazardous and with Native Americans who
did not approve of theses riders crossing across their lands and tried to stop them, not one mail was
lost except only one mail delivery lost. The rider's horse was meant to carry saddlebags that
contained mail that was sometimes very important documents, to cross a 2000–mile treacherous
trail. The Pony
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70.
71.
72.
73. American Express : Business Insider
Not only does American Express have such a strong brand name and reputation, but they also have a
system that allows their customers to travel with ease and confidence. American Express offers their
customers a platinum card that is great for customers who travel internationally. There are multiple
benefits to signing up for this card with American Express. One main benefit is that the card does
not charge any foreign transaction fees.
Along with that way of saving money, American Express offers a Pay with Points program which in
turn rebates twenty percent of the platinum cardholders' points if the customer books their hotels and
flights through American Express' own travel service. According to Tim Chen on Business Insider,
"that any ... Show more content on Helpwriting.net ...
Compared to other card companies like MasterCard and Visa, American Express offers a larger span
of benefits when it comes to their travel services. The main amenities to Visa and MasterCard's
travel services are associated with car rentals and 24/7 toll–free operators, which American Express
has as well. The main point to American Express offering more of these benefits go a long way for
the company. This strength creates an opportunity for American Express to have a competitive
advantage over the other card companies.
Weaknesses of American Express
The competition among card companies has definitely increased. American Express is facing some
weaknesses that need to be solved. Nowadays, American Express is having a tougher time
accommodating to new realities in the world of payment processing. The target consumers are
people with strong buying power in Eastern Seaboard and the California coastline that are 30–50
years old. The consumer group is not applying to many retailers and wholesalers such as Costco.
Costco was one of the few retailers that only accept American Express credit card which means Visa
or MasterCard cannot be used in Costco. This relationship between American Express and Costco
was very important to American Express profits. According to a survey, American Express's total
revenue increased by $1.16 billion between September 2013 and September 2014, (Jennings, 2014)
and Costco customers are one of the key sources of
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74.
75.
76.
77. Fedex Corporation : The Highest Ethical And Professional...
Executive Summary
FedEx Corporation will produce superior financial returns for its shareowners by providing high–
value–added logistics, transportation, and related business services through focused operating
companies. Customer requirements will be met in the highest quality manner appropriate to each
market segment served. FedEx will strive to develop mutually rewarding relationships with its team
members, partners, and suppliers. Safety will be the first consideration in all operations. Corporate
activities will be conducted to the highest ethical and professional standards (Mission).
FedEx History
In 1965, Yale University undergraduate Frederick W. Smith wrote an economics term paper
exploring how goods were transported in the ... Show more content on Helpwriting.net ...
He already owned a few small planes and officially launched the Federal Express Corporation while
still trying to land his first customer, the Federal Reserve System. The "Fed" serves as the U.S.
government 's central bank, with twelve district banks around the country. Smith told the Fed he
could transport checks and other documents between the banks overnight, greatly reducing the
existing delivery time. His idea was to fly the documents to a central airport, a hub and then fly
them out to their final destinations along air routes called "spokes." The Federal Reserve deal fell
through, but the hub–and–spoke concept remained at the heart of the FedEx system (From College
Term Paper to New Company).
While operating his firm, he saw firsthand how difficult it was to get packages and other airfreight
delivered within one to two days. With his term paper in mind, Smith set out to find a better way.
Thus the idea for Federal Express was born: A company that has revolutionized global business
practices and that now defines speed and reliability. Smith named the company Federal Express
because he believed the patriotic meaning associated with the word "federal" suggested an interest
in nationwide economic activity and thought it was memorable and would help attract public
attention. For the next year or so, Smith and his advisers studied how they could make a big impact
in the air cargo transport
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78.
79.
80.
81. Cargo Transport Evolved From When The Cargo Industry
Background
Shipping a package/parcel to anybody around the world today seems easy and convenient; the
thought of what the carrier goes through does not cross anybody's mind. The airline industry in
cargo transport evolved from when the cargo industry began. When comparing all airliners in cargo
transport, all the basics for carrying cargo seems to be the same. First aircraft and crew safety must
be adhered to and proper weigh and balance must be accomplished. Inspection of the cargo is
critical! Proper weight, hazardous material, and dimensions must be physically checked. Finally, all
paperwork must be compiled...but, how did all this came to be? When all this started back in 1918
and Air Mail service begun, I bet nobody checked all these precautions we do today. Possibly loaded
the aircraft with as much bags of mail in the cargo hold as the aircraft could hold and attempt a
takeoff. After having much success the U.S. post office took over all responsibilities for the War
Department, and so we begin. (Vassilopanagos, A. 2015)
History of FedEx
After the end of the war in 1944 there was an abundant supply of military pilots, ten of which came
from the 1st American Volunteer Group (AVG). They were experienced in hauling freight and
started their own company calling it National Skyway Freight, which later became known as the
Flying Tiger Line. The company utilized surplus aircraft purchased from the Navy and created a
transcontinental route across the United States.
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82.
83.
84.
85. Fedex Corporation ( Fedex )
COMPANY OVERVIEW
FedEx Corporation (FedEx) is a transportation service that offers overnight mailing services, freight
services, logistics solutions, and business services. The company is one of the largest express
transportation companies, delivering small packages nationwide and worldwide. It mostly operates
in the US. FedEx has its main headquarters in Memphis, Tennessee and has currently employed
approximately 300,000 employees in FY2014. The company–recorded revenues of $45,567 million
during the financial year ended May 2014 (FY2014), an increase of 2.9% over FY2013.The
operating profit the company made was $3,446 million in FY2014, an increase of 35.1% over
FY2013. The net profit the company made was $2,097 million in FY2014, an increase of 34.3%
over FY2013.
Key Facts
FedEx Express is one of the world 's largest express transportation companies in the world,
providing fast and reliable delivery to every U.S. address and to more than 220 countries and
territories. FedEx Express uses a global air–and–ground network to ensure a speedy delivery of
time–sensitive shipments, usually in one to two business days with the delivery time guaranteed.
This is what the consumers want fast and secure services at a reasonable cost.
SWOT ANALYSIS
FedEx is a global transportation service provider that offers overnight delivery services, freight
services, logistics solutions, and business support services. The company 's strong brand image not
only ensures its ability
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86.
87.
88.
89. The Pony Express
The Pony Express was an extremely important event in history for three profoundly reasons. All
together, it helped the farther east states to keep in contact with the West with all the news of what
was happening, important documents, and sometimes small packages and family letters that were
being sent from different states. It helped for new and more improved ideas of how could the
spreading of news could be spread faster and safer. The good reason of keeping all the states in
contact with all the others is because families moved or members of a family moved to further states
for jobs. Travelers went in search for wealth and land and with the California Gold Rush people
went to get a better life. But with the rush to go find gold, that left many people in need to know
what was going and if their love ones found anything and what documents are being passed because
of the California Gold rush. Especially when California became a state it put extreme pressure upon
the citizens, business, and all miners alike for electing U.S government representatives. Furthermore
people wanted to keep in touch with their friends, family, and companies. As the tremendous threat
of the Civil War about to break out and the Southern states rebelling because of the refusing to give
up slavery and with other things causing the Civil War to happen. It opened up the eyes of many
companies. Some seen what could become of their success if the Civil War did happen and the
companies wanted a way
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90.
91.
92.
93. The Pony Express : The Sled Express
The Pony Express The Pony Express was an extremely important event in history for three
profoundly reasons. All together, it helped the farther east states to keep in contact with the West
with all the news of what was happening, important documents, and sometimes small packages and
family letters that were being sent from different states. It helped for new and more improved ideas
of how could the spreading of news could be spread faster and safer. The good reason of keeping all
the states in contact with all the others is because families moved or members of a family moved to
further states for jobs. Travelers went in search for wealth and land and with the California Gold
Rush people went to get a better life. But with the ... Show more content on Helpwriting.net ...
Also with the many complaints of people pressured some businessmen to find a temporal way at
least to keep the East and West connected. It took awhile for something to be passed, but eventually
the idea of the Pony Express came to action and things started to settle down a bit. Without it, the
U.S might have not have been united, even to this day. With the time passing by of life, so did ideas.
All the changing ideas of a faster way to spread communication did bring the end of the Pony
Express. The postal service was pressured to the need of a faster way to spread news. That required
a major adjustment which just could not happen since they were limited on horses, men, food,
money, and stations. They couldn't even rely on good weather all the time so this brought the Pony
Express to shutting it down for the most advanced technology period which was about ready to
happen with the telephone.
As men discovered the existence of a sound of a voice that could travel on a wire and to how far the
wire is. This and with the thought of the internet ended the Pony Express. With the telephone now in
business sending by voice such as news, documents, bills, and needs of other things. They are now
nothing with the internet in success which can do all that plus more and can be done for free and is
received in just a second.
History:
In the midst of the 1800s, as individuals
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94.
95.
96.
97. Telegraph Dbq
Economic Discussion Prior to the electric telegraph, a long–distant message might be received
through one of the following: fires, beacons, pigeon posts, or semaphores. At this point, the latest
semaphore was recorded sending a message from Paris to Liles in under thirty two minutes. Before
the telegraph, America used the Pony Express which delivered mail by horse. A message would be
delivered by a series of men over a period of time before the message was received. This invaded
privacy; also, depending on location, the message may take up to a week to be received. In 1860,
Congress authorized a bill instructing the secretary of the treasury to subsidize the building of a
transcontinental telegraph line to connect the Missouri River and the ... Show more content on
Helpwriting.net ...
Messages sent over its lines increased from 5.8 million in 1867 to 63.2 million in 1900. Over the
same period, transmission rates fell from an average of $1.09 to 30 cents per message. This was a
result from economies of scale. "Even with these lower prices, roughly 30 to 40 cents of every dollar
of revenue were net profit for the company" (Nonnenmacher). The telegraph and the railroads
quickly became partners. The telegraph needed to take advantage of the land rights railroads
obtained through the government and the railroads needed the ability to communicate
instantaneously to coordinate arrival and departure times. Before the telegraph, trains running in the
opposite or same direction would often run into each other. According to Nonnenmacher, the
railroad had two options, to double–tracking the U.S. rail system which estimated to cost $957
million or to use Western Union at $123 million. Therefore, telegraph stations would often be at the
train station. At this time, small towns would form in close proximity to a train. These telegraph
stations created a multitude of jobs. Those to operate, many to do clerical work, and those to train.
In addition to these, there was miles of wire needed, and construction sprung all over the nation. By
1850, nine out of every ten adult white Americans could read, and millions bought books
(Aboukhadijeh). This gave white Americans a competitive advantage for telegraph operations or
clerical work. The prior jobs held by these whites would be open, and the new construction jobs.
During this time, a huge influx of immigrants came to the United States; therefore, human capital
was more than available to fill all these
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98.
99.
100.
101. Essay on American Express
American Express began as a freight forwarding company in the 1850s, then repositioned as a travel
agency, a financial and consulting services company. By recognizing that technology has changed
the way people communicate and transact with one another, American Express understands the
scope and role of internet technology on the travel market. The corporation turned itself into the
booming sector of online services and became an interactive business player in a wide array of
services. Today, American Express, known as Amex, is a multi–billion dollar corporation that has
reshaped its services and operates more than 1700 travel service locations in over 130 countries
across the globe.
First, this paper analyzes the travel agency services, ... Show more content on Helpwriting.net ...
As most travel agencies websites, Amex Web page offered the customer the possibility to research
for flight only, flight with hotel, or flight with hotel and car as well as special offers for their
members on hotels, vacations packages, complimentary resort stays. The commercial catch of
American Express is that the web site offers customers many products with incentives and rewards
with the convenience of a unique card when the travel is booked with them. An internaut can wander
through the site without being registered but needs to become an American Express member to look
deeper into detailed pages. The future customer has the obligation to detain one American Express
cards; the gold or platinum car has an annual fee of 75 dollars, fees that can be waived for the first
year as a promotion, or the blue or blue–sky card obtainable without any annual fee. Carrying an
Amex card offers customary benefits to the travelers on a large array of services such as offering a
no deductible and a collision damage waiver when renting a car as well as benefits in case of
accidental death or dismemberment coverage with a very small premium. The web site offers a
convenient one stop for reservations, planning, and payment arrangements for prestige travel around
the world.
Design and domain
American Express
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102.
103.
104.
105. Essay on credit card ethics
On October 7, 1998 the Department of Justice announced it's intent to sue Visa and MasterCard on
antitrust grounds. U.S. Attorney General Janet Reno said, "The Justice Department's antitrust
division found persuasive and systematic evidence of the harm done to competition in the credit
card market. Competitive initiatives that could benefit consumers have been abandoned, delayed or
suppressed. Consumer choice has been reduced, and competition among card networks has been
substantially restrained"(American Express Company, 2000, 1).
The suit is being issued by the DOJ, but clearly being driven by American Express and Discover
respectively. These companies, the two remaining credit card brands that make up the main players
in the industry, ... Show more content on Helpwriting.net ...
These networks, in conjunction with the Department of Justice, are attempting to change certain
rules enforced by Visa and MasterCard that they deem illegal, unethical, and restrictive of
competition. By it's very nature; violations of antitrust laws would be deemed unethical business
practice. Therefore determining the guilt or innocence, with respect to antitrust violation, should
effectively gauge the behavior involved.
The overriding issue is the legality of a Visa and MasterCard policy whereby, any member
institution cannot issue American Express or Discover cards if they also wish to be a
Visa/MasterCard issuer. However, at the same time no such restriction is placed upon a member
banks ability to distribute Visa if they are a MasterCard association member or MasterCard if the
Issuer is a Visa association member. Keep in mind, that Visa and MasterCard consider themselves
separate entities competing for the same market share and the favor of the same card issuing
institutions. Therefore, Visa and MasterCard effectively allow all financial institutions to conduct
business with each other but not with the American Express and Discover networks. The DOJ, as
previously stated, sees this as a breach of anti–trust legislation and a violation of the antitrust
legislation they are obligated to enforce. For over six decades, the mission of the Antitrust
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106.
107.
108.
109. Fedex
FedEx Corporation
FedEx Corporation – "FedEx", introduced express delivery to the world in 1973, and remains the
world's largest express transportation company.
Today, over 280,000 employees worldwide serve more than 220 countries and territories across the
globe with a fleet of 669 aircraft, more than 75,000 vehicles to deliver more than 6.5 million
packages per day.
FedEx Express
FedEx Express, a wholly owned company of FedEx, is divided into five global regions: Asia Pacific
(APAC) Canada Europe, Middle East, Indian Subcontinent and Africa (EMEA) Latin American and
the Caribbean (LAC) United States
The EMEA region is divided geographically into four operational areas: Central ... Show more
content on Helpwriting.net ...
|
|This powerful hardware system gives you a full range of shipping functions so you can handle large
volumes and automate your |
|entire shipping process. High–volume shippers–such as medium and large shipping departments or
mailrooms–can improve efficiency,|
|reduce errors, and eliminate paperwork using a FedEx PowerShip system. (Both TPS and MIS) or
MIS only) |
|Features and Benefits |
|Daily Invoices: Improve cash flow and capture shipping costs faster and with fewer errors by
generating invoices daily. |
|Management Reports: Gain greater control over shipping costs and reduce process problems by
generating management reports on |
|shipping expenses and activity automatically. |
|Export Data: Enhance your competitive position in the global economy and simplify international
paperwork by sending export data|
|to customs officials electronically. |
|Address Book: Save time and effort completing shipping labels to frequent recipients. Just select a
recipient from your address |
|book,
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110.
111.
112.
113. Will It Get Worse For American Express?
Will it get worse for American Express?
This report discusses about strategic marketing management at American Express.
The analysis done focuses on the financial and management issues the company is suffering from.
The major focus of the report throws light on the dissolution of a long held loyal relationship
between American Express and Costco and tells about the immediate and after effects of the break
up.
The proposed recommendations will help the company to deal with the issues and grow back again.
A TOWS analysis is included which will further bolster the recommendations provided.
About Amex
The American Express Company, also known as Amex, is a financial multinational corporation
headquartered in New York City, United States. The company holds the largest integrated payments
platform in the world. The 166–year–old company offers premium credit payment card products,
and travel services to consumers and businesses all around the globe. Amex is the world's largest
card issuer by purchase volume accounting for approximately 24% of the dollar volume in the
United States alone (Wikipedia). It is among the 30 participating members of the Dow Jones
Industrial average. The company is ranked as 22nd most valuable brand in the world
(BusinessWeek, 14). Segments under the company include: U.S Card Services, International Card
Services, Global Communication Services and Global Network–Merchant services.
The U.S Card Services segment offers its products and
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114.
115.
116.
117. Fedex Company Profile
FEDERAL EXPRESS
BRIEF BACKGROUND[1] Owned by Frederick W. Smith, the company was incorporated in June
1971 and officially began operations on April 17, 1973, with the launch of 14 small aircraft from
Memphis International Airport. It soon entered its maturing phase in the first half of the 1980s and
grown to become the largest operating company in the FedEx family, handling about 3.2 million
packages and documents every business day. During the fiscal year 2006, it netted a revenue of
$21.4 billion (includes FedEx Trade Networks) and is currently employing more than 139,000
employees worldwide, serving in more than 220 countries and territories and 375 airports
worldwide. David Bronczek is the current President and CEO of the ... Show more content on
Helpwriting.net ...
In FedEx's case, they were caught off guard by UPS when the latter usedits internally generated
technology skills to offer e–tailers a multitude of shipping options and prices. Although both firms
help customer better utilise information to track and ship inventory, UPS is pulling ahead of FedEx
(Haddad & Ewing 2000). Rising fuel prices could also severely impact upon the company's net
income.
PESTLE ANALYSIS
POLITICAL
This aspect of the external environment affects the company in the same way that the legal aspect
affects it. Laws and regulations effected within the transportation and logistics industry are
dependent on the political environment which formulates such laws and regulations. The
contemporary political environment is shown supportive of such technological advances in the
industry under discussion to the extent that it has given impetus to the growth that the industry is
experiencing now. Governmental policies and laws affect where and how companies may choose to
compete, and deregulation and local government changes, such as those in the global transportation
industry, affect not only the general competitive environment, but also the strategic decisions made
by firms competing
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118.
119.
120.
121. Fedex Express : Fedex Freight Services
Introduction
FedEx is a worldwide shipping and solutions corporation that provides services for: Time–sensitive
deliveries to all of the U.S. states and territories, logistics solutions and business support services.
FedEx operates through four divisions: FedEx Ground, FedEx Freight, FedEx Services, and FedEx
Express. FedEx Ground provides services in the U.S and Canada. The service offers Saturday
delivery with no additional charges. FedEx Freight provides time–sensitive truckloads. Services
extend through the U.S, Canada, Mexico, Puerto Rico, and the Virgin Islands. FedEx Services offers
solutions for global supply chains, data management services, and e–commerce to its customers.
FedEx Express was the first service offered by the company. It included the shipments of time–
sensitive and air–ground express services. FedEx is one of the worlds leading transportation
businesses delivering small parcels throughout the U.S and to 220 countries internationally.
Company History
Frederick W. Smith, creator of Federal Express came up with the idea while writing a term for a
class he was attending at Yale. His term paper revolved around the fact that mail takes an extended
amount of time to reach its recipient. He wanted to develop a delivery system that would be able to
deliver time–sensitive packages overnight.
The company was later developed when he purchased a controlling stake in Arkansas Aviation Sales
after his service in the Marine Corps. Frederick Smith's
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122.
123.
124.
125. United Parcel Service ( Ups )
United Parcel Service (UPS) is a U.S. based company that specializes in international package
delivery. The company was developed from a small messenger service which was created in Seattle
in 1907 (Brewster & Dalzell, 2007). A 19–year–old man called James E. Casey, together with his
friend Claude Ryan, established the messenger service with only two bicycles, a phone within a
small office in a basement, and $100 which were borrowed from Ryan 's uncle. From this messenger
service, the two young men laid the foundation for the growth of an international multi–billion
dollar organization which is involved in the worldwide movement of goods, finances, and general
information (Brewster & Dalzell, 2007). From its inception, UPS has grown to be the world 's
biggest parcel delivery company. It is estimated that the Atlanta–based company delivers
approximately three billion items in more than two hundred countries and territories per annum. The
company owns an enormous fleet of vehicles, approximately around 88,000 in total. Also, UPS
owns and operates the 9th largest airline business in North America. In regards to this, it has about
600 aircraft which are company–owned and chartered (Brewster & Dalzell, 2007). The global
penetration of UPS has been observed to be gradually increasing raising its market share in many
countries. However, the company's U.S. operations have made the most significant impact on the
overall business transactions. It has employed a door–to–door delivery
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126.
127.
128.
129. Federal Express Corporation: Case Study
Executive Summary.
Federal Express Corporation ("FedEx Express") is the innovator and the global leader in the express
transportation industry, offering full range of integrated air and ground transportation services,
logistics, customs clearance services, telecommunications and shipment handling technology in over
two hundred and twenty (220) countries around world. FedEx Express offers speed, reliability and
ease of use at competitive prices. A major part of FedEx Express success is directly attributed by its
company strategy.
1. Introduction
This case study report aims at illustrating, analysing and explaining the world's largest express
transportation company "FedEx Express" and looks at how its strategy developed. In a first step ...
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3. External Environment
The first requirement for understanding a company is a thorough analysis of its environment which
can be broken into two areas; its macro–environment, and its industry.
3.1 PEST Analysis
The most general layer of the environment is often referred to as the macro–environment where an
understanding of political, economic, social and technological influences (PEST). The PEST
Analysis is a framework that strategy consultants use to scan the external macro–environment in
which a firm operates – the outside influences on success or failure.
PEST factors are discussed in detail below.
3.1.1 Political
U.S. has been very successful in opening up many international aviation regimes, there are still
countries that seem to endorse aviation protectionism. For example, some of the more established
aviation players such as the United Kingdom still want to limit competition in their international
markets.
130. 3.1.2 Economic
Real gross domestic product –– the output of goods and services produced by labor and property
located in the United States –– increased at an annual rate of 3.3 percent in the second quarter of
2005, according to final estimates released by the Bureau of Economic Analysis. In the first quarter,
real GDP increased 3.8 percent. The profitability of the transportation sector, especially the express
transportation industry, is highly linked to gross domestic product (GDP) and exchange rates. These
drivers indicate
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131.
132.
133.
134. Essay American Express Case Study
Brand equity is defined as the name, sign, term, symbol or design of what makes the goods or
services different from those competitors and for seller groups. Although, the meaning indicates that
it is the added value that has been brought with product or service; reflecting the consumers'
response: satisfaction, expectations, etc.
1) Evaluate American Express in terms of 'brand equity'
What are the benefits, strengths and weaknesses associated with the company? American Express is
an American financial–service, which has been known as the paramount of brands among high–end
customers. They have continued to build its brand in a steady and consistent manner which is a
strength that the service has. It is known to be one of the ... Show more content on Helpwriting.net
...
It has attempted to rebuild toward a more modern appeal to the young mind set. It wants to expand
its services to students and teens. Of course it seems logical; as American express is already a family
service is wants to "invade" and provide to everyone within the family. With the ability to do this,
they are able to gain more loyal customers. For example, I am 20 I get my first American express
card; the likelihood of me changing to another financial service would be 99%.
Strong brands are able to hypnotize customers by the power of their brand. Through gaining some
sort of control over customers; it can be seen that branding is a sort of restriction of free
competition. This is precisely the motivation of brands marketing their product or service: locking
consumers in and competitors out.
3) Understanding new needs is the best of our sources. How has American Express leveraged on
brand into customer segments and created value through different card and program offerings? The
main benefit of American express is "Ownership experience". They have created happier and loyal
customers by the "member since" date on their card. It seems that this is important to for the
customers and is also a guide to let both parties know when is something is wrong. American
express provides a multiple number of categories of cards; charge cards, credit cards and partner
cards. Each
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135.
136.
137.
138. Costco Case Study
"Costco is a wholesale warehouse that sells its merchandise in bulk at low prices to membership
paying customers" (Lewis, 2017). "Costco was started by Jeffrey H. Brotman and James D. Sinegal
in 1983" (Lewis, 2017). The first Costco went up in Seattle with the name of Price/Costco, but was
later changed to Costco Companies Inc., and after a few years the name changed once again to its
now current name of Costco Wholesale Corporation. Costco's merchandise consists of many
different name brand products, but they also carry their very own Kirkland brand items. With the
Kirkland brand, Costco has made it so they can develop new products and have complete control
over quality and price, to help compete with other leading brands. Costco's target customers tend to
be wealthier households with an income of around $100,000, due to the membership fee and on
average spending of around $925 per visit (Bowman, 2016). With the revenue Costco brings in
monthly they have become the number two retailer store in the world with stores in over nine
countries, with $116.2 billion in revenue (Dhiraj, 2017). Even with Costco's high amount of
revenue, the corporation still faces many risks. One major risk Costco faces is foreign expansion,
even though it can also be seen as an opportunity. It could be a large risk due to culture variation
within different countries, because what might be wanted/needed in the U.S. might not be as
wanted/needed in China. With culture variation, Costco could be set
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139.
140.
141.
142. Diversity Action Plan
Diversity Action Plan University of Phoenix SOC315: Cultural Diversity Dr. Abbas Khajeaian
October 21, 2007 Introduction The purpose of this paper is to describe a selected organization or
workgroup that has grown in population and diversity and to develop an action plan that has
accurate information best describing the trends in population growth and diversity within this
organization. The organization selected for this diversity action plan is Federal Express. Diversity
Action Plan Organizations in every size are realizing the value of creating a plan to increase and
manage diversity within their companies. The steps in developing this plan can include; assessing
needs, ... Show more content on Helpwriting.net ...
For this strategy to be successful, everyone in the organization must be represented. Evaluation
Evaluation is key to any diversity initiative. Indicators of success may include changes to the
employee profile, recruitment and retention patterns, numbers of employees accessing training or
other optional program components and employee feedback on diversity programs. Tools for
monitoring and evaluating program success may include: progress reports reports from a diversity
task force or diversity committee feedback from staff interviews or surveys interviews with
management and consultants analysis of key data such as numbers of employees accessing training
or other optional program components Federal Express
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143.
144.
145.
146. Current Market Conditions of FedEx
Project Overview � PAGE * MERGEFORMAT �1�
Current Market Conditions – FedEx
March 1, 2010
University of Phoenix
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Current Market Conditions – FedEx
INTRODUCTION
The purpose of this paper is to review the current market conditions for FedEx. Like many
organizations, FedEx is faced with different market conditions on a regular basis. Team A has
reviewed some of the market conditions and addresses which ones will or will not change. The
research that Team A compiled together are conditions such as market structure, impact of new
companies, pricing, technology, productivity, price elasticity, competitors, and several more. After
reviewing the market conditions, Team A will show how FedEx has managed to continue growing in
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–Offering shipping for improved customer service and convenience via fedex.com
–Pioneering the use of wireless technology for shipping over 25 years ago with the introduction of
the Digital Assisted Dispatch System (DADS).
PRODUCTIVITY
It is clear that FedEx wants to stay ahead of competitors such as UPS, USPS, and DHL. In today's
market it is about having the best people, the best technology, and having the strongest customer
service attitude. With these three key elements's FedEx will continue to grow the business in the
now, but more importantly is strengthen the future business. FedEx has identified the importance of
employee relationship, which in the short and long run improves overall customer service. If the
147. employees are happy with FedEx than overall productivity will increase.
"The Employee Loyalty Index (ELI) at FedEx Express complements i4cp's core focus of leveraging
human capital as a driver for increased market performance. The ELI is a tool that gauges multiple
indicators of employee loyalty – and other critical factors that drive this commitment– on an
ongoing basis. The information is then used to develop proactive processes and forward–thinking
initiatives. The index is not designed to simply measure loyalty for loyalties sake, but to act on the
premise that loyal employees help to build customer loyalty, and, in turn, greater profits." (Retrieved
3–1–2010)
COST STRUCTURE
The cost structure of
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148.
149.
150.
151. A Report On Fedex Corp
Recruitment is the process of detecting that the business needs to employ somebody up to the point
at which application forms for the post have arrived at the business or now a day can be completed
over the business website. Selection then consists of the processes involved in choosing from
applicants an appropriate candidate to fill a post. Recruiting people to fill particular posts within a
company can be done either internally by recruitment within the company, or externally by
recruiting folks from outside.
A company that is finding a strong correlation between its social outreach and business goals is
FedEx Corp. It broadcasts the company 's involvement in such areas as community and disaster
relief, environmental issues and work–life balance. FedEx also controls social media as an
advertiser. In December 2009, FedEx was named by Glassdoor.com, a jobs Website, one of the best
places to work in the US in 2009, compiled from company employee reviews throughout the year.
FedEx always recruited people who were willing to take risks, who were risk–taking by nature, and
was willing to take up challenges. During its initial years, when Fedex was relatively unknown and
the overnight express delivery concept was not tested and proven, joining the company was
considered a risky proposition. The company tempted functional experts by offering them stock
options, and also opportunities to work in a motivating and interesting environment. The company
recruited people from leading
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152.
153.
154.
155. Company Weaknesses And Resource Deficiencies
COMPANY WEAKNESSES AND RESOURCE DEFICIENCIES
Rising Prices: FedEx prices are higher as compared to their competitors which can be a potential
weakness if their customers do not perceive a difference between FedEx and its competitors.
Labor Disputes with Pilots: The FedEx Pilots Association is formed by the FedEx pilots. The motive
of this global body was to bring about changes in the pilots' salaries, retirement benefits and also
restricting outsourcing of foreign flights. The pilots can share their views and feelings through a
website. There was a case in 1998 where the pilots were about to go on a strike which enabled
FedEx and FedEx Pilots Association to develop an agreement that was posted on the website.
However, this agreement did not satisfy the expectations of the pilots and thus, this is an internal
weakness for Federal Express keeping in mind the fact that it has about 3500 employees in its kitty.
FedEx would suffer and force other competitors to take over if its pilots would go on strike and also
incur heavy losses. There was a case in 1997 where the UPS employees went on strike forcing
FedEx to take an extra 800,000 shipments in a day.
Running Subsidiaries Separately: FedEx has made a conscious effort to keep their companies
separate to allow a much more organized and structured working environment.
In the 1998 annual report of FedEx, CEO Frederick Smith states, "Simply layering the unique
resource and operating requirements of a time–definite, global,
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