A Critique of the Proposed National Education Policy Reform
Whose site is it anyway?
1. Whose Site Is It Anyway?
The Web Editor’s Career
Getting A Job
• Job titles and descriptions
Managing The Job
• Institutional models
Being Supported
• Advice, guidance and training
Being A Professional
• Professional organisations
2. Getting A Job
Brief survey of job ads
• Wide range of job titles
• No real consensus of title
• Wide pay scales
Do the employers know what they want?
• ‘kitchen sink’ job descriptions
Do we have to define our own job
descriptions for them?
3. Getting A Job
Titles ranged from
• Website managers
• Web officer
Could this be formalised, as a community,
defining these roles?
• By generating a list of skills for each member of the
team
• Or surveying current posts
4. Getting A Job
Roles to be found in
• PR, Computing Services, Libraries
Suffer from a feeling of institutional
isolation
Solution
• We need to structure the teams so that they not
affiliated to any existing structures
5. Getting A Job
Head of web team
• Someone who can wave the ‘big stick’ at university
management
• Effective and powerful voice within the institution.
Putting learning on the agenda
Recommendations
• Survey of current web teams posts/ salary/ contracts
etc...
6. Managing The Job
Who to work for?
– Should be independent
• Not keen on placing them because of bias towards
one section
Who holds the budget?
– Should be a budget holder so they don’t have to
go cap in hand
7. Managing The Job
Ideal team
– Web editor (reporting to executive committee)
heading up team
• Designers
• Support (check HTML write/read English)
• Have a team of information providers in
schools/depts (responsible for maintenance) but
editor should be proactive in getting content.
8. Managing The Job
Who are the clients
– Not just working to please one section/dept
– Meeting the needs of the clients of the
university
– Importance of what the clients need
9. Managing The Job
Trying to serve all our masters with one site.
Recommendations
• Cash incentives for surveys
• Lay down the structure of teams
Observation
• Talk to library people about how people use
information services
10. Managing The Job
Get together with people in the university to
decide what you need to do, break down
into manageable chunks and get some quick
wins.
Strategy
• Be integral. You should have a voice in the main
University business.
11. Being Supported
Problem
• Structure of institution such that don’t fit in and
often out on a limb without any support structures
Solution
• The way you decide to develop the web and where
it’s placed would help solve other problems (i.e.
integrating into publicity)
• Needs management who knows about the particular
needs of the job
• Setting up professional groups that deal with
standards
12. Being Supported
Problem
• A lack of specific training [different training for
each role (designer, editor etc)]
Solution
• National accreditation
• Regional groups
• Mailing lists
• Newsgroups
• Exchanging ideas with a receptive audience
13. Being Supported
Problem
• Status position of senior staff to the web people is
poor because of a lack of knowledge
Solutions
• Management needs to know and understand and
make sure the you’re aligned with the key business
of the University
• Senior managers need to approach HoDs to impress
upon their staff
14. Being Supported
The Web is a part of all university strategies
Develop measures of success (if possible!)
• Useful for information management to keep this
data
• How useful something is
– like putting up basic contact details and see how that’s
changed people a few months later
Treat people that you’re working with as
your internal market
• Need to sell yourself and your services
15. Being A Professional
What to professional bodies to
• Sets standards and promotes them
• Creating generic job specs and skills sets for
membership
• Define what the community does and raises the
awareness of the post [raising awareness of
members capabilities/skills and importance]
• Disseminates special interest groups/information
about events/ professional qualifications (CPD)
16. Being A Professional
What to professional bodies to
• Provide a sense of a wider community
• Personal development
• New developments
• Salaries survey/trends in the area/discounts for
services.
• Defining/Publicising the community/Current
Awareness/Professional Development/Special
Interest Groups.
17. Being A Professional
Who they are
• USA based global organisations (very technical
groups)
– Useful for a UK body to affiliate to
• UK bodies something like the Institute for
Information Sciences talking to the libraries about a
differently named organisations
• Other bodies exist
– Computing, Marketing/PR
18. Being A Professional
What do we want
• Regional groups (sound people out)
• Distance learning courses CPD/Accreditation
• Current awareness of new services and peoples
experiences of trying them
• Outside expertise
• Special interest groups
• Letters after name (but they offer so much more)
Professional qualifications could cut across
confusing job titles