1. We Analytics for SharePoint Intranet Portals

2. We Analytics for SharePoint Intranet Portals
Boosting Productivity Through
Successful,
Engaging SharePoint Portals
Joel Oleson
Yarin Negri
Director of Marketing
Intlock
Web Analytics | Portal Collaboration | User Engagement

3. We Analytics for SharePoint Intranet Portals
Webinar Agenda
 Introduction
 Boosting Productivity Through Successful, Engaging
SharePoint Portals
 Engagement Demonstration
 Summary and Q&A
Web Analytics | Portal Collaboration | User Engagement
#SPme

4. We Analytics for SharePoint Intranet Portals
Webinar Housekeeping
 Webinar Recording
 Talk to us on twitter:
 #SPMetrics
 @CardioLog
 @joeloleson
 Questions?
Web Analytics | Portal Collaboration | User Engagement
#SPme

5. We Analytics for SharePoint Intranet Portals
About Intlock
 Founded in 2005; Office in Boston, MA
 Microsoft Gold Certified Partner
 Over 8 years of experience in web analytics
 Wide target market with divers industries, such as: financial services,
telecommunication, entertainment and others
 Provides products for SharePoint Online, 2013, 2010, 2007 and 2003
 Worldwide distributers and partner program
Web Analytics | Portal Collaboration | User Engagement
#SPme

6. We Analytics for SharePoint Intranet Portals
Building a Stronger Portal Environment
Evaluate
Enhance
Monitor

7. We Analytics for SharePoint Intranet Portals
Meet Joel Oleson
SharePoint Joel @joeloleson
• First SharePoint admin
• #1 SharePoint influencer by Forbes
columnist
• Voted most popular SharePoint blogger
• Epic Traveler at TravelingEpic.com:
Speaking and traveling in over 140
countries
“Most connected guy in SharePoint”
#SPme

8. We Analytics for SharePoint Intranet Portals
Agenda
• The Mission and Purpose
• The Difference is the Destination
• The Destination
• The Strategy
• The Crew
• The Success

9. We Analytics for SharePoint Intranet Portals
The Mission
• What are the goals?
• What resources are required to achieve
the goals
• How will you determine and measure
success or failure

10. We Analytics for SharePoint Intranet Portals
Internet Evolution

11. We Analytics for SharePoint Intranet Portals
AIIM Infographic,
based on
2012 & 2013 Survey
built for Salient6.com

12. We Analytics for SharePoint Intranet Portals
Harsh Reality
Feel they have only achieved
a basic deployment
compared to their
original ambitions...
#SPme

13. We Analytics for SharePoint Intranet Portals
Provide and Pray
Although social technologies are employed by 70
percent of organizations…
Gartner, Inc. said that most social collaboration
initiatives fail because they follow a worst
practice approach of "provide and pray," leading
to a 10 percent success rate.
#SPme

14. We Analytics for SharePoint Intranet Portals
Engaging Ideas…. Shared from SPYam
Brand It
• Company brand and culture
• Responsive web design
• Simple navigation: Easiest place to start for a search or
browse
• User-contributed ideas
• Scorecards and dashboards, IT uptime, project status
• Favorites
#SPme

15. We Analytics for SharePoint Intranet Portals
Engaging Ideas…. Shared from SPYam
Content is King
•
•
•
•
•
Classifieds
Cafeteria menu
Quick poll or survey
Quotes and tips
Most popular/top-rated/most visited—Bubbled-up
content search roll-up
• Data mine the most popular links and expose content
#SPme

16. We Analytics for SharePoint Intranet Portals
More Engaging Ideas…. Shared from SPYam
Marketing Campaigns
•CEO blog/video
•Highlights featured articles
•Official and department and market/RSS/subscription-based news
•Public press releases
•Community/social feeds/company twitter feed
•Employee of the month/ featured employee
•Benefits/ employee discounts
•Games: Find Easter egg, match employee to name, Dilbert / XKCD Comic
#SPme

17. We Analytics for SharePoint Intranet Portals
More Engaging Ideas…. Shared from SPYam
Compelling Features and Widgets
• People search / expert finder / phone number list
• World clock / stocks / weather
Company Content
• Employee-centric content which impact employee life cycle such as
important forms, payroll links, reimbursements and opinion polls.
• Policies
• Online services/tools/apps
• Fun/interesting
• Culture reflected
• Dynamic content/navigation/relevant contextual personalized /
personal KPI dashboard
• Make it everyone’s home page

18. We Analytics for SharePoint Intranet Portals
Predictive Search

19. We Analytics for SharePoint Intranet Portals
Global Navigation and Notifications
“Feature Bar” built by Darin Dickey, Lance and Jared Buttars
Notifications example from CRN Solutions
#SPme

20. We Analytics for SharePoint Intranet Portals
Easy-to-Use Navigation
#SPme

21. We Analytics for SharePoint Intranet Portals
Mobile-Responsive Design
http://responsivesharepoint.codeplex.com/
#SPme

22. We Analytics for SharePoint Intranet Portals
Featured Articles,
Events and Blogs
Leader Boards and Trends

23. CEO Blog, Chats
Likes & Comments

24. Predictive Results
Featured Apps

25. We Analytics for SharePoint Intranet Portals
SharePoint Leader Board

26. We Analytics for SharePoint Intranet Portals
Team + Skills is Critical
It’s not possible to piece together a first-rate intranet that
informs and motivates employees and increases productivity
and sharing unless you have the staff to design, develop,
deploy, write, manage, and govern. It’s not fair to ask a tiny
team to take on an endeavor as great as designing and
managing an intranet, even if you are “simply deploying” an
out-of-box solution.
-
Norman Nielson
“Top Intranet Reports 2013”
#SPme

27. We Analytics for SharePoint Intranet Portals
Out of Box = Not an Engaging Intranet
Plan for design customization and development to make
SharePoint work well for your organization.
It’s a misconception that any out-of-box product will be great
for an organization; such products typically require
considerable design and development work.
Indeed, you might need to hire external resources to help
with development.
- Norman Nielson Report 2013
#SPme

28. We Analytics for SharePoint Intranet Portals
Engage With Community

29. We Analytics for SharePoint Intranet Portals
Web Analytics | Portal Collaboration | User Engagement
#SPMet

30. We Analytics for SharePoint Intranet Portals
Dedicated Web Analytics Solution Designed for
SharePoint
Web Analytics | Portal Collaboration | User Engagement

31. We Analytics for SharePoint Intranet Portals
Monitor
Web Analytics | Portal Collaboration | User Engagement
#SPMet

32. We Analytics for SharePoint Intranet Portals
Dedicated Web Analytics Solution Benefits
A large
selection of
reports for
SharePoint
Display
reports with
SharePoint
Web Parts
Report drill
down - from
site collections
to single
documents
Real-time
reporting
(Analysis
Center)
JavaScriptbased tracking
Utilization of
historic IIS logs
Advance SDK
Customization
Web Analytics | Portal Collaboration | User Engagement

33. We Analytics for SharePoint Intranet Portals
Dedicated Web Analytics Solution Designed for
SharePoint
Web Analytics | Portal Collaboration | User Engagement

34. We Analytics for SharePoint Intranet Portals
Collaboration & Engagement Tools Illustration
Message Bar
Profile and usage based
Martha, register to the new product marketing webinar sign up
Behavioral Targeting
Web Analytics
Profile and usage based
Advanced User Segmentation
Integration with Active
Directory, SharePoint Profiles,
SharePoint Groups and other
organizational structures and
databases
Seamless integration with
SharePoint’s 2013, 2010,
2007, 2003 and SharePoint
Online Tree Structure, content
and user metadata, as well as
with Microsoft Dynamics CRM
and SalesForce
Web Part Usage Reports
Hi Martha,
Hi Martha,
What do you need in order to
What do you need in order to
achieve your individual goals?
achieve your individual goals?
Voice of Customer
Profile and usage based
Web Analytics | Portal Collaboration | User Engagement

35. We Analytics for SharePoint Intranet Portals
Dedicated Web Analytics Solution Designed for
SharePoint
Web Analytics | Portal Collaboration | User Engagement

36. We Analytics for SharePoint Intranet Portals
Our End-user Customers were able to…
* Over the course of a year
Web Analytics | Portal Collaboration | User Engagement

37. We Analytics for SharePoint Intranet Portals
Our Administrator Customers were able to…
* Over the course of a year
Web Analytics | Portal Collaboration | User Engagement

38. We Analytics for SharePoint Intranet Portals
Collaboration & Engagement Tools Key Features
 Segmentation & personalization capabilities
 User, group, geo-location and usages content-based
 Active Directory, SharePoint profiles and group support
 Satisfaction & educational polls
 Personalized Message Bar
 Prebuilt customizable survey templates
 CRM integration with 2-way data flow
 Business driven – user friendly
James, did you find what you were
looking for?
Yes – I did
Partially – not everything
No – I did not
Elaborate:
Web Analytics | Portal Collaboration | User Engagement

39. We Analytics for SharePoint Intranet Portals
Collaboration & Engagement Tools Benefits
 Engage your audience and collect user feedback – improve site ROI
 Easily design and implement – drive portal collaboration
 Get real-time user feedback – increase corporate productivity
 Discover what your portal users think – empower innovation
 Identify the challenges your users face – leverage gasification
 Make your audience feel valued – expand portal usability
 Expand your community and individual ownership – encourage visibility
Web Analytics | Portal Collaboration | User Engagement

40. We Analytics for SharePoint Intranet Portals
What can engagement do for you?
For SharePoint 2013, 2010, 2007, 2003 and SharePoint Online
Web Analytics | Portal Collaboration | User Engagement

41. We Analytics for SharePoint Intranet Portals
Q&A
Visit us at www.intlock.com – free trial and personal demo
Tweet with us at: @cardiolog
#SPmetrics
Join our readers at blog.intlock.com
Email: info@intlock.com
Web Analytics | Portal Collaboration | User Engagement