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Tskaltubo Spa & Wellness Resort Development
1. INV ST
NVEST
NV
IN ORGIA
N
GEO
TSKALTUBO SPA & WELLNESS
RESORT DEVELOPMENT
Georgian National Investment Agency 2013
2. www.investingeorgia.org 3
GEORGIA IS EXPECTING SIGNIFICANT
GROWTH TRAJECTORY IN TOURIST ARRIVALS
TOTAL INTERNATIONAL TOURIST ARRIVALS
OURIST
VEST
S
ST
5.5
4.4
2.8
2.0
International arrivals have seen 1.5
1.1 1.3
~40% year-on-year growth 1.0
0.6
ORGIA
Number of tourists visiting Georgia for
health and medical care purposes
May 2011 - April 2012
Turkey
Azerbaijan
Armenia
Russia
Central and Eastern
1171
3771
156
1527 226
611
Europe
38,932
Other Europe
Other
Source: Georgian National Tourism
Administration
3. TSKALTUBO - OVERVIEW
TSKALTUBO: THE CURRENT SETTING
•
IN
City Located in West Georgia, Imereti region at
THE GLOBAL SECTOR
• Significant growth in health & wellness tourism
IN GEO
the foot of the Caucasus Mountains. worldwide over past several decades.
• Popularization of the wellness concept in the
• Located on key tourist route near Kutaisi 1970-1990 in U.S. and Europe, now with growing
(2nd largest city in Georgia) on route to key popularity of the older “medical resort” concept.
destinations in Western Georgia.
OPPORTUNITY: THE “REINVENTION”
• Widely popular destination for health treatments OF TSKALTUBO
from Soviet times.
• Good opportunity to renovate Tskaltubo resort
to achieve the right mix of the traditional
• Tskaltubo –famous brand in CIS countries balneotherapy resort styles with modern, spa
resort concepts.
• Benefit from growing international, regional and
local tourism in Georgia.
• Support and commitment to infrastructure
development from Government of Georgia.
• Incentives may be applied on the basis of
individual negotiations
www.investingeorgia.org 4
4. www.investingeorgia.org 5
TSKALTUBO’S IDEAL LOCATION:
COUNTRY MAP & TRAVEL INFRASTRUCTURE
VEST
ST
ST
Russia
Road Network
Black 230 km
30 k
Sea Poti
m
0 km Kutaisi
si
i
10 Tbilisi
ORGIA
A
Kobuleti
Batumi
Azerba
Azerba
zerbaijan
baijan
Armenia
LOCATION ON KEY TOURISTIC/BUSINESS ROUTE: EASY & MODERN ACCESS:
• Kutaisi – 7 km – 2nd largest city • New Kutaisi International Airport
• Poti – 40 km – Biggest Port (FIZ) • New Highway
• Mestia – 130 km –Mountain Resort • Renovated City Infrastructure
• Batumi- 150 km- Resort and Entertainment Centre
• Tbilisi – 220 km – Capital of Georgia
• Close proximity to National Parks and historic sites
5. TSKALTUBO TODAY
IN
IN GEO
• Subtropical climate and considered to be the unique spa resort in the region. Average annual temperature of
+14.6C, with average low of +5.3C and average high of +25C.
• Vast reserve of thermal waters with unique therapeutic qualities.
• Over 2000 hours of sunshine annually.
• More than 150 types of deciduous (leafy) and coniferous (evergreen) trees on the territory of this unique resort
area.
• Existing and operating set of sanatoriums and baths receiving visitors all year round
• 2008-2010 Tskaltubo was visited by 2 000 visitors a year, in 2011 increased to 7 000, in 2012 -15 000 and by
2020 it is expected 32 000 visitors(due to the improved infrastructure and higher demand for spa treatments).
Source: Georgian National Tourism Administration
www.investingeorgia.org 6
6. www.investingeorgia.org 7
TSKALTUBO’S UNIQUE THERMAL & MINERAL WATERS
UNIQUE MINERAL MAKE UP
• Tskaltubo’s water composition is very complex and rare, with no analogies in Asian or
VEST
European countries.
• While salt and mineralization levels are low, the salts have extremely active Calcium
and Magnesium contents.
• The chemical composition of Tskaltubo’s water does not include any strong toxic
substances.
• The chemical composition of almost all of Tskaltubo’s waters is more or less identical.
It does not change seasonally and it does not depend on the amount of sediment
(rain, snow etc.).
ORGIA
IDEAL, CONSTANT TEMPERATURES
• The temperature of Tskaltubo’s water, which varies from 32 to 35 degrees Celsius, is
almost equal to human body temperature. Thus, the water does not require additional
warming or cooling.
• Temperatures are naturally constant, a result of bath locations directly at springs and
from the constant flow of water, which is key to prevent loss of a range of components
(minerals, gases, etc.) which would decrease effectiveness of medical treatments.
CURATIVE FACILITIES
• Best for treating patients suffering mostly from diseases of locomotor system and
nervous, heart, hypertension and bronchial asthma.
7. TSKALTUBO: CITY MAP & INFRASTRUCTURE
IN
40 ha Landscape for Development
Lake “Tsivi”
Playground
IN GEO
9 baths
80 ha City Park in city center
Channel around the City Park
20 Sanatoriums (15 state, 5 private)
situated in circle around City Park
www.investingeorgia.org 8
8. www.investingeorgia.org 9
GOVERNMENT INVESTS IN TSKALTUBO
Second Regional Development
VEST
Project (Imereti)
World Bank $30m & Government
of Georgia $7.5m (2012-2016)
Component 1.1 Urban
regenaration of Tskaltubo)
An integrated approach for urban
renewal of Tskaltubo City: Rehabili-
ORGIA
tating of municipal infrastructure,
(water,sanitation, street lighting
and access roads) restoration of
public buildings, urban renewal of
Tskaltubo central park.
The Project Development Objec-
tive is to improve infrastructure
services and institutional capacity
to support increased contribution
of tourism in the local economy of
the Imereti Region.
9. TSKALTUBO - CENTRAL PARK
CAFE-PEER DECORATIVE FOUNTAINS
IN
PERGOLA
IN GEO
BICYCLE PARKING
www.investingeorgia.org 10
10. www.investingeorgia.org 11
TOURIST ATTRACTIONS NEAR TSKALTUBO
Government invests in Tourism Second Regional Development Project (Imereti)
VEST
infrastructure World Bank&Government of Georgia
Component 1.2.Tourism Circuits Development
An integrated approach to site upgrading and improved management of the six most attractive
cultural heritage sites in Imereti: including Gelati Monastery; Vani museum and surrounding
archeological site; Ubisa Church; the Katskhi church; the Katskhi Column Monastery and the
Motsameta Monastery;
ORGIA
RGIA
Other tourist destinations: Sataphlia strict nature reserve (known for it’s Dinosaurs traces); Ajameti
Protected Area; Prometheus Cave (one of the richest cave in Europe); Borjomi-Kharagauli National
Park.
11. ONGOING REHABILITATION OF TSKALTUBO
RESORT BY THE PRIVATE SECTOR
• 5 sanatoriums-private property
IN
• One operating hotel – Tskaltubo Spa Resort
REHABILITATION OF BALNEOLOGICAL BATHS
Number of baths: 9
Bath #6 - restored/working condition
Bath #1 and Bath #3- normal condition
IN GEO
Bath#7 and Bath #8 – bad condition
Bath#2,#4,#5,#9 – needs reconstruction
www.investingeorgia.org 12
12. www.investingeorgia.org 13
INVESTMENT OPPORTUNITIES-RENOVATION AND REDEVELOPMENT
OF EXISTING SANATORIUMS INTO LUXURY SPA RESORTS
VEST
VEST
S SANATORIUM
“GELATI”
Address: 6, Baratashvili Str.,
State ownership: 100%
SANATORIUM
“IMERETI”
Address: 4, Sulkhan Saba Str,
State ownership: 100%
SANATORIUM
“MEGOBROBA”
Address: 45, Rustaveli Str,
State ownership: 100%
SANATORIUM
“METALURGI”
Address: 7, Baratashvili Str,
State ownership: 99,65%
ORGIA
RGIA
Land Area: 20 000 sq.m Land Area: 35 000 sq. m Land Area: 11 HA Land Area: 50 000 sq. m Total
Total Building Area: 6965 sq.m Total Building Area: 2 200 sq.m Total Building Area: 54818 sq.m Total Building Area: 10 200 sq.m
SANATORIUM SANATORIUM SANATORIUM SANATORIUM
“TBILISI” “IVERIA” “RKINIGZELI” “SAVANE”
Address: 2, Baratashvili Str Address: 2, 26 May Str Address: 51, Rustaveli Str Address: 19, Rustaveli Str
State ownership: 100 % State ownership: 100% State ownership: 100% State ownership: 100 %
Land Area: 25 000 sq. m Land Area: 20 956 sq. m Land Area: 33 000 sq. m Land Area: 15 000 sq. m
Total Building Area: 8 250 sq.m Total Building Area: 14 405sq. m Total Building Area: 8 724 sq.m Total Building Area: 3150 sq.m
13. TSKALTUBO DEVELOPMENT CONCEPT
IN
TSKALTUBO RESORT AREA STRUCTURE OUTLOOK
Destination Hotel & Day Related
Industries in
Spas Resort Spas Spas the City
Offerings:
Treatment of diseases with
mineral waters through
baths, massage and
relaxation.
IN GEO Different type of clinics
Medical treatments
Fitness ,therapies
Beauty treatment
Hotels,
Restaurants,
Shops, Tour
Operators, Public
Transport, Sports,
Golf, Rafting,
Riding, Events.
www.investingeorgia.org 14
14. INVEST
IN GEORGIA
A
GEORGIAN NATIONAL
INVESTMENT AGENCY
www.investingeorgia.org
E-mail: enquiry@investingeorgia.org
Portfolio Manager: Nino Tsetskhladze
E-mail: ninot@investingeorgia.org