1. Maximizing Revenue Potential of Your
Content Assets Through
Innovative Business Models
Sameer Shariff
Founder &
CEO of
for Digital Book World Conference 2014

2. We Have Learned A Lot
Phase I: 2008 - 2013
Phase II: 2013 - 2018
Phase III: 2018 onwards

3. Phase II: 2014 onwards
DISRUPTION &
LEARNING
Wondering. Searching.
Discovering.
FINDING YOUR SOUL
Exploring. Enhancing.
Experimenting with comfort.
The 2-Phase Revolution
Phase I: 2008 onwards

4. Phase I: Disruption & Learning
Sameer Shariff
Founder &
CEO of
for Digital Book World Conference 2014

5. Phase I: Disruption & Learning
• In 2008, Publishing market
anxious to include eBook as
key offering
• eBooks as alternates for Print
Books
• Conversion of Print Books to
eBooks
• Rise of Distributors and e-
tailers
• eBook sales shoot up
• Mad Rush for “e”
• Afraid to get left behind

6. eBook Consumption

7. 3 Pillars of Digital: What We
Learnt
 Enable further readers’
engagement
 Evolve the reading
experience in a social
experience
 Enable multi-level
reading paths
 Enable new ways to
get the content
 Become “retailers“: know
and profile your own
customer
 Track market reactions in
real time
 Treat literature and
stories as big-data
 Measure any kind of
interaction between
content and user
“Publish stuff
that matters”
Tim O'Reilly
Technology Data Content

8. NPhase II: Finding Your Soul
Sameer Shariff
Founder &
CEO of
for Digital Book World Conference 2014

9. Phase II: Finding Your Soul
With Content
• becoming software
• driving technology
• enabling learning
• adding value
• bringing people closer
• adding members
• giving the edge
And
• Being unique
This phase will witness you
seeking ways to strengthen your
core strength – your content.
Content

10. Phase II: As You Get Comfortable
With....
Technology Data Content

11. Phase II: The Publisher
Becomes....
Need To Experiment
Further:
• Leveraging your content
• Leveraging your brands
• Leveraging your distribution
• Leveraging your goodwill
• Leveraging your domain expertise
• Leveraging your captured market
This phase will witness your evolution
from being Publishers to becoming
content companies

12. Phase II: The Publisher
Becomes....
What will you become?
• A media company
• An education company
• A gaming company
• A multi media story teller
• An eLearning company

13. Examples of
Innovative Business Models
Sameer Shariff
Founder &
CEO of
for Digital Book World Conference 2014

14. F&W Media: Like Minded Joy
 Created rich, online
book clubs for F&W
verticals
 Offers entire subject
collection at a fixed
monthly or annual costs
 eBooks support their
corporate strategy of
verticals
 Is F+W a publisher or a
media company?

15. Sesame Street: Yours Forever
 Rich, interactive eBooks with
America’s favorite characters
 Readers can buy eBooks
from a collection of more
than 150 eBooks
 Readers can also
subscribe to the eBooks
on a monthly or annual
basis
 Three Years
 Top 50 Grossing App
 Has helped Sesame round
off a nice publishing program
with all their other media

16. Sesame Street: Yours Forever
Membership
182,452
Subscriptions
21,202
Revenue
700% growth
379,697
Downloads

17. Els. Science: All You Can Read
 Premium titles for
medical students
 Fixed, monthly rates
for entire collection of
high value content
 Elsevier moving from
being a publisher to a
software company
supporting decision
making in healthcare

18. Finding the Right Partner(s)
Sameer Shariff
Founder &
CEO of
for Digital Book World Conference 2014

19. The right partner with innovative infrastructure can
help you in your journey from Finding your Soul to
experiencing a rewarding evolution.
Finding the Right Partner(s)

20. The right partner will also enable you to identify the
potential of your content and empower you with
the right solutions to go ahead and capitalize on it.
Finding the Right Partner(s)

21. Our Platforms
Content Technology
Our Services
Our Value as a Partner

22. Any Questions:
Our Vision
To make the world a better place by helping spread
knowledge through technology.
Our Mission
be the leader in enabling the global publishing & educational instituti
to deliver online learning.
marketing@impelsys.com | www.impelsys.com | www.ipublishcentral.com