#heweb08 - Hello is Anyone Out There?
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Presentation on Web Analytics for Higher Education specifically focusing on Google Analytics, but also discussing other measures.
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#heweb08 - Hello is Anyone Out There?
- 1. Kyle James [email_address] doteduguru.com
- 3. If a tree falls in a forest and no one is around to hear it, does it make a sound?
- 4. Are you listening to what your visitors tell you?
- 5. ? How are you making web decisions?
- 11. Pageviews For more Info: doteduguru.com/hew/pageviews
- 12. Avg. Time on Site
- 13. Bounce Rate Exit Rate Bounce Rate Exit Rate * a Bounce is always an Exit, but an Exit is not always a Bounce
- 14. Traffic Types
- 15. Benchmarking
- 17. Benchmarking Google Analytics Society -> Education -> Colleges & Universities
- 18. Choosing an Analytics Package For more Info: doteduguru.com/hew/compare
- 19. 10/90 Rule
- 21. Installing Google Analytics For more Info: doteduguru.com/hew/gabasics
- 22. Installing Google Analytics For more Info: doteduguru.com/hew/codecheck SiteScan http ://www.sitescanga.com/ WASP http://wasp.immeria.net/
- 25. Google Analytics Profile For more Info: doteduguru.com/hew/gabasics
- 26. Standardizing Data What’s wrong with this picture?
- 27. Standardizing Data For more Info: doteduguru.com/hew/filters
- 28. Standardizing Data For more Info on URL Canonicalization: doteduguru.com/hew/www www.wofford.edu or wofford.edu
- 29. Filter Because you don’t always want everything
- 30. Sub-domain Traffic Filter For more Info: doteduguru.com/hew/filters
- 31. Including All Domains Traffic Filter For more Info: doteduguru.com/hew/filters
- 32. Exclude IP Traffic Filter For more Info: doteduguru.com/hew/filters
- 33. Directory Filter For more Info: doteduguru.com/hew/filters
- 34. Country Filter For more Info: doteduguru.com/hew/filters
- 35. Full Referral URL Filter For more Info: doteduguru.com/hew/filters
- 37. Destination URL Tagging For more Info: doteduguru.com/hew/urlbuilder http://doteduguru.com/id753-free-destination-url-builder.html?utm_source=hewd&utm_medium=presentation&utm_campaign=conference
- 38. Tracking Links For more Info: doteduguru.com/hew/tagging
- 39. Tagging Audience Segments For more Info: doteduguru.com/hew/tagging
- 40. Reports
- 41. Site Search Report For more Info: doteduguru.com/hew/sitesearch
- 42. Keyword Report
- 43. Content by Title Report
- 45. 404 Error Page Report For more Info: doteduguru.com/hew/404
- 48. Offline Campaigns For more Info: doteduguru.com/hew/redirects
- 50. For more Info: doteduguru.com/hew/emailstats
- 51. For more Info: doteduguru.com/hew/email
- 52. Blogs For more Info: doteduguru.com/hew/blogs
- 53. RSS Statistics
- 57. Social Media For more Info: doteduguru.com/hew/socialmediaintro doteduguru.com/hew/socialmediaresearch doteduguru.com/hew/socialmediamarketing
- 58. Monitor Social Media Growth For more Info: doteduguru.com/hew/facebook
- 59. Monitor Social Media Growth For more Info: doteduguru.com/hew/linkedin
- 60. Video Analytics
- 61. Web Analytics Rule #1 “Always Be Testing” #1
- 62. Web Analytics Rule #2 “Don’t get caught up in the numbers. Look at the TRENDS” #2
- 63. Web Analytics Rule #3 “Setup a reporting schedule and track key metrics” #3
- 64. Web Analytics Rule #4 “Set Goals” #4
- 66. Kyle James [email_address] doteduguru.com Questions ?