This IT Brand Pulse mini-report includes only market leader data from the independent, non-sponsored survey covering six categories of brand leadership—Market, Price, Performance, Reliability, Service & Support and Innovation—for thirteen Storage products. The annual Storage brand leader survey was conducted in February, 2018 and respondents were solicited from over 1,000,000 members of 100+ online IT groups, and from the IT Brand Pulse IT professional database. Complete survey data for each product category is available. Please contact us at info@itbrandpulse.com for information and pricing.

1. Storage
2018 Brand Leader Survey
Mini-Report

2. February 2018 Brand Leader Survey
Brand Leader Survey Mini-Report
This IT Brand Pulse mini-report includes only market leader data
from the independent, non-sponsored survey covering six
categories of brand leadership—Market, Price, Performance,
Reliability, Service & Support and Innovation—for thirteen
Storage products.
Complete survey data for each product category is available.
Please contact us at info@itbrandpulse.com for information and
pricing.
2

3. February 2018 Brand Leader Survey
Storage Brand Leader Survey Mini-Report, 2018 Table of Contents
Brand Leader Survey Methodology Page 4
Brand Leader Voting Definitions Page 5
2018 Storage Brand Leader Survey Winners Chart Page 6
Survey Respondent - Title/Job Description Page 8
Survey Respondent - Data Center Environment Page 9
Ageless Storage 2018 Market Leader Chart Page 11
Compliance Archive Storage (CAS) 2018 Market Leader Chart Page 12
Deduplication Backup Appliances 2018 Market Leader Chart Page 13
Distributed Database Backup & Recovery 2018 Market Leader Chart Page 14
Enterprise Backup Software Appliances 2018 Market Leader Chart Page 15
Enterprise HDDs 2018 Market Leader Chart Page 16
Fibre Channel Disk Arrays 2018 Market Leader Chart Page 17
iSCSI Disk Arrays 2018 Market Leader Chart Page 18
Mid-Range Tape Drives 2018 Market Leader Chart Page 19
NAS Disk Arrays 2018 Market Leader Chart Page 20
On-Premise Enterprise Storage as a Service 2018 Market Leader Chart Page 21
Tape Libraries 2018 Market Leader Chart Page 22
Unified SAN/NAS Disk Arrays 2018 Market Leader Chart Page 23
3

4. February 2018 Brand Leader Survey
Storage
Brand Leader Survey Methodology
• Brand Leader reports are designed to measure the pulse of brand leadership in specific product
categories using results from independent, non-sponsored surveys with at least 200 respondents.
• The Storage brand leader survey was conducted in February, 2018.
– Respondents were solicited from over 1,000,000 members of 100+ online IT groups, and from the IT Brand
Pulse IT professional database.
– Two hundred and four IT Pros responded to this survey.
– Responses were collected using an online survey engine.
• In each part, respondents were provided with a product category description, randomly-listed vendor
choices (plus an “Other” answer choice to add a vendor, if applicable), and were asked six questions:
1. Who do you perceive as the <product category> market leader?
2. Who do you perceive as the <product category> price leader?
3. Who do you perceive as the <product category> performance leader?
4. Who do you perceive as the <product category> reliability leader?
5. Who do you perceive as the <product category> service & support leader?
6. Who do you perceive as the <product category> innovation leader?
4

5. February 2018 Brand Leader Survey
5
Brand Leader Definitions

6. February 2018 Brand Leader Survey
February 2018
Storage
Brand Leaders - Voted by IT Pros
Ageless Storage
Pure Storage
(EvergreenStorage)
Dell EMC
Pure Storage
(EvergreenStorage)
Pure Storage
(EvergreenStorage)
IBM
Pure Storage
(Evergreen Storage)
ComplianceArchive Storage (CAS) Dell EMC Dell EMC Dell EMC Dell EMC Dell EMC Dell EMC
Deduplication BackupAppliances Dell EMC Dell EMC Dell EMC Dell EMC Dell EMC Dell EMC
Distributed Database Backup& Recovery Datos IO Datos IO Datos IO Datos IO Datos IO Datos IO
Enterprise Backup Software Appliances Dell EMC Dell EMC Dell EMC Dell EMC Dell EMC Veeam
Enterprise HDDs Seagate Seagate Seagate Seagate Seagate Seagate
32 GFC Fibre Channel Disk Arrays Dell EMC Dell EMC Dell EMC Dell EMC Dell EMC NetApp
iSCSI Disk Arrays Dell EMC Dell EMC Dell EMC Dell EMC Dell EMC Dell EMC
Mid-RangeTape Drives IBM Quantum IBM IBM IBM IBM
NAS Disk Arrays NetApp Dell EMC NetApp NetApp NetApp NetApp
On-Premise Enterprise Storage as a Service Zadara Storage Zadara Storage Zadara Storage Zadara Storage Zadara Storage Zadara Storage
Tape Libraries IBM Quantum IBM IBM IBM IBM
Unified SAN/NAS Disk Arrays NetApp Dell EMC NetApp NetApp NetApp NetApp

7. Respondent Profiles
Storage
2018 Brand Leader Survey

8. February 2018 Brand Leader Survey
Respondent Title/Job Description:
VAR/OEM
Other
Executive/Management
Network Administrator/Architect
Data Center Manager
Storage Administrator/Architect
Server Administrator/Architect
IT Manager/Director
8

9. February 2018 Brand Leader Survey
Your environment is best described as:
Public Cloud/Data Center Provider
Other
Product Development
High-Performance Computing Data Center
Small-Medium Business Data Center
Enterprise Data Center
9

10. Market Leaders
Storage
2018 Brand Leader Survey

11. February 2018 Brand Leader Survey
2018 Market Leader
Ageless Storage
Dell EMC
(Flex On
Demand)
HDS
(VSP
Midrange)
HPE/Nimble
(Timeless
Storage)
IBM
(Storage
Utility)
NetApp
(OnDemand)
Pure Storage
(Evergreen
Storage)
Western
Digital/Tegile
(Lifetime
Storage)
Other
Who do you perceive
as the market leader
for Ageless Storage?
11

12. February 2018 Brand Leader Survey
2018 Market Leader
Compliance Archive Storage (CAS)
Dell EMC HDS IBM iTernity Other
Who do you
perceive as the
market leader for
Compliance Archive
Storage (CAS)?
12

13. February 2018 Brand Leader Survey
2018 Market Leader
Deduplication Backup Target Appliances
Barracuda Dell EMC ExaGrid
Systems
Fujitsu Hitachi
Data
Systems
(HDS)
HPE IBM NEC Quantum Veritas Other
Who do you perceive as
the market leader for
Deduplication Backup
Target Appliances?
13

14. February 2018 Brand Leader Survey
2018 Market Leader
Distributed Database Backup & Recovery
Datos IO Talena Trilio Data Other
Who do you perceive
as the market leader
for Distributed
Database Backup &
Recovery?
14

15. February 2018 Brand Leader Survey
2018 Market Leader
Enterprise Backup Software Appliances
Arcserve Barracuda
Networks
Commvault Dell
EMC
HDS HPE IBM Quantum Seagate Unitrends Veeam Veritas/
Symantec
Other
Who do you perceive as
the market leader for
Enterprise Backup
Software Appliances?
15

16. February 2018 Brand Leader Survey
2018 Market Leader
Enterprise HDDs
HGST Seagate Toshiba Western Digital (WD) Other
Who do you perceive
as the market leader
for Enterprise HDDs?
16

17. February 2018 Brand Leader Survey
2018 Market Leader
32 GFC Fibre Channel Disk Arrays
Dell EMC NetApp Other
Who do you perceive
as the market leader
for 32 GFC Fibre
Channel Disk Arrays?
17

18. February 2018 Brand Leader Survey
2018 Market Leader
iSCSI Disk Arrays
18
Dell EMC HPE Huawei IBM NetApp Oracle Other
Who do you perceive
as the market leader
for iSCSI Disk Arrays?

19. February 2018 Brand Leader Survey
2018 Market Leader
Mid-Range Tape Drives
HPE IBM Oracle Overland
Storage
Spectra Logic Quantum Other
Who do you perceive
as the market leader
for Mid-Range Tape
Drives?
19

20. February 2018 Brand Leader Survey
2018 Market Leader
NAS Disk Arrays
Dell EMC Fujitsu Hitachi Data
Systems
(HDS)
HPE Huawei IBM NetApp Oracle Other
Who do you perceive
as the market leader
for NAS Disk Arrays?
20

21. February 2018 Brand Leader Survey
2018 Market Leader
On-Premise Enterprise Storage as a Service
Proact SoftNAS Zadara Other
Who do you perceive
as the market leader
for On-Premise
Enterprise Storage as a
Service?
21

22. February 2018 Brand Leader Survey
2018 Market Leader
Tape Libraries
HPE IBM Oracle Overland
Storage
Qualstar Quantum Spectra Logic Other
Who do you perceive
as the market leader
for Tape Libraries?
22

23. February 2018 Brand Leader Survey
2018 Market Leader
Unified SAN/NAS Disk Arrays
Dell EMC Fujitsu HDS HPE Huawei IBM NetApp Oracle Other
Who do you perceive
as the market leader
for Unified SAN/NAS
Disk Arrays?
23