CUES Experience Workshop - Summit Brewing Company

Slideshow Transcript

1. Slide 1: *Sadly, not a real CUES program
2. Slide 3: 1. They know who they are.
3. Slide 4: NOT
4. Slide 6: NOT
5. Slide 8: NOT
6. Slide 10: 2. They live it unapologetically.
7. Slide 11: “We only brew what we love to drink. Whatever’s left over, we sell.”
8. Slide 12: “We do 80% of our business here at home.”
9. Slide 13: “We don’t grow for the sake of growth.”
10. Slide 14: “You can’t be everything to everyone, but there are ways to touch people’s hearts that can cut across that.”
11. Slide 15: 3. They tell their story and empower their community.
12. Slide 16: “Beer tastes better when you enjoy it with friends.”
13. Slide 24: Relevance to you:
14. Slide 29: Serve specifically. Be so you* to your members that you couldn’t be more you and you wouldn’t make sense outside of the context of you. *You are your members, by the way.
15. Slide 32: “ So what’s a cheap, clunky car got to do with a c r e d i t u n i o n ? We l l , p l e n t y i n C P C U ’ s c a s e . Marketing Diva Deb McLean said the idea came from members, who would come in looking for a small-dollar loan to get a “Hoopty” for delivering the mail (a lot of rural mail carriers don’t get the gover nment issue mail wagon). - Jeff Hardin’s CU Communicator Blog http://communicator.wordpress.com
16. Slide 33: “ Deb noted that unsecured loans and installment lines of credit increased a robust 325% during the Hoopty campaign last Fall - the ROI was even greater if you factor in cross-selling of other products. - Jeff Hardin’s CU Communicator Blog http://communicator.wordpress.com
17. Slide 35: Brent Dixon hi@itsjustbrent.com www.opensourcecu.com www.itsjustbrent.com 214 736 4505