This document discusses strategies for digital marketing and lead generation. It covers the importance of having an online presence as customers spend more time digitally. The two main components of a digital marketing mix discussed are paid search (PPC) and search engine optimization (SEO). The document provides tips for using LinkedIn and content marketing to generate leads and position oneself as an expert online.

1. Digital
Marke,ng
Mix:
Key
Strategies
to
Boost
Your
Online
Lead
Genera,on
Jamshaid
(Jam)
Hashmi
jam@clicktecs.com
Twi7er
:
jamshaidhashmi

2. Outline
• Digi,za,on
of
Business
• 2
Components
of
the
Mix
– PPC
:
Pay
Per
Click
– SEO
:
Search
Engine
Op,miza,on
&
Social
Media
• 5
Power
Tips
for
Sales
/
Service
Reps
– Leveraging
Linkedin
– Cool
Tools
– Content
Marke,ng
via
Centralized
Blog
• Q/A

3. The
transformation
of data from
offline (physical)
to online (digital)
Digi?za?on

4. Your
Customers
are
Becoming
Digi?zed
©
Reach
Local.
10
Years
Ago
Today*
5
Years
From
Now
Media
Consump?on
*41%
of
consumer
media
consump,on
is
online
(Jupiter
Research)

5. …and
so
is
Your
Business
©
Reach
Local.
Build
Presence
Acquire
Customers
Retain
Customers
Manage
Reputa?on
10
Years
Ago
Today
5
Years
From
Now

6. Opportunity
is
Online!
Search
5%
Commerce
14%
Communication
(Email & IM)
27%
Social
(community)
12%
Surf
(content)
42%
Online 50%
Offline 50%
Media Consumption
(hours per week)
By spending less than 10% of their ad dollars online,
local businesses are missing the opportunity to reach
consumers where they spend 50% of their time!
SURF
SEARCH
SOCIAL

7. Tipping
Point
=
Cri?cal
Mass
New
Technology
Emerges
Consumer
Behavioral
Change
Businesses
React
Marke,ng
Spend
Moved
from
Offline
to
Online

8. Did
you
know…?
Sales
metrics
are
changing
to
reflect
changes
in
buyer
behaviour

9. Components
of
the
Mix
Digital
Marke,ng
System
Paid
Search
(PPC)
Search
Engine
Op,miza,on
(SEO)
Email
Marke,ng
Social
Media
(SMO)
Targeted
Traffic
Analy,cs
and
Conversion
Wrapper

10. Components
of
the
Mix
Digital
Marke,ng
System
Paid
Search
(PPC)
Search
Engine
Op,miza,on
(SEO)
Email
Marke,ng
Social
Media
(SMO)
Targeted
Traffic
Analy,cs
and
Conversion
Wrapper

11. Keyword
Your
business
can
appear
here
Recap:
What
is
PPC?

12. Source:
Enquiro
&
Marke,ngsherpa
Pay
Per
Click
13.5%
Pay
Per
Click
–
12.2%
Where
Do
They
Click?

13. PPC
Pos
%
1
7.4
2
3.4
3
1.1
4
.3
5
2.6
6
.9
7
1.7
8
.4
9
.1
10
.4
How
Many
Clicks?

14. PPC
is
across
plaorms..

15. Demographic
and
Geographic
Targe?ng

16. Recap
:
What
is
SEO?
Keyword
Organic
SEO
Results
Don’t
forget
about
the
other
search
engines!

17. Source:
Enquiro
&
Marke,ngsherpa
Organic
Search
74.3%
Where
Do
They
Click?

18. Organic
Pos
%
1
27.1
2
11.7
3
8.7
4
5.1
5
4.0
6
4.1
7
4.1
8
3.2
9
2.8
10
3.6
How
Many
Clicks?

19. Changes
&
Updates

20. SEO
&
Social
Media
Together
• Just
adding
pages
and
pages
of
content
as
an
SEO
strategy
doesn’t
cut
it
anymore
• Social
Media
is
the
new
way
to
take
your
SEO
strategy
to
the
next
level
• Social
Media
increases
the
number
of
high
quality
links
and
targeted
traffic
• Social
Signals
are
playing
an
increasing
role
in
ranking
of
sites
Hello.
I’m
SMO.
And
I’m
SEO!

21. Recap
:
What
is
Social
Media?
social
media
is
basically
a
conversa?on
Hi!
What’s
up?
Did
you
hear?
You
won’t
believe...

22. What
is
Social
Media?
• Using
Networks
such
as:

23. Put
It
In
Context
• So
far
we
have
discussed
– PPC
– SEO
– Social
Media
• What
does
it
all
mean
in
Context?

24. What
If…?
• Stuff
people
read
about
you,
or
from
you
online,
made
you
look
like
an
Expert?
• Would
that
make
them
more
likely
to
do
business
with
you?

25. How?
Do
you
Know
the
Answer?

26. You
Mean…
I
can
get
LEADS?

27. Sounds
like
Work

28. Hub
=
Blog
=
Website

29. 5
Powerful
Tips
for
Linkedin
**
Company
Blog
is
the
Authorita,ve
Source
of
Content

30. Be
Found

31. Variety
of
Keywords

33. Tip
#1
:
Updated
Profile
• 100%
Profile
Completeness
• Use
a
Picture
• Set
Public
Profile
Seongs
• U,lize
Keywords
Everywhere
• Edit
Contact
Seong
• Be
Interes?ng!
• Connect
Your
Blog!

34. Tip
#2
:
Add
Connec?ons
• Add
Connec,ons
Using
Mobile
Apps
(Card
Munch)
Automa,cally
adds
to
your
contacts
on
the
cloud
and
sends
a
Linkedin
Invite
• Add
Connec,ons
via
email
accounts

35. Tip
#3
:
Join
Groups
• 50
Groups
Max
• Find
Where
Your
Prospects
Are!
• Start
Conversa,ons,
Answer
Ques,ons,
Be
Helpful…
Link
Back
to
your
site.
• Share
a
Link
to
Your
blog
to
all
groups
via
the
share
feature

36. Tip
#
4
:
Share
Info
• HootSuite
• Auto
Posts
1
Click
• Can
also
grab
the
RSS
so
it
looks
like
you
are
pos,ng
interes,ng
facts
every
hour,
6
hours,
24
hours
etc…
• Group
Tweet
• Same
Content
Can
be
pushed
out
to
all
50
groups
and
poten,ally
hundreds
of
thousands
of
prospects
in
seconds
• Share
the
link
to
your
Blog!

37. Tip
#
5
:
Segment
Lists
• Linkedin
Contacts
can
be
messaged
if
you
tag
them
into
groups
of
no
more
then
50
people
• Segmen,ng
Lists
of
contacts
can
allow
for
targeted
messages
• Linkedin
Messages
get
read!
• Message
a
link
to
your
Blog!

38. Q/A
Jam@clicktecs.com