This document discusses an SEO boost strategy to help clients improve their organic search results in the face of ongoing Google algorithm updates. It presents case studies of clients who saw significant increases in organic traffic and rankings after implementing content marketing and guest blogging secured through guaranteed placements on high-authority sites. The strategy focuses on creating helpful how-to articles and ensuring links are from relevant, trusted domains to meet Google's quality guidelines for organic search. A 4-month package is available to generate 5 pieces of content per month and handle outreach, link building and social syndication.

1. SEO Boost:
Supercharge Your SEO Results!

2. Why
Are
You
Here?
• SEO
Industry
is
in
a
state
of
flux
• Many
companies
are
dealing
with
lots
of
change
in
their
SEO
Results
• Google
Algorithm
updates
are
on-­‐going
• Penguin,
Panda,
Phantom
• What
Actually
Works?

3. Algorithm
Updates
2013
• Panda
–
Jan
22,
2013
• Panda
–
March
13,
2013
• "Phantom"
—
May
9,
2013
• Domain
Crowding
—
May
21,
2013
• Penguin
2.0
(#4)
—
May
22,
2013
• "Payday
Loan"
Update
—
June
11,
2013
• Panda
Dance
—
June
11,
2013
• MulH-­‐Week
Update
—
June
27,
2013
• Panda
Recovery
—
July
18,
2013

4. Is
This
Happening
To
Your
Clients?
• Rankings
for
important
keywords
are
no
longer
on
page
1?
• Organic
Traffic
Results
in
AnalyOcs
show
a
decline?
• Clients
want
immediate
Results?
Fast!?

5. SEO
Authority
in
eMarketPlace
• Always
TesOng
New
Techniques
• Biggest
Break
Through
has
come
only
in
the
last
few
weeks
• Note
this
tool:
• See
what
specific
updates
have
affected
your
site
hYp://www.barracuda-­‐digital.co.uk/panguin-­‐tool/

6. The
BOOST
in
AcOon

7. B2B
Industry
–
Test
Case

8. Google
Organic
Traffic
–
Test
Case
April to Clean Up
Bad Links

9. APPLY
THE
BOOST
project Start – April
to Clean Up Bad
Links

10. Use
Barracuda
Tool
–
Algo
Updates

11. Results
of
the
Boost
• Within
3
Months
–
Organic
Traffic
• 47.27%
Over
Previous
Period
• 153.28%
Year
Over
Year
• Biggest
Jumps
have
happed
AFTER
Penguin
2.0
&
Panda
Recovery
Updates

12. B2C
Client
–
Test
Case
2

13. Google
Organic
Traffic
–
Real
Client
New Website
Launched, New URL

14. Google
Organic
Traffic
–
Real
Client
New Website
Launched, New URL

15. Traffic
RelaOve
to
Algo
updates

16. Results
of
the
Boost
• Within
3
Months
–
Organic
Traffic
• 516.81%
Over
Previous
Period
• Biggest
Jumps
have
happed
AFTER
Penguin
2.0
&
Panda
Recovery
Updates

17. Here
Is
What
We
Know

18. The
Facts!
• MaY
CuYs
–
Head
of
Google’s
WebSpam
Team
• “Not
all
link
building
is
bad”
• “If
people
just
move
away
from
doing
arOcle
banks
or
arOcle
directories
or
arOcle
markeOng
to
guest
blogging
and
they
don’t
raise
their
quality
thresholds
for
the
content,
then
that
can
cause
problems.”

19. More
Facts
…
• “Links
are
sOll
the
best
way
that
we’ve
found
to
discover
that
[ranking],
and
maybe
over
Ome
social
or
authorship
or
other
types
of
markup
will
give
us
a
lot
more
informaOon
about
that.”

20. The
Strategy
for
an
SEO
BOOST

21. White
HAT
-­‐
Content
MarkeOng
We
create
meaningful
content
pieces
to
get
high
quality
relevant
links
1. Guest
posts
:
GUARANTEED
GUEST
POSTING
2. ArOcles
:
‘how
to’
and
‘DIY’
3. Press
releases
We
then
use
Social
media
to
syndicate
them.

22. Guaranteed
Guest
Posts
• Used
high
quality
content
pieces
wriYen
by
our
copy
writers
• Hand-­‐picked
blogs
for
guest
posOng
• Industry
Specific
• Related
Categories
SecOon
• Domain
Authority
of
over
20
and
a
PR
of
1-­‐5
• These
blogs
have
real
readers
DON’T
GO
FOR
ANYTHING
LESS

23. Challenges
• Gekng
Guest
Posts
from
Authority
Sites
• Gekng
Your
Posts
Published
Immediately
• Ensuring
the
Link
Building
is
Diversified
(not
all
anchor
text
with
same
keyword)
• Doesn’t
Replace
Basic
On-­‐Page
and
Off
Page
SEO

24. SEO
BOOST
Package
Details
• 5
Pieces
of
Content
/
Month
(we
write)
• Social
SyndicaOon
of
Content
• Research
and
Get
Guest
Posts
on
Target
Sites
• 4
month
program
• Guaranteed
Links
from
high
PR
and
Domain
Authority
Sites

25. QuesOons
Contact
Us
Now:
jam@clicktecs.com
647
294
4877
Skype:
jamsearchresults