The social sharing of news, presentation at Association of Internet Researchers' conference IR 15, Daegu, Korea, Oct 23rd 2014
•Download as PPTX, PDF•
1 like•725 views
This is the presentation on the social sharing of news, presentation at Association of Internet Researchers' conference IR 15, Daegu, Korea, Oct 23rd 2014. This is very much work in progress, mainly about the theoretical dimensions of the project.
Recommended
More Related Content
What's hot
What's hot (20)
Similar to The social sharing of news, presentation at Association of Internet Researchers' conference IR 15, Daegu, Korea, Oct 23rd 2014
Similar to The social sharing of news, presentation at Association of Internet Researchers' conference IR 15, Daegu, Korea, Oct 23rd 2014 (20)
Recently uploaded
Recently uploaded (20)
The social sharing of news, presentation at Association of Internet Researchers' conference IR 15, Daegu, Korea, Oct 23rd 2014
- 1. The social sharing of news Jakob Linaa Jensen Associate professor Media Studies and Center for Internet Studies, Aarhus University Paper presented at IR15, Daegu October 23rd 2014
- 2. New wine on old bottles? "What a strange practice it is, when you think of it, that a man should sit down to his breakfast table and, instead of conversing with his wife, and children, hold before his face a sort of screen on which is inscribed a world-wide gossip!" Charles Cooley in 1908 on the perils of the daily newspaper
- 3. Agenda • Project presentation • Theoretical approaches • Future methodology • First empirical findings
- 4. • The access to producing news is widening through blogs, websites, citizen journalism (Axel Bruns, Graham Meikle) • News are shared through social media, not at least social network sites like Twitter and Facebook • Borderline between production, consumption and sharing is evaporating
- 5. Some existing studies on (online) news • Pew Internet & The American Life reports (2011-12) • OFCOM : News Consumption in the UK (2013) • Schrøder & Kleis Nielsen: Danish Studies (2012-13) • Reuter Institute reports
- 6. • Produsage (Bruns, 2008) • Ambient news (Hermida, 2010) • Social sharing (Hermida, 2010) • Facebook as meta-medium (Linaa Jensen & Tække (2013)
- 7. Project “Meaning Across Media” • 3 year project sponsored by Danish National Research Council (thanks ) • Focusing on content across media and platforms rather than media and platforms themselves • Various sub-projects but a strong focus on news • Production, consumption and sharing
- 8. News is not new…
- 9. Theories on news The mass media age Macro level Agenda-setting (McCombs & Shaw, 1972) News cycles (Cook, 1997; Rosenberg & Feldman, 2008) Newsworthiness (Galtung & Ruge, 1965; Harcup & o’Neill (2001) Meso level Opinion leadership (Katz & Lazarsfeld, 1955) Micro level Consonance/dissonance theory (Festinger, 1957; Perloff, 2003) Credibility (Hovland, 1959; Meyer et al., 2010)
- 10. Theories on news The social media age Macro level Agenda-setting (McCombs & Shaw, 1972) News cycles (Cook, 1997; Rosenberg & Feldman, 2008) Meso level Newsworthiness (Galtung & Ruge, 1965; Harcup & o’Neill (2001) Spreadability (Jenkins, 2013) Micro level Opinion leadership (Katz & Lazarsfeld, 1955) Consonance/dissonance theory (Festinger, 1957; Perloff, 2003) Social presence (Short et al., 1976; Meyer et al., 2010) Immediacy (Wiener & Mehrabian, 1968; Bolter & Grusin, 2000 “Sense of being with another” (Skalski & Tamborini, 2005)
- 11. Theoretical moves • From macro- to micro level • Encompassing logics of sharing, virality • Social interaction logics become important • From newsworthiness to shareworthiness
- 12. From search to filter culture • The age of libraries: getting information • The age of internet: getting rid of information • Gate-keeping is not dead • But more filters needed • Filtering based on interactivity on socialization • Folksonomies, curation
- 13. • From information to social interaction • Knowledge and information defined by networks (and algorithms)
- 14. Hypotheses • The news shared in social media are partly overlapping with those presented in TV, radio, papers etc. • When news cycles are changed because of the introduction of social media, new dynamics of importance, relevance and newsworthiness come true • Shared news might be framed according to these criteria (Dog Bites Man might get more shares than Man Bites Dog)
- 15. Methodology Macro level Quantitative survey (N=1070) on media use Meso level Hashtag analysis – networks + content Micro level Qualitative interview – patterns of sharing, logics, motivation
- 16. News consumption Danish political news International political news Celebrity news Face to face 28 17 19 Old media Printed 37 30 31 TV, radio 74 66 60 New media Websites, blogs 34 27 31 Email, sms 7 4 5 Social media 19 11 21 Other 2 1 1 Did not read news 13 22 25
- 17. News sharing Danish political news International political news Celebrity news Face to face 21 15 13 Printed media 1 1 1 New media Websites, blogs 4 2 2 Email, sms 5 4 3 Social media sharing 9 5 6 Social media commenting 10 6 6 Other 0 0 0 Did not share news 70 78 80
- 18. Findings • Much more consumption than sharing • TV still dominant for consumption • National politics and celeb news most popular • More F2F than social media sharing • Sharers and commenters the same
- 19. User clusters Social media New media sharers consumers Old media consumers F2F sharers
- 20. Thanks! • Jakob Linaa Jensen • E-mail: jakoblinaa@gmail.com • Twitter: jakoblinaa • Skype: jakoblinaa
Editor's Notes
- It should be clear by now that micro-level rather than macro-level theories might be better suited for explaining news logics in the age of social media, not at least logics of sharing. It is also clear, that some theories, for instance theories of news cycles and opinion leading might be usefully moved down one analytic level: news cycles in the social media world are better understood encompassing meso-level logics like virality and social sharing, dominant in social media. Opinion leading no longer takes place primarily on a meso-level. Rather, it must be understood based on logics of consonance and dissonance, credibility and other personal relations among users sharing, curating and commenting the news.
- On the macro level I rely on data on the general media use among Danes, of production as well as consumption and sharing. The data originate from a quantitative survey among Danish media users, part of the project “Meaning Across Media I choose generic Danish hashtags like #dkpol to identify current news stories dominant on social media in the month of November 2014 and harvest all these hashtags by Twapperkeeper. network analysis (opinion leaders) Content analysis (agenda) On a micro level I focus on the individual users. By qualitative interviews I aim at understanding patterns of sharing and not at least the intrinsic and extrinsic motivation for sharing news.
- On the macro level I rely on data on the general media use among Danes, of production as well as consumption and sharing. The data originate from a quantitative survey among Danish media users, part of the project “Meaning Across Media I choose generic Danish hashtags like #dkpol to identify current news stories dominant on social media in the month of November 2014 and harvest all these hashtags by Twapperkeeper. network analysis (opinion leaders) Content analysis (agenda)