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 How to
Measure
Marketing
      by
 Siva Yenneti




                    © 2011 ITVibes, Inc. All rights reserved.
  Material may not be reproduced or distributed in any form without permission.
Our Value Proposition
     We specialize in creating integrated and
       user friendly Websites with high lead
       generation and conversion rate to
       increase sales and bottom line.

      FUNCTIONAL WEBSITE
        + MARKETING =
                   SUCCESS


2   10/11/2011
10 ways to Market
    0. Traditional Marketing
    1.           Networking
    2.           Local Marketing
    3.           Website Organic Optimization
    4.           Social Media
    5.           SEO – Link Building
    6.           Pay Per Click
    7.           Email Marketing
    8.           Referral Marketing
3
    9.
    10/11/2011
                 Partnerships & Affiliations
Marketing 101

      “You can't attract today’s prospects
      with yesterday's marketing
      methods and be in business
      tomorrow”

      You can’t improve what
      you can’t measure.

4   10/11/2011
Why Measure?

    1.           Increase Leads
    2.           Reduce Expenses
    3.           Streamline Operations
    4.           Save Time
    5.           Take it to the Next Level



5   10/11/2011
Know your Goals
    1. Visitors can request more information or
       an appointment
    2. People can get information to visit your
       physical location
    3. People can buy something via the
       website
    4. Visitors find the site through a search
       engine
    5. People view more than one page of the
       site
6   6. Visitors sign up for your feeds
    10/11/2011
Use Tools


    1.       Website Analytics
    2.       Social Media Analytics
    3.       Email Open, Click Ratios
    4.       Contacts Manager (CRM)



7   10/11/2011
Website Analytics


    1.       Traffic Sources
    2.       Referring Sites
    3.       Keywords
    4.       Visitors
    5.       Entry & Exit pages
    6.       Bounce rate
    7.       Page Views
8   10/11/2011
Social Media Analytics
    1.       New Likes
    2.       Impressions
    3.       Feedback %
    4.       Active Users
    5.       Mentions
    6.       Unique Visitors
    7.       Views
    8.       Subscribers
9   10/11/2011
Email Marketing Stats


     1.       Open Ratios
     2.       Click Rates
     3.       Bounce Backs
     4.       Unsubscribe Rate



10   10/11/2011
CRM Measure


     1.       List Growth
     2.       Conversion
     3.       Follow ups
     4.       Sales tracking
     5.       Team performance


11   10/11/2011
Think before you Act

     Based on your:
     1. Business Model
     2. Marketing Goals
     3. Growth potential
     4. Sales Targets


12   10/11/2011
One Integrated Strategy




13   10/11/2011
Give First. Get Later

 1.         Engage in Conversations
 2.         Create Relationships
 3.         Interact with community
 4.         Numbers don’t matter
 5.         Conversion is key



14   10/11/2011
Connect with us

             facebook.com/itvibes

             itvibes.com
             siva@itvibes.com
             (281) 636 4616




15   10/11/2011

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How to Measure Your Online Marketing Efforts

  • 1. itvibes.com itvibes.com/facebook How to Measure Marketing by Siva Yenneti © 2011 ITVibes, Inc. All rights reserved. Material may not be reproduced or distributed in any form without permission.
  • 2. Our Value Proposition We specialize in creating integrated and user friendly Websites with high lead generation and conversion rate to increase sales and bottom line. FUNCTIONAL WEBSITE + MARKETING = SUCCESS 2 10/11/2011
  • 3. 10 ways to Market 0. Traditional Marketing 1. Networking 2. Local Marketing 3. Website Organic Optimization 4. Social Media 5. SEO – Link Building 6. Pay Per Click 7. Email Marketing 8. Referral Marketing 3 9. 10/11/2011 Partnerships & Affiliations
  • 4. Marketing 101 “You can't attract today’s prospects with yesterday's marketing methods and be in business tomorrow” You can’t improve what you can’t measure. 4 10/11/2011
  • 5. Why Measure? 1. Increase Leads 2. Reduce Expenses 3. Streamline Operations 4. Save Time 5. Take it to the Next Level 5 10/11/2011
  • 6. Know your Goals 1. Visitors can request more information or an appointment 2. People can get information to visit your physical location 3. People can buy something via the website 4. Visitors find the site through a search engine 5. People view more than one page of the site 6 6. Visitors sign up for your feeds 10/11/2011
  • 7. Use Tools 1. Website Analytics 2. Social Media Analytics 3. Email Open, Click Ratios 4. Contacts Manager (CRM) 7 10/11/2011
  • 8. Website Analytics 1. Traffic Sources 2. Referring Sites 3. Keywords 4. Visitors 5. Entry & Exit pages 6. Bounce rate 7. Page Views 8 10/11/2011
  • 9. Social Media Analytics 1. New Likes 2. Impressions 3. Feedback % 4. Active Users 5. Mentions 6. Unique Visitors 7. Views 8. Subscribers 9 10/11/2011
  • 10. Email Marketing Stats 1. Open Ratios 2. Click Rates 3. Bounce Backs 4. Unsubscribe Rate 10 10/11/2011
  • 11. CRM Measure 1. List Growth 2. Conversion 3. Follow ups 4. Sales tracking 5. Team performance 11 10/11/2011
  • 12. Think before you Act Based on your: 1. Business Model 2. Marketing Goals 3. Growth potential 4. Sales Targets 12 10/11/2011
  • 14. Give First. Get Later 1. Engage in Conversations 2. Create Relationships 3. Interact with community 4. Numbers don’t matter 5. Conversion is key 14 10/11/2011
  • 15. Connect with us facebook.com/itvibes itvibes.com siva@itvibes.com (281) 636 4616 15 10/11/2011