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How to Set Up, Run and Manage a Social
Media Campaign.
Presented by:

Jamie Turner
Chief Content Officer
60 Second Marketer
60 Second Online University

Follow Jamie at Twitter.com/60SecondTweets
Download this presentation at www.60SecondMarketer.com/pdf
Join the Social Media Roundtable
• Open-ended discussion


• The first Thursday of every
  month at 10:00 am in Los
  Angeles, 1:00 pm in Atlanta,
  6:00 pm in London


• Available to subscribers of the
  60 Second Marketer
  eNewsletter


• Sign up for the eNewsletter on
  any page of our site.
Evolution of Marketing


  Madison Avenue    Research Companies      Finance           Public



   1950s to 1970s         1980s              1990s            2000s

   Agency Power      Company Power       Retailer Power   Customer Power


      Creative           Strategy            Value          Reputation




Source: Reshma Shah, Ph.D., Emory University
Evolution of Marketing


  Madison Avenue    Research Companies      Finance           Public



   1950s to 1970s         1980s              1990s            2000s

   Agency Power      Company Power       Retailer Power   Customer Power


      Creative           Strategy            Value          Reputation




Source: Reshma Shah, Ph.D., Emory University
Yesterday: The Good Old Days
Today
Who Sponsors the 60 Second Marketer?




  60 Second Marketer and 60 Second Online University are divisions of BKV
                     Interactive and Direct Response.

   BKV helps brands such as AT&T, American Red Cross, Equifax and Six
    Flags use innovative marketing programs to grow sales and revenue.
Agenda
• Social Media overview

• How NOT to run a Social Media
  campaign

• 10 things to measure in Social Media

• 10-step action plan to get started on
  your next Social Media campaign

• Additional content downloadable at
  www.60SecondMarketer.com/pdf
Social Media Overview
• Social networking is the fourth        Total amount of time spent on
  most popular activity on the         Facebook increased 566% last year
  internet, ahead of email.
                                                                             600
• Member communities are visited
  by 67% of the global online                                               450
  population.
                                                                           300

• “Time spent” is growing at 3 times                                   150
  the the rate of overall internet
  growth.                                                              0


                                              All Internet 18%
                                              Member Communities 63%
                                              Facebook 566%
 Source: Nielsen
Social Media Overview
Social Media Overview
           Facebook is a Pub -- an informal place to talk casually
           with people and get to know people on a more personal
           basis

           LinkedIn is a Trade Show -- a slightly more formal place to
           meet other business professionals and connect with them
           primarily for business purposes

           Twitter is like Instant Messaging to Large Groups -- it’s
           an energetic place where there are many conversations
           going on at once

           YouTube is Times Square on New Year’s Eve -- a place
           where it’s hard to break through, but if you do, a lot of
           people will see you



           MySpace is like Woodstock -- wild, crazy and perfect for
           the younger generation or cause-oriented marketing
Social Media Overview
                  1. Blogs
                  2. Bookmarking and tagging
                  3. Content aggregation
                  4. Crowdsourcing and voting
                  5. Discussion boards and forums
                  6. Events and meetups
                  7. Photosharing
                  8. Podcasting
                  9. Presentation sharing
                  10. Ratings and reviews
                  11. Virtual worlds
                  12. Widgets
                  13. Wikis
                  14. Email marketing

                   Source: Mashable
Social Media Case Studies
Starbucks
Chick-fil-A
Using Social Media in B2B
• Target Market: Marketing
   Directors at corporations
   spending more than $1 million a
   year on marketing


• Mindset: Need to stay current on
   new trends in marketing
                                     www.BKV.com
• Solution: Create an Information
   Station that does the work for
   them.
Social Media Case Study
Social Media Case Study
                           60 Second
                        Marketer Website
        E-Newsletter                           YouTube Videos



  Forums                                                   Speeches



                                                             Events
  Twitter



     eBooks                                            Blog Postings

        :60 Online                             :60 Online
      University Blog   Online Seminars    University Articles
                         and Webinars
How Not to Run a Social Media
Campaign
How Not to Run a Social Media
Campaign
1. Don’t upload your corporate
   YouTube video and claim you
   have a “social media campaign.”
2. Don’t sit on the sidelines.
3. Don’t downplay the importance
   of social media
4. Don’t think you can do social
   media in 10 minutes a day
5. Don’t think social media is just
   about YouTube, Facebook and
   Twitter
6. Don’t assume social media can’t
   be measured


Source: http://60secondmarketer.com/blog
How Not to Run a Social Media
Campaign
                                            7. Don’t forget that social media is
                                                about mobile media, too.
                                            8. Don’t think that social media is
                                                like traditional marketing.
                                            9. Don’t think social media will sell
                                                itself.
                                            10. Don’t think that you can run a
                                                social media campaign in a silo.
                                                It’s about engaging across many
                                                platforms.




Source: http://60secondmarketer.com/blog/
Does Your Brand have Social Media
Magnetism?
Social Media Magnetism




               Your Brand



              Your Customer
The Big Idea Behind Social Media
Social Media is about more than “being
everywhere.” It’s about “engagement.”
60 Second Marketer Social Media
Management Principle
60 Second Marketer Social Media
  Management Principle

Making Money
                                                     Fun and Games

Growing Market Share
                                                  Friends and Family

Retaining Customers    Attraction | Distraction
                                                  Sports and Hobbies

Building Visibility
                                                  Unrelated Activities



                           Good | Bad
10 Things to Measure in a
Social Media Campaign
10 Things to Measure in a
Social Media Campaign
Econsultancy: AdAge Power150 Ranked
site for digital marketers
1. Traffic: Remember quality often
   beats quantity.
2. Interaction: Leaving comments,
   Tweets, participation in forums, etc.
3. Sales: Dell made $1 million in 18
   months. Blendtec had a five-fold
   increase in sales.
4. Leads: Good measurement tool if
   you can’t track sales online.
5. Search Marketing: Good, old-
   fashioned SEO is very powerful.
10 Things to Measure in a
Social Media Campaign

                    6. Brand metrics: Positive brand
                       associations via social media
                       campaigns can help drive clicks on
                       paid search ads
                    7. PR: Twitter means that everybody
                       has a blog these days. There are
                       ways to monitor and manage online
                       PR.
                    8. Customer engagement: Online
                       and offline involvement with your
                       product or brand.
10 Things to Measure in a
Social Media Campaign

9. Customer retention: It costs 3 to 5
   times as much to get a new customer
   as it does to keep an existing one.
10. Profits: The 3 most important things
    in business are 1) to keep existing
    customers, 2) to get new customers,
    3) to get existing customers to buy
    more. Social media helps you
    accomplish all 3.


   Download the White Paper at
   www.60SecondMarketer.com/Social
Social Media Measurement Tools
Traffic
Interaction
Sales

        Traditional media, W.O.M., PR, Social


                    Social media


                   Landing page


        Conversion from prospect to customer
Sales




        • $1 million in incremental revenue in first 18 months.
        • An additional $1 million in next 6 months.
Leads
                           60 Second
                        Marketer Website
        E-Newsletter                           YouTube Videos



  Forums                                                   Speeches



                                                             Events
  Twitter



     eBooks                                            Blog Postings

        :60 Online                             :60 Online
      University Blog   Online Seminars    University Articles
                         and Webinars
Search Engine Marketing
Brand Metrics
Public Relations
Public Relations




  Uncovers and integrates data-driven insights culled from nearly 100
  million blogs, social networks, groups, boards and other consumer
  generated media. (Not just for PR measurement.)
Customer Engagement

Branding is no longer about positioning or
mindshare. Instead, it’s about how people
engage and experience your product or
service.

• Are they talking about your brand online?
• Do they refer your brand to other
  prospects?
• Do they comment on your blog?
• Do the follow you on Twitter?
Customer Retention

It costs 3 to 5 times as much to get a
new customer as it does to retain an
existing customer.

By keeping customers engaged,
involved and active with your brand,
you’ll be preventing them from
changing their loyalty.



                                         60SecondMarketer.com -> Videos -> Branding
Customer Retention
Profits
10 Step Action Plan to Set Up and
Manage a Social Media Campaign
Where to Download this Presentation




            www.60SecondMarketer.com/pdf
Social Media Action Plan
1. Competitive Assessment: What are your competitors doing in this space
   already? What can you borrow from them?
2. Internal Situation Analysis: How much awareness is there of social media
   within your company? Is there an understanding that it can be measured and
   create a positive ROI?
3. Major Objectives: What are you trying to accomplish with your social media
   campaign?
4. Consumer Thought Process: What is the typical sales cycle for your
   product? How much trust do you need to build before you can make a sale?
   (Hint: The more expensive the product, the more trust needs to be built.)
5. Key Strategies: What approach are you going to take in order to have a
   successful program?
Social Media Action Plan
6. Brand Essence: What is your brand essence and how are you going to
   communicate that using Social Media?
7. Positioning: How is your brand currently positioned in the marketplace?
   Where do you want it to be positioned as a result of your social media
   campaign?
8. Essential Message: What is the essential take-away you want customers
   and prospects to have after engaging with your brand via Social Media?
9. Tactical Plan Overview: Which Social Media platforms are you going to use
   for your program? Which tools are you going to use to measure the success
   of your program?
10. Executional Roadmap: What are your SMART Goals for this plan? How are
    you going to be held accountable for them?
Key Points to Remember

• Consumers today expect to
  have multiple channels to
  connect with your brand

• If you set up your social media
  program properly, it can be
  measured

• There are 10 different ways to
  measure the success of a social
  media campaign
Questions
• Jamie Turner, Chief Content Officer for 60
  Second Marketer and 60 Second Online
  University
• Jamie.Turner@60SecondMarketer.com
• Twitter.com/60SecondTweets
• PH: 404-233-0332
Questions and Answers

Additional content available for those who download PDF at:

60SecondMarketer.com/pdf
10 Worst Mistakes on Twitter
The 10 Worst Mistakes on Twitter according to the 60 Second Marketer:
1. Using Twitter to SPAM people: We’re not exactly sure why anyone would use Twitter as a SPAM tool, since that
   technique is extremely short-sighted. Still, some people do it. You know the type — they’re following 2,367 people
   and have one person following them back. Don’t be that person.
2. Blocking your updates: WTF? You sign up for Twitter and follow people only to put a roadblock up if they want to
   follow you back? That simply doesn’t make sense. Don’t be that person either.
3. Overly-promotional Tweets: If every Tweet (or every other Tweet) is designed to drive people back to your site, you’re
   guilty of being overly-promotional. At the 60 Second Marketer, we (quite unsuccessfully) try to incorporate the Chris
   Brogan rule of 15 sharing Tweets for every 1 promotional Tweet. (We’re not at the 15:1 ratio yet, but we’re trying.)
4. Not using your Twitter home page properly: The Twitter home page is a blank canvas that you can use to position
   yourself in the marketplace and promote your company or your website. Use it that way. Otherwise, you shouldn’t be
   on Twitter in the first place.
5. Believing it’s about the quantity of followers, not the quality: The little-known truth about Twitter is that it’s not about
   the quantity of people following you, it’s about the quality of people following you. Don’t be swept up by all this talk
   about “I have 5,000 people following me on Twitter.” In this day and age, with automated follow systems in place, the
   quantity is less relevant. It’s about the quality of your followers — that is, the engagement and trust your followers
   have with you.
10 Worst Mistakes on Twitter
The 10 Worst Mistakes on Twitter according to the 60 Second Marketer:
6. Irrelevant Tweets: A sure-fire way to tell if someone is a newbie to Twitter is when they Tweet about the weather, their
   mood or what they had for dinner last night. Don’t do this. Nobody is interested in those topics. (Except for you, of
   course.)
7. Simply ReTweeting (RT-ing) everything: Again, this is a sure-fire way to tell that someone is new to Twitter. RTs are
   important and can build credibility and trust with your followers, but you should try to take a nugget of information
   from the article or post and add it to your RT. (e.g. 37% of all widgets are sold to people with blue hair. For the entire
   post, click here: tinyurl.com/notreal43)
8. Not Tweeting: Interestingly enough, some reports indicate that Twitter has about a 60% churn rate after the first
   month. That means that only 40% of the people who sign up for Twitter use it after the first month. If you’re not going
   to dive in with both feet, consider spending your time on other pursuits.
9. Not adding value: This is related to the RT issue. Don’t just ReTweet everything, add some value, some perspective,
   some insight. That’s the best way to keep people interested in following you.
10.Wasting time: Let’s admit it, Twitter is a huge time sucker. It’s very, very easy to get sucked into articles that you’re
  only vaguely interested in reading. It’s up to you to put up boundaries. I use the “off the grid” approach. That is, I tell
  myself I’m “off the grid” when I need to take a break from social media. After all, if you don’t put up some boundaries,
  you’ll disappear into the Twitter Tornado and never be found again.
Facebook

           • More than 300 million active users


           • More than 120 million log on to
             Facebook at least once a day


           • More than 66% of Facebook users
             are outside of college


           • The fastest growing demographic
             is those 35 years and older
      =
LinkedIn

           • Adding about one member per
             second.


           • Traffic is up in the recession.


           • 36 million members have profiles
             on LinkedIn


           • More than 7.75 million visitors
             each day
MySpace
• 76 million members in the U.S.


• Growth rate of about 0.8% per month.


• The average MySpace user now
  spends 4.4 hours per month on the
  site.
Twitter
          • Growth rate of 752% last year.


          • According to Quantcast, Twitter attracts
            a more educated, slightly more female
            than male, young adult audience.


          • According to Sysomos, 5% of users
            accounted for 75% of all activity. Of
            those 5%, almost 1/3rd were Tweets
            made by machine bots posting more
            than 150 Tweets a day.
YouTube
          • An independent subsidiary of Google.


          • Hundreds of millions of videos watched
            each day.


          • Hundreds of thousands of videos
            uploaded each day.


          • Every minute, 10 hours of video is
            uploaded to YouTube.

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How to Set Up and Run a Social Media Campaign

  • 1. How to Set Up, Run and Manage a Social Media Campaign. Presented by: Jamie Turner Chief Content Officer 60 Second Marketer 60 Second Online University Follow Jamie at Twitter.com/60SecondTweets Download this presentation at www.60SecondMarketer.com/pdf
  • 2. Join the Social Media Roundtable • Open-ended discussion • The first Thursday of every month at 10:00 am in Los Angeles, 1:00 pm in Atlanta, 6:00 pm in London • Available to subscribers of the 60 Second Marketer eNewsletter • Sign up for the eNewsletter on any page of our site.
  • 3. Evolution of Marketing Madison Avenue Research Companies Finance Public 1950s to 1970s 1980s 1990s 2000s Agency Power Company Power Retailer Power Customer Power Creative Strategy Value Reputation Source: Reshma Shah, Ph.D., Emory University
  • 4. Evolution of Marketing Madison Avenue Research Companies Finance Public 1950s to 1970s 1980s 1990s 2000s Agency Power Company Power Retailer Power Customer Power Creative Strategy Value Reputation Source: Reshma Shah, Ph.D., Emory University
  • 7. Who Sponsors the 60 Second Marketer? 60 Second Marketer and 60 Second Online University are divisions of BKV Interactive and Direct Response. BKV helps brands such as AT&T, American Red Cross, Equifax and Six Flags use innovative marketing programs to grow sales and revenue.
  • 8. Agenda • Social Media overview • How NOT to run a Social Media campaign • 10 things to measure in Social Media • 10-step action plan to get started on your next Social Media campaign • Additional content downloadable at www.60SecondMarketer.com/pdf
  • 9. Social Media Overview • Social networking is the fourth Total amount of time spent on most popular activity on the Facebook increased 566% last year internet, ahead of email. 600 • Member communities are visited by 67% of the global online 450 population. 300 • “Time spent” is growing at 3 times 150 the the rate of overall internet growth. 0 All Internet 18% Member Communities 63% Facebook 566% Source: Nielsen
  • 11. Social Media Overview Facebook is a Pub -- an informal place to talk casually with people and get to know people on a more personal basis LinkedIn is a Trade Show -- a slightly more formal place to meet other business professionals and connect with them primarily for business purposes Twitter is like Instant Messaging to Large Groups -- it’s an energetic place where there are many conversations going on at once YouTube is Times Square on New Year’s Eve -- a place where it’s hard to break through, but if you do, a lot of people will see you MySpace is like Woodstock -- wild, crazy and perfect for the younger generation or cause-oriented marketing
  • 12. Social Media Overview 1. Blogs 2. Bookmarking and tagging 3. Content aggregation 4. Crowdsourcing and voting 5. Discussion boards and forums 6. Events and meetups 7. Photosharing 8. Podcasting 9. Presentation sharing 10. Ratings and reviews 11. Virtual worlds 12. Widgets 13. Wikis 14. Email marketing Source: Mashable
  • 13. Social Media Case Studies
  • 16. Using Social Media in B2B • Target Market: Marketing Directors at corporations spending more than $1 million a year on marketing • Mindset: Need to stay current on new trends in marketing www.BKV.com • Solution: Create an Information Station that does the work for them.
  • 18. Social Media Case Study 60 Second Marketer Website E-Newsletter YouTube Videos Forums Speeches Events Twitter eBooks Blog Postings :60 Online :60 Online University Blog Online Seminars University Articles and Webinars
  • 19. How Not to Run a Social Media Campaign
  • 20. How Not to Run a Social Media Campaign 1. Don’t upload your corporate YouTube video and claim you have a “social media campaign.” 2. Don’t sit on the sidelines. 3. Don’t downplay the importance of social media 4. Don’t think you can do social media in 10 minutes a day 5. Don’t think social media is just about YouTube, Facebook and Twitter 6. Don’t assume social media can’t be measured Source: http://60secondmarketer.com/blog
  • 21. How Not to Run a Social Media Campaign 7. Don’t forget that social media is about mobile media, too. 8. Don’t think that social media is like traditional marketing. 9. Don’t think social media will sell itself. 10. Don’t think that you can run a social media campaign in a silo. It’s about engaging across many platforms. Source: http://60secondmarketer.com/blog/
  • 22. Does Your Brand have Social Media Magnetism?
  • 23. Social Media Magnetism Your Brand Your Customer
  • 24. The Big Idea Behind Social Media
  • 25. Social Media is about more than “being everywhere.” It’s about “engagement.”
  • 26. 60 Second Marketer Social Media Management Principle
  • 27. 60 Second Marketer Social Media Management Principle Making Money Fun and Games Growing Market Share Friends and Family Retaining Customers Attraction | Distraction Sports and Hobbies Building Visibility Unrelated Activities Good | Bad
  • 28. 10 Things to Measure in a Social Media Campaign
  • 29. 10 Things to Measure in a Social Media Campaign Econsultancy: AdAge Power150 Ranked site for digital marketers 1. Traffic: Remember quality often beats quantity. 2. Interaction: Leaving comments, Tweets, participation in forums, etc. 3. Sales: Dell made $1 million in 18 months. Blendtec had a five-fold increase in sales. 4. Leads: Good measurement tool if you can’t track sales online. 5. Search Marketing: Good, old- fashioned SEO is very powerful.
  • 30. 10 Things to Measure in a Social Media Campaign 6. Brand metrics: Positive brand associations via social media campaigns can help drive clicks on paid search ads 7. PR: Twitter means that everybody has a blog these days. There are ways to monitor and manage online PR. 8. Customer engagement: Online and offline involvement with your product or brand.
  • 31. 10 Things to Measure in a Social Media Campaign 9. Customer retention: It costs 3 to 5 times as much to get a new customer as it does to keep an existing one. 10. Profits: The 3 most important things in business are 1) to keep existing customers, 2) to get new customers, 3) to get existing customers to buy more. Social media helps you accomplish all 3. Download the White Paper at www.60SecondMarketer.com/Social
  • 35. Sales Traditional media, W.O.M., PR, Social Social media Landing page Conversion from prospect to customer
  • 36. Sales • $1 million in incremental revenue in first 18 months. • An additional $1 million in next 6 months.
  • 37. Leads 60 Second Marketer Website E-Newsletter YouTube Videos Forums Speeches Events Twitter eBooks Blog Postings :60 Online :60 Online University Blog Online Seminars University Articles and Webinars
  • 41. Public Relations Uncovers and integrates data-driven insights culled from nearly 100 million blogs, social networks, groups, boards and other consumer generated media. (Not just for PR measurement.)
  • 42. Customer Engagement Branding is no longer about positioning or mindshare. Instead, it’s about how people engage and experience your product or service. • Are they talking about your brand online? • Do they refer your brand to other prospects? • Do they comment on your blog? • Do the follow you on Twitter?
  • 43. Customer Retention It costs 3 to 5 times as much to get a new customer as it does to retain an existing customer. By keeping customers engaged, involved and active with your brand, you’ll be preventing them from changing their loyalty. 60SecondMarketer.com -> Videos -> Branding
  • 46. 10 Step Action Plan to Set Up and Manage a Social Media Campaign
  • 47. Where to Download this Presentation www.60SecondMarketer.com/pdf
  • 48. Social Media Action Plan 1. Competitive Assessment: What are your competitors doing in this space already? What can you borrow from them? 2. Internal Situation Analysis: How much awareness is there of social media within your company? Is there an understanding that it can be measured and create a positive ROI? 3. Major Objectives: What are you trying to accomplish with your social media campaign? 4. Consumer Thought Process: What is the typical sales cycle for your product? How much trust do you need to build before you can make a sale? (Hint: The more expensive the product, the more trust needs to be built.) 5. Key Strategies: What approach are you going to take in order to have a successful program?
  • 49. Social Media Action Plan 6. Brand Essence: What is your brand essence and how are you going to communicate that using Social Media? 7. Positioning: How is your brand currently positioned in the marketplace? Where do you want it to be positioned as a result of your social media campaign? 8. Essential Message: What is the essential take-away you want customers and prospects to have after engaging with your brand via Social Media? 9. Tactical Plan Overview: Which Social Media platforms are you going to use for your program? Which tools are you going to use to measure the success of your program? 10. Executional Roadmap: What are your SMART Goals for this plan? How are you going to be held accountable for them?
  • 50. Key Points to Remember • Consumers today expect to have multiple channels to connect with your brand • If you set up your social media program properly, it can be measured • There are 10 different ways to measure the success of a social media campaign
  • 51. Questions • Jamie Turner, Chief Content Officer for 60 Second Marketer and 60 Second Online University • Jamie.Turner@60SecondMarketer.com • Twitter.com/60SecondTweets • PH: 404-233-0332
  • 52. Questions and Answers Additional content available for those who download PDF at: 60SecondMarketer.com/pdf
  • 53. 10 Worst Mistakes on Twitter The 10 Worst Mistakes on Twitter according to the 60 Second Marketer: 1. Using Twitter to SPAM people: We’re not exactly sure why anyone would use Twitter as a SPAM tool, since that technique is extremely short-sighted. Still, some people do it. You know the type — they’re following 2,367 people and have one person following them back. Don’t be that person. 2. Blocking your updates: WTF? You sign up for Twitter and follow people only to put a roadblock up if they want to follow you back? That simply doesn’t make sense. Don’t be that person either. 3. Overly-promotional Tweets: If every Tweet (or every other Tweet) is designed to drive people back to your site, you’re guilty of being overly-promotional. At the 60 Second Marketer, we (quite unsuccessfully) try to incorporate the Chris Brogan rule of 15 sharing Tweets for every 1 promotional Tweet. (We’re not at the 15:1 ratio yet, but we’re trying.) 4. Not using your Twitter home page properly: The Twitter home page is a blank canvas that you can use to position yourself in the marketplace and promote your company or your website. Use it that way. Otherwise, you shouldn’t be on Twitter in the first place. 5. Believing it’s about the quantity of followers, not the quality: The little-known truth about Twitter is that it’s not about the quantity of people following you, it’s about the quality of people following you. Don’t be swept up by all this talk about “I have 5,000 people following me on Twitter.” In this day and age, with automated follow systems in place, the quantity is less relevant. It’s about the quality of your followers — that is, the engagement and trust your followers have with you.
  • 54. 10 Worst Mistakes on Twitter The 10 Worst Mistakes on Twitter according to the 60 Second Marketer: 6. Irrelevant Tweets: A sure-fire way to tell if someone is a newbie to Twitter is when they Tweet about the weather, their mood or what they had for dinner last night. Don’t do this. Nobody is interested in those topics. (Except for you, of course.) 7. Simply ReTweeting (RT-ing) everything: Again, this is a sure-fire way to tell that someone is new to Twitter. RTs are important and can build credibility and trust with your followers, but you should try to take a nugget of information from the article or post and add it to your RT. (e.g. 37% of all widgets are sold to people with blue hair. For the entire post, click here: tinyurl.com/notreal43) 8. Not Tweeting: Interestingly enough, some reports indicate that Twitter has about a 60% churn rate after the first month. That means that only 40% of the people who sign up for Twitter use it after the first month. If you’re not going to dive in with both feet, consider spending your time on other pursuits. 9. Not adding value: This is related to the RT issue. Don’t just ReTweet everything, add some value, some perspective, some insight. That’s the best way to keep people interested in following you. 10.Wasting time: Let’s admit it, Twitter is a huge time sucker. It’s very, very easy to get sucked into articles that you’re only vaguely interested in reading. It’s up to you to put up boundaries. I use the “off the grid” approach. That is, I tell myself I’m “off the grid” when I need to take a break from social media. After all, if you don’t put up some boundaries, you’ll disappear into the Twitter Tornado and never be found again.
  • 55. Facebook • More than 300 million active users • More than 120 million log on to Facebook at least once a day • More than 66% of Facebook users are outside of college • The fastest growing demographic is those 35 years and older =
  • 56. LinkedIn • Adding about one member per second. • Traffic is up in the recession. • 36 million members have profiles on LinkedIn • More than 7.75 million visitors each day
  • 57. MySpace • 76 million members in the U.S. • Growth rate of about 0.8% per month. • The average MySpace user now spends 4.4 hours per month on the site.
  • 58. Twitter • Growth rate of 752% last year. • According to Quantcast, Twitter attracts a more educated, slightly more female than male, young adult audience. • According to Sysomos, 5% of users accounted for 75% of all activity. Of those 5%, almost 1/3rd were Tweets made by machine bots posting more than 150 Tweets a day.
  • 59. YouTube • An independent subsidiary of Google. • Hundreds of millions of videos watched each day. • Hundreds of thousands of videos uploaded each day. • Every minute, 10 hours of video is uploaded to YouTube.