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The Law, Social Media and Investigations


                               930 Rand Building
                              14 Lafayette Square
                            Buffalo, New York 14203
                                716.855.2800 (V)
                                716.855.2816 (F)
                               roy.mura@muralaw.com
                          nycoveragecounsel.blogspot.com
                              linkedin.com/in/royamura
                                 twitter.com/royamura
                            twitter.com/CoverageCounsel

Roy A. Mura, Esq.
MURA & STORM, PLLC
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Introduction

•                   Roy Mura
    Click to edit Master text styles
     - fdsfds       Roy Mura is the founder and managing member of law firm Mura & Storm,
                     PLLC. He has successfully litigated and tried insurance fraud and coverage
                     cases for insurers through trial and appeal in New York and writes and speaks
                     regularly for insurers, adjusters and investigators on various issues relating to
                     insurance coverage, fraud, “bad faith” and the defense of first- and third-party
                     claims. He also serves as General Counsel to the New York State Chapter of
                     the International Association of Special Investigation Units. 

                     Joe Gerard

                     Joe Gerard is the VP of Sales & Marketing at i-Sight, a leading provider
                     of web-based case management software for corporate investigations.
                     He’s worked with companies like Dell, Coke, Allstate, BP and more than
                     100 others to implement improved investigative processes that leverage
                     best practices and case management.
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•   Click to edit Master text styles
     - fdsfds




Episode 52


                         Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
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Social media’s role in Steubenville case, NBC
Nightly News 03.17.13
•     Click to edit Master text styles
    “I really wonder had it
       - fdsfds            not been for social media
    would we be sitting here tonight talking about
    convictions in this case.”
    Lisa Green, Legal Analyst




                          Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
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Nathalie Blanchard v. Manulife

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          Fall 2009 – Long-term disability benefits for diagnosed major
     - fdsfds
          depression discontinued after Manulife obtained photos from
          Blanchard’s protected Facebook account




         She claimed she was trying to have fun on the advice of her
          treating doctor.
         Friends-only Facebook pages

                       Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
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•   Click to edit Master text styles
     - fdsfds




                         Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
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•   Click to edit Master text styles
     - fdsfds




Poll Question #1


                         Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
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The objective of SM research is…

•   Click to edit Master text styles
     - fdsfds




                       F S U

                         Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
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The process of…

•   Click to edit Master text styles

     Finding
     - fdsfds




     Securing
     Utilizing


                         Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
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FSUing…

•   Click to edit Master text styles
     - fdsfds




                T I M
                         Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
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Which are…

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 Text
     - fdsfds




 Images
 Metadata


                         Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
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TIM that…

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        …tend to confirm or
   - fdsfds                   refute insurance policy
        application representations.
       …tend to confirm or refute the reported facts of an
        incident, loss or claim.
       …reflect positively or negatively on the employee’s,
        insured’s or claimant’s credibility.
       …provide leads for further investigation or items for
        further conversation with the person under
        investigation.
       …are admissible in court or arbitration.

                     Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
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•   Click to edit Master text styles
     - fdsfds
“The problem with quotes
on the Internet is that you
never know if they’re
real.”

~~ Abraham Lincoln


                         Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
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So really, the process is…

•   Click to edit Master text styles
     - fdsfds




    F S (V) U
                         Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
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Most Popular SN Sites by Hits

•     Click to edit Master text styles
          May 2010                     October 2012                       February 2013
       - fdsfds
1.       Facebook                      Facebook                           Facebook
2.       MySpace                       Twitter                            Twitter
3.       Twitter                       LinkedIn                           LinkedIn
4.       LinkedIn                      MySpace                            Pinterest
5.       Ning                          Google+                            MySpace
6.       Tagged                        deviantArt                         Google+
7.       Classmates                    LiveJournal                        deviantArt
8.       hi5                           Tagged                             LiveJournal
9.       myYearbook                    Orkut                              Tagged
10.      Meetup                        Pinterest                          Orkut



                        Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
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7 Up-and-Coming SNs

•     Click to edit Master text styles
    1. -Pheed
          fdsfds

    2. Thumb

    3. Medium

    4. Hootsuite’s Conversations

    5. Chirpify

    6. Flayvr

    7. Chirp
                           Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
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•   Click to edit Master text styles
     - fdsfds




                         Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
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Tweeted Photos in 2011

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     - fdsfds




                         Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
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YouTube Demographics

  Click to edit Master text styles uploaded every minute.
    72 hours of video are

•
 -3 fdsfds of video is uploaded per minute from mobile
       hours
    devices.
   Traffic from mobile devices tripled in 2011.
   In 2011, YouTube had more than 1 trillion views or
    around 140 views for every person on Earth.
   500 years of YouTube video are watched every day on
    Facebook, and over 700 YouTube videos are shared
    on Twitter each minute
   Over 4 billion hours of video are watched each month.
   Considered to be the second most used search engine
    in the world.

                 Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
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•   Click to edit Master text styles
     - fdsfds




                         Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
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                                     2.8
      - fdsfds




    What is the average number of social networking
    accounts most persons have.




                          Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
Why Are SocialMaster title style to
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Investigators?
•   Click to edit Master text styles
     - fdsfds




        Private                                         Public



                         Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
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    A - fdsfds
      fully filled-out Facebook profile contains about
    40 pieces of recognizably personal information,
    including name, birthday, political and religious
    views, online and offline contact information,
    gender, sexual preference and relationship status,
    favorite books, movies, etc., educational and
    employment history, and, of course, the user’s
    picture.



                      Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
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Top 3 Legal Areas in Which Social Media
Content is Used
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     - fdsfds
       Matrimonial/Family Law

       Employment Law

       Personal Injury/Insurance Law




                         Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
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Most people interact with the Internet to…

•Click to edit Master text styles
 - fdsfds
        …buy or sell things

       …review or comment on things

       …publish themselves

       …socialize




                     Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
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Sources of Useful SM Content

•   Socialedit Master text styles
    Click to networking sites
     - fdsfds
   Photo sharing sites

   Buying/selling sites

   Bulletin boards

   Consumer review sites

   Comment strings



                      Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
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Searching SNS Anonymously

•   Click to edit Master text styles
    - fdsfds for anonymity
     Need                               depends on the kind of site

   Methods for anonymizing SNS visits:
     Proxy anonymizing software or hardware
     Alternate, unidentifiable account profiles




                       Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
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Who’s Looking at Me?

Canfdsfds Master text styles ’s been looking at their
•
        users see who
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   -
profiles?
Friendster                       YES
Ziggs                            YES
Facebook                                      MAYBE
MySpace                          NO
Twitter                          NO
LinkedIn                         DEPENDS
                Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
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LinkedIn

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     - fdsfds




                         Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
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LinkedIn Profile Viewing

•   Click to edit Master text styles
     - fdsfds




                         Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
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Anonymous Web Surfing
 Click to edit Master text styles URL:
•     Web-based per
    - fdsfds
         Anonymouse
         Ninja Proxy
         HideMyAss
       Software-based browser add-ons:
         Tor
       Hardware:
         IronKey®

                   Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
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•   Click to edit Master text styles
     - fdsfds




Poll Question #2


                         Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
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Usefulness of SM Content

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    The usefulness of SM content will depend
     - fdsfds

    on its:

    1.verification to the purported creator or
    source.




                         Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
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Verification of SM Content or Data

•
    Three edit Master text styles
     Click to
              ways:
      - fdsfds

    1.An acknowledgement by its creator that it's
    his or hers.

    2.Forensic computer evidence linking the
    material to the purported author.

    3.Circumstantial evidence establishing that the
    material was in fact created by the person
    whose name or image the material relates to.
                       Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
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Admissibility of SM Content

•   Click to edit Master text styles
The admissibility of SM content will depend
     - fdsfds

on its:
1.authenticity or reliability; and
2.relevance.




                         Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
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Authentication of SM Content

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    How the content is secured
      - fdsfds
                                   will affect the
    authenticity/reliability prong of the admissibility
    test.

    SM content thought to be relevant can be
    secured in either of two forms:
    1. electronic
    2. paper


                    Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
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Securing Content from SN Sites

•   Click to edit Master text styles
     - fdsfds
       Unprotected Content

       Protected Content




                         Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
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Securing Unprotected Content

•    Click to edit Master text styles
           Printing to paper
    - fdsfds
          Printing to PDF or another electronic
           file format
          Downloading images
          Screen shot & video captures
          Digital evidence recorders, e.g.,
           Camtasia Studio & Screenr
          Website copiers, e.g., HTTrack
                          Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
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Securing Protected Content

•   Click to edit Master text styles
     - Voluntary production    by insured/claimant
       fdsfds
      Authorization from user
      Disclosure by persons with access
      Honest friending
      Fake friending or other pretextual means
      Discovery in litigation
      Subpoena


                     Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
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Facebook Content Download

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     - fdsfds




When you download your information your file will include:
•Your profile (timeline) information (ex: your contact information, interests, groups)
•Wall (timeline) posts and content that you and your friends have posted to your profile
(timeline)
•Photos and videos that you have uploaded to your account
•Your friend list
•Notes you have created
•Events to which you have RSVP’d
•Your sent and received messages
•Any comments that you and your friends have made on your Wall (timeline) posts,
photos, and other profile (timeline) content
                          Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
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Pretexting

•   Click to edit Master text styles

The use of impersonation or fraud to trick another
     - fdsfds

person into releasing personal information. 

An effort or strategy intended to conceal
something.




                         Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
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Is Pretexting Permitted?

NO – The US Gramm-Leach-Bliley Act prohibits pretexting
•  Click to edit Master text styles
    - fdsfds
[defined in the Act as the use of false pretenses, including
fraudulent statements and impersonation] to obtain consumers’
personal financial information.

NO – Similarly, under the Fair Debt Collection Practices Act (15
USC 1692e(10)) “the use of any false representation or
deceptive means to collect or attempt to collect any debt or to
obtain information concerning a consumer” is violative of the Act.

NO – One state explicitly prohibits investigative pretexting. Be
aware of and follow your company’s policy on pretexting in
investigations.

                   Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
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Is Pretexting Permitted? (cont.)

NO – Facebook’s Terms    of Service prohibit
 Click to edit Master text styles
•
  - fdsfds
providing any false personal information, create an
account for anyone other than yourself without
permission, or creating more than one personal
profile.

NO – MySpace’s Terms of Service prohibit
impersonating or attempting to impersonate any
person or entity.


                   Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
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“Pretext Interview”

• Click to edit Master text styles
The -NAIC Model Act defines a pretext interview as:
      fdsfds

"an interview whereby a person, in an attempt to obtain information
about a natural person, performs one or more of the following acts:

1) pretends to be someone he or she is not;
2) pretends to represent a person he or she is not in fact representing;
3) misrepresents the true purpose of the interview; or
4) refuses to identify himself or herself upon request.”




                     Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
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Hacking & Anti-Impersonation Statutes
The FederalMaster text styles
•  Click to edit Computer Fraud and Abuse Act makes it
criminal to “intentionally access … a computer without
    - fdsfds
authorization or exceed ... authorized access.”
United States v. Lori Drew, 259 F.R.D. 449 (C.D. Cal.
2008).

Two states – California and Texas – prohibit impersonating
someone online without that person’s consent.
Cal. Penal Code § 528.5 (“… actual person … for purposes
of harming, intimidating, threatening, or defrauding another
person”)
Tex. Penal Code Ann. § 33.07 (“… with the intent to harm,
defraud, intimidate, or threaten any person)
                 Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
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Pretexting by Insurance Investigators

• Click to edit Master text styles
The National Association of Insurance Commissioner's
   - fdsfds
Insurance Information and Privacy Protection Model Act
(NAIC 670-1) states:

No insurance institution, agent or insurance support organization shall
use or authorize the use of pretext interviews to obtain information in
connection with an insurance transaction; provided, however, a pretext
interview may be undertaken to obtain information from a person or
institution that does not have a generally or statutorily recognized
privileged relationship with the person about whom the information
relates for the purpose of investigating a claim where, based upon
specific information available for review by the commissioner, there is a
reasonable basis for suspecting criminal activity, fraud, material
misrepresentation or material non-disclosure in connection with the
claim.

                     Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
Legal in US for Master title style Content
 Click to edit Insurers to Gain SM
by Pretextual Means?
•Click to edit Master text styles
No- statutes
     fdsfds

     regulations
             case law
saying it is or is not legal.

Yet…




                      Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
Pretextto edit Master title US with Fraud
Click Interview Statutes in style
Exception
•AZClick to edit Master text styles
    – Arizona Revised Statutes    - Title 20 Insurance - Section 20-2103
CA - fdsfds
   – California Insurance Code Section 791.03
CT – Connecticut Statutes Sec. 38a-978
GA – Georgia Code - Insurance - Title 33, Section 33-39-4
IL – Illinois 215 ILCS 5 Illinois Insurance Code. Section 1004
ME – Maine 24-A M.R.S. § 2205
MA – Massachusetts ALM GL ch. 175I, § 3
MT – Montana Code Anno., § 33-19-201
NJ – New Jersey Statutes 17:23A-3
NC – North Carolina General Statutes § 58-39-20
OH – Ohio Revised Code - Title XXXIX Insurance - Section 3904.03
OR – Oregon State Statutes, § 746.615
VA – Code of Virginia - Title 38.2 Insurance - Section 38.2-603

                      Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
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Pretexting Prohibited

Minnesota Statutes Annotated 72A.493 - Obtaining
•  Click to edit Master text styles
    - fdsfds
Information by Improper Means
An insurer, insurance agent, or insurance-support
organization must not obtain information or authorize
another person to obtain information in connection with an
insurance transaction by:
   1) pretending to be someone else;
   2) pretending to represent a person;
   3) misrepresenting the true purpose of the interview; or
   4) refusing to provide identification upon request.


                 Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
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•   Click to edit Master text styles
     - fdsfds




Poll Question #3


                         Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
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Subpoenas

 Click to edit Master text styles
•
      Criminal
    - fdsfds
      Civil
              In general
              Facebook
              MySpace

        In general, Facebook and other SN providers are no
             longer providing content of a person’s SN
             account pursuant to civil subpoenas.


                       Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
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Is SNS Content Private?

•   Click to edit Master text styles
“I  agree that material posted
     - fdsfds                 on a ‘private’
Facebook page, that is accessible to a selected
group of recipients but not available for viewing by
the general public, is generally not privileged, nor
is it protected by common law or civil law notions
of privacy.[1]”
Tompkins v. Detroit Metropolitan Airport,
Case No. 10-10413 (E.D.Mich. decided 1/18/2012)
See, also, Davenport v. State Farm, Case No. 3:11-cv-632-J-JBT (M.D.
FL decided 2/21/2012)(“Generally, SNS content is neither privileged
nor protected by any right of privacy.”)


                   Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
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Is SNS Content Private? (cont.)

“If you post a tweet, just like if you scream it out
   Click to edit Master text styles
•
    - fdsfds
the window, there is no reasonable expectation of
privacy. There is no proprietary interest in your
tweets, which you have now gifted to the world. * *
* There is no reasonable expectation of privacy for
tweets that the user has made public. It is the act
of tweeting or disseminating communications to
the public that controls.”
People v. Harris, 2012 NY Slip Op 22175 (NYC Crim. Ct., NY Co., June
30, 2012)



                     Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
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Is SNS Content Private? (cont.)

• Click to edit Master text styles
“When a person creates
   - fdsfds
                           a Facebook account, he
or she may be found to have consented to the
possibility that personal information might be
shared with others, notwithstanding his or her
privacy settings, as there is no guarantee that the
pictures and information posted thereon, whether
personal or not, will not be further broadcast and
made available to other members of the public.
Loporcaro v. City of New York, 2012 Slip Op 30977(U) (Sup. Ct.,
Richmond Co., April 9, 2012)


                    Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
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Discoverability of Private SN Info

•   Many USMaster text stylesCanadian courts have
     Click to edit and some
    permitted the discovery of protected SM content.
      - fdsfds




    To be enforceable, the discovery demand must
    be both:

    (1) narrowly tailored to produce relevant
    information; and
    (2) reasonably calculated to lead to the discovery
    of admissible evidence.
                  Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
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Discoverability of Private SN Info                                        (cont.)


•    Click to edit Master text styles
    Relevant information in the
      - fdsfds                      private section of a social
    media account is discoverable. Glazer v. Fireman's Fund
    Insurance Company, 2012 WL 1197167, *3-*4 (S.D.N.Y.
    April 5, 2012). It is not privileged nor protected from
    production by a common law right of privacy. Tompkins v.
    Detroit Metropolitan Airport, 278 F.R.D. 387, 388 (E.D.
    Mich. 2012). But a litigant has no right to serve overbroad
    discovery requests that seek irrelevant information.
    Glazer, above; Tompkins, 278 F.R.D. at 389.

    Howell v. The Buckeye Ranch (S.D. Ohio 10/1/2012)


                        Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
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Discoverability of Private SN Info                                  (cont.)



“The Plaintiff has text styles Facebook privacy settings to
•  Click to edit Master set her
    - fdsfds
private and has restricted its content to 67 ‘friends.’ She
has not created her profile for the purpose of sharing it with
the general public. Unless the Defendant establishes a
legal entitlement to such information, the Plaintiff ’s privacy
interest in the information in her profile should be
respected.”

Schuster v. Royal & Sun Alliance Ins. Co. of Canada, 2009
CanLII 58971 (ON SC)(October 29, 2010)



                  Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
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Spoliation of ESI

•   SM data representsstyles
     Click to edit Master text electronically stored information(ESI).
      - fdsfds
    Parties in control of their own ESI are obligated to
    preserve it in the event civil disputes develop into
    lawsuits, especially if they are placed on notice of the
    obligation to do so.

    Plaintiff … has been on notice that defendants seek
    information in the private sections of her social media
    accounts since being served with defendants' second set
    of interrogatories. She remains under an obligation to
    preserve all the information in those accounts.
    Howell v. The Buckeye Ranch (S.D. Ohio 10/1/2012)
                      Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
Questions or Comments?

Roy A. Mura, Esq
MURA & STORM, PLLC
roy.mura@muralaw.com


Joe Gerard
Vice-President, Marketing and Sales
i-Sight Software
j.gerard@i-sight.com

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The law, social media and investigations roy mura - i-sight ii

  • 1. The Law, Social Media and Investigations 930 Rand Building 14 Lafayette Square Buffalo, New York 14203 716.855.2800 (V) 716.855.2816 (F) roy.mura@muralaw.com nycoveragecounsel.blogspot.com linkedin.com/in/royamura twitter.com/royamura twitter.com/CoverageCounsel Roy A. Mura, Esq. MURA & STORM, PLLC
  • 2. Click to edit Master title style Introduction • Roy Mura Click to edit Master text styles - fdsfds Roy Mura is the founder and managing member of law firm Mura & Storm, PLLC. He has successfully litigated and tried insurance fraud and coverage cases for insurers through trial and appeal in New York and writes and speaks regularly for insurers, adjusters and investigators on various issues relating to insurance coverage, fraud, “bad faith” and the defense of first- and third-party claims. He also serves as General Counsel to the New York State Chapter of the International Association of Special Investigation Units.  Joe Gerard Joe Gerard is the VP of Sales & Marketing at i-Sight, a leading provider of web-based case management software for corporate investigations. He’s worked with companies like Dell, Coke, Allstate, BP and more than 100 others to implement improved investigative processes that leverage best practices and case management.
  • 3. Click to edit Master title style • Click to edit Master text styles - fdsfds Episode 52 Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
  • 4. Click to edit Master title style Social media’s role in Steubenville case, NBC Nightly News 03.17.13 • Click to edit Master text styles “I really wonder had it - fdsfds not been for social media would we be sitting here tonight talking about convictions in this case.” Lisa Green, Legal Analyst Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
  • 5. Click to edit Master title style Nathalie Blanchard v. Manulife • Click to edit Master text styles Fall 2009 – Long-term disability benefits for diagnosed major  - fdsfds depression discontinued after Manulife obtained photos from Blanchard’s protected Facebook account  She claimed she was trying to have fun on the advice of her treating doctor.  Friends-only Facebook pages Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
  • 6. Click to edit Master title style • Click to edit Master text styles - fdsfds Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
  • 7. Click to edit Master title style • Click to edit Master text styles - fdsfds Poll Question #1 Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
  • 8. Click to edit Master title style The objective of SM research is… • Click to edit Master text styles - fdsfds F S U Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
  • 9. Click to edit Master title style The process of… • Click to edit Master text styles  Finding - fdsfds  Securing  Utilizing Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
  • 10. Click to edit Master title style FSUing… • Click to edit Master text styles - fdsfds T I M Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
  • 11. Click to edit Master title style Which are… • Click to edit Master text styles  Text - fdsfds  Images  Metadata Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
  • 12. Click to edit Master title style TIM that… • Click to edit Master text styles  …tend to confirm or - fdsfds refute insurance policy application representations.  …tend to confirm or refute the reported facts of an incident, loss or claim.  …reflect positively or negatively on the employee’s, insured’s or claimant’s credibility.  …provide leads for further investigation or items for further conversation with the person under investigation.  …are admissible in court or arbitration. Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
  • 13. Click to edit Master title style • Click to edit Master text styles - fdsfds “The problem with quotes on the Internet is that you never know if they’re real.” ~~ Abraham Lincoln Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
  • 14. Click to edit Master title style So really, the process is… • Click to edit Master text styles - fdsfds F S (V) U Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
  • 15. Click to edit Master title style Most Popular SN Sites by Hits • Click to edit Master text styles May 2010 October 2012 February 2013 - fdsfds 1. Facebook Facebook Facebook 2. MySpace Twitter Twitter 3. Twitter LinkedIn LinkedIn 4. LinkedIn MySpace Pinterest 5. Ning Google+ MySpace 6. Tagged deviantArt Google+ 7. Classmates LiveJournal deviantArt 8. hi5 Tagged LiveJournal 9. myYearbook Orkut Tagged 10. Meetup Pinterest Orkut Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
  • 16. Click to edit Master title style 7 Up-and-Coming SNs • Click to edit Master text styles 1. -Pheed fdsfds 2. Thumb 3. Medium 4. Hootsuite’s Conversations 5. Chirpify 6. Flayvr 7. Chirp Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
  • 17. Click to edit Master title style • Click to edit Master text styles - fdsfds Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
  • 18. Click to edit Master title style Tweeted Photos in 2011 • Click to edit Master text styles - fdsfds Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
  • 19. Click to edit Master title style YouTube Demographics Click to edit Master text styles uploaded every minute. 72 hours of video are  •  -3 fdsfds of video is uploaded per minute from mobile hours devices.  Traffic from mobile devices tripled in 2011.  In 2011, YouTube had more than 1 trillion views or around 140 views for every person on Earth.  500 years of YouTube video are watched every day on Facebook, and over 700 YouTube videos are shared on Twitter each minute  Over 4 billion hours of video are watched each month.  Considered to be the second most used search engine in the world. Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
  • 20. Click to edit Master title style • Click to edit Master text styles - fdsfds Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
  • 21. Click to edit Master title style • Click to edit Master text styles 2.8 - fdsfds What is the average number of social networking accounts most persons have. Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
  • 22. Why Are SocialMaster title style to Click to edit Network Sites Useful Investigators? • Click to edit Master text styles - fdsfds Private Public Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
  • 23. Click to edit Master title style • Click to edit Master text styles A - fdsfds fully filled-out Facebook profile contains about 40 pieces of recognizably personal information, including name, birthday, political and religious views, online and offline contact information, gender, sexual preference and relationship status, favorite books, movies, etc., educational and employment history, and, of course, the user’s picture. Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
  • 24. Click to edit Master title style Top 3 Legal Areas in Which Social Media Content is Used • Click to edit Master text styles - fdsfds  Matrimonial/Family Law  Employment Law  Personal Injury/Insurance Law Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
  • 25. Click to edit Master title style Most people interact with the Internet to… •Click to edit Master text styles  - fdsfds …buy or sell things  …review or comment on things  …publish themselves  …socialize Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
  • 26. Click to edit Master title style Sources of Useful SM Content  • Socialedit Master text styles Click to networking sites - fdsfds  Photo sharing sites  Buying/selling sites  Bulletin boards  Consumer review sites  Comment strings Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
  • 27. Click to edit Master title style Searching SNS Anonymously • Click to edit Master text styles  - fdsfds for anonymity Need depends on the kind of site  Methods for anonymizing SNS visits:  Proxy anonymizing software or hardware  Alternate, unidentifiable account profiles Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
  • 28. Click to edit Master title style Who’s Looking at Me? Canfdsfds Master text styles ’s been looking at their • users see who Click to edit - profiles? Friendster YES Ziggs YES Facebook MAYBE MySpace NO Twitter NO LinkedIn DEPENDS Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
  • 29. Click to edit Master title style LinkedIn • Click to edit Master text styles - fdsfds Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
  • 30. Click to edit Master title style LinkedIn Profile Viewing • Click to edit Master text styles - fdsfds Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
  • 31. Click to edit Master title style Anonymous Web Surfing  Click to edit Master text styles URL: • Web-based per - fdsfds  Anonymouse  Ninja Proxy  HideMyAss  Software-based browser add-ons:  Tor  Hardware:  IronKey® Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
  • 32. Click to edit Master title style • Click to edit Master text styles - fdsfds Poll Question #2 Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
  • 33. Click to edit Master title style Usefulness of SM Content • Click to edit Master text styles The usefulness of SM content will depend - fdsfds on its: 1.verification to the purported creator or source. Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
  • 34. Click to edit Master title style Verification of SM Content or Data • Three edit Master text styles Click to ways: - fdsfds 1.An acknowledgement by its creator that it's his or hers. 2.Forensic computer evidence linking the material to the purported author. 3.Circumstantial evidence establishing that the material was in fact created by the person whose name or image the material relates to. Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
  • 35. Click to edit Master title style Admissibility of SM Content • Click to edit Master text styles The admissibility of SM content will depend - fdsfds on its: 1.authenticity or reliability; and 2.relevance. Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
  • 36. Click to edit Master title style Authentication of SM Content • Click to edit Master text styles How the content is secured - fdsfds will affect the authenticity/reliability prong of the admissibility test. SM content thought to be relevant can be secured in either of two forms: 1. electronic 2. paper Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
  • 37. Click to edit Master title style Securing Content from SN Sites • Click to edit Master text styles - fdsfds  Unprotected Content  Protected Content Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
  • 38. Click to edit Master title style Securing Unprotected Content • Click to edit Master text styles Printing to paper - fdsfds  Printing to PDF or another electronic file format  Downloading images  Screen shot & video captures  Digital evidence recorders, e.g., Camtasia Studio & Screenr  Website copiers, e.g., HTTrack Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
  • 39. Click to edit Master title style Securing Protected Content • Click to edit Master text styles - Voluntary production by insured/claimant  fdsfds  Authorization from user  Disclosure by persons with access  Honest friending  Fake friending or other pretextual means  Discovery in litigation  Subpoena Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
  • 40. Click to edit Master title style Facebook Content Download • Click to edit Master text styles - fdsfds When you download your information your file will include: •Your profile (timeline) information (ex: your contact information, interests, groups) •Wall (timeline) posts and content that you and your friends have posted to your profile (timeline) •Photos and videos that you have uploaded to your account •Your friend list •Notes you have created •Events to which you have RSVP’d •Your sent and received messages •Any comments that you and your friends have made on your Wall (timeline) posts, photos, and other profile (timeline) content Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
  • 41. Click to edit Master title style Pretexting • Click to edit Master text styles The use of impersonation or fraud to trick another - fdsfds person into releasing personal information.  An effort or strategy intended to conceal something. Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
  • 42. Click to edit Master title style Is Pretexting Permitted? NO – The US Gramm-Leach-Bliley Act prohibits pretexting • Click to edit Master text styles - fdsfds [defined in the Act as the use of false pretenses, including fraudulent statements and impersonation] to obtain consumers’ personal financial information. NO – Similarly, under the Fair Debt Collection Practices Act (15 USC 1692e(10)) “the use of any false representation or deceptive means to collect or attempt to collect any debt or to obtain information concerning a consumer” is violative of the Act. NO – One state explicitly prohibits investigative pretexting. Be aware of and follow your company’s policy on pretexting in investigations. Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
  • 43. Click to edit Master title style Is Pretexting Permitted? (cont.) NO – Facebook’s Terms of Service prohibit Click to edit Master text styles • - fdsfds providing any false personal information, create an account for anyone other than yourself without permission, or creating more than one personal profile. NO – MySpace’s Terms of Service prohibit impersonating or attempting to impersonate any person or entity. Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
  • 44. Click to edit Master title style “Pretext Interview” • Click to edit Master text styles The -NAIC Model Act defines a pretext interview as: fdsfds "an interview whereby a person, in an attempt to obtain information about a natural person, performs one or more of the following acts: 1) pretends to be someone he or she is not; 2) pretends to represent a person he or she is not in fact representing; 3) misrepresents the true purpose of the interview; or 4) refuses to identify himself or herself upon request.” Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
  • 45. Click to edit Master title style Hacking & Anti-Impersonation Statutes The FederalMaster text styles • Click to edit Computer Fraud and Abuse Act makes it criminal to “intentionally access … a computer without - fdsfds authorization or exceed ... authorized access.” United States v. Lori Drew, 259 F.R.D. 449 (C.D. Cal. 2008). Two states – California and Texas – prohibit impersonating someone online without that person’s consent. Cal. Penal Code § 528.5 (“… actual person … for purposes of harming, intimidating, threatening, or defrauding another person”) Tex. Penal Code Ann. § 33.07 (“… with the intent to harm, defraud, intimidate, or threaten any person) Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
  • 46. Click to edit Master title style Pretexting by Insurance Investigators • Click to edit Master text styles The National Association of Insurance Commissioner's - fdsfds Insurance Information and Privacy Protection Model Act (NAIC 670-1) states: No insurance institution, agent or insurance support organization shall use or authorize the use of pretext interviews to obtain information in connection with an insurance transaction; provided, however, a pretext interview may be undertaken to obtain information from a person or institution that does not have a generally or statutorily recognized privileged relationship with the person about whom the information relates for the purpose of investigating a claim where, based upon specific information available for review by the commissioner, there is a reasonable basis for suspecting criminal activity, fraud, material misrepresentation or material non-disclosure in connection with the claim. Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
  • 47. Legal in US for Master title style Content Click to edit Insurers to Gain SM by Pretextual Means? •Click to edit Master text styles No- statutes fdsfds regulations case law saying it is or is not legal. Yet… Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
  • 48. Pretextto edit Master title US with Fraud Click Interview Statutes in style Exception •AZClick to edit Master text styles – Arizona Revised Statutes - Title 20 Insurance - Section 20-2103 CA - fdsfds – California Insurance Code Section 791.03 CT – Connecticut Statutes Sec. 38a-978 GA – Georgia Code - Insurance - Title 33, Section 33-39-4 IL – Illinois 215 ILCS 5 Illinois Insurance Code. Section 1004 ME – Maine 24-A M.R.S. § 2205 MA – Massachusetts ALM GL ch. 175I, § 3 MT – Montana Code Anno., § 33-19-201 NJ – New Jersey Statutes 17:23A-3 NC – North Carolina General Statutes § 58-39-20 OH – Ohio Revised Code - Title XXXIX Insurance - Section 3904.03 OR – Oregon State Statutes, § 746.615 VA – Code of Virginia - Title 38.2 Insurance - Section 38.2-603 Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
  • 49. Click to edit Master title style Pretexting Prohibited Minnesota Statutes Annotated 72A.493 - Obtaining • Click to edit Master text styles - fdsfds Information by Improper Means An insurer, insurance agent, or insurance-support organization must not obtain information or authorize another person to obtain information in connection with an insurance transaction by: 1) pretending to be someone else; 2) pretending to represent a person; 3) misrepresenting the true purpose of the interview; or 4) refusing to provide identification upon request. Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
  • 50. Click to edit Master title style • Click to edit Master text styles - fdsfds Poll Question #3 Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
  • 51. Click to edit Master title style Subpoenas  Click to edit Master text styles • Criminal - fdsfds  Civil  In general  Facebook  MySpace In general, Facebook and other SN providers are no longer providing content of a person’s SN account pursuant to civil subpoenas. Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
  • 52. Click to edit Master title style Is SNS Content Private? • Click to edit Master text styles “I agree that material posted - fdsfds on a ‘private’ Facebook page, that is accessible to a selected group of recipients but not available for viewing by the general public, is generally not privileged, nor is it protected by common law or civil law notions of privacy.[1]” Tompkins v. Detroit Metropolitan Airport, Case No. 10-10413 (E.D.Mich. decided 1/18/2012) See, also, Davenport v. State Farm, Case No. 3:11-cv-632-J-JBT (M.D. FL decided 2/21/2012)(“Generally, SNS content is neither privileged nor protected by any right of privacy.”) Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
  • 53. Click to edit Master title style Is SNS Content Private? (cont.) “If you post a tweet, just like if you scream it out Click to edit Master text styles • - fdsfds the window, there is no reasonable expectation of privacy. There is no proprietary interest in your tweets, which you have now gifted to the world. * * * There is no reasonable expectation of privacy for tweets that the user has made public. It is the act of tweeting or disseminating communications to the public that controls.” People v. Harris, 2012 NY Slip Op 22175 (NYC Crim. Ct., NY Co., June 30, 2012) Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
  • 54. Click to edit Master title style Is SNS Content Private? (cont.) • Click to edit Master text styles “When a person creates - fdsfds a Facebook account, he or she may be found to have consented to the possibility that personal information might be shared with others, notwithstanding his or her privacy settings, as there is no guarantee that the pictures and information posted thereon, whether personal or not, will not be further broadcast and made available to other members of the public. Loporcaro v. City of New York, 2012 Slip Op 30977(U) (Sup. Ct., Richmond Co., April 9, 2012) Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
  • 55. Click to edit Master title style Discoverability of Private SN Info • Many USMaster text stylesCanadian courts have Click to edit and some permitted the discovery of protected SM content. - fdsfds To be enforceable, the discovery demand must be both: (1) narrowly tailored to produce relevant information; and (2) reasonably calculated to lead to the discovery of admissible evidence. Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
  • 56. Click to edit Master title style Discoverability of Private SN Info (cont.) • Click to edit Master text styles Relevant information in the - fdsfds private section of a social media account is discoverable. Glazer v. Fireman's Fund Insurance Company, 2012 WL 1197167, *3-*4 (S.D.N.Y. April 5, 2012). It is not privileged nor protected from production by a common law right of privacy. Tompkins v. Detroit Metropolitan Airport, 278 F.R.D. 387, 388 (E.D. Mich. 2012). But a litigant has no right to serve overbroad discovery requests that seek irrelevant information. Glazer, above; Tompkins, 278 F.R.D. at 389. Howell v. The Buckeye Ranch (S.D. Ohio 10/1/2012) Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
  • 57. Click to edit Master title style Discoverability of Private SN Info (cont.) “The Plaintiff has text styles Facebook privacy settings to • Click to edit Master set her - fdsfds private and has restricted its content to 67 ‘friends.’ She has not created her profile for the purpose of sharing it with the general public. Unless the Defendant establishes a legal entitlement to such information, the Plaintiff ’s privacy interest in the information in her profile should be respected.” Schuster v. Royal & Sun Alliance Ins. Co. of Canada, 2009 CanLII 58971 (ON SC)(October 29, 2010) Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
  • 58. Click to edit Master title style Spoliation of ESI • SM data representsstyles Click to edit Master text electronically stored information(ESI). - fdsfds Parties in control of their own ESI are obligated to preserve it in the event civil disputes develop into lawsuits, especially if they are placed on notice of the obligation to do so. Plaintiff … has been on notice that defendants seek information in the private sections of her social media accounts since being served with defendants' second set of interrogatories. She remains under an obligation to preserve all the information in those accounts. Howell v. The Buckeye Ranch (S.D. Ohio 10/1/2012) Mura & Storm, PLLC ▪ Buffalo, NY ▪ 716.855.2800
  • 59. Questions or Comments? Roy A. Mura, Esq MURA & STORM, PLLC roy.mura@muralaw.com Joe Gerard Vice-President, Marketing and Sales i-Sight Software j.gerard@i-sight.com