You can't improve what you don't measure. Are you struggling to measure all your online marketing efforts? Do you know the ROI on the efforts and strategies?
As a small business owner we spend time and money in creating various online marketing strategies to create bigger exposure, branding and to generate leads and interests. The biggest challenge in this process is to see what's effective, and what's not working. It's important to spend the time and money efficiently by adjusting the approach, and procedures to leverage marketing strategies to impact sales and bottom line and to be successful.
Define - Measure - Analyze - Improve - Control
Topics covered (Plan-Do-Check-Act Cycle):
Campaign analysis
A/B testing
Keywords analysis
Website & Blog analytics
Social Media analytics (Facebook, Twitter, LinkedIn, YouTube, Slideshare)
Reputation management
Monthly consolidated reports
Quarterly strategy and adjustments
2. Our Value Proposition
We specialize in creating integrated and
user friendly Websites with high lead
generation and conversion rate to
increase sales and bottom line.
FUNCTIONAL WEBSITE
+ MARKETING =
SUCCESS
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3. 10 ways to Market
0. Traditional Marketing
1. Networking
2. Local Marketing
3. Website Organic Optimization
4. Social Media
5. SEO – Link Building
6. Pay Per Click
7. Email Marketing
8. Referral Marketing
3
9.
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Partnerships & Affiliations
4. Marketing 101
“You can't attract today’s prospects
with yesterday's marketing
methods and be in business
tomorrow”
You can’t improve what
you can’t measure.
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5. Why Measure?
1. Increase Leads
2. Reduce Expenses
3. Streamline Operations
4. Save Time
5. Take it to the Next Level
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6. Know your Goals
1. Visitors can request more information or
an appointment
2. People can get information to visit your
physical location
3. People can buy something via the
website
4. Visitors find the site through a search
engine
5. People view more than one page of the
site
6 6. Visitors sign up for your feeds
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7. Use Tools
1. Website Analytics
2. Social Media Analytics
3. Email Open, Click Ratios
4. Contacts Manager (CRM)
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14. Give First. Get Later
1. Engage in Conversations
2. Create Relationships
3. Interact with community
4. Numbers don’t matter
5. Conversion is key
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15. Connect with us
facebook.com/itvibes
itvibes.com
siva@itvibes.com
(281) 636 4616
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