JBoye16: Finding your way with Marketing Technology

•Download as PPTX, PDF•

0 likes•211 views

Jake DiMare

This deck was used for my 90-minute workshop at J Boye in Aarhus, Denmark in November of 2016.

Marketing

@jakedimare | #JBoye16 Digital Clarity Group1

@jakedimare | #JBoye16 Digital Clarity Group2
Jake DiMare
Head of Marketing at Digital Clarity Group
Los Angeles Office
www.digitalclaritygroup.com
jdimare@digitalclaritygroup.com
@jakedimare

@jakedimare | #JBoye16 Digital Clarity Group3
Who are you?

@jakedimare | #JBoye16 Digital Clarity Group4

@jakedimare | #JBoye16 Digital Clarity Group5
#MartechJenga!

@jakedimare | #JBoye16 Digital Clarity Group6

@jakedimare | #JBoye16 Digital Clarity Group7

@jakedimare | #JBoye16 Digital Clarity Group8

@jakedimare | #JBoye16 Digital Clarity Group9

@jakedimare | #JBoye16 Digital Clarity Group10

@jakedimare | #JBoye16 Digital Clarity Group11

@jakedimare | #JBoye16 Digital Clarity Group12

@jakedimare | #JBoye16 Digital Clarity Group13

@jakedimare | #JBoye16 Digital Clarity Group14

@jakedimare | #JBoye16 Digital Clarity Group15

@jakedimare | #JBoye16 Digital Clarity Group16

@jakedimare | #JBoye16 Digital Clarity Group
Physical
Web
Mobile
Wearables
Social
Connected
Home
17
More is expected of marketing
than ever
 The number of digital touch points
is expanding.
 More and more consumers are
turning to digital channels to
complete transactions.
 Customer journeys are growing
more complex. Wearables

@jakedimare | #JBoye16 Digital Clarity Group18

@jakedimare | #JBoye16 Digital Clarity Group19
Making it all work…

@jakedimare | #JBoye16 Digital Clarity Group20

@jakedimare | #JBoye16 Digital Clarity Group21
THE STRUGGLE IS REAL

Problem: Many Marketers do not
fully comprehend the complexity
of their own marketing
technology topology.

@jakedimare | #JBoye16 Digital Clarity Group
Connective DX PitchBook Data
Delphic Digital Acrolinx Uberflip
Congratulations to the Winners

@jakedimare | #JBoye16 Digital Clarity Group

@jakedimare | #JBoye16 Digital Clarity Group34
Exercise: Draw Your Own Marketing Stack!

Thank you!
JAKE DIMARE
jdimare@digitalclaritygroup.com
@jakedimare | @just_clarity
35 Digital Clarity Group

Viewers also liked

Työhyvinvoinnin TulosFoorumi Petteri Mussalo EspooPROimpact_Oy

дидактич. ігри для усного рахунку 1кл.ольга мищенко

TECNOLOGIAS DE INTEGRACIONfrancisco jesus lopez sandoval

Blokir add on anonymox menggunakan l7 & firewall filter mikro tik routerosChaby Saif

Meu Bairro Zona Leste - OutubroACIDADE ON

Meu Bairro Zona Sul - JulhoACIDADE ON

Presentación j&j beautyFormulator Garcia

Gargantúa y pentagruel1 1Mariana Monterrey Moran

TU01 The Customer Said Yes HandoutBrian Gracon

Altamirano y proañoelizabeth erika altamirano valentin

Empresas socias expoflores 29-02-16Nicole Reyes

DESIGN OF UNDERGROUND OPERATIONS COMPLEX FOR BLAST LOADSAM Publications

Cultural studies 2 csAbdul ghafoor

Proyecto octava cámara del crimenMendoza Post

Practico7 120602194116-phpapp01 (1)Gastonvillagran

Making of "Happy together"Carlos Cortes

Session 5: Reconstructing history: insights into Australasian cereal rust evo...Plant Biosecurity Cooperative Research Centre

Método de la investigación RashGil1290

Session 4: Research impact – an end-user’s perspective: Phosphine resistancePlant Biosecurity Cooperative Research Centre

012.HIST.ANT.AUGFabrício Carlos Zanin

Viewers also liked (20)

Työhyvinvoinnin TulosFoorumi Petteri Mussalo Espoo

дидактич. ігри для усного рахунку 1кл.

TECNOLOGIAS DE INTEGRACION

Blokir add on anonymox menggunakan l7 & firewall filter mikro tik routeros

Meu Bairro Zona Leste - Outubro

Meu Bairro Zona Sul - Julho

Presentación j&j beauty

Gargantúa y pentagruel1 1

TU01 The Customer Said Yes Handout

Altamirano y proaño

Empresas socias expoflores 29-02-16

DESIGN OF UNDERGROUND OPERATIONS COMPLEX FOR BLAST LOADS

Cultural studies 2 cs

Proyecto octava cámara del crimen

Practico7 120602194116-phpapp01 (1)

Making of "Happy together"

Session 5: Reconstructing history: insights into Australasian cereal rust evo...

Método de la investigación

Session 4: Research impact – an end-user’s perspective: Phosphine resistance

012.HIST.ANT.AUG

Similar to JBoye16: Finding your way with Marketing Technology

Your Mobile PPC Sucks (But It Doesn't Have To!) - SMX Advanced 2016 // SMX Ea...Maddie Cary Deuel

Your Mobile PPC Sucks (But It Doesn't Have To!) - SMX West 2017 - Maddie CaryMaddie Cary Deuel

Digital Transformation in GovernmentsScopernia

C4 DigiCon Keynote AddressChristopher Barrows

PRAU bootcamp-Digital DisruptionJohn Babirukamu

Your Mobile PPC Sucks! (But It Doesn't Have To) By Maddie CarySearch Marketing Expo - SMX

Digital marketing V1.1 By Yateghtegh, Solomon KershimaSolomon Kershima YATEGHTEGH

Listening to your Community Salesforce Marketing Cloud

Vireo Research + Digital Giants - Digital Marketing in CanadaCaroline Wilson

2013 Digital Marketing in Canada Research ReportDigital Giants

Mobilize! 24/7 Social Media & The Growth of Customer Advocates By Scotty Gree...Marketing Land

Disruptive Marketing for CMOs is the New NormalGeoffrey Colon

How to win a Tech4Good Award? webinar slidesAbilityNet

Social media seo_for_journosDavida Jackson

Digital Summit 2016: The Digital Nomad Marketing StrategyGeoffrey Colon

How To Manage Your Social Media with Online toolsSleeping Giant Media

Does this Data make my Butt look BIG? #IDSD @digitalPhilipPhilip J Armstrong

How Data doesn't have to stifle CreativityIvo van den Brand

The Digital Nomad StrategyGeoffrey Colon

Why Your Brand Works In The “Real World” But Fails When Online - Juntae DeLan...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Similar to JBoye16: Finding your way with Marketing Technology (20)

Your Mobile PPC Sucks (But It Doesn't Have To!) - SMX Advanced 2016 // SMX Ea...

Your Mobile PPC Sucks (But It Doesn't Have To!) - SMX West 2017 - Maddie Cary

Digital Transformation in Governments

C4 DigiCon Keynote Address

PRAU bootcamp-Digital Disruption

Your Mobile PPC Sucks! (But It Doesn't Have To) By Maddie Cary

Digital marketing V1.1 By Yateghtegh, Solomon Kershima

Listening to your Community

Vireo Research + Digital Giants - Digital Marketing in Canada

2013 Digital Marketing in Canada Research Report

Mobilize! 24/7 Social Media & The Growth of Customer Advocates By Scotty Gree...

Disruptive Marketing for CMOs is the New Normal

How to win a Tech4Good Award? webinar slides

Social media seo_for_journos

Digital Summit 2016: The Digital Nomad Marketing Strategy

How To Manage Your Social Media with Online tools

Does this Data make my Butt look BIG? #IDSD @digitalPhilip

How Data doesn't have to stifle Creativity

The Digital Nomad Strategy

Why Your Brand Works In The “Real World” But Fails When Online - Juntae DeLan...

Recently uploaded

Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...CIO Business World

The Evolution of Internet : How consumers use technology and its impact on th...sowmyrao14

(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...Hugues Rey

The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...CIO Business World

Miss Immigrant USA Activity Pageant Program.pdfMagdalena Kulisz

Influencer Marketing Power point presentationdgtivemarketingagenc

2024 SEO Trends for Business Success (WSA)Jomer Gregorio

Master the Art of Digital Recruitment in Asia.pdfHigher Education Marketing

DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfmayanksharma0441

The power of SEO-driven market intelligenceHinde Lamrani

5 Digital Marketing Tips | Devherds Software SolutionsDevherds Software Solutions

Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝soniya singh

Michael Kors marketing assignment swot analysisjunaid794917

What are the 4 characteristics of CTAs that convert?Juan Pineda

Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garsiderobwhite630290

Exploring Web 3.0 Growth marketing: Navigating the Future of the Internetnehapardhi711

From Chance to Choice - Tactical Link Building for International SEOSzymon Słowik

TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorSocial Samosa

Codes and Conventions of Film Magazine Websites.pptxGeorgeCulica

Storyboards for my Final Major Project VideoSineadBidwell

Recently uploaded (20)

Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...

The Evolution of Internet : How consumers use technology and its impact on th...

(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...

The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...

Miss Immigrant USA Activity Pageant Program.pdf

Influencer Marketing Power point presentation

2024 SEO Trends for Business Success (WSA)

Master the Art of Digital Recruitment in Asia.pdf

DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf

The power of SEO-driven market intelligence

5 Digital Marketing Tips | Devherds Software Solutions

Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝

Michael Kors marketing assignment swot analysis

What are the 4 characteristics of CTAs that convert?

Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside

Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet

From Chance to Choice - Tactical Link Building for International SEO

TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector

Codes and Conventions of Film Magazine Websites.pptx

Storyboards for my Final Major Project Video

JBoye16: Finding your way with Marketing Technology

1. @jakedimare | #JBoye16 Digital Clarity Group Jake DiMare Head of Marketing #JBoye16 Lorem ipsum dolor sitsfsdf Finding your way with Marketing Technology

2. @jakedimare | #JBoye16 Digital Clarity Group1

3. @jakedimare | #JBoye16 Digital Clarity Group2 Jake DiMare Head of Marketing at Digital Clarity Group Los Angeles Office www.digitalclaritygroup.com jdimare@digitalclaritygroup.com @jakedimare

4. @jakedimare | #JBoye16 Digital Clarity Group3 Who are you?

5. @jakedimare | #JBoye16 Digital Clarity Group4

6. @jakedimare | #JBoye16 Digital Clarity Group5 #MartechJenga!

7. @jakedimare | #JBoye16 Digital Clarity Group6

8. @jakedimare | #JBoye16 Digital Clarity Group7

9. @jakedimare | #JBoye16 Digital Clarity Group8

10. @jakedimare | #JBoye16 Digital Clarity Group9

11. @jakedimare | #JBoye16 Digital Clarity Group10

12. @jakedimare | #JBoye16 Digital Clarity Group11

13. @jakedimare | #JBoye16 Digital Clarity Group12

14. @jakedimare | #JBoye16 Digital Clarity Group13

15. @jakedimare | #JBoye16 Digital Clarity Group14

16. @jakedimare | #JBoye16 Digital Clarity Group15

17. @jakedimare | #JBoye16 Digital Clarity Group16

18. @jakedimare | #JBoye16 Digital Clarity Group Physical Web Mobile Wearables Social Connected Home 17 More is expected of marketing than ever  The number of digital touch points is expanding.  More and more consumers are turning to digital channels to complete transactions.  Customer journeys are growing more complex. Wearables

19. @jakedimare | #JBoye16 Digital Clarity Group18

20. @jakedimare | #JBoye16 Digital Clarity Group19 Making it all work…

21. @jakedimare | #JBoye16 Digital Clarity Group20

22. @jakedimare | #JBoye16 Digital Clarity Group21 THE STRUGGLE IS REAL

23. Problem: Many Marketers do not fully comprehend the complexity of their own marketing technology topology.

24. @jakedimare | #JBoye16 Digital Clarity Group Connective DX PitchBook Data Delphic Digital Acrolinx Uberflip Congratulations to the Winners

25. @jakedimare | #JBoye16 Digital Clarity Group

26. @jakedimare | #JBoye16 Digital Clarity Group

27. @jakedimare | #JBoye16 Digital Clarity Group

28. @jakedimare | #JBoye16 Digital Clarity Group

29. @jakedimare | #JBoye16 Digital Clarity Group

30. @jakedimare | #JBoye16 Digital Clarity Group

31. @jakedimare | #JBoye16 Digital Clarity Group

32. @jakedimare | #JBoye16 Digital Clarity Group

33. @jakedimare | #JBoye16 Digital Clarity Group

34. @jakedimare | #JBoye16 Digital Clarity Group

35. @jakedimare | #JBoye16 Digital Clarity Group34 Exercise: Draw Your Own Marketing Stack!

36. Thank you! JAKE DIMARE jdimare@digitalclaritygroup.com @jakedimare | @just_clarity 35 Digital Clarity Group

JBoye16: Finding your way with Marketing Technology

Recommended

Recommended

More Related Content

Viewers also liked

Viewers also liked (20)

Similar to JBoye16: Finding your way with Marketing Technology

Similar to JBoye16: Finding your way with Marketing Technology (20)

Recently uploaded

Recently uploaded (20)

JBoye16: Finding your way with Marketing Technology