In the current hiring climate, even the most accomplished and experienced professional's phone isn't ringing off the hook with interview invitations. Your resume is an extension of your personal brand and often times is the first interaction you have with an employer. This webinar is for job seekers who want to learn from an expert how to take their resume to the next level. Learn the secrets to a successful resume and see examples that illustrate best practices for style, format and content. In this webinar you will learn how to:
- Ensure that your resume appeals to your target audience
- Turn job responsibilities into accomplishments
- Visually attract and keep your readers’ attention
- Avoid the most common mistakes
Laura’s career experience includes an 8-year banking career with JPM Chase; executive search with Korn/Ferry International and Redwood Partners; 10 years as a career/outplacement coach; and heading client services for boutique outplacement firm Crenshaw Associates. Laura received an MBA in Finance from New York University - Stern and a BBA in Marketing from the University of Texas - McCombs.
Her work has been featured in The New York Times, The Wall Street Journal, JobsInTheMoney.com, and Smart Money. She speaks frequently to business groups on a wide range of career management topics and has been interviewed on CNBC, The Wall Street Journal Report With Maria Bartiromo, and MSNBC.
1. Resume = Personal Brand: How to Get it Right
Laura Hill, Senior Resume Writer, Ivy Exec
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2. About Laura
• Senior Resume Writer at Ivy Exec
• Ten years as a career/outplacement coach
• Ten years in banking with JPM Chase
• MBA in finance from NYU – Stern; BBA in marketing from University of
Texas – McCombs
• Certified Career Coach
Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com 2
3. Media
• Her work has been published in The New York Times, The Wall
Street Journal, JobsInTheMoney.com, and Smart Money.
• She has been a featured career expert on CNBC, The Wall Street
Journal Report With Maria Bartiromo, and MSNBC.
Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com 3
4. Outline
What’s different? What’s the purpose of a resume?
Resume Trends
Aesthetics and Formatting
Content
o Profile
o Job description
o Accomplishments
Don’ts
What to call it: “CV” vs. “Resume” (and bios)
Q &A
Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com 4
5. Poll Questions
Poll Question: Years of experience
What’s different today vs. five to 10 years ago?
You’ve moved up: senior execs and retained recruiters are your
audience now
Many executives (your competition) have better resumes
The bar is higher: you must have accomplishments and metrics -
describing your responsibilities doesn’t cut it
Earlier and redundant experience should shrink
Resume fashions have changed
You’ve moved up . . . has your resume?
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6. Purpose of a resume:
It’s
a brochure - ok to exclude or shorten irrelevant aspects of your
background
Match you to a job and/or career path
Get you in the door / get an interview
Describe what you’ve done and the results; (you provide details in the
interview)
NOT: give your full job description or account for your time and whereabouts
Note: tone down the accomplishments for resumes used internally at your
employer or for official business reasons
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7. When someone looks at your resume, he/she
Forms an opinion in 4 - 10 seconds
Has probably looked at many resumes and/or other documents before looking
at yours
Looks for key information in expected places
Wants to know what you do immediately
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8. In fashion now: Out of fashion
o Profile that positions you to a o Objective statements
target audience
o Be everything to everybody
o Using key words for computer
matching (narrative or list) o Multiple fonts/sizes, graphics, colors,
too much bold; Underlining
o Two pages around 10-15+
years; one page otherwise o More than two pages (exception:
addendum)
o Small margins; not much
white space o Blocks of text
o LinkedIn URL o Lot of text before the job history
Tell the reader what you do o “Functional” resumes
at the top of the resume
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9. Aesthetics: Inviting to the Eye
Use a serif type face (as opposed to a sans serif):
Garamond: 10.5 or 11
Palatino Linotype: 10 or 10.5
Cambria: 10
Times New Roman: 10.5+
Same font and font size throughout
Not too small (makes your background seem small)
No big blocks of text (maximum of three lines is a good guide)
Use bolding, italics, and ALL-CAPS with discretion
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10. Location of Information:
Employer names, dates and job titles in standard locations
Formore than one job at an employer, overall dates at the right margin;
assignment dates next to job titles
Education at the bottom
Community
Service, Professional Memberships, Publications and Speaking
Engagements should be after Education
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11. Content: Targeting Your Resume
Profile at the top
o Tell the reader what you do
o Advertise what you want the reader to know
o Communicate your value proposition / product features / brand
o Put key words that will match the job(s) you want
Absence of a profile at the top is ok
Readers assume that you want to continue doing what you do now (most
recently)
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12. Content: Company Names and Job Responsibilities
Short company description for less well known employers
Very short job descriptions – two or three lines
o Un-bulleted
o Role, scope, budget, staff #
o Use “Lead” instead of “Direct” or “Responsible for”
Try to make all your bullets accomplishments
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13. Use
strong/positive Avoid
words
o Helped
o Revamped
o Coordinated
o Championed
o Assisted
o Led/managed
o Direct/directed
o Developed and
implemented o Proven track record
o Turned around
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14. Accomplishments: a definition
A discrete project that you managed: scope, scale, on-time, under budget,
overcame obstacles
Improvements over time (e.g. – annual % increases/decreases)
Has a result/benefit (make money or save money; give #s whenever you
can)
“Selected to”
“First-ever”
“In spite of…”
“Grew revenues x% OR from $x to $Y”
Replace:
o Did thus and such to improve something; with
o Did thus and such that improved something X%
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15. Don’t:
Tell stories (“Recruited to turnaround…”)
Include the title of the person to whom you report
Bury the lead
Repeat the same accomplishment in different places (even if stated
differently)
Use too much jargon (enough about “verticals”)
Write
“Global” all over the place (examples of work in named countries will
convey it better)
Give too much text/context (save it for the interview)
Take your accomplishments out of the jobs in which they occurred
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16. For Great Big Accomplishments With Many Facets:
Led
the launch of Company Name’s first commercial product – Product
Name, FDA-approved for Disease X in 2010:
o Created the strategic launch plan, built cross-functional team of
marketing, sales, medical, legal, regulatory, and others to execute the
launch;
o Led development of all promotional and educational plans and
materials, including product positioning, branding, naming, messaging,
key programs, and digital marketing;
o Reached $1B net revenue by end of 2010 – one of the fastest biotech
products to reach $1B;
o Achieved 75% market share vs. competitive product launched at same
time by competitor.
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17. Management consultants
● For a public company in the enterprise appliance server market, conducted
strategic assessment and proposed a restart. Redirected the company to
deliver fully configured devices. Sold vision to board that saved in excess of
$15 million by dissuading move into a crowded hardware market segment
that was rapidly driving to commoditization.
● Led a $32M global business process reengineering and transformation
program for a $1B document solutions joint venture. With a team of 50,
transformed finance, supply chain, sales and distribution.
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18. Proper Terminology
Biographies
o Speaking engagements
o Not-for-profit/professional associations
o Not used for job search
In the U.S., it’s always called a resume – even for CEOs
In the U.S., a CV is used only in academia and is multi-page
Outside the U.S., you can call it a CV if you like
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19. Important Advice:
Keep a career file at your fingertips
o Record key metrics when you start an assignment
o Collect important facts/metrics
o Write a summary of accomplishments for your boss in advance of your
performance review
Update your resume annually with new accomplishments and results
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20. The Ivy Exec Senior Resume Writers
Laura Hill
is an expert in designing career strategies and job search campaigns. Her industry experience includes
10 years as a career/outplacement coach and recruiter, as well as 10 years in banking with JPM
Chase. She has been published in The New York Times, The WSJ, and Forbes, and has been a featured
expert on CNBC's The Wall Street Journal Report.
Kim Mohiuddin
has worked with clients on every inhabited continent. A TORI (Toast of the Resume Industry) Award
nominee in the international category, Kim has been featured in Yahoo News, NBC Chicago and Time
Out NY. She is the former certification chair of the National Resume Writers’ Association and certified
job search strategist whose resumes have been highlighted in multiple publications.
Staci Collins
has over 15 years of partnering with executives, directors and senior managers to achieve their career
objectives. She has worked in change and performance management at leading companies Accenture
and Ernst & Young. She received her MBA from the University of California - Haas and BA at Harvard.
Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com 20
21. The Ivy Exec Elite Resume Package
The Elite Package is a comprehensive evaluation of your career and
accomplishments which includes a career diagnostic, a fully rewritten resume
and a coaching session focused on overcoming any professional roadblocks.
In-depth intake session with your certified senior resume writer
Gain valuable insight on how to articulate your skills and accomplishments
when interviewing
A finalized and re-written resume
An enhanced Ivy Exec profile
A full hour of Career Coaching
To set up a 15 minute appointment to inquire about next steps, please go to
ivyexec.clickbook.net or email resumes@ivyexec.com
Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com 21
22. Thank you!
The Road to Success is
Always Under Construction
To set up a 15 minute appointment to
discuss Ivy Exec’s Resume Services please
go to ivyexec.clickbook.net
or email resumes@ivyexec.com
Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com 22