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Social participation in student recruitment

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IWMW
IWMW

Slides for talk on "Social Participation in Student Recruitment" given by Paul Boag at IWMW 2007.

Education
1 of 30
Social Participation for student recruitment Paul Boag boagworld.com/IWMW/
SO web 2.0! Social Participation
Not really web 2.0 at all Image by: Gtmcknight
Older than the web
Around in different forms Mailing lists Newsgroups Chat rooms community sites ...
...but forums dominated...
...until the arrival of blogs
Web 2.0 changed the landscape
Business quick to follow
“How is HE sector using social networks?” What about higher education?
Building your own
Utilising existing sites
“How can HE use social participation to aid student recruitment?” What about higher education?
To drive traffic Image by: pbo31
Peer to peer recommendation Image by: kamshots
Why no results?
People NOT technology
The right be heard Image by: giovannisupino
Boring content Image by: Amber Bradley
Fear is holding us back Image by: !borghett!
Fear: not letting go Image by: foreversouls
Fear: the unknown Image by: Ahmed Rabea
Fear: negative comments
How do we improve?
Assigning responsibility
Build relationship Image by: Olivander
Create targeted content Image by: Matthew McVickar
...get over it! As for the fears... Image by: J0nny_t
1.embrace change 2.recognise potential 3.take some risks 4.dedicate resources 5.innovate in content
Thank you Paul Boag boagworld.com/IWMW/

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