PersonaHolidays Value Proposition

Person Holid ys
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Personal Holiday Planning
PersonaHolidays
Friday, 4 August, 17

CEO
COO
Product
Location
Proof Of Concept
Use of Funds
World Market
Ian R Clayton
Kathy Lynn Ward
PersonaHolidays
International
500% More Engagement
Marketing
1 Million Hotels
Key Investment Merits
-
Person Holid ys
PPersonaHolidays

Person Holid ys
PPersonaHolidays
Travelers Want a Personal Recommendation, Not More Choice
Booking Travel is Frustrating
But it’s About to Completely Change
here is how and why the change is coming
You probably understand the frustration of booking travel. You go to many sites such as Expedia,
Booking.com and Google, searching for a destination and hotel of your dreams.
ose sites try to direct you to the best options - but how do they know what’s best for YOU? ey don’t.
And how do YOU know which choice will give you the vacation experience you crave? You don’t.
Like most travelers, you may look at over 20 sites in the process of planning a holiday. And aer wading
through endless search boxes, clicking, swiping & tapping away, you might be so frustrated that you don’t
book at all!
Or, if you do book, you’re disappointed when you go on vacation & discover that the hotel is nothing like
what you expected.
But that’s about to change because we know the hotels and we understand you.
We don’t give you more choice, we give you a personal recommendation.

Person Holid ys
PPersonaHolidays
A Personal Solution to
A Global Problem
personalization the new driving force in travel
What makes us diﬀerent? e deeper understanding of why an individual travels.
Take Lucy for example: Maybe Trust is her driving force, so she wants somewhere her family can rely on,
probably a chain hotel.
What about Bachelor Jack: Maybe he’s a bit of a maverick seeking new experiences abroad and quirky
accommodation.
We get it. And we’ll help the spectrum of travelers find what’s right for them.
e big problem is that todays travel systems and services don't really know you. Sure they have piles of data -
too much really. But they don't know who you are. ey can’t say this is the right area, the right people, the
right decor or ambience because they don't know whether you are a connoisseur, a trendsetter or a maverick
and they don't classify hotels according to personality.

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SolutionA new way to market travel
e PersonaHolidays Channel
Highly interactive, intensely visual,
respectfully personal, intuitive and immediate!
PersonaHolidays

Scientifically-based personality and branding analysis to help build a purposeful
brand identity that aligns with their target personality. is is integrated with the
MatchMaker.Travel engine that powers all PersonaHolidays Channels
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Visual booking technology - an intuitive graphical user interface that instantly displays
options and choices in a visually compelling display.
1
2
3
PersonaHolidays
Delivering Accurate
Personalized Recommendations
Behaviour
Responsive
Inference Engine
Personality
Branding
Visual
Nuclear Fast
Search Matching
A Behaviour-responsive technology to analyze and match travelers up with hotels of
similar character. e database of triggers and responses began with a break down of
dating systems, now integrated with the Fascination Advantage® Archetype.
for mobile travelers seeking authentic personal holidays
PersonaHolidays perfected for over a decade, combines three innovations in travel planning
and booking technology to create a personal recommendation
TM

Person Holid ys
P1. Behaviour Analysis Expert System
matching hotels & travelers by personality
PersonaHolidays
PersonaHolidays.com - A personalized travel
planning experience that matches travelers to hotels and activities based on
character.
It is an Expert System that analyses behaviour and delivers products that match
by personality. at is, it gets to know the personal characteristics of visitors
discreetly, without being obtrusive and it pairs visitors up with hotels of like
character.
It does not pry, ask questions or conduct surveys; it simply learns from
experience, building intelligence on a guest’s personal triggers and instantly
matches these with hotels and activities of complementary characteristics.
It is a constantly tuned database of archetypes and behaviour!
http://search.personaholidays.com

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Personalization
Persona Matchwords
link travelers with hotels
of matching character
arcRes Software
personality
matching
visual
travel
planning
arcRes Software
bookings
Expert Behaviour Analysis
arcRes software
graphical
user
interface
immediate
intuitive
blistering fast
PersonaHolidays
Integrated Fascination Advantage®
Matchwords Engine
travelers
matchwords
2. Personality Proﬁling

Person Holid ys
PPersonaHolidays
PersonaHolidays is an application of MatchMaker.Travel the Travel MatchMaker Engine and
graphical user interface that interact with the arcRes database.
arcRes provides the connection between PersonaHolidays and other systems. It is the glue to
3rd party booking engines, hospitality integrators and multichannel marketing systems.
Behaviour Analysis - Expert Systems - Visual Travel
Planning - Personality Matching - Personality Branding
instant, visual, personal
3.Visual Bookings Technology
It is build on the latest app development framework
producing instant results at the speed of thought
http://personaholidays.com/
TM

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PPersonaHolidays
immediately personal and spot on
Personal Recommendation
PersonaHolidays Advanced Graphical Display is…..
highly interactive,
intensely visual,
respectfully personal,
intuitive and immediate!
As a Connoisseur you love total relaxation in the ultimate luxury.
Connoisseurs will enjoy the resorts and villas on the west coast of Barbados because of their understated elegance. Here you can be
yourself, with your every need catered to by genuine unpretentious staff intent on providing a top-class holiday experience.

generates the travel matchwords
and updates supplier data
Person Holid ys
PPersonaHolidays
Suppliers
Hotel
Resort
Villa
Apartment
B&B
Attractions
Activities
Fascination Advantage®
Branding
acRes Systems
behaviour
analysis
matches travelers
and hotels by
personality
immediate, intuitive, visual
personalized travel planning
Immediate Personal
Recommendations
Matchwords
Engine
dynamic
friendlyfun-loving
serene
adventure
quietstylish

Person Holid ys
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Proof
Travelers stay longer, do more
and love the experience
PersonaHolidays

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Travelers stay longer and do more
0.53 3.44
0.53 3.44
500% Increase in Engagement
PersonaHolidays

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3 times more clicks
0.924
2.989
300% Increase in Conversion
PersonaHolidays

“This system
knows me
better than
I know myself”
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User Feedback
Survey
- Reliable
Experience
- Spot on
Uniquely fast
No one does what it does
User’s Comment
- Intelligent
PersonaHolidays
“This system
knows me
better than
I know myself”
In our
survey,
587 voted
that it captured
their interest;
7 did not
Travelers Stay Longer,
do more and love personalization
Traveler
considered
delaying wedding:
“The choice was
perfect. But it was
going to be closed
for the dates.”
In our
speed tests,
it was
7 times faster
than the
competition
“This system
knows me
better than
I know myself”

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Value Proposition
PersonaHolidays

-
Person Holid ys
PPersonaHolidaysValue Proposition
For
Travel destination marketers, hotel and tourism associations, chain hotels and online travel
planning and booking services
Who want to
Attract, engage and convert more bookings using the latest behavior analysis, AI, psychology
and personality matching technology ..... without having to redesign, rebuild or reengineer
their existing system - or buy expensive technology
PersonaHolidays’ Matchmaker.Travel Engine
Is an instant, psychology based personal recommendation engine that matches travelers with
hotels based on personality. It can be easily added to any destination marketing, travel planning
or bookings systems to help travelers ﬁnd the perfect holiday vacation based on a unique
personality pairing and behavior matching algorithm
Unlike
Traditional booking system that do not provide personal recommendations and overload
travelers with too many choices that are not personal
TM

-
Person Holid ys
PPersonaHolidays
Traveler Focused Solution
for Hotels and Distributors
PersonaHolidays solves the personalization problem for travelers. This makes it valuable to
hoteliers and distributors serving travelers with online travel planning and bookings.
Hotels want to differentiate their property and are seeking channels that build and promote
their brand.
-We help hotels establish highly relevant personalized brands and personal brand messages.
-We provide collateral in web services and videos that reﬂect the core value of the hotel personality
-We provide distribution and channel technology that is brand centered and personal
Destinations are looking for channel technology that helps them build sharing relations
with hotel and tourism partners. They want to provide brand centered travel planning and
booking capabilities at a reasonable cost. They want to enhance existing booking and planning
technology so that it is brand centered and personalized for travelers.They want to increase
engagement and bookings.
-PersonaHolidays is an immediate and cost effective solution
Online Distribution Channels like metasearch agents, channel management systems,
vacation rentals and the sharing economy understand the need for better personalization and
want to provide accurate personal recommendations.
-PersonaHolidays can be layered onto their existing technology providing an immediate cost effective solution without
having to re-engineer their software or build new systems.

-
Person Holid ys
PPersonaHolidays
Beneﬁts of Guest Centric Personas
Every hotelier and tourism company needs to have a clear picture of their target market. e only practical way to do this is
to develop personas of their ideal guests. Knowing who you are marketing to is essential in todays highly competitive and
fragmented travel marketing world.
Personalization Now
Today’s highly sophisticated databases contain massive personal knowledge. We know travel preference, preferred shopping
channels and behavior based patterns that provide a high level of personal detail. Artificial Intelligent (AI) systems are now
sophisticated inference and learning machines that can predict behavior. Today we can discern the personas of travelers and
hosts with psychological profiling like Myers Briggs and brand profiling by Sally Hogsheads’ Fascination Advantage. e
tools are available to build highly personal travel planning and booking systems. But, no one has done it well, until now!
Clear Focus
In our PersonaHoliday marketing we first identify the host and brand persona to create the travel matchwords. is defines
the market keywords, the brand identity, the messaging, the advertising and the promotional focus. It allows us to be very
specific in developing highly eﬀective and targeted sales funnels and marketing campaigns.
Matchmaking
PersonaHolidays Matchmaker.Travel AI systems go to work as soon as a traveler visits the site. Every action is evaluated
against all experiences and matched with our vast databases of psychological triggers. It instantly creates a persona profile for
the traveler. e Travel Persona is then matched with compatible hotels and holidays. is process finds the very best fit and
delivers a concise recommendation. It oen will deliver 3 options - Luxury, Mid Range and Budget. Travelers can adjust their
search criteria and profile as they wish.
personalization with a clear focus
TM

Person Holid ys
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Business Plan
PersonaHolidays

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Technology Licensing Matchmaker.Travel engine
PersonaHolidays technology is flexible and adaptive. It can be integrated with any booking system or travel
planning platform. It may be licensed to Destination Marketing Organizations (DMO), OTA, chain hotels,
association, business centers, and any group or organization servicing travelers or clients who travel.
More about licensing http://contact.personaholidays.com
PersonaHolidays Channel
Brands may also subscribe to the Global PersonHolidays channel
e Business Scenarios
Demo
A live demonstration of PersonaHolidays.com can be seen on the site http://start.personaholidays.com.
TM

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Team
PersonaHolidays

Person Holid ys
PNoted for out-of-the-box thinking, Ian won e Atlantic Canada Business
Innovation Grant for geographic data sharing (info-atlas) between private
sector, education and government.
PersonaHolidays
Ian moved the idea of an info-atlas to the Caribbean and started the Barbados Tourism Encyclopedia in 1994
(3 million unique visitors/year). e company developed one of the first dynamic packaging systems using
matchmaker technology. It created one of the first booking engines for independent small hotels on Facebook
and was featured in the New York Times for its use of social media in tourism.
Graduated Concordia University - First Class Honors; B.Com. Marketing & Business Systems
Concordia and McGill University - Masters Computer Science M.Sc ABT
Kathy-Lynn Ward has been leading a team of web developers and programmers at AXSES SCI Tourism
Development from its inception in 1995.
Kathy is the creative genius responsible for development of the arcRes Bookings Platform, the Facebook
Booking Engine, Bookable-ads, Visual Bookings and the new PersonaHolidays.
Kathy-Lynn Ward won the Award of Excellence for Tourism Services at the Barbados Tourism Awards in
2009. She is considered to be one of the brightest minds in computer programming in the Caribbean.
Graduated University of the West Indies - First Class Honors; B.Sc. Computer Science
Advanced Google Analytics Certified Professional
Kathy-Lynn Ward, COO AXSES
Author: Marketing Hotels and
Tourism Series (i)| Rogues in
Paradise*
Publisher/Manager of the
West Indies Cricket section
of the international website
Rivals.com
Ian R. Clayton CEO AXSES, Author/Publisher
i. Website, Digital Media*, Technology*
* coming soon
AXSES AllCast Marketing & Production

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Examples & Demos
PersonaHolidays App http://Start.PersonaHolidays.com
MatchMaker Engine http://MatchMaker.Travel
Search with Personality: http//search.personaholiday.com
Archetype search: http://demo.personaholiday.com
Contact Us: http://Contact.PersonHoidays.com
Do the Fascination Test http://ea106.isrefer.com/go/getprofile/irclay
Full Deck
Includes market research, business plan and startup venture partners
http://www.slideshare.net/irclay/bigideapersonaholidays209hr
More Information
http://info.personaholidays.com
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PPersonaHolidays
Resources
TM

PersonaHolidays Value Proposition

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PersonaHolidays Value Proposition