Effect Management made simple

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Effect Management Made simple! What is good digital design, and how to do to be sucessful. Effect management (TM) is about brindging business to buttons, or making design that generates business values. This presentation is a short introduction with examples.

Business

#3 in use 3 miljon dollar button 300 million $!

Who shallweplease to get there? How do you do it?

The web presence should: Contribute to increased usage of ACME products by facilitating to choose ACME. Choose to buyACME products. Choose to buy other ACME products as well. Choose to useACME products (when they are available). Choose to recommendACME products. Choose to evaluate a ACME product. Choose to try to convince my manager about ACME products. Choose to promoteACME to others. Continue to chooseACME

The comfortable The sceptical The impatient

Carl the Curious Challenge: Convince him to make contact “I want to use products that are safe and efficient for both me and my patient” The Curious has heard about a ACME product that he is curious about. He wants to know if the product meets his expectations. Even though The Curious are open to the possibility that a ACME product might suit his needs, he still need solid scientific evidence as well as recommendations from independent experts in the field before considering the product. If the call to action is clear and easy, Carl doesn’t mind taking the next step as long as his visit to the web has made him even more interested. Carl is a busy man though, so he need to decide on what next step he is willing to take. Meeting a sales rep takes a lot of time, looking at a short recorded detailing is less time consuming. ”I usually have limited time, and want to quickly find out if my curiosity is true.” Usage Goals ,[object Object]

Want an answer to a specific question about the product

Shall take the next stepImportant Actions ,[object Object]

Easy and luring overview over product USP:s, benefits etc.

Possible to find products based on what he knows.Typical Tasks ,[object Object]

Figure out if the product matches his needs and his standards.

Learn about additional benefits apart from the once that made him curious.,[object Object]

3 manweeks creating an EffectMapafterbuild Savings: 1/3 ofincoming CR inappropriate 1,5 yrs ofdevelopment

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Effect Management made simple

1. EffectManagement ™The manychoichesof design& HowtoManagethem Self-repair Brand Smart code Easyinteraction Contextual Touch

2. Bad design Good design

4. Service design

5. Strategic design

6. 10, +70

8. #2 choiceseverywere

9. #3 in use 3 miljon dollar button 300 million $!

10. Who shallweplease to get there? How do you do it?

11.

12. 1. Define the purpose

13. Online sales Morevisitors in store Strengthen the brand

14. The web presence should: Contribute to increased usage of ACME products by facilitating to choose ACME. Choose to buyACME products. Choose to buy other ACME products as well. Choose to useACME products (when they are available). Choose to recommendACME products. Choose to evaluate a ACME product. Choose to try to convince my manager about ACME products. Choose to promoteACME to others. Continue to chooseACME

15. Effect Map ™

16. 2. Understand your users

17. The comfortable The sceptical The impatient

18.

19. Want an answer to a specific question about the product

20.

21. Easy and luring overview over product USP:s, benefits etc.

22.

23. Figure out if the product matches his needs and his standards.

24.

25. 3. Prioritize

26.

27. v/s 3. Functionality

28.

29. 3 manweeks creating an EffectMapafterbuild Savings: 1/3 ofincoming CR inappropriate 1,5 yrs ofdevelopment

30. 4. Concept design & testing

31. 5. Detail design & testing

32. Usage test Decision Usage test Background material Aim & Usage Result Knowledge & Expertise Technically feasable Development Sketch Conceptual design Detailed design

33. Goal : From 9 to 7 minutesResult: From 9 to 3 minutes

34. 6. Keep track and adapt

35.

36. Effectgoalsareeasilytransformedtomeasurementpoints on web pages / web actions. KPI aredefinedtokeeptrackover time and make appropiatechanges

37. >

38. THX! ingrid.domingues@inuse.se

Editor's Notes

Customer is kingThere is no choice, youneedtofulfilltheirneedsOTHERWISETheychooseanotherproductIt willcostyou a lot in support and maintenance
You have to choose solution. In order to do that in an orderly way you need clear priorities.The difference beteweensucessful and unsucessful projects are clear priorities
MotivatorsTornoffWhat is the challenge
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Effect Management made simple

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Editor's Notes