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28 May 2010                             Equity Strategy
                                        Global                                                                                abc
                                                                                                                              Global Research



                                        EI – Equity Insights
                                        A normal correction, not a new bear market
                                         The recent correction is typical of year two of a bull market
                                          as the first phase of growth ends

                                         We still believe earnings growth will remain strong and
                                          structural problems are not as bad as the market fears

                                         Indiscriminate selling presents some attractive opportunities

                                        With the US market down 12% (and global stocks 16%) from April’s peak, this is now
                                        officially a correction. While superficially stocks fell because of worries about European
                                        debt, to our mind the drop was more because of a convergence of negative factors such as
                                        a peaking of US earnings momentum and shrinking liquidity, exacerbated by investment
                                        funds that had chased markets up in March and held too low levels of cash.

                                        But this looks to us very much like the sort of correction typical in the second year of a
                                        bull market. True, questions raised by the recent hiatus (How badly hurt are European
                                        banks? Will consumer and business sentiment now deteriorate? How will Chinese policy
                                        change?) and long-term structural concerns could keep markets weak for a while.

                                        In our view the cyclical upswing remains strong and the advantage of the recent wobble is
                                        that interest rates, even in emerging markets, will not go up soon. Also, we don’t believe
                                        this situation is similar to late 2008. While measures of bank risk have risen a little, the
                                        rise is insignificant compared to back then.
Garry Evans*
Strategist
                                        We would use this as an opportunity selectively to buy equities. Indiscriminate selling
The Hongkong and Shanghai Banking       throws up investments that have got oversold. Some emerging markets now look
Corporation Limited (HK)                decidedly cheap (Russia on a PE of 5x, Korea on 8x), as do dividend yields for some
+852 2996 6916
garryevans@hsbc.com.hk                  developed market stocks.

View HSBC Global Research at:
http://www.research.hsbc.com
*Employed by a non-US affiliate of
HSBC Securities (USA) Inc, and is not    1. MSCI indexes y-t-d                                      2. MSCI country performance y-t-d (USD terms)
registered/qualified pursuant to NYSE
                                          110                                                        0
and/or NASD regulations                                    ACWI              EM                      -5
                                          105
Issuer of The Hongkong and Shanghai                                                                 -10
report: Banking Corporation Limited       100                                                       -15

Disclaimer &                                95                                                      -20
                                                                                                    -25
Disclosures                                 90
                                                                                                    -30
This report must be read                    85                                                      -35

with the disclosures and
                                                 Jan-10



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                                                                                                          WO




                                                                                                           IT
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                                                                                                          TW
                                                                                                           IN




                                                                                                          CH


                                                                                                          NL
                                                                                                          JP
                                                                                                          US
                                                                                                          CA
                                                                                                          MX
                                                                                                          SA




                                                                                                          UK

                                                                                                          GE


                                                                                                          SP
                                                                                                          SG
                                                                                                          EM



                                                                                                          SZ
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                                                                                                          AU
                                                                                                          BR
                                                                                                          FR




the analyst certifications in
the Disclosure appendix,                 Source: HSBC, Bloomberg                                    Source: HSBC, Bloomberg

and with the Disclaimer,
which forms part of it
Equity Strategy
    Global                                                                                                                                            abc
    28 May 2010




What happened                                           3. ISM and ISM new orders – inventories

Before considering what might happen next, it is                       ISM                New orders-inv ent (RHS, 3MMA)
                                                        65                                                                                      30
essential to analyse thoroughly why equity              60
                                                                                                                                                20
markets fell so sharply from mid-April.                 55
                                                        50                                                                                      10
While worries about Greek and other European
                                                        45                                                                                      0
sovereign debt were the immediate cause, in our         40
view the decline was triggered rather by a                                                                                                      -10
                                                        35
convergence of several negative factors. The            30                                                                                      -20
decline was exacerbated by technical factors such            1990
                                                                    1992
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                                                                                   1996
                                                                                          1998
                                                                                                  2000
                                                                                                         2002
                                                                                                                 2004
                                                                                                                          2006
                                                                                                                                  2008
                                                                                                                                         2010
as the positioning of institutional funds at the
                                                        Source: HSBC, Datastream
beginning of April.

Logically, this has to be the case. Greece is only     Specifically, earnings momentum has
the 26th-largest economy in the world and its           started to slow. Forecast earnings growth has
stock market comprises only 0.1% of MSCI                been accelerating since mid-2009, but the first
World. How could worries about the sustainability       signs are coming through of the momentum
of its debt cause global stocks to correct by 16%?      peaking. This happened in Asia ex Japan at
                                                        the end of last year (see Chart 4) – one reason
The negative factors, besides European sovereign
                                                        why we went underweight the region. In the
risk, we are talking about include:
                                                        US and Europe, earnings momentum looks to
 The end of the first phase of growth. Global          have peaked in March. The Q1 US earnings
  growth began to bottom early in 2009. The US          season was extremely strong, with 11% y-o-y
  manufacturing ISM, for example, troughed in           revenue growth and 78% of S&P500
  December 2008 and rose above 50 for the first         companies beating forecasts at the bottom
  time in August 2009 (Chart 3). Economists             line. But, with expectations now somewhat
  began to revise up 2010 US GDP forecasts              higher than before, earnings can hardly go on
  starting in June last year. But in most cycles,       beating consensus forecasts at the same pace.
  after an initial spurt, the acceleration of           4. Forecast earnings momentum*
  growth inevitably slows. That is likely to
                                                        50%                                                          US                   AEJ
  happen over the coming months. The lead
                                                        40%
  indicator of the ISM – new orders minus               30%
  inventories – for example (also shown in              20%
  Chart 3) points to the headline ISM falling to        10%
  52 over the next few months. That, don’t                0%
  forget, still implies that business is expanding,     -10% 00                   02             04             06               08             10
  but just at a slower pace. The same thing             -20%
                                                        -30%
  happened after the initial leg of the recovery in
                                                        -40%
  1995 and 2005. Stock markets simply started
  to discount this slowing of momentum.                 Source: HSBC, Datastream (*Change in the 12-month forward IBES EPS forecast over
                                                        the past six months)




2
Equity Strategy
    Global                                                                                                              abc
    28 May 2010




 Drying-up of liquidity. With the Fed’s                           members. Signs of this included Germany’s
  purchases of securities over, the impact of                      unilateral ban on naked short-selling of
  earlier liquidity injections wearing off, and the                certain securities including government
  money multiplier still low, money supply                         bonds, and clear disagreements within the
  growth has slowed sharply in the US over the                     European Central Bank on its programme to
  past few months. It is the same story in the rest                purchase Eurozone government bonds.
  of the developed economies, and even in Asia
                                                            Panic buying and selling
  (Chinese M1 growth has fallen to 30% from
                                                            The degree of decline in stocks was also probably
  39% over the past two months, for example).
                                                            exacerbated by how investors were positioned in
  After such a strong liquidity-driven rally over
                                                            early April. Our conversations with fund managers
  the past 12 months, that worries investors.
                                                            suggest that many were cautious in mid-February
  5. US money supply growth (%, y-o-y)                      after the sharp decline in markets early in the year
  25                                                        and so missed the early part of the rally from
                   M1            M2        MZM              February to April when MSCI World rose by 14%.
  20
                                                            Many were forced to buy into the momentum –
  15
                                                            rather against their better judgement given long-
  10
                                                            term structural worries – towards the end of Q1.
    5
                                                            That left them longer equities than they wanted to
    0                                                       be in early April, and Greece’s problems gave them
   -5 85         89         93        97   01    05   09    a convenient excuse to take profits.
  -10
                                                             6. Cash holdings of US mutual funds (% of total assets)
  Source: HSBC, Bloomberg
                                                             7.0
                                                             6.5                                     All mutual funds
 US bank regulation. The Senate version of the              6.0
  regulatory reform bill came out at the last                5.5
        minute much tougher on banks than initially          5.0
                                                             4.5
        expected. Not only did it incorporate the full
                                                             4.0
        “Volcker rule” (forcing banks to spin off prop
                                                             3.5
        trading operations and sell stakes in hedge funds    3.0
        and private equity funds), but it also obliges             98 99 00 01 02 03 04 05 06 07 08 09 10
        banks to spin off their derivatives operations
                                                             Source: ICI
        into separately capitalised units. How much of
        this will survive when the bill is combined with
                                                            It is also clear that equity funds had very
        the House’s version remains to be seen.
                                                            significantly lowered their cash holdings since
 Confused messages out of Europe. While                    early 2009. Data for US mutual funds, for
  there are genuine worries about the debt                  instance (Chart 6), shows they had cash equal
  levels of some European countries, the                    only to 3.4% of assets at the end of March, lower
  EUR750bn package put together by the                      even than at the peak of the 2003-7 bull market. In
  European Union and IMF should have calmed                 April and May we suspect that cash holdings have
  the markets. The main reason it did not was               been built up significantly again.
  the apparent disunity among Eurozone



                                                                                                                          3
Equity Strategy
    Global                                                                                                                  abc
    28 May 2010




And, as markets came down, we have seen signs of                began right on cue after 410 days. There has been
institutions liquefying their funds as a precaution             a wide variation, but on average the correction has
against redemptions. Understandable, given that in              lasted 121 days. That would put the bottom this
the week ending 19 May, for example, equity                     time around August.
mutual funds globally saw outflows of USD12bn,
                                                                What happens next
according to EPFR data. Hedge funds, too, have
started to worry about a new wave of redemptions                After such a sharp dislocation and rise in risk
and are also looking to raise cash levels to prepare            aversion, there are obviously a large number of
against that eventuality.                                       uncertainties. For example: how much will
                                                                European growth slow next year as a result of
Correction came right on cue
                                                                austerity programmes? How will consumer and
We have argued previously that the second year
                                                                business sentiment in Europe and the rest of the
of a bull market almost always sees a correction
                                                                world be affected by the falls in stock markets?
(which we would define as a 10-20% decline in
                                                                How big are the risks for European banks? Can the
US stocks, which equates to a decline of about 15-
                                                                US economic recovery remain resilient in the face
30% in higher-beta emerging markets).
                                                                of Europe’s problems? With Spain already seeing
The reason for this is that exactly the factors                 declining prices and US inflation slowing sharply,
described above start to kick in: the initial spurt of          how big a worry is deflation? When do investors
growth peters out, and markets begin to wonder                  start to get nervous about sovereign risk in bigger
whether the recovery is sustainable. In every                   economies, such as the UK, the US or Japan?
recovery, there is also always a phase when the
                                                                It will take some time before it is clear what are
measures taken to end the recession (for example,
                                                                the answers to these questions. Moreover, how the
fiscal stimulus, rate cuts, bank rescues) are
                                                                situation with European government debt will pan
unwound. It is just that this time the magnitude of
                                                                out is also extremely hard to forecast with
the damage was that much bigger.
                                                                confidence. When and how will the EUR750bn
As shown in Table 7, the first correction in                    package be used? Will the ECB eventually move
S&P500 over the past 70 years came on average                   towards quantitative easing?
421 days after the bull market started. This time, it


7. US bull markets and initial correction
Started                          Ended      Months   Change % First correction Period until 1st     Percent     Length of
                                                                                    correction    correction   correction
                                                                                        (days)                     (days)
27-Jun-32                    10-Mar-37          57       320%          7-Sep-32             72         -39%          176
28-Apr-42                    30-May-46          50       158%          15-Jul-43           443         -11%          139
13-Jun-49                      2-Aug-56         87       267%         13-Jun-50            365         -13%           34
22-Oct-57                    12-Dec-61          50        86%              None
26-Jun-62                      9-Feb-66         44        80%        13-May-65            1052         -10%           46
7-Oct-66                     29-Nov-68          26        48%              None
26-May-70                     11-Jan-73         32        74%         29-Apr-71            338         -14%          210
3-Oct-74                     28-Nov-80          75       126%          15-Jul-75           285         -14%           64
12-Aug-82                    25-Aug-87          61       229%         10-Oct-83            424         -14%          289
5-Dec-87                     23-Mar-00         150       582%          3-Jan-90            760         -10%           27
9-Oct-02                       9-Oct-07         61       101%          2-Dec-02             54         -14%          100
9-Mar-09                                        15        80%         23-Apr-10            410         -12%           27
Average                                         63       188%                              421         -15%          121
Average (ex 1932-7)                             64       175%                              465         -12%          114
Source: HSBC, Bloomberg




4
Equity Strategy
       Global                                                                                                                       abc
       28 May 2010




The timeline for developments in China over the                       It is not clear that Europe’s travails will affect
next few months is equally hard to predict. Even                       US growth. As we have argued previously,
Premier Wen Jiabao admitted recently that “we                              for the next few quarters at least growth
are facing a few dilemmas in macro-adjustment”.                            should be boosted by (1) the remnants of last
Will the authorities continue to tighten policy to                         year’s USD787bn fiscal package, only 50%
prevent overheating, or has the economy begun to                           of which has so far been spent, (2) rebuilding
slow and therefore the authorities will need                               of inventories, which have increased only 1%
quickly to unwind policies to, for example, slow                           since the bottom last September despite
the rise in property prices?                                               having been reduced by 14% during the
                                                                           recession, (3) the ultra-low level of activity
This suggests that uncertainty is likely to continue
                                                                           currently throughout the economy, as seen for
for a while and that stock markets will not
                                                                           example in housing starts which, despite a
rebound strongly and investor confidence return
                                                                           recent pick-up, are still 16% below the all-
until there is more clarity on some of these issues.
                                                                           time low point of the past 50 years (Chart 9),
A correction, not a bear market                                            (4) a modest rebound in capex, (5) short-term
Nonetheless, it still seems more likely to us that                         interest rates that are likely to remain close to
this will turn out to be a correction in a bull                            zero until the second half of next year.
market and not a new bear market. Some reasons:
                                                                       9. US housing starts (SAAR)
  8. US consumer expectations vs GDP consumption                       3000
   7                                                           120     2500
   6                                                           110
   5                                                           100     2000
   4
   3                                                           90      1500
   2                                                           80
   1                                                           70      1000
   0                                                           60
  -1                                                                    500
       1990

              1993

                       1996

                              1999

                                     2002

                                            2005

                                                   2008




  -2                                                           50
  -3                                                           40          0
  -4                                                           30              63    68     73   78   83   88   93   98   03   08
              GDP consumption (LHS)            Consumer ex p
                                                                       Source: HSBC, Bloomberg

  Source: HSBC, Bloomberg

                                                                      Corporate earnings growth is likely to remain
 So far (at least), there are no signs that consumer                  strong. Companies, especially in the US, cut
  or business confidence has been affected by the                      costs so drastically during the recession that
  troubles in Europe. US consumer confidence,                          margins are likely to remain high for some
  published on Tuesday and with data collected                         time to come. This means that only a small
  up to 18 May, for example (Chart 8), surprised                       amount of top-line growth is sufficient to
  on the upside (and is consistent with                                produce strong bottom-line numbers.
  consumption growth of 2.5-3%). Even in                               Moreover, in many sectors, particularly
  Europe, the German IFO survey published on                           retailing, companies that saw competitors go
  21 May showed expectations higher than                               bust during the recession are enjoying
  economists were forecasting.                                         stronger pricing power.




                                                                                                                                      5
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    Global                                                                                                       abc
    28 May 2010




 Investors are already extremely bearish. Our                 recent drop in commodity prices. One of the
  visits to fund managers recently, most notably               negative factors for investing in emerging
  in the US over the past two weeks, suggest                   markets – that they would almost all have to
  there is a very strong consensus that Europe is              raise rates in coming months – has disappeared,
  a disaster-zone, with the Euro system likely to              in our view.
  collapse any time soon, and that the US’s
                                                        Things aren’t that bad
  high and rising government debt/GDP ratio
                                                        It is also easy to exaggerate how much of a
  means that it is only a matter of time before
                                                        negative impact the recent turmoil has had on
  the US (and the UK and Germany) follow the
                                                        markets. While measures of bank risk have risen a
  same path as Greece. Given this degree of
                                                        little, the rise is insignificant compared to the past
  bearishness, we would argue that much of the
                                                        two years. The spread between three-month Libor
  bad news is priced in.
                                                        and interest-rate swaps, for example (Chart 10),
 How big are Europe’s problems really? While           has risen to 29bps from a normal level of about
  southern European countries clearly have a            8bps over the past six weeks. That represents an
  problematical level of debt, and there are            increase in risk aversion towards banks, but is
  fundamental design flaws with the Euro, it is         nowhere near that reached even in the summer of
  wrong to underestimate the determination of           2007 when the credit crisis first started.
  the European authorities to prop the system up.
                                                         10. Libor-OIS spread
  They have done a lot already to at least
                                                         4.0
  postpone the pain. The EUR110bn bailout
                                                         3.5
  package for Greece should be enough to allow           3.0
  it to fund itself until at least the end of 2011.      2.5
  The EUR750bn general package and ECB                   2.0
                                                         1.5
  bond-buying scheme should ward off any
                                                         1.0
     further immediate problems. On the positive         0.5
     side, the whiff of crisis has pushed countries      0.0
                                                               Oct-06



                                                               Oct-07



                                                               Oct-08



                                                               Oct-09
                                                               Jan-06
                                                               Apr-06
                                                                Jul-06

                                                               Jan-07
                                                               Apr-07
                                                                Jul-07

                                                               Jan-08
                                                               Apr-08
                                                                Jul-08

                                                               Jan-09
                                                               Apr-09
                                                                Jul-09

                                                               Jan-10
                                                               Apr-10




     such as Spain to begin to take the necessary
     steps to make their economies more
     competitive. The weakness of the Euro will          Source: HSBC, Bloomberg

     also help European exporters, such as
     Germany. European growth is likely to slow         The same is true of the Euro. We see many
     next year, but the situation may not be anything   headlines declaring that it has collapsed. While it
     like as dire as investors have priced in.          is true it has fallen by 19% against the dollar since
                                                        the peak in November last year, it is worth
 The recent hiatus is likely to ward off               remembering that this was almost an all-time high
  premature monetary tightening. It seems               for the currency. Look at the currency from a
  unlikely that any major central bank will raise       longer perspective (Chart 11), and it is still at the
  rates over the next few quarters (and some,           high end of the range it has traded in since its
  such as Australia, which have already raised          inception in 1999, and even well above the 30-
  rates several times, may now be regretting that).     year average of the theoretical Euro.
  Notably, in emerging markets the risk of
  inflation is likely to have receded with the



6
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   Global                                                                                                       abc
   28 May 2010




 11. Trade-weighted Euro                               12. Valuation data for major markets

 130                                                   Region                      12M PE     2010 DY   10yGB
                                                       ACWI                            11.3       2.7
 120                                                   Developed World                 11.6       2.7
                                                       Emerging World                   9.6       2.8
 110                                                   US                              12.2       2.0     3.2
                                                       Canada                          13.2       2.5     3.4
 100                                                   Brazil                           9.1       3.4    12.6
                                                       Mexico                          12.9       2.6     7.5
                                                       Europe                           9.7       3.9
  90
                                                       Europe ex UK                    10.1       3.8
                                                       UK                               9.0       4.1     3.6
  80                                                   France                           9.9       4.1     2.9
       81 83 85 87 89 91 93 95 97 99 01 03 05 07 09    Germany                         10.4       3.4     2.7
                                                       Switzerland                     11.1       3.3     1.5
                                                       Spain                            8.2       6.4     4.1
 Source: ECB                                           Italy                            9.1       4.5     3.9
                                                       Russia                           5.1       2.3
                                                       Asia ex Japan                   10.8       3.2
How to position yourself                               Japan                           14.8       2.0     1.3
                                                       Australia                       11.3       4.2     5.3
To us then, the mood of despondency is overdone.       China                           11.2       2.8     3.2
                                                       Korea                            8.3       1.6     4.9
Most likely, what we have experienced over the         Taiwan                          11.5       4.3     1.4
past few weeks has been a normal second-year           Hong Kong                       13.9       3.4     2.5
                                                       India                           14.8       1.2     7.4
stock market correction, exacerbated only by the       Singapore                       12.5       3.5     2.6
unprecedented nature of some of the long-term          Source: HSBC, Datastream

structural imbalances in the global economy. That
suggests that, once the issues have been digested,     Dividend yields are also starting to look attractive
the continuing cyclical rebound will represent         and in some cases are above 10-year government
again an interesting time to buy equities.             bond yields. Spain, for example, has a market
                                                       dividend yield of 6.4%, compared to government
An indiscriminate sell-off creates opportunities. We   bonds yielding 4.1%. In Asia, Japan, Taiwan,
would already be looking to find countries, sectors    Hong Kong and Singapore all offer higher DYs
and stocks where prices have fallen so low that        than bond yields.
investors should be using this as an opportunity to
buy. In many cases, these will be investments that     Among large-cap stocks, this is particularly the
have an attractive fundamental story but where         case. Table 13, for example, shows stocks in the
valuations had run ahead of themselves.                MSCI ACWI index with market cap greater than
                                                       USD10bn that have a forecast 2010 dividend yield
Consider country stock market valuations, for          of 6% or higher and a dividend coverage ratio for
example (Table 12). Some markets are again             this year of 1.5x or greater. It is notable how
offering extremely good value. Russia, for             many blue-chip stocks, where one would think
example, is on a forward PE of 5x, Korea on 8x         earnings should be well supported and where
and Brazil on 9x.                                      dividend payout ratios are low, now offer highly
                                                       attractive dividend yields. In a low interest-rate
                                                       environment, these should look particularly
                                                       attractive to investors.




                                                                                                                  7
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    Global                                                           abc
    28 May 2010




13. Large-cap stocks with dividend yield over 6%
                                  Mkt cap    DY (%)        Cover
                                 (USDbn)                 ratio (x)
AVIVA                                11.8          8.8        2.3
BP                                  130.8          7.9        1.9
ZURICH FINANCIAL SVS.                28.6          7.8        1.8
ENEL                                 40.6          7.6        1.7
GAS NATURAL SDG                      12.8          7.4        1.7
BANCO SANTANDER                      82.3          7.1        1.9
ROYAL DUTCH SHELL                   155.4          6.9        1.8
ENI                                  71.6          6.9        1.8
TURKCELL ILETISIM HZM.               11.1          6.7        1.7
VODAFONE GROUP                       97.8          6.7        1.8
ENERGIAS DE PORTUGAL                 10.7          6.6        1.7
FIRSTENERGY                          10.5          6.5        1.6
RWE                                  36.1          6.5        1.9
E ON                                 58.0          6.4        1.8
BT GROUP                             13.3          6.3        2.2
MOBL.TELSMS.OJSC SPN.ADR             18.6          6.3        1.7
TOTAL                               106.5          6.2        1.9
CEZ                                  21.9          6.2        1.7
ELI LILLY                            37.8          6.2        2.2
TELECOM ITALIA                       14.9          6.2        2.0
SAMPO 'A'                            11.2          6.1        1.8
AXA                                  34.5          6.1        2.5
CREDIT AGRICOLE                      24.9          6.0        2.3
SK TELECOM                           10.4          6.0        2.0
Source: HSBC, Datastream




8
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   Global                                                                                                      abc
   28 May 2010




Disclosure appendix
Analyst Certification
The following analyst(s), economist(s), and/or strategist(s) who is(are) primarily responsible for this report, certifies(y) that the
opinion(s) on the subject security(ies) or issuer(s) and/or any other views or forecasts expressed herein accurately reflect their
personal view(s) and that no part of their compensation was, is or will be directly or indirectly related to the specific
recommendation(s) or views contained in this research report: Garry Evans

Important disclosures
Stock ratings and basis for financial analysis
HSBC believes that investors utilise various disciplines and investment horizons when making investment decisions, which
depend largely on individual circumstances such as the investor's existing holdings, risk tolerance and other considerations.
Given these differences, HSBC has two principal aims in its equity research: 1) to identify long-term investment opportunities
based on particular themes or ideas that may affect the future earnings or cash flows of companies on a 12 month time horizon;
and 2) from time to time to identify short-term investment opportunities that are derived from fundamental, quantitative,
technical or event-driven techniques on a 0-3 month time horizon and which may differ from our long-term investment rating.
HSBC has assigned ratings for its long-term investment opportunities as described below.

This report addresses only the long-term investment opportunities of the companies referred to in the report. As and when
HSBC publishes a short-term trading idea the stocks to which these relate are identified on the website at
www.hsbcnet.com/research. Details of these short-term investment opportunities can be found under the Reports section of this
website.

HSBC believes an investor's decision to buy or sell a stock should depend on individual circumstances such as the investor's
existing holdings and other considerations. Different securities firms use a variety of ratings terms as well as different rating
systems to describe their recommendations. Investors should carefully read the definitions of the ratings used in each research
report. In addition, because research reports contain more complete information concerning the analysts' views, investors
should carefully read the entire research report and should not infer its contents from the rating. In any case, ratings should not
be used or relied on in isolation as investment advice.

Rating definitions for long-term investment opportunities
Stock ratings
HSBC assigns ratings to its stocks in this sector on the following basis:

For each stock we set a required rate of return calculated from the risk free rate for that stock's domestic, or as appropriate,
regional market and the relevant equity risk premium established by our strategy team. The price target for a stock represents
the value the analyst expects the stock to reach over our performance horizon. The performance horizon is 12 months. For a
stock to be classified as Overweight, the implied return must exceed the required return by at least 5 percentage points over the
next 12 months (or 10 percentage points for a stock classified as Volatile*). For a stock to be classified as Underweight, the
stock must be expected to underperform its required return by at least 5 percentage points over the next 12 months (or 10
percentage points for a stock classified as Volatile*). Stocks between these bands are classified as Neutral.

Our ratings are re-calibrated against these bands at the time of any 'material change' (initiation of coverage, change of volatility
status or change in price target). Notwithstanding this, and although ratings are subject to ongoing management review,
expected returns will be permitted to move outside the bands as a result of normal share price fluctuations without necessarily
triggering a rating change.

*A stock will be classified as volatile if its historical volatility has exceeded 40%, if the stock has been listed for less than 12
months (unless it is in an industry or sector where volatility is low) or if the analyst expects significant volatility. However,



                                                                                                                                   9
Equity Strategy
     Global                                                                                                abc
     28 May 2010




stocks which we do not consider volatile may in fact also behave in such a way. Historical volatility is defined as the past
month's average of the daily 365-day moving average volatilities. In order to avoid misleadingly frequent changes in rating,
however, volatility has to move 2.5 percentage points past the 40% benchmark in either direction for a stock's status to change.

Rating distribution for long-term investment opportunities
As of 27 May 2010, the distribution of all ratings published is as follows:
Overweight (Buy)                 50%      (14% of these provided with Investment Banking Services)
Neutral (Hold)                     37%     (12% of these provided with Investment Banking Services)
Underweight (Sell)                 13%     (11% of these provided with Investment Banking Services)


Analysts, economists, and strategists are paid in part by reference to the profitability of HSBC which includes investment
banking revenues.

For disclosures in respect of any company mentioned in this report, please see the most recently published report on that
company available at www.hsbcnet.com/research.

* HSBC Legal Entities are listed in the Disclaimer below.

Additional disclosures
1     This report is dated as at 28 May 2010.
2     All market data included in this report are dated as at close 25 May 2010, unless otherwise indicated in the report.
3     HSBC has procedures in place to identify and manage any potential conflicts of interest that arise in connection with its
      Research business. HSBC's analysts and its other staff who are involved in the preparation and dissemination of Research
      operate and have a management reporting line independent of HSBC's Investment Banking business. Information Barrier
      procedures are in place between the Investment Banking and Research businesses to ensure that any confidential and/or
      price sensitive information is handled in an appropriate manner.




10
Equity Strategy
   Global                                                                                                                 abc
   28 May 2010




Disclaimer
* Legal entities as at 31 January 2010                                                                    Issuer of report
'UAE' HSBC Bank Middle East Limited, Dubai; 'HK' The Hongkong and Shanghai Banking                        The Hongkong and Shanghai
Corporation Limited, Hong Kong; 'TW' HSBC Securities (Taiwan) Corporation Limited; 'CA'                   Banking Corporation Limited
HSBC Securities (Canada) Inc, Toronto; HSBC Bank, Paris branch; HSBC France; 'DE' HSBC
Trinkaus & Burkhardt AG, Dusseldorf; 000 HSBC Bank (RR), Moscow; 'IN' HSBC Securities                     Level 19, 1 Queen’s Road Central
and Capital Markets (India) Private Limited, Mumbai; 'JP' HSBC Securities (Japan) Limited,                Hong Kong SAR
Tokyo; 'EG' HSBC Securities Egypt S.A.E., Cairo; 'CN' HSBC Investment Bank Asia Limited,                  Telephone: +852 2843 9111
Beijing Representative Office; The Hongkong and Shanghai Banking Corporation Limited,                     Telex: 75100 CAPEL HX
Singapore branch; The Hongkong and Shanghai Banking Corporation Limited, Seoul Securities                 Fax: +852 2596 0200
Branch; The Hongkong and Shanghai Banking Corporation Limited, Seoul Branch; HSBC
                                                                                                          Website: www.research.hsbc.com
Securities (South Africa) (Pty) Ltd, Johannesburg; 'GR' HSBC Pantelakis Securities S.A., Athens;
HSBC Bank plc, London, Madrid, Milan, Stockholm, Tel Aviv, 'US' HSBC Securities (USA) Inc,
New York; HSBC Yatirim Menkul Degerler A.S., Istanbul; HSBC México, S.A., Institución de
Banca Múltiple, Grupo Financiero HSBC, HSBC Bank Brasil S.A. - Banco Múltiplo, HSBC Bank
Australia Limited, HSBC Bank Argentina S.A., HSBC Saudi Arabia Limited.
This document has been issued by The Hongkong and Shanghai Banking Corporation Limited (“HSBC”) in the conduct of its Hong Kong
regulated business for the information of its institutional and professional customers; it is not intended for and should not be distributed to
retail customers in Hong Kong. The Hongkong and Shanghai Banking Corporation Limited is regulated by the Securities and Futures
Commission. All enquires by recipients in Hong Kong must be directed to your HSBC contact in Hong Kong. If it is received by a customer
of an affiliate of HSBC, its provision to the recipient is subject to the terms of business in place between the recipient and such affiliate. This
document is not and should not be construed as an offer to sell or the solicitation of an offer to purchase or subscribe for any investment.
HSBC has based this document on information obtained from sources it believes to be reliable but which it has not independently verified;
HSBC makes no guarantee, representation or warranty and accepts no responsibility or liability as to its accuracy or completeness.
Expressions of opinion are those of the Research Division of HSBC only and are subject to change without notice. HSBC and its affiliates
and/or their officers, directors and employees may have positions in any securities mentioned in this document (or in any related investment)
and may from time to time add to or dispose of any such securities (or investment). HSBC and its affiliates may act as market maker or have
assumed an underwriting commitment in the securities of companies discussed in this document (or in related investments), may sell them to
or buy them from customers on a principal basis and may also perform or seek to perform investment banking or underwriting services for or
relating to those companies.
HSBC Securities (USA) Inc. accepts responsibility for the content of this research report prepared by its non-US foreign affiliate. All U.S.
persons receiving and/or accessing this report and wishing to effect transactions in any security discussed herein should do so with HSBC
Securities (USA) Inc. in the United States and not with its non-US foreign affiliate, the issuer of this report.
In the UK this report may only be distributed to persons of a kind described in Article 19(5) of the Financial Services and Markets Act 2000
(Financial Promotion) Order 2001. The protections afforded by the UK regulatory regime are available only to those dealing with a
representative of HSBC Bank plc in the UK. In Singapore, this publication is distributed by The Hongkong and Shanghai Banking
Corporation Limited, Singapore Branch for the general information of institutional investors or other persons specified in Sections 274 and
304 of the Securities and Futures Act (Chapter 289) (“SFA”) and accredited investors and other persons in accordance with the conditions
specified in Sections 275 and 305 of the SFA. This publication is not a prospectus as defined in the SFA. It may not be further distributed in
whole or in part for any purpose. The Hongkong and Shanghai Banking Corporation Limited Singapore Branch is regulated by the Monetary
Authority of Singapore. In Australia, this publication has been distributed by The Hongkong and Shanghai Banking Corporation Limited
(ABN 65 117 925 970, AFSL 301737) for the general information of its “wholesale” customers (as defined in the Corporations Act 2001).
Where distributed to retail customers, this research is distributed by HSBC Bank Australia Limited (AFSL No. 232595). These respective
entities make no representations that the products or services mentioned in this document are available to persons in Australia or are
necessarily suitable for any particular person or appropriate in accordance with local law. No consideration has been given to the particular
investment objectives, financial situation or particular needs of any recipient.
In Japan, this publication has been distributed by HSBC Securities (Japan) Limited. It may not be further distributed in whole or in part for
any purpose. In Korea, this publication is distributed by The Hongkong and Shanghai Banking Corporation Limited, Seoul Securities Branch
("HBAP SLS") for the general information of professional investors specified in Article 9 of the Financial Investment Services and Capital
Markets Act (“FSCMA”). This publication is not a prospectus as defined in the FSCMA. It may not be further distributed in whole or in part
for any purpose. HBAP SLS is regulated by the Financial Services Commission and the Financial Supervisory Service of Korea.
© Copyright. The Hongkong and Shanghai Banking Corporation Limited 2010, ALL RIGHTS RESERVED. No part of this publication may
be reproduced, stored in a retrieval system, or transmitted, on any form or by any means, electronic, mechanical, photocopying, recording, or
otherwise, without the prior written permission of The Hongkong and Shanghai Banking Corporation Limited. MICA (P) 177/08/2009




                                                                                                                                               11
abc

Global Equity Strategy Research Team
Global                                           Asia
Garry Evans                                      Garry Evans
Global Head of Equity Strategy                   +852 2996 6916     garryevans@hsbc.com.hk
+852 2996 6916      garryevans@hsbc.com.hk
                                                 Leo Li
Europe                                           +852 2996 6919     leofli@hsbc.com.hk

Robert Parkes                                    Steven Sun
+44 20 7991 6716   robert.parkes@hsbcib.com      +852 2822 4298     stevensun@hsbc.com.hk

CEEMEA                                           Jacqueline Tse
                                                 +852 2996 6602     jacquelinetse@hsbc.com.hk
John Lomax
                                                 Vivek Misra
+44 20 7992 3712   john.lomax@hsbcib.com
                                                 +91 80 3001 3699   vivekmisra@hsbc.co.in
Wietse Nijenhuis
+44 20 7992 3680   wietse.nijenhuis@hsbcib.com

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Hsbc correcion

  • 1. 28 May 2010 Equity Strategy Global abc Global Research EI – Equity Insights A normal correction, not a new bear market  The recent correction is typical of year two of a bull market as the first phase of growth ends  We still believe earnings growth will remain strong and structural problems are not as bad as the market fears  Indiscriminate selling presents some attractive opportunities With the US market down 12% (and global stocks 16%) from April’s peak, this is now officially a correction. While superficially stocks fell because of worries about European debt, to our mind the drop was more because of a convergence of negative factors such as a peaking of US earnings momentum and shrinking liquidity, exacerbated by investment funds that had chased markets up in March and held too low levels of cash. But this looks to us very much like the sort of correction typical in the second year of a bull market. True, questions raised by the recent hiatus (How badly hurt are European banks? Will consumer and business sentiment now deteriorate? How will Chinese policy change?) and long-term structural concerns could keep markets weak for a while. In our view the cyclical upswing remains strong and the advantage of the recent wobble is that interest rates, even in emerging markets, will not go up soon. Also, we don’t believe this situation is similar to late 2008. While measures of bank risk have risen a little, the rise is insignificant compared to back then. Garry Evans* Strategist We would use this as an opportunity selectively to buy equities. Indiscriminate selling The Hongkong and Shanghai Banking throws up investments that have got oversold. Some emerging markets now look Corporation Limited (HK) decidedly cheap (Russia on a PE of 5x, Korea on 8x), as do dividend yields for some +852 2996 6916 garryevans@hsbc.com.hk developed market stocks. View HSBC Global Research at: http://www.research.hsbc.com *Employed by a non-US affiliate of HSBC Securities (USA) Inc, and is not 1. MSCI indexes y-t-d 2. MSCI country performance y-t-d (USD terms) registered/qualified pursuant to NYSE 110 0 and/or NASD regulations ACWI EM -5 105 Issuer of The Hongkong and Shanghai -10 report: Banking Corporation Limited 100 -15 Disclaimer & 95 -20 -25 Disclosures 90 -30 This report must be read 85 -35 with the disclosures and Jan-10 Feb-10 Mar-10 Apr-10 May-10 -40 HK WO IT SW TW IN CH NL JP US CA MX SA UK GE SP SG EM SZ KR RU AU BR FR the analyst certifications in the Disclosure appendix, Source: HSBC, Bloomberg Source: HSBC, Bloomberg and with the Disclaimer, which forms part of it
  • 2. Equity Strategy Global abc 28 May 2010 What happened 3. ISM and ISM new orders – inventories Before considering what might happen next, it is ISM New orders-inv ent (RHS, 3MMA) 65 30 essential to analyse thoroughly why equity 60 20 markets fell so sharply from mid-April. 55 50 10 While worries about Greek and other European 45 0 sovereign debt were the immediate cause, in our 40 view the decline was triggered rather by a -10 35 convergence of several negative factors. The 30 -20 decline was exacerbated by technical factors such 1990 1992 1994 1996 1998 2000 2002 2004 2006 2008 2010 as the positioning of institutional funds at the Source: HSBC, Datastream beginning of April. Logically, this has to be the case. Greece is only  Specifically, earnings momentum has the 26th-largest economy in the world and its started to slow. Forecast earnings growth has stock market comprises only 0.1% of MSCI been accelerating since mid-2009, but the first World. How could worries about the sustainability signs are coming through of the momentum of its debt cause global stocks to correct by 16%? peaking. This happened in Asia ex Japan at the end of last year (see Chart 4) – one reason The negative factors, besides European sovereign why we went underweight the region. In the risk, we are talking about include: US and Europe, earnings momentum looks to  The end of the first phase of growth. Global have peaked in March. The Q1 US earnings growth began to bottom early in 2009. The US season was extremely strong, with 11% y-o-y manufacturing ISM, for example, troughed in revenue growth and 78% of S&P500 December 2008 and rose above 50 for the first companies beating forecasts at the bottom time in August 2009 (Chart 3). Economists line. But, with expectations now somewhat began to revise up 2010 US GDP forecasts higher than before, earnings can hardly go on starting in June last year. But in most cycles, beating consensus forecasts at the same pace. after an initial spurt, the acceleration of 4. Forecast earnings momentum* growth inevitably slows. That is likely to 50% US AEJ happen over the coming months. The lead 40% indicator of the ISM – new orders minus 30% inventories – for example (also shown in 20% Chart 3) points to the headline ISM falling to 10% 52 over the next few months. That, don’t 0% forget, still implies that business is expanding, -10% 00 02 04 06 08 10 but just at a slower pace. The same thing -20% -30% happened after the initial leg of the recovery in -40% 1995 and 2005. Stock markets simply started to discount this slowing of momentum. Source: HSBC, Datastream (*Change in the 12-month forward IBES EPS forecast over the past six months) 2
  • 3. Equity Strategy Global abc 28 May 2010  Drying-up of liquidity. With the Fed’s members. Signs of this included Germany’s purchases of securities over, the impact of unilateral ban on naked short-selling of earlier liquidity injections wearing off, and the certain securities including government money multiplier still low, money supply bonds, and clear disagreements within the growth has slowed sharply in the US over the European Central Bank on its programme to past few months. It is the same story in the rest purchase Eurozone government bonds. of the developed economies, and even in Asia Panic buying and selling (Chinese M1 growth has fallen to 30% from The degree of decline in stocks was also probably 39% over the past two months, for example). exacerbated by how investors were positioned in After such a strong liquidity-driven rally over early April. Our conversations with fund managers the past 12 months, that worries investors. suggest that many were cautious in mid-February 5. US money supply growth (%, y-o-y) after the sharp decline in markets early in the year 25 and so missed the early part of the rally from M1 M2 MZM February to April when MSCI World rose by 14%. 20 Many were forced to buy into the momentum – 15 rather against their better judgement given long- 10 term structural worries – towards the end of Q1. 5 That left them longer equities than they wanted to 0 be in early April, and Greece’s problems gave them -5 85 89 93 97 01 05 09 a convenient excuse to take profits. -10 6. Cash holdings of US mutual funds (% of total assets) Source: HSBC, Bloomberg 7.0 6.5 All mutual funds  US bank regulation. The Senate version of the 6.0 regulatory reform bill came out at the last 5.5 minute much tougher on banks than initially 5.0 4.5 expected. Not only did it incorporate the full 4.0 “Volcker rule” (forcing banks to spin off prop 3.5 trading operations and sell stakes in hedge funds 3.0 and private equity funds), but it also obliges 98 99 00 01 02 03 04 05 06 07 08 09 10 banks to spin off their derivatives operations Source: ICI into separately capitalised units. How much of this will survive when the bill is combined with It is also clear that equity funds had very the House’s version remains to be seen. significantly lowered their cash holdings since  Confused messages out of Europe. While early 2009. Data for US mutual funds, for there are genuine worries about the debt instance (Chart 6), shows they had cash equal levels of some European countries, the only to 3.4% of assets at the end of March, lower EUR750bn package put together by the even than at the peak of the 2003-7 bull market. In European Union and IMF should have calmed April and May we suspect that cash holdings have the markets. The main reason it did not was been built up significantly again. the apparent disunity among Eurozone 3
  • 4. Equity Strategy Global abc 28 May 2010 And, as markets came down, we have seen signs of began right on cue after 410 days. There has been institutions liquefying their funds as a precaution a wide variation, but on average the correction has against redemptions. Understandable, given that in lasted 121 days. That would put the bottom this the week ending 19 May, for example, equity time around August. mutual funds globally saw outflows of USD12bn, What happens next according to EPFR data. Hedge funds, too, have started to worry about a new wave of redemptions After such a sharp dislocation and rise in risk and are also looking to raise cash levels to prepare aversion, there are obviously a large number of against that eventuality. uncertainties. For example: how much will European growth slow next year as a result of Correction came right on cue austerity programmes? How will consumer and We have argued previously that the second year business sentiment in Europe and the rest of the of a bull market almost always sees a correction world be affected by the falls in stock markets? (which we would define as a 10-20% decline in How big are the risks for European banks? Can the US stocks, which equates to a decline of about 15- US economic recovery remain resilient in the face 30% in higher-beta emerging markets). of Europe’s problems? With Spain already seeing The reason for this is that exactly the factors declining prices and US inflation slowing sharply, described above start to kick in: the initial spurt of how big a worry is deflation? When do investors growth peters out, and markets begin to wonder start to get nervous about sovereign risk in bigger whether the recovery is sustainable. In every economies, such as the UK, the US or Japan? recovery, there is also always a phase when the It will take some time before it is clear what are measures taken to end the recession (for example, the answers to these questions. Moreover, how the fiscal stimulus, rate cuts, bank rescues) are situation with European government debt will pan unwound. It is just that this time the magnitude of out is also extremely hard to forecast with the damage was that much bigger. confidence. When and how will the EUR750bn As shown in Table 7, the first correction in package be used? Will the ECB eventually move S&P500 over the past 70 years came on average towards quantitative easing? 421 days after the bull market started. This time, it 7. US bull markets and initial correction Started Ended Months Change % First correction Period until 1st Percent Length of correction correction correction (days) (days) 27-Jun-32 10-Mar-37 57 320% 7-Sep-32 72 -39% 176 28-Apr-42 30-May-46 50 158% 15-Jul-43 443 -11% 139 13-Jun-49 2-Aug-56 87 267% 13-Jun-50 365 -13% 34 22-Oct-57 12-Dec-61 50 86% None 26-Jun-62 9-Feb-66 44 80% 13-May-65 1052 -10% 46 7-Oct-66 29-Nov-68 26 48% None 26-May-70 11-Jan-73 32 74% 29-Apr-71 338 -14% 210 3-Oct-74 28-Nov-80 75 126% 15-Jul-75 285 -14% 64 12-Aug-82 25-Aug-87 61 229% 10-Oct-83 424 -14% 289 5-Dec-87 23-Mar-00 150 582% 3-Jan-90 760 -10% 27 9-Oct-02 9-Oct-07 61 101% 2-Dec-02 54 -14% 100 9-Mar-09 15 80% 23-Apr-10 410 -12% 27 Average 63 188% 421 -15% 121 Average (ex 1932-7) 64 175% 465 -12% 114 Source: HSBC, Bloomberg 4
  • 5. Equity Strategy Global abc 28 May 2010 The timeline for developments in China over the  It is not clear that Europe’s travails will affect next few months is equally hard to predict. Even US growth. As we have argued previously, Premier Wen Jiabao admitted recently that “we for the next few quarters at least growth are facing a few dilemmas in macro-adjustment”. should be boosted by (1) the remnants of last Will the authorities continue to tighten policy to year’s USD787bn fiscal package, only 50% prevent overheating, or has the economy begun to of which has so far been spent, (2) rebuilding slow and therefore the authorities will need of inventories, which have increased only 1% quickly to unwind policies to, for example, slow since the bottom last September despite the rise in property prices? having been reduced by 14% during the recession, (3) the ultra-low level of activity This suggests that uncertainty is likely to continue currently throughout the economy, as seen for for a while and that stock markets will not example in housing starts which, despite a rebound strongly and investor confidence return recent pick-up, are still 16% below the all- until there is more clarity on some of these issues. time low point of the past 50 years (Chart 9), A correction, not a bear market (4) a modest rebound in capex, (5) short-term Nonetheless, it still seems more likely to us that interest rates that are likely to remain close to this will turn out to be a correction in a bull zero until the second half of next year. market and not a new bear market. Some reasons: 9. US housing starts (SAAR) 8. US consumer expectations vs GDP consumption 3000 7 120 2500 6 110 5 100 2000 4 3 90 1500 2 80 1 70 1000 0 60 -1 500 1990 1993 1996 1999 2002 2005 2008 -2 50 -3 40 0 -4 30 63 68 73 78 83 88 93 98 03 08 GDP consumption (LHS) Consumer ex p Source: HSBC, Bloomberg Source: HSBC, Bloomberg  Corporate earnings growth is likely to remain  So far (at least), there are no signs that consumer strong. Companies, especially in the US, cut or business confidence has been affected by the costs so drastically during the recession that troubles in Europe. US consumer confidence, margins are likely to remain high for some published on Tuesday and with data collected time to come. This means that only a small up to 18 May, for example (Chart 8), surprised amount of top-line growth is sufficient to on the upside (and is consistent with produce strong bottom-line numbers. consumption growth of 2.5-3%). Even in Moreover, in many sectors, particularly Europe, the German IFO survey published on retailing, companies that saw competitors go 21 May showed expectations higher than bust during the recession are enjoying economists were forecasting. stronger pricing power. 5
  • 6. Equity Strategy Global abc 28 May 2010  Investors are already extremely bearish. Our recent drop in commodity prices. One of the visits to fund managers recently, most notably negative factors for investing in emerging in the US over the past two weeks, suggest markets – that they would almost all have to there is a very strong consensus that Europe is raise rates in coming months – has disappeared, a disaster-zone, with the Euro system likely to in our view. collapse any time soon, and that the US’s Things aren’t that bad high and rising government debt/GDP ratio It is also easy to exaggerate how much of a means that it is only a matter of time before negative impact the recent turmoil has had on the US (and the UK and Germany) follow the markets. While measures of bank risk have risen a same path as Greece. Given this degree of little, the rise is insignificant compared to the past bearishness, we would argue that much of the two years. The spread between three-month Libor bad news is priced in. and interest-rate swaps, for example (Chart 10),  How big are Europe’s problems really? While has risen to 29bps from a normal level of about southern European countries clearly have a 8bps over the past six weeks. That represents an problematical level of debt, and there are increase in risk aversion towards banks, but is fundamental design flaws with the Euro, it is nowhere near that reached even in the summer of wrong to underestimate the determination of 2007 when the credit crisis first started. the European authorities to prop the system up. 10. Libor-OIS spread They have done a lot already to at least 4.0 postpone the pain. The EUR110bn bailout 3.5 package for Greece should be enough to allow 3.0 it to fund itself until at least the end of 2011. 2.5 The EUR750bn general package and ECB 2.0 1.5 bond-buying scheme should ward off any 1.0 further immediate problems. On the positive 0.5 side, the whiff of crisis has pushed countries 0.0 Oct-06 Oct-07 Oct-08 Oct-09 Jan-06 Apr-06 Jul-06 Jan-07 Apr-07 Jul-07 Jan-08 Apr-08 Jul-08 Jan-09 Apr-09 Jul-09 Jan-10 Apr-10 such as Spain to begin to take the necessary steps to make their economies more competitive. The weakness of the Euro will Source: HSBC, Bloomberg also help European exporters, such as Germany. European growth is likely to slow The same is true of the Euro. We see many next year, but the situation may not be anything headlines declaring that it has collapsed. While it like as dire as investors have priced in. is true it has fallen by 19% against the dollar since the peak in November last year, it is worth  The recent hiatus is likely to ward off remembering that this was almost an all-time high premature monetary tightening. It seems for the currency. Look at the currency from a unlikely that any major central bank will raise longer perspective (Chart 11), and it is still at the rates over the next few quarters (and some, high end of the range it has traded in since its such as Australia, which have already raised inception in 1999, and even well above the 30- rates several times, may now be regretting that). year average of the theoretical Euro. Notably, in emerging markets the risk of inflation is likely to have receded with the 6
  • 7. Equity Strategy Global abc 28 May 2010 11. Trade-weighted Euro 12. Valuation data for major markets 130 Region 12M PE 2010 DY 10yGB ACWI 11.3 2.7 120 Developed World 11.6 2.7 Emerging World 9.6 2.8 110 US 12.2 2.0 3.2 Canada 13.2 2.5 3.4 100 Brazil 9.1 3.4 12.6 Mexico 12.9 2.6 7.5 Europe 9.7 3.9 90 Europe ex UK 10.1 3.8 UK 9.0 4.1 3.6 80 France 9.9 4.1 2.9 81 83 85 87 89 91 93 95 97 99 01 03 05 07 09 Germany 10.4 3.4 2.7 Switzerland 11.1 3.3 1.5 Spain 8.2 6.4 4.1 Source: ECB Italy 9.1 4.5 3.9 Russia 5.1 2.3 Asia ex Japan 10.8 3.2 How to position yourself Japan 14.8 2.0 1.3 Australia 11.3 4.2 5.3 To us then, the mood of despondency is overdone. China 11.2 2.8 3.2 Korea 8.3 1.6 4.9 Most likely, what we have experienced over the Taiwan 11.5 4.3 1.4 past few weeks has been a normal second-year Hong Kong 13.9 3.4 2.5 India 14.8 1.2 7.4 stock market correction, exacerbated only by the Singapore 12.5 3.5 2.6 unprecedented nature of some of the long-term Source: HSBC, Datastream structural imbalances in the global economy. That suggests that, once the issues have been digested, Dividend yields are also starting to look attractive the continuing cyclical rebound will represent and in some cases are above 10-year government again an interesting time to buy equities. bond yields. Spain, for example, has a market dividend yield of 6.4%, compared to government An indiscriminate sell-off creates opportunities. We bonds yielding 4.1%. In Asia, Japan, Taiwan, would already be looking to find countries, sectors Hong Kong and Singapore all offer higher DYs and stocks where prices have fallen so low that than bond yields. investors should be using this as an opportunity to buy. In many cases, these will be investments that Among large-cap stocks, this is particularly the have an attractive fundamental story but where case. Table 13, for example, shows stocks in the valuations had run ahead of themselves. MSCI ACWI index with market cap greater than USD10bn that have a forecast 2010 dividend yield Consider country stock market valuations, for of 6% or higher and a dividend coverage ratio for example (Table 12). Some markets are again this year of 1.5x or greater. It is notable how offering extremely good value. Russia, for many blue-chip stocks, where one would think example, is on a forward PE of 5x, Korea on 8x earnings should be well supported and where and Brazil on 9x. dividend payout ratios are low, now offer highly attractive dividend yields. In a low interest-rate environment, these should look particularly attractive to investors. 7
  • 8. Equity Strategy Global abc 28 May 2010 13. Large-cap stocks with dividend yield over 6% Mkt cap DY (%) Cover (USDbn) ratio (x) AVIVA 11.8 8.8 2.3 BP 130.8 7.9 1.9 ZURICH FINANCIAL SVS. 28.6 7.8 1.8 ENEL 40.6 7.6 1.7 GAS NATURAL SDG 12.8 7.4 1.7 BANCO SANTANDER 82.3 7.1 1.9 ROYAL DUTCH SHELL 155.4 6.9 1.8 ENI 71.6 6.9 1.8 TURKCELL ILETISIM HZM. 11.1 6.7 1.7 VODAFONE GROUP 97.8 6.7 1.8 ENERGIAS DE PORTUGAL 10.7 6.6 1.7 FIRSTENERGY 10.5 6.5 1.6 RWE 36.1 6.5 1.9 E ON 58.0 6.4 1.8 BT GROUP 13.3 6.3 2.2 MOBL.TELSMS.OJSC SPN.ADR 18.6 6.3 1.7 TOTAL 106.5 6.2 1.9 CEZ 21.9 6.2 1.7 ELI LILLY 37.8 6.2 2.2 TELECOM ITALIA 14.9 6.2 2.0 SAMPO 'A' 11.2 6.1 1.8 AXA 34.5 6.1 2.5 CREDIT AGRICOLE 24.9 6.0 2.3 SK TELECOM 10.4 6.0 2.0 Source: HSBC, Datastream 8
  • 9. Equity Strategy Global abc 28 May 2010 Disclosure appendix Analyst Certification The following analyst(s), economist(s), and/or strategist(s) who is(are) primarily responsible for this report, certifies(y) that the opinion(s) on the subject security(ies) or issuer(s) and/or any other views or forecasts expressed herein accurately reflect their personal view(s) and that no part of their compensation was, is or will be directly or indirectly related to the specific recommendation(s) or views contained in this research report: Garry Evans Important disclosures Stock ratings and basis for financial analysis HSBC believes that investors utilise various disciplines and investment horizons when making investment decisions, which depend largely on individual circumstances such as the investor's existing holdings, risk tolerance and other considerations. Given these differences, HSBC has two principal aims in its equity research: 1) to identify long-term investment opportunities based on particular themes or ideas that may affect the future earnings or cash flows of companies on a 12 month time horizon; and 2) from time to time to identify short-term investment opportunities that are derived from fundamental, quantitative, technical or event-driven techniques on a 0-3 month time horizon and which may differ from our long-term investment rating. HSBC has assigned ratings for its long-term investment opportunities as described below. This report addresses only the long-term investment opportunities of the companies referred to in the report. As and when HSBC publishes a short-term trading idea the stocks to which these relate are identified on the website at www.hsbcnet.com/research. Details of these short-term investment opportunities can be found under the Reports section of this website. HSBC believes an investor's decision to buy or sell a stock should depend on individual circumstances such as the investor's existing holdings and other considerations. Different securities firms use a variety of ratings terms as well as different rating systems to describe their recommendations. Investors should carefully read the definitions of the ratings used in each research report. In addition, because research reports contain more complete information concerning the analysts' views, investors should carefully read the entire research report and should not infer its contents from the rating. In any case, ratings should not be used or relied on in isolation as investment advice. Rating definitions for long-term investment opportunities Stock ratings HSBC assigns ratings to its stocks in this sector on the following basis: For each stock we set a required rate of return calculated from the risk free rate for that stock's domestic, or as appropriate, regional market and the relevant equity risk premium established by our strategy team. The price target for a stock represents the value the analyst expects the stock to reach over our performance horizon. The performance horizon is 12 months. For a stock to be classified as Overweight, the implied return must exceed the required return by at least 5 percentage points over the next 12 months (or 10 percentage points for a stock classified as Volatile*). For a stock to be classified as Underweight, the stock must be expected to underperform its required return by at least 5 percentage points over the next 12 months (or 10 percentage points for a stock classified as Volatile*). Stocks between these bands are classified as Neutral. Our ratings are re-calibrated against these bands at the time of any 'material change' (initiation of coverage, change of volatility status or change in price target). Notwithstanding this, and although ratings are subject to ongoing management review, expected returns will be permitted to move outside the bands as a result of normal share price fluctuations without necessarily triggering a rating change. *A stock will be classified as volatile if its historical volatility has exceeded 40%, if the stock has been listed for less than 12 months (unless it is in an industry or sector where volatility is low) or if the analyst expects significant volatility. However, 9
  • 10. Equity Strategy Global abc 28 May 2010 stocks which we do not consider volatile may in fact also behave in such a way. Historical volatility is defined as the past month's average of the daily 365-day moving average volatilities. In order to avoid misleadingly frequent changes in rating, however, volatility has to move 2.5 percentage points past the 40% benchmark in either direction for a stock's status to change. Rating distribution for long-term investment opportunities As of 27 May 2010, the distribution of all ratings published is as follows: Overweight (Buy) 50% (14% of these provided with Investment Banking Services) Neutral (Hold) 37% (12% of these provided with Investment Banking Services) Underweight (Sell) 13% (11% of these provided with Investment Banking Services) Analysts, economists, and strategists are paid in part by reference to the profitability of HSBC which includes investment banking revenues. For disclosures in respect of any company mentioned in this report, please see the most recently published report on that company available at www.hsbcnet.com/research. * HSBC Legal Entities are listed in the Disclaimer below. Additional disclosures 1 This report is dated as at 28 May 2010. 2 All market data included in this report are dated as at close 25 May 2010, unless otherwise indicated in the report. 3 HSBC has procedures in place to identify and manage any potential conflicts of interest that arise in connection with its Research business. HSBC's analysts and its other staff who are involved in the preparation and dissemination of Research operate and have a management reporting line independent of HSBC's Investment Banking business. Information Barrier procedures are in place between the Investment Banking and Research businesses to ensure that any confidential and/or price sensitive information is handled in an appropriate manner. 10
  • 11. Equity Strategy Global abc 28 May 2010 Disclaimer * Legal entities as at 31 January 2010 Issuer of report 'UAE' HSBC Bank Middle East Limited, Dubai; 'HK' The Hongkong and Shanghai Banking The Hongkong and Shanghai Corporation Limited, Hong Kong; 'TW' HSBC Securities (Taiwan) Corporation Limited; 'CA' Banking Corporation Limited HSBC Securities (Canada) Inc, Toronto; HSBC Bank, Paris branch; HSBC France; 'DE' HSBC Trinkaus & Burkhardt AG, Dusseldorf; 000 HSBC Bank (RR), Moscow; 'IN' HSBC Securities Level 19, 1 Queen’s Road Central and Capital Markets (India) Private Limited, Mumbai; 'JP' HSBC Securities (Japan) Limited, Hong Kong SAR Tokyo; 'EG' HSBC Securities Egypt S.A.E., Cairo; 'CN' HSBC Investment Bank Asia Limited, Telephone: +852 2843 9111 Beijing Representative Office; The Hongkong and Shanghai Banking Corporation Limited, Telex: 75100 CAPEL HX Singapore branch; The Hongkong and Shanghai Banking Corporation Limited, Seoul Securities Fax: +852 2596 0200 Branch; The Hongkong and Shanghai Banking Corporation Limited, Seoul Branch; HSBC Website: www.research.hsbc.com Securities (South Africa) (Pty) Ltd, Johannesburg; 'GR' HSBC Pantelakis Securities S.A., Athens; HSBC Bank plc, London, Madrid, Milan, Stockholm, Tel Aviv, 'US' HSBC Securities (USA) Inc, New York; HSBC Yatirim Menkul Degerler A.S., Istanbul; HSBC México, S.A., Institución de Banca Múltiple, Grupo Financiero HSBC, HSBC Bank Brasil S.A. - Banco Múltiplo, HSBC Bank Australia Limited, HSBC Bank Argentina S.A., HSBC Saudi Arabia Limited. 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It may not be further distributed in whole or in part for any purpose. HBAP SLS is regulated by the Financial Services Commission and the Financial Supervisory Service of Korea. © Copyright. The Hongkong and Shanghai Banking Corporation Limited 2010, ALL RIGHTS RESERVED. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, on any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of The Hongkong and Shanghai Banking Corporation Limited. MICA (P) 177/08/2009 11
  • 12. abc Global Equity Strategy Research Team Global Asia Garry Evans Garry Evans Global Head of Equity Strategy +852 2996 6916 garryevans@hsbc.com.hk +852 2996 6916 garryevans@hsbc.com.hk Leo Li Europe +852 2996 6919 leofli@hsbc.com.hk Robert Parkes Steven Sun +44 20 7991 6716 robert.parkes@hsbcib.com +852 2822 4298 stevensun@hsbc.com.hk CEEMEA Jacqueline Tse +852 2996 6602 jacquelinetse@hsbc.com.hk John Lomax Vivek Misra +44 20 7992 3712 john.lomax@hsbcib.com +91 80 3001 3699 vivekmisra@hsbc.co.in Wietse Nijenhuis +44 20 7992 3680 wietse.nijenhuis@hsbcib.com