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Marketing & Interactive Web
                              Design




Looking Towards Web 2.5:
Visuals as the Core of Next Gen Web


      Chris Schmitt, COO & General Counsel
    Insivia Marketing & Interactive Web Design
                 www.insivia.com
Marketing & Interactive Web
                                                   Design



                                             182
So what are you up against?...               The number of
                                             online videos the      255 million: The
  107 trillion: The number of                average Internet       number of websites as
  emails sent on the Internet in             user watches in a      of December 2010.
  2010.                                      month (USA).           22 million: Added
                                                                    websites in 2010.

152 million: The number of         88.8 million: .COM domain names at the end of 2010.
blogs on the Internet (as          200 million: Number of primary domain names.
tracked by BlogPulse).

      1.97 billion: Internet users worldwide (September 2010).

    3 billion: The total number of videos
    YouTube serves in one day. Over
    10% of that is on mobile.                      750 Million People on Facebook.
                                                   2.5 billion Photos uploaded
                                                   each month to Facebook.
Marketing & Interactive Web
Design
Marketing & Interactive Web
                  Design




Let's Test Your Reptilian Brain
Marketing & Interactive Web
                     Design




My wife made me
         use
     Matthew
McConaughey for
this slide because
  she thinks he's
      dreamy
Marketing & Interactive Web
Design




But I decided to get
even by following it
with a picture of my
Country Dream Girl
Carrie Underwood
Marketing & Interactive Web
                  Design




But what the heck does this have
     to do with my website?
Marketing & Interactive Web
    Design




=
Marketing & Interactive Web
                       Design




      My Trend for 2012:
Visuals are the Core of Web 2.5
                 People
                Products
        Interactive Renderings
              Infographics
                  Video
    Posting, Distribution, & Tracking
Marketing & Interactive Web
                       Design




Three Take Always About Great Imagery:

    1. They're more useful than ever

  2. They're more affordable than ever

   3. They're more efficient than ever
Marketing & Interactive Web
                                                             Design


Dennis B. Sullivan, Esq., LLM, CPA has over 25 years
 of service to individuals, families and businesses. He is
   a member of the AARP Legal Services Network and
    WealthCounsel. He earned a Masters in Business
Administration from the MIT's Sloan School of Business,
  a Master of Laws in Taxation from Boston University
      School of Law, a J.D., cum laude, from Suffolk
  University Law School and a B.S., summa cum laude,
                  from Suffolk University.
Mr. Sullivan has co-authored four books on Estate, Elder
 Law, Asset Protection and Wealth Strategies Planning
    including Generations: Planning Your Legacy and
Legacy: Plan, Protect and Preserve Your Estate as well
as Living and Learning Achieve Retirement and Income
 Security. Mr. Sullivan is a contributing author of a new
   book, entitled Estate Planning Strategies: Collective
 Wisdom. Proven Techniques. He has also created the
Successor Trustee Manual, which provides step-by-step
instructions on the duties and responsibilities of being a
   Trustee. He has authored several articles on the tax
 savings, asset protection, estate planning and benefits
     of proactive planning, some of which have been
published in Lawyer's Weekly, Boston Business Journal,
      and community newspapers. He also provides
      continuing professional education courses for
    professional, business, and non-profit audiences.
Marketing & Interactive Web
                                                              Design




                 M. Katie Kerr
 M. Katie Kerr is an associate at Mavrides Law. Ms. Kerr
joins the firm with experience in mediation and family law.

                   Bar Admissions
                  Massachusetts, 2009

                     Education
  New England School of Law, Boston, Massachusetts
                    Juris Doctor

   Professional Associations and Memberships
       Women's Bar Association, 2006 - 2007
  New England Chapter of the Association for Conflict
            Resolution, 2008 - Present
   Massachusetts Association of Women Lawyers
Marketing & Interactive Web
                                   Design



      Some Things to Consider With People:

             Do they look friendly?
Do they look current (background/appearance)?
           Do they look comfortable?
           Do they instill confidence?
          Do they pass the beer test?


A recent study at Penn State found that when you smile you don't
only appear more likeable and courteous, but you also appear to
              be more competent and trustworthy.
Marketing & Interactive Web
Design
Marketing & Interactive Web
Design
Marketing & Interactive Web
Design
Marketing & Interactive Web
                                     Design


     Some Things to Consider With Products:

 Is my product displayed as perfect as possible?
         Do I have the right background?
        Is the photo aimed at the buyer?
               Do I look organized?
          Do I pass the sex appeal test?


“With only words, people buy on reason. When imagery is added,
 people are 6 times as likely to base their decision at least partly
  on emotion. Retailers win when people think with their heart”
                                  -Peter McGoldrick
Marketing & Interactive Web
Design
Marketing & Interactive Web
Design
Marketing & Interactive Web
                            Design




Some Things to Consider With Infographics:

     Is it about something worth telling?
  Is the information clear and organized?
           Are your statistics correct?
    Is the topic too narrow or too broad?
Does it have a wow factor that creates buzz?


        A picture is worth a thousand words
Marketing & Interactive Web
Design
Marketing & Interactive Web
Design
Marketing & Interactive Web
                                 Design



     Some Things to Consider With Videos:

    Am I talking to my customers or at them?
      Is it the right length to be effective?
        Is the video aimed at the buyer?
      What's the subconscious message?
            Do I pass the squirrel test?


  80% of affluent, college educated internet users say they
downloaded and watched at least one video in the past week –
50% watched 10 or more videos and 30% watched 25 or more
Marketing & Interactive Web
                    Design




That's great, but how do I do it???

Posting, Distribution, and Tracking
Marketing & Interactive Web
                                                Design




Content Management
With the web's constant need for more and current information, a software allowing
you easy abilities to update some areas of your site is necessary.
Marketing & Interactive Web
                                                    Design




Distribution
Getting in front of buyers is easier than ever – the infrastructure is there, you just
have to find them where they are when they're looking to buy.
Marketing & Interactive Web
                                                  Design




Analytics
It ain't worth it if you can't prove it. Track as much as possible to prove to your boss
that it was the right investment. Work with your developer to set up the best analytics
complete with profiles and goals.
Marketing & Interactive Web
                          Design




        Questions?
  Chris Schmitt, COO & General Counsel
Insivia Marketing & Interactive Web Design
            @chrisschmittesq
            chris@insivia.com

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Schmitt ama 2.5 presentation

  • 1. Marketing & Interactive Web Design Looking Towards Web 2.5: Visuals as the Core of Next Gen Web Chris Schmitt, COO & General Counsel Insivia Marketing & Interactive Web Design www.insivia.com
  • 2. Marketing & Interactive Web Design 182 So what are you up against?... The number of online videos the 255 million: The 107 trillion: The number of average Internet number of websites as emails sent on the Internet in user watches in a of December 2010. 2010. month (USA). 22 million: Added websites in 2010. 152 million: The number of 88.8 million: .COM domain names at the end of 2010. blogs on the Internet (as 200 million: Number of primary domain names. tracked by BlogPulse). 1.97 billion: Internet users worldwide (September 2010). 3 billion: The total number of videos YouTube serves in one day. Over 10% of that is on mobile. 750 Million People on Facebook. 2.5 billion Photos uploaded each month to Facebook.
  • 4. Marketing & Interactive Web Design Let's Test Your Reptilian Brain
  • 5. Marketing & Interactive Web Design My wife made me use Matthew McConaughey for this slide because she thinks he's dreamy
  • 6. Marketing & Interactive Web Design But I decided to get even by following it with a picture of my Country Dream Girl Carrie Underwood
  • 7. Marketing & Interactive Web Design But what the heck does this have to do with my website?
  • 8. Marketing & Interactive Web Design =
  • 9. Marketing & Interactive Web Design My Trend for 2012: Visuals are the Core of Web 2.5 People Products Interactive Renderings Infographics Video Posting, Distribution, & Tracking
  • 10. Marketing & Interactive Web Design Three Take Always About Great Imagery: 1. They're more useful than ever 2. They're more affordable than ever 3. They're more efficient than ever
  • 11. Marketing & Interactive Web Design Dennis B. Sullivan, Esq., LLM, CPA has over 25 years of service to individuals, families and businesses. He is a member of the AARP Legal Services Network and WealthCounsel. He earned a Masters in Business Administration from the MIT's Sloan School of Business, a Master of Laws in Taxation from Boston University School of Law, a J.D., cum laude, from Suffolk University Law School and a B.S., summa cum laude, from Suffolk University. Mr. Sullivan has co-authored four books on Estate, Elder Law, Asset Protection and Wealth Strategies Planning including Generations: Planning Your Legacy and Legacy: Plan, Protect and Preserve Your Estate as well as Living and Learning Achieve Retirement and Income Security. Mr. Sullivan is a contributing author of a new book, entitled Estate Planning Strategies: Collective Wisdom. Proven Techniques. He has also created the Successor Trustee Manual, which provides step-by-step instructions on the duties and responsibilities of being a Trustee. He has authored several articles on the tax savings, asset protection, estate planning and benefits of proactive planning, some of which have been published in Lawyer's Weekly, Boston Business Journal, and community newspapers. He also provides continuing professional education courses for professional, business, and non-profit audiences.
  • 12. Marketing & Interactive Web Design M. Katie Kerr M. Katie Kerr is an associate at Mavrides Law. Ms. Kerr joins the firm with experience in mediation and family law. Bar Admissions Massachusetts, 2009 Education New England School of Law, Boston, Massachusetts Juris Doctor Professional Associations and Memberships Women's Bar Association, 2006 - 2007 New England Chapter of the Association for Conflict Resolution, 2008 - Present Massachusetts Association of Women Lawyers
  • 13. Marketing & Interactive Web Design Some Things to Consider With People: Do they look friendly? Do they look current (background/appearance)? Do they look comfortable? Do they instill confidence? Do they pass the beer test? A recent study at Penn State found that when you smile you don't only appear more likeable and courteous, but you also appear to be more competent and trustworthy.
  • 17. Marketing & Interactive Web Design Some Things to Consider With Products: Is my product displayed as perfect as possible? Do I have the right background? Is the photo aimed at the buyer? Do I look organized? Do I pass the sex appeal test? “With only words, people buy on reason. When imagery is added, people are 6 times as likely to base their decision at least partly on emotion. Retailers win when people think with their heart” -Peter McGoldrick
  • 20. Marketing & Interactive Web Design Some Things to Consider With Infographics: Is it about something worth telling? Is the information clear and organized? Are your statistics correct? Is the topic too narrow or too broad? Does it have a wow factor that creates buzz? A picture is worth a thousand words
  • 23. Marketing & Interactive Web Design Some Things to Consider With Videos: Am I talking to my customers or at them? Is it the right length to be effective? Is the video aimed at the buyer? What's the subconscious message? Do I pass the squirrel test? 80% of affluent, college educated internet users say they downloaded and watched at least one video in the past week – 50% watched 10 or more videos and 30% watched 25 or more
  • 24. Marketing & Interactive Web Design That's great, but how do I do it??? Posting, Distribution, and Tracking
  • 25. Marketing & Interactive Web Design Content Management With the web's constant need for more and current information, a software allowing you easy abilities to update some areas of your site is necessary.
  • 26. Marketing & Interactive Web Design Distribution Getting in front of buyers is easier than ever – the infrastructure is there, you just have to find them where they are when they're looking to buy.
  • 27. Marketing & Interactive Web Design Analytics It ain't worth it if you can't prove it. Track as much as possible to prove to your boss that it was the right investment. Work with your developer to set up the best analytics complete with profiles and goals.
  • 28. Marketing & Interactive Web Design Questions? Chris Schmitt, COO & General Counsel Insivia Marketing & Interactive Web Design @chrisschmittesq chris@insivia.com