1. Marketing & Interactive Web
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Looking Towards Web 2.5:
Visuals as the Core of Next Gen Web
Chris Schmitt, COO & General Counsel
Insivia Marketing & Interactive Web Design
www.insivia.com
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So what are you up against?... The number of
online videos the 255 million: The
107 trillion: The number of average Internet number of websites as
emails sent on the Internet in user watches in a of December 2010.
2010. month (USA). 22 million: Added
websites in 2010.
152 million: The number of 88.8 million: .COM domain names at the end of 2010.
blogs on the Internet (as 200 million: Number of primary domain names.
tracked by BlogPulse).
1.97 billion: Internet users worldwide (September 2010).
3 billion: The total number of videos
YouTube serves in one day. Over
10% of that is on mobile. 750 Million People on Facebook.
2.5 billion Photos uploaded
each month to Facebook.
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My Trend for 2012:
Visuals are the Core of Web 2.5
People
Products
Interactive Renderings
Infographics
Video
Posting, Distribution, & Tracking
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Three Take Always About Great Imagery:
1. They're more useful than ever
2. They're more affordable than ever
3. They're more efficient than ever
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Dennis B. Sullivan, Esq., LLM, CPA has over 25 years
of service to individuals, families and businesses. He is
a member of the AARP Legal Services Network and
WealthCounsel. He earned a Masters in Business
Administration from the MIT's Sloan School of Business,
a Master of Laws in Taxation from Boston University
School of Law, a J.D., cum laude, from Suffolk
University Law School and a B.S., summa cum laude,
from Suffolk University.
Mr. Sullivan has co-authored four books on Estate, Elder
Law, Asset Protection and Wealth Strategies Planning
including Generations: Planning Your Legacy and
Legacy: Plan, Protect and Preserve Your Estate as well
as Living and Learning Achieve Retirement and Income
Security. Mr. Sullivan is a contributing author of a new
book, entitled Estate Planning Strategies: Collective
Wisdom. Proven Techniques. He has also created the
Successor Trustee Manual, which provides step-by-step
instructions on the duties and responsibilities of being a
Trustee. He has authored several articles on the tax
savings, asset protection, estate planning and benefits
of proactive planning, some of which have been
published in Lawyer's Weekly, Boston Business Journal,
and community newspapers. He also provides
continuing professional education courses for
professional, business, and non-profit audiences.
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M. Katie Kerr
M. Katie Kerr is an associate at Mavrides Law. Ms. Kerr
joins the firm with experience in mediation and family law.
Bar Admissions
Massachusetts, 2009
Education
New England School of Law, Boston, Massachusetts
Juris Doctor
Professional Associations and Memberships
Women's Bar Association, 2006 - 2007
New England Chapter of the Association for Conflict
Resolution, 2008 - Present
Massachusetts Association of Women Lawyers
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Some Things to Consider With People:
Do they look friendly?
Do they look current (background/appearance)?
Do they look comfortable?
Do they instill confidence?
Do they pass the beer test?
A recent study at Penn State found that when you smile you don't
only appear more likeable and courteous, but you also appear to
be more competent and trustworthy.
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Some Things to Consider With Products:
Is my product displayed as perfect as possible?
Do I have the right background?
Is the photo aimed at the buyer?
Do I look organized?
Do I pass the sex appeal test?
“With only words, people buy on reason. When imagery is added,
people are 6 times as likely to base their decision at least partly
on emotion. Retailers win when people think with their heart”
-Peter McGoldrick
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Some Things to Consider With Infographics:
Is it about something worth telling?
Is the information clear and organized?
Are your statistics correct?
Is the topic too narrow or too broad?
Does it have a wow factor that creates buzz?
A picture is worth a thousand words
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Some Things to Consider With Videos:
Am I talking to my customers or at them?
Is it the right length to be effective?
Is the video aimed at the buyer?
What's the subconscious message?
Do I pass the squirrel test?
80% of affluent, college educated internet users say they
downloaded and watched at least one video in the past week –
50% watched 10 or more videos and 30% watched 25 or more
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That's great, but how do I do it???
Posting, Distribution, and Tracking
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Content Management
With the web's constant need for more and current information, a software allowing
you easy abilities to update some areas of your site is necessary.
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Distribution
Getting in front of buyers is easier than ever – the infrastructure is there, you just
have to find them where they are when they're looking to buy.
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Analytics
It ain't worth it if you can't prove it. Track as much as possible to prove to your boss
that it was the right investment. Work with your developer to set up the best analytics
complete with profiles and goals.
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Questions?
Chris Schmitt, COO & General Counsel
Insivia Marketing & Interactive Web Design
@chrisschmittesq
chris@insivia.com