Dr. Prem Jagyasi gave a presentation on tourism opportunities and challenges in Macedonia. He discussed how Macedonia's tourism industry is growing more slowly than the global tourism industry. While the number of international arrivals in Macedonia has increased annually since 2005, it still lags behind other countries in the region. Dr. Jagyasi proposed strategies for Macedonia to develop niche tourism segments and work collaboratively to increase awareness of Macedonian tourism.

1. Dr Prem Jagyasi | info@drprem.com | DrPrem.com
Macedonia Tourism
Opportunities, Challenges and Innovation
Park Hotel & Spa – Skopje | Macedonia
Dr Prem Jagyasi
An award winning leader, Tourism
Consultant, global speaker and author

2. Dr Prem Jagyasi | info@drprem.com | DrPrem.com
Topic Landscape
Global Tourism
Industry
Macedonia
Tourism –
Opportunities
& Challenges
Global Travel
Trends
Developing
Niche Tourism
Developing
Innovative and
Sustainable
Tourism
Business
A Presentation by Dr Prem | Do not Copy | Do Not Amend | Do not Use | All Right Reserved | Terms Applied.

3. Dr Prem Jagyasi | info@drprem.com | DrPrem.com
Global Tourism Industry
A Presentation by Dr Prem | Do not Copy | Do Not Amend | Do not Use | All Right Reserved | Terms Applied.
Ref: UNWTO

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Inbound Tourism Market Share
A Presentation by Dr Prem | Do not Copy | Do Not Amend | Do not Use | All Right Reserved | Terms Applied.
Ref: UNWTO

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A Presentation by Dr Prem | Do not Copy | Do Not Amend | Do not Use | All Right Reserved | Terms Applied.
Macedonia Tourism

6. Dr Prem Jagyasi | info@drprem.com | DrPrem.com
Macedonia Tourism Arrivals
A Presentation by Dr Prem | Do not Copy | Do Not Amend | Do not Use | All Right Reserved | Terms Applied.
Ref: Kohl & Partner Draft Tourism Strategies

7. Dr Prem Jagyasi | info@drprem.com | DrPrem.com
Bed Capacity Macedonia
A Presentation by Dr Prem | Do not Copy | Do Not Amend | Do not Use | All Right Reserved | Terms Applied.
Currently Macedonia has over 70,000 beds.
There is significant increase in 3,4 & 5Star category.
Decrease in unorganized and unmanaged category.
Ref: Kohl & Partner Draft Tourism Strategies

8. Dr Prem Jagyasi | info@drprem.com | DrPrem.com
Macedonia Tourism Arrival Status
A Presentation by Dr Prem | Do not Copy | Do Not Amend | Do not Use | All Right Reserved | Terms Applied.
- Although the number
of international arrivals
increased by around 8
% annually since 2005,
- Macedonia is still on
the bottom of the list
compared with other
countries in the region
Ref: Kohl & Partner Draft Tourism Strategies

9. Dr Prem Jagyasi | info@drprem.com | DrPrem.com
Macedonia Tourism – GDP Contribution
A Presentation by Dr Prem | Do not Copy | Do Not Amend | Do not Use | All Right Reserved | Terms Applied.
Ref: Kohl & Partner Draft Tourism Strategies
The total contribution (direct and indirect) of tourism to the national GDP shows
the importance of the tourism industry for a national economy.
Currently the travel and tourism industry contributes 5,2 % to the national GDP of
the Republic of Macedonia – the country is therefore ranked on the 39th position
out of 44 European countries.
5.2% GDP Contribution
39th/44th Rank in Europe

10. Dr Prem Jagyasi | info@drprem.com | DrPrem.com
Macedonia Government Spending
A Presentation by Dr Prem | Do not Copy | Do Not Amend | Do not Use | All Right Reserved | Terms Applied.
Ref: Kohl & Partner Draft Tourism Strategies

11. Dr Prem Jagyasi | info@drprem.com | DrPrem.com
Global Tourism Industry
A Presentation by Dr Prem | Do not Copy | Do Not Amend | Do not Use | All Right Reserved | Terms Applied.
Macedonia Tourism Ranking
82/141 Globally
08/10 Regionally
Ref: Kohl & Partner Draft Tourism Strategies

12. Dr Prem Jagyasi | info@drprem.com | DrPrem.com
Global Vs Macedonia
Growth.
• Tourism Industry Growing Globally at Rapid Speed
compare to Macedonia.
Developments.
• Globally Developments of Niche Tourism and
Innovation in Tourism Industry is picking while
Macedonia lacks behind.
Competitiveness.
• Tourism Expenditure, Promotion, Awareness,
Infrastructure and Competitive Index are Major
Challenges.
A Presentation by Dr Prem | Do not Copy | Do Not Amend | Do not Use | All Right Reserved | Terms Applied.

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Global Travel Trends
A Presentation by Dr Prem | Do not Copy | Do Not Amend | Do not Use | All Right Reserved | Terms Applied.
Park Hotel and Spa | Skopje | Macedonia

14. Dr Prem Jagyasi | info@drprem.com | DrPrem.com
1. Wealth Contribution
• World is becoming richer? More people are
becoming millionaire with high disposable income.
A Presentation by Dr Prem | Do not Copy | Do Not Amend | Do not Use | All Right Reserved | Terms Applied.
Globally 25million
people are millionaire.

15. Dr Prem Jagyasi | info@drprem.com | DrPrem.com
a treat-worthy experience is in demand
A Presentation by Dr Prem | Do not Copy | Do Not Amend | Do not Use | All Right Reserved | Terms Applied.

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2. Discovering Untouched and Unique Places
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Ethiopia Tribal Valley
A Presentation by Dr Prem | Do not Copy | Do Not Amend | Do not Use | All Right Reserved | Terms Applied.

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Ethiopia Tribal Valley
A Presentation by Dr Prem | Do not Copy | Do Not Amend | Do not Use | All Right Reserved | Terms Applied.

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3. Social Media Changing Our Travel Lifestyle
A Presentation by Dr Prem | Do not Copy | Do Not Amend | Do not Use | All Right Reserved | Terms Applied.

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4. Travelers Want to unplug and get involved in Wellness
A Presentation by Dr Prem | Do not Copy | Do Not Amend | Do not Use | All Right Reserved | Terms Applied.
Ref: Global Spa and Wellness Summit | SpaFinder

21. Dr Prem Jagyasi | info@drprem.com | DrPrem.com
Depression & Stress Factor
• Worlds 5%
population is
suffering from
depression.
A Presentation by Dr Prem | Do not Copy | Do Not Amend | Do not Use | All Right Reserved | Terms Applied.

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Lifestyle Disorders
A Presentation by Dr Prem | Do not Copy | Do Not Amend | Do not Use | All Right Reserved | Terms Applied.
Stress Contributor
Sedentary Lifestyle
Environmental Changes
Wars and disruptions
Multitasking | Over work load

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Global Wellness Industry – $3.4Tr
A Presentation by Dr Prem | Do not Copy | Do Not Amend | Do not Use | All Right Reserved | Terms Applied.

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5. Last Minute Arrangements
• Consumer is not afraid to do last minute arrangement
with availability and access to technology. Last Minute
• Last Minute offers are growing every day by multifold. Offers
A Presentation by Dr Prem | Do not Copy | Do Not Amend | Do not Use | All Right Reserved | Terms Applied.

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6. Consumer is Well Informed
A Presentation by Dr Prem | Do not Copy | Do Not Amend | Do not Use | All Right Reserved | Terms Applied.

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7. Prepared for Complex Decision
Medical Tourism
$60bn
Industry
Offers 70-
80% saving
from
western
world
Offers quick
and
immediate
treatment
Offers
Personalized
care
A Presentation by Dr Prem | Do not Copy | Do Not Amend | Do not Use | All Right Reserved | Terms Applied.

27. Dr Prem Jagyasi | info@drprem.com | DrPrem.com
Medical Tourism Destinations 2016
• Argentina
• Armenia
• Australia
• Austria
• Bahrain
• Barbados
• Belgium
• Brazil
• Cayman Islands
• Chile
• China
• Colombia
• Costa Rica
• Croatia
• Cuba
• Cyprus
• Czech Republic
• Ecuador
• Egypt
• El Salvador
• Estonia
• France
• Germany
• Greece
• Guatemala
• Hungary
• India
• Iran
• Israel
• Italy
• Jamaica
• Japan
• Jordan
• Kenya
• Kuwait
• Lebanon
• Lithuania
• Malaysia
• Malta
• Mauritius
• Mexico
• Morocco
• New Zealand
• Nicaragua
• Nigeria
• Oman
• Panama
• Peru
• Philippines
• Poland
• Portugal
• Puerto Rico
• Saudi Arabia
• Singapore
• South Africa
• South Korea
• Spain
• Switzerland
• Taiwan
• Thailand
• Trinidad Tobago
• Tunisia
• Turkey
• Ukraine
• United Arab Emirates
• United Kingdom
• United States
• Vietnam

28. Dr Prem Jagyasi | info@drprem.com | DrPrem.com
Macedonia – A Potential Medical Tourism Hub
• Offers Reasonable
Prices
• Offers Quality
Healthcare Services

29. Dr Prem Jagyasi | info@drprem.com | DrPrem.com
8. Changing Role of Tour Operator
A Presentation by Dr Prem | Do not Copy | Do Not Amend | Do not Use | All Right Reserved | Terms Applied.

30. Dr Prem Jagyasi | info@drprem.com | DrPrem.com
Tour Operator Opportunities Challenges
Tour
Operator
Destination
Based Travel
& Tourism
Theme Based
Travel &
Tourism
Customized
Travel &
Tourism
Corporate
Client Driven
Travel
Tourism
A Presentation by Dr Prem | Do not Copy | Do Not Amend | Do not Use | All Right Reserved | Terms Applied.

31. Dr Prem Jagyasi | info@drprem.com | DrPrem.com
Tour Operator Challenges
A Presentation by Dr Prem | Do not Copy | Do Not Amend | Do not Use | All Right Reserved | Terms Applied.
Online
Developments
– Tickets and
Tours
Online
Holidays and
Packages
Customer
Acquisition –
Sales &
Marketing
Networking –
Industry
Professionals

32. Dr Prem Jagyasi | info@drprem.com | DrPrem.com
A Presentation by Dr Prem | Do not Copy | Do Not Amend | Do not Use | All Right Reserved | Terms Applied.
Macedonia Tourism
Strategic Development

33. Dr Prem Jagyasi | info@drprem.com | DrPrem.com
Why Promote Macedonia - Tourism Perspective
A Presentation by Dr Prem | Do not Copy | Do Not Amend | Do not Use | All Right Reserved | Terms Applied.
Ref: Kohl & Partner Draft Tourism Strategies

34. Dr Prem Jagyasi | info@drprem.com | DrPrem.com
Develop Niche Segment
Niche Tourism
Wine Tourism
Gastro Tourism
Historical &
Cultural Tourism
Nature Tourism
Medical &
Wellness Tourism
A Presentation by Dr Prem | Do not Copy | Do Not Amend | Do not Use | All Right Reserved | Terms Applied.
STOBI

35. Dr Prem Jagyasi | info@drprem.com | DrPrem.com
Strategies to Develop Tourism Business
• Creating awareness for Macedonia
Tourism IndustryAwareness
• Current Government spending are
limited, need more PPC and
collaborative efforts.
Collaborative
Efforts
Working together works
A Presentation by Dr Prem | Do not Copy | Do Not Amend | Do not Use | All Right Reserved | Terms Applied.

36. Dr Prem Jagyasi | info@drprem.com | DrPrem.com
7 P’s of Dr Prem
Partnership
Product - Price Offering - Niche
Performance Showcase
Penetration – Online Reputation
Promotion
Participation
Positioning

37. Dr Prem Jagyasi | info@drprem.com | DrPrem.com
Topic Landscape
Global Tourism
Industry
Macedonia
Tourism –
Opportunities
& Challenges
Global Travel
Trends
Developing
Niche Tourism
Developing
Innovative and
Sustainable
Tourism
Business
A Presentation by Dr Prem | Do not Copy | Do Not Amend | Do not Use | All Right Reserved | Terms Applied.

38. Dr Prem Jagyasi | info@drprem.com | DrPrem.com
Macedonia Tourism
Opportunities, Challenges and Innovation
Park Hotel & Spa – Skopje | Macedonia
Dr Prem Jagyasi
An award winning leader, Tourism
Consultant, global speaker and author