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Ivan Ortenzi Ars et Inventio @ WIC2013 Alberto Piglia
Photo by Ivan Ortenzi
@PeggyGuggenheim
Venice
1© Ars et Inventio 2013
…since 2003
2© Ars et Inventio 2013
Innovation Management
Corporate Entrepreneurship
…since 2003
3© Ars et Inventio 2013
Why Ars and Inventio
8 rules to assess your innovation level
10 years lesson: the InnoFormula™
Takeaways for today
4© Ars et Inventio 2013
Life cycle mix
Method mixed Creativity
5© Ars et Inventio 2013
Business Model cycle mix
Strategy AND Innovation
Method mixed Creativity
6© Ars et Inventio 2013
Just one example in our life
Strategy Innovation
Method mixed Creativity
7© Ars et Inventio 2013
Just one example in business
Method mixed Creativity
Strategy Innovation
8© Ars et Inventio 2013
Difference between Strategy&Innovation
9© Ars et Inventio 2013
INNOFORMULA™
10© Ars et Inventio 2013
What did Germany miss in 2006?
11© Ars et Inventio 2013
What did Nederlands miss in 70’s?
12© Ars et Inventio 2013
What did Argentina miss in 1990?
13© Ars et Inventio 2013
This is value from innovation
14© Ars et Inventio 2013
INNOFORMULA™ in practice
Ideas
generation
Ideas
scouting
Clear state
of mind
Budget
policy
Prototypes
Tests and
launches
Innovation
strategy
Innovation
culture
KPII
More than 70 tools
15© Ars et Inventio 2013
What is the difference?
Strategy
Consultant
Innovation
Consultant
16© Ars et Inventio 2013
Innovation Management Test
Q&A
17© Ars et Inventio 2013
EXPLORATION
Are you able to explore all the
opportunities and all the new
technologies inside and outside
your Company?
18© Ars et Inventio 2013
EXPLOITATION
Are you able to scale up the
creativity and the innovative
ideas beyond the strategy
coherence at short time?
19© Ars et Inventio 2013
ENTREPRENEURSHIP
Are you able to support a day by
day energy to spread out the
internal entrepreneurship and to
attract the outside one?
20© Ars et Inventio 2013
ANTIBODIES
Are you able to avoid internal
barriers against innovation?
21© Ars et Inventio 2013
PERFORMANCE
Are you able to measure your
effort and your returns in
innovation?
22© Ars et Inventio 2013
HUMAN CAPITAL
Are you able to align your
internal knowledge to new
market needs?
23© Ars et Inventio 2013
RULES
Are you able to formalize rules
and responsibilities of your
innovation pipeline?
24© Ars et Inventio 2013
BUSINESS MODEL
Are you able to discuss and to
destroy the paradigms of your
business model to renew your
leadership?
25© Ars et Inventio 2013
More than 7 «yes, we do!»
European InnoManagement Research
26© Ars et Inventio 2013
Less than 7 «yes, we do!»
Remember that HOW you
innovate determines
WHAT and HOW LONG
you will be able to
innovate
27© Ars et Inventio 2013
Ivan.Ortenzi@arsetinventio.com www.ArsetInventio.com

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Ivan Ortenzi & Alberto Piglia | ars et inventio @ Cannes WIC 2013

  • 1. Ivan Ortenzi Ars et Inventio @ WIC2013 Alberto Piglia Photo by Ivan Ortenzi @PeggyGuggenheim Venice
  • 2. 1© Ars et Inventio 2013 …since 2003
  • 3. 2© Ars et Inventio 2013 Innovation Management Corporate Entrepreneurship …since 2003
  • 4. 3© Ars et Inventio 2013 Why Ars and Inventio 8 rules to assess your innovation level 10 years lesson: the InnoFormula™ Takeaways for today
  • 5. 4© Ars et Inventio 2013 Life cycle mix Method mixed Creativity
  • 6. 5© Ars et Inventio 2013 Business Model cycle mix Strategy AND Innovation Method mixed Creativity
  • 7. 6© Ars et Inventio 2013 Just one example in our life Strategy Innovation Method mixed Creativity
  • 8. 7© Ars et Inventio 2013 Just one example in business Method mixed Creativity Strategy Innovation
  • 9. 8© Ars et Inventio 2013 Difference between Strategy&Innovation
  • 10. 9© Ars et Inventio 2013 INNOFORMULA™
  • 11. 10© Ars et Inventio 2013 What did Germany miss in 2006?
  • 12. 11© Ars et Inventio 2013 What did Nederlands miss in 70’s?
  • 13. 12© Ars et Inventio 2013 What did Argentina miss in 1990?
  • 14. 13© Ars et Inventio 2013 This is value from innovation
  • 15. 14© Ars et Inventio 2013 INNOFORMULA™ in practice Ideas generation Ideas scouting Clear state of mind Budget policy Prototypes Tests and launches Innovation strategy Innovation culture KPII More than 70 tools
  • 16. 15© Ars et Inventio 2013 What is the difference? Strategy Consultant Innovation Consultant
  • 17. 16© Ars et Inventio 2013 Innovation Management Test Q&A
  • 18. 17© Ars et Inventio 2013 EXPLORATION Are you able to explore all the opportunities and all the new technologies inside and outside your Company?
  • 19. 18© Ars et Inventio 2013 EXPLOITATION Are you able to scale up the creativity and the innovative ideas beyond the strategy coherence at short time?
  • 20. 19© Ars et Inventio 2013 ENTREPRENEURSHIP Are you able to support a day by day energy to spread out the internal entrepreneurship and to attract the outside one?
  • 21. 20© Ars et Inventio 2013 ANTIBODIES Are you able to avoid internal barriers against innovation?
  • 22. 21© Ars et Inventio 2013 PERFORMANCE Are you able to measure your effort and your returns in innovation?
  • 23. 22© Ars et Inventio 2013 HUMAN CAPITAL Are you able to align your internal knowledge to new market needs?
  • 24. 23© Ars et Inventio 2013 RULES Are you able to formalize rules and responsibilities of your innovation pipeline?
  • 25. 24© Ars et Inventio 2013 BUSINESS MODEL Are you able to discuss and to destroy the paradigms of your business model to renew your leadership?
  • 26. 25© Ars et Inventio 2013 More than 7 «yes, we do!» European InnoManagement Research
  • 27. 26© Ars et Inventio 2013 Less than 7 «yes, we do!» Remember that HOW you innovate determines WHAT and HOW LONG you will be able to innovate
  • 28. 27© Ars et Inventio 2013 Ivan.Ortenzi@arsetinventio.com www.ArsetInventio.com