For more information on this presentations visit The Internet Show ME 2011: http://www.terrapinn.com/exhibition/internet-show-middle-east/

1. The power of the internet marketing in
today’s business world
Prepared by Hani Masgidi
Head Of Customer Management Unit

2. What Exactly Is Internet
Marketing?
• Internet marketing
is the practice of
using all facets of
internet
advertising to
generate a
response from
your audience.

3. Internet Marketing methods
• Search engine marketing
• Display advertising
• e-mail marketing
• Affiliate marketing
• Interactive advertising
• Social marketing

4. AIM of marketing in General
1. Find the right
audience
2. Ask people what
they want
3. Give it to them

5. 7 Facts : What IM Is Not
1. It is not a get-rich-quick
scheme
2. It is not about who has the
most capital or IT knowledge
3. It is not just about making
money online
4. It is not just multi-level
marketing done on the Internet
5. It is not a battle of seeing who
can collect the most email
addresses as possible
6. It is not simply grabbing an
affiliate link
7. It is not a scam

6. 7 Facts : Why Choose IM?
1. You can operate from
virtually anywhere in the
world
2. You have the lowest startup
and operating costs
3. You can target any consumer
market in the world
4. You have the ability to do
what you truly love
5. Ability to do it part-time and
yet earn a decent living and
great results
6. Ability to operate 24 hrs a
day on autopilot mode
7. Lastly, the ability to earn you
passive income and even
multiple streams of income

7. Internet Users Growth

8. Internet Users Growth M.E.

9. Internet Users Growth GCC
GCC Population- 2010 Est Usage, in Dec 00 Internet Usage % Population User Growth 2000-2010
Bahrain 738,004 40,000 649,300 88.00% 1523.30%
Kuwait 2,789,132 150,000 1,100,000 39.40% 633.30%
Oman 2,967,717 90,000 1,236,700 41.70% 1274.10%
Qatar 840,926 30,000 436,000 51.80% 1353.30%
Saudi Arabia 25,731,776 200,000 9,800,000 38.10% 4800.00%
United Arab Emirates 4,975,593 735,000 3,777,900 75.90% 414.00%
Total 38,043,148 1,245,000 16,999,900

10. Offline Marketing Vs. Online Marketing
Offline Marketing Online Marketing
High Cost Very Low Cost
Limited audience World Wide audience
Mass Approach Targeted Approach
Difficult to measure effectiveness Measurable effectiveness and ROI
and ROI
Short term Impact Long term Impact
Difficult to modify Easy To Modify

11. Case Studies
1-Arabian Automobiles – Infiniti
“ Made a revenue of Dhs. 2,145,000
Spending Dhs. 3312 Only!”
2- AW Rostamani – Logistics
“Leased out 40 % of new 46,000 square
metre facility using $300 budget in 45
days”

12. AWRostamani Holdings Group
Non-
Automotive
Other Co.s Other Co.s

13. 1-Arabian Automobiles – Infiniti
• Average Auto. Market Cost Per Lead =
Dhs 250
• Using PPC targeted Campaign
• Budget 30 $ / Day
• Generating 11 – 17 Leads Per day
• Cost Per Lead Dhs 6 – 10
• Converted Leads = 11
• Total Sales = 11 X Dhs. 195,000 = Dhs
2,145,000

14. infiniti Leads Daily Update
No Car Model Name Email Mobile Action Taken Lead number Forwarded to
1 Infiniti G Sedan Issa Fallouh issafallouh@hotmail.com 506409994 18765293 Nataly Akil
2 Infiniti FX yahya alkoumaim yahyagara@hotmail.com
3 Infiniti G Convertible ALAA MALIK alimm85@yahoo.com 7807677331 18765298 Tony C. Joy
4 Infiniti G Convertible ABDULLA AL ZOUBI abod_zoubi@hotmail.c om 566943037 18765297 Nataly Akil
5 Infiniti FX Joe T homas joey81@gmail.c om 506595772 18765294 Tony C. Joy
6 Infiniti G Sedan MOHAMMED ALTAYEB altayb4488@hotmail.c om 501734440
7 Infiniti M45 Khamis Al Kayani al7azin_799@hotmail.com 509899343 18765295 Ziad Gholmieh
8 Infiniti M45 yusanputra yusan yusanputra@hotmail.com
9 Infiniti FX Ramachandran Padmanabhan Ramachandran.P@alfuttaim.ae 502818192 18765296 Musaab A Ibrahim
11 Infiniti FX Ahmed Rashwan ahmed_rashwan_22@yahoo.com 050 7587 335 18752297 Lilian Ali Ahmad
12 Infiniti G Convertible Muhammad Faisal Zameer f_zameer@hotmail.com
13 Infiniti FX asem abadla asem_abadla@hotmail.com 507363648 18747299 Lilian Ali Ahmad
14 Infiniti G Coupe asem abadla asem_abadla@hotmail.com 507363648 18747299 Lilian Ali Ahmad
15 Infiniti G Sedan Ahmad Al Mulla almulla87@gmail.com
16 Infiniti G Convertible rasan mamkak rasan_mamkak@yahoo.com
17 Infiniti FX rasan mamkak rasan_mamkak@yahoo.com
18 Infiniti FX ali hassa alihassan132@gmail.com
19 Infiniti FX Mahesh Malkani krisheshm@gmail.com 504575438 18765299 Ziad Gholmieh
20 Infiniti EX JUM AA SHEIBA m_jomha@yahoo.com
21 Infiniti FX SAIF ALAZZAM saiif_alazzam@live.com 508023811 18727316 Tony C. Joy
22 Infiniti FX husam ismaeel husam2k@gmail.com 506168432 18727317 Lilian Ali Ahmad
23 Infiniti FX AWAD ALKAREEM YOUSUF ahyousof@hotmail.com 505201251 18727318 Ziad Gholmieh
24 Infiniti M45 tiesto nasir tiesto2500@yahoo.com
25 Infiniti FX YAHYA AL ZAROONI y.uae@hotmail.com
26 Infiniti EX MOHAMMED SHAKER ALMOFLIH shaker70@hotmail.com
27 Infiniti M45 IHAB IBRAHIM ELMET WALLI BAIH heremarco@yahoo.com 509262105 18734254 Nataly Akil
28 Infiniti FX shadi matrud shadimat@yahoo.com 502960708 18765302 Musaab A Ibrahim
29 Infiniti EX AHMED ASHOOR SABIR HASSAN ALMAT ARI ahmedachouras@yahoo.com 506767031 18765303 Musaab A Ibrahim
31 Infiniti EX m rezaei sepantamino_vision@hotmail.com
32 Infiniti FX BASHAR ABDULLAH bshar_abdalla@yaho.com
33 Infiniti G Convertible nadiya djouad nadiya.djouad@gmil.com 502259669 18752293 Tony C. Joy
34 Infiniti G Sedan M V V@GMAIL.C OM
35 Infiniti G Sedan RIMA MOHAMMED rima.kd@dwtc.com
36 Infiniti FX AHMED SHEHAT A ahmad.v.i.p@hotmail.com 506266053 18752300 Ziad Gholmieh
37 Infiniti G Convertible Bravo Initony asdewrd@gftre.asd.cms
38 Infiniti FX AMAL MOHAMMED amall_2008@hotmail.com 504754116 18747306 Nataly Akil
39 Infiniti M45 NADEEM ALANI nadeem_alani@yahoo.com 964234545 18765304 Musaab A Ibrahim
40 Infiniti FX shadia alim shadia-alim@hotmail.com 503301070 18747308 Lilian Ali Ahmad
41 Infiniti FX rasan mamkak rasan_mamkak@yahoo.com
42 Infiniti G Convertible WAJD EL SHOOF wajd-sh@hotmail.com 507321051 18737271 Ziad Gholmieh
43 Infiniti FX MOHAMMED NAJI www.ziko842010@yahoo.com 501380285 18765305 Musaab A Ibrahim
44 Infiniti G Convertible Arpit Joshi arpit@eim.ae
45 Infiniti G Convertible AMER ALSHOFI amersameer21@yahoo.com 501974652 18727351 Lilian Ali Ahmad
46 Infiniti QX S G 123@123.com
47 Infiniti FX JUM AA SHEIBA m_jomha@yahoo.com
48 Infiniti QX JUM AA SHEIBA m_jomha@yahoo.com
49 Infiniti FX Azmat Beyg tamzab@hotmail.com
50 Infiniti FX Obaid Saleem obiadsaleem14@hotmail.com 558888888 18765306 Musaab A Ibrahim
51 Infiniti G Sedan Obaid Saleem obiadsaleem14@hotmail.com 558888888 18765306 Musaab A Ibrahim
52 Infiniti FX Pingkan Rampen pingkanr@hotmail.com 558867393 18765308 Tony C. Joy
53 Infiniti G Coupe Gaven Jones gaven.jones@supreme-group.net 566833731 18765309 Tony C. Joy

15. AAC Email Report
A u gu st M o nt hl y Repo r t
August Type of inquires Emails By Branch Deira
Daily % of
Type of inquiry emails emails Ajman , 1% Sh.Zayed
Test Drive Road
Brochure Request 331 32.1 Req uest Ras
Bro ch ure AlKhaimah, 1% Sharjah
2.4%
Req uest Individual Inquiries 979
Quotation 675 65.5 32.1%
Brochure Sh arjah , 12%
Request
Ajman
Fleet Inquiries 52
Test Drive Request 25 2.4 Quotation
Total 1031 Dhaid
Sh .Zayed
Ro ad , 24%
Test Drive Fujairah Number of Sales
Deira, 62%
Request
Inquiries by phone
1403
Quo tation Khorfakkan
65.5%
Ras
AlKhaimah
Umm
AlQuwain
Bro chure Req uests b y ca r Quotation Requests by car
100 120
104
80 100 88
68 78
57 80 65
60
60 54
40 36 41
26 40 34 32 31
27
19 15 23 24
18
20 10 9 8 11 10 15 20 12 11 10 6 7 11 3
5 5
0 3 2 1 1 0 1 0 4 3 1 2 1 3 3 0 2 2 3 1
0 0
370Z Altima 2.51 Altima 3.5L 370Z Altima 2.5 1 Altima 3.5L
Altima Coupe Inf initi FX35 Inf initi G35 Sedan Altima Coupe Inf initi FX35 Inf initi G35 Sedan
Inf initi G37 Coupe Inf initi QX56 Murano Inf initi G37 Coupe Inf initi QX56 Murano
Pathf inder Station Wagon Patrol Hard Top Patrol Saf ari Pathf inder Station Wagon Patrol Hard Top Patrol Saf ari
Patrol Super Saf ari Qashqai Sunny Patrol Super Saf ari Qashqai Sunny
Tiida HB Tiida Sedan Xterra Tiida HB Tiida Sedan Xterra
Xtrail Navara Civilian Xtrail Navara Civilian
Urvan Patrol Pickup Armada Urvan Patrol Pickup Armada
Inf initi EX Inf initi M Maxima Inf initi EX Inf initi M Maxima
Test Drive Summary:
Altima 2.5 6
Infiniti FX35 1
Infiniti G35 Sedan 2
Pathfinder Station
1
Wagon
Patrol Super Safari 2
Sunny 3
Tiida HB 2
Tiida Sedan 1
Xterra 5
Xtrail 1
Armada 1

16. 2- AW Rostamani – Logistics

17. 2- AW Rostamani – Logistics
• Established in 1997, the company is
the primary logistics
• The new 46,000 square metre facility
started back in Feb 2010
• It had 60% occupancy till Jun 2010
• 40% Vacancy for more than 2 months

18. Actions
• Started SEM & SEO
Campaign to have a
better internet
positioning and
branding.
• In less than 45 days
were able to improve
the internet ranking
on google.com and
yahoo.com.

20. Results
• Aug. 2010 , %100
occupancies and
request expand the
facility.

21. Conclusions & Tips
Conclusions Tips
IM is must in today’s business Start Your online present NOW
Understand your niche market Researches
Identify your audience IM researches
Target the right audience Prospects Segmentations
Approach your prospects Use the right IM method
Evaluate results Measurements for all activities
Improve results Split testing
Expand your business Start the process again

22. Define
Deploy Design
Thank You
Hani Masgidi
00971-50-7918880
Hani.Masgidi@awrostamani.com