The online search is going through a major haul as part of the Houston Web Design search optimization. As Mobile search, Social search and Location based search gain importance, no two people’s search results are similar for the same keywords. Yes, that’s true! Google and other search engines are focusing vastly on personalizing search results along with localization. The information shown is based on your browsing history, your interaction on Social Media sites like Facebook, Twitter, LinkedIn and YouTube, your search history, on the click through in various websites and the geographic location of the consumer. In this presentation learn about different search engine factors for local search ranking and lead generation strategies. Visit our Local Search Marketing page to learn further more: http://www.itvibes.com/web-services/search-engine-optimization/local-search-marketing/

1. itvibes.com
itvibes.com/facebook
Local Search
Marketing
- Presented by
Siva Yenneti
Local Business Lead generation & Brand Recognition
© 2012 ITVibes, Inc. All rights reserved.
Material may not be reproduced or distributed in any form without permission.

2. Marketing 101
“You can't attract today’s
customers with yesterday's
methods & still be in business
tomorrow”
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3. Our Value Proposition
We specialize in creating integrated and
user friendly Websites with high lead
generation and conversion rate to
increase sales and bottom line.
FUNCTIONAL WEBSITE
+ LOCAL MARKETING =
SUCCESS
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4. Traffic + Conversion
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5. If you build it, will they come?
After all, they can’t check out your profile,
opt-in to your list, register for your event,
contact you, or buy from you if they never
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get to your website in the first place!

6. Have you spread the word out?
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7. 10 ways to Market
0. Traditional Marketing
1. Networking
2. Local Marketing
3. Content Optimization
4. Social Media Marketing
5. SEO – Link Building
6. Pay Per Click
7. Email Marketing
8. Referral Marketing
7
9.
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Partnerships & Affiliations

8. All Roads Lead to Rome
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9. Location, Location, Location
Search is
• Location based
• Mobile based
• Social
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10. They know what you need
Search is personalized
• Browsing history
• Previous search history
• Social interactions
• Click-throughs
• Geographic location
Do you know?
People see different search results
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for the same keywords.

11. Are you on the map?
Geo-tagging is LIVE search
• Check-ins
• Google places
• Site reviews
• Local directories
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12. Think before you Act
Based on your:
1. Business Model
2. Marketing Goals
3. Growth potential
4. Sales Targets
Start somewhere
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13. Measure & Improve
1. Traffic Sources
2. Impressions
3. Social Reach
4. Active Users
5. Mentions
6. Unique Visitors
7. Page Views
8. Subscribers
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14. Local Search Facts
• 71% of all online searches are related to local businesses –
Google
• 84% of local consumers follow up with a call or an email
after the search – TMP/Comscore
• 67% of users start with online local search than looking in
Yellow Pages – Comscore
• 58% of users search for local businesses with an intent to
buy
• 51% of consumers use a location in their search Ex:
‘Chiropractor in Houston’
• Consumer reviews are important for local search ranking –
Google
• Sites optimized for Mobile have better Search Optimization
– Google
14 •3/1/2012 spent by users on your website matters for Search
Time
Optimization – Google

15. Connect with us
facebook.com/itvibes
itvibes.com
siva@itvibes.com
(281) 636 4616
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