In this presentation, interlinkONE's CMO Jason Pinto demonstrates some of the latest enhancements within the ilinkONE Version 8 software. The presentation was delivered during a webinar on June 20th, 2012.

1. What’s New in ilinkONE Version 8
Webinar:
June 20th, 2012 Business Development Program
What’s New in ilinkONE Version 8
interlinkONE 2012

2. Housekeeping Notes
• Recording Will Be Sent Via Email
• Submit Any Questions or Problems
• P.S. Thank you for joining us!
What’s New in ilinkONE Version 8
interlinkONE 2012

3. Today’s Discussion
What’s New in ilinkONE Version 8
interlinkONE 2012

4. Today’s Webinar
• Only so much to fit into one
hour!
• Today is Primarily Focused on
Marketing and CRM items
• Orders and Warehouse
Webinar: Coming Next!
What’s New in ilinkONE Version 8
interlinkONE 2012

5. Product
Enhancements
What’s New in ilinkONE Version 8
interlinkONE 2012

6. Contact Management: Lists
• In the past, contact “Lists” were only accessible to
the user that created them.
• The workaround was to view the List results and save
it as “Shared Query”.
What’s New in ilinkONE Version 8
interlinkONE 2012

7. Contact Management: Sharing New Lists
• Users can now choose to share lists with others
What’s New in ilinkONE Version 8
interlinkONE 2012

8. Contact Management: Sharing New Lists: Options
• Shared lists can be assigned directly to specific clients and set
as viewable for certain Permission levels.
What’s New in ilinkONE Version 8
interlinkONE 2012

9. Contact Management: Sharing Existing Lists
• Step 1: Click the Edit button, select the List
• Step 2: Check the “Share with Everyone” box
What’s New in ilinkONE Version 8
interlinkONE 2012

10. Lists That You Could Start Sharing Today
• Holiday Party Invitations
• Customer Lists
• Employee Lists
• PR/Industry Outreach
• Newsletter Subscribers
• Trade Show Registrants
• And more
What’s New in ilinkONE Version 8
interlinkONE 2012

11. Variable Subject Lines: Email Blasts
• In the past, customers could use variables/keywords
to customize Subject Lines for Emails that were
controlled through “Email Administration”.
• This is now possible to do for emails that are sent out
through the “Email Blasts” function in Contact
Management.
What’s New in ilinkONE Version 8
interlinkONE 2012

12. Variable Subject Lines: Email Blasts
What’s New in ilinkONE Version 8
interlinkONE 2012

13. Variable Subject Lines: Email Blasts – In Action
What’s New in ilinkONE Version 8
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14. Ideas for Personalizing Variable Subject Lines
• Basic Contact Information: First Name, Company
• Location Information: City, State
• Previous Purchasing History (based on User-Defined
Contact Fields)
What’s New in ilinkONE Version 8
interlinkONE 2012

15. Tracking Opens for Your Email Blasts
• In the past, customers had to place the keyword
“{{EmailTemplateTracking}}” inside of their HTML
templates in order to track if emails were “opened”.
What’s New in ilinkONE Version 8
interlinkONE 2012

16. Tracking Opens for Your Emails: Enhancement
• You no longer need to manually include the
“{{EmailTemplateTracking}}” keyword.
• It is now automatically inserted when the Email is sent.
• Reporting remains the same!
What’s New in ilinkONE Version 8
interlinkONE 2012

17. Email Bounces: Collecting and Managing
• Our software can process, parse, and report on
Emails that have bounced for specific reasons.
• In the past, customers needed to:
– Include a special “FROM” address (such as
Bounce_CustomerName@interlinkONE.com)
– Or, ask us to manually process them
What’s New in ilinkONE Version 8
interlinkONE 2012

18. Email Bounces: Collecting and Managing:
• This process is now automatically handled!
• You can use whatever address you’d like in the FROM
• Our system will automatically capture and process
the Bounces for you.
What’s New in ilinkONE Version 8
interlinkONE 2012

19. Email Bounce Reporting
What’s New in ilinkONE Version 8
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20. Coming Soon…
• Bounced Emails will appear automatically on:
– Email Blast History Report
– Contact Record
What’s New in ilinkONE Version 8
interlinkONE 2012

21. Custom Opt Out Links and Tracking
• We do provide the auto-insert option –
however, there is limited control over
placement, formatting, and wording.
• The other option is to include a custom
Opt-Out link inside of your HTML template,
and then un-check the box above when
sending the email.
What’s New in ilinkONE Version 8
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22. Custom Opt Out Links: Coding
• Include whatever text you’d like around the link!
• The link must point to a variation of this:
– http://www.webfulfillment.com/ilinkONE/subscribe.asp?E
=T&EBID={{EmailBlastID}}&UN=1
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23. Custom Opt Out Links Benefits!
Custom, Formatted Message
Email Blast Report: Results Page
What’s New in ilinkONE Version 8
interlinkONE 2012

24. Mobile-Optimized Landing Page/Survey
• HTML Code for Producing
Mobile-Optimized Landing
Pages, Surveys,
Registration Forms, and
More
• Contact us for more
information!
• HTML will be made
available in the MRC too
What’s New in ilinkONE Version 8
interlinkONE 2012

25. Contact Search: Zip Code/Radius
• On the Contact Search filter page, you can choose to
return contacts that fall within X amount of miles
from a Zip Code.
What’s New in ilinkONE Version 8
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26. Automated Marketing Events
• This feature allows customers to schedule emails to
be sent automatically based on certain data points
associated to contacts.
What’s New in ilinkONE Version 8
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27. Examples/Applications #1
Happy Anniversary /
Birthday Notices
An email could be sent
each day to any contact’s
who happen to have a
birthday or anniversary on
that day.
What’s New in ilinkONE Version 8
interlinkONE 2012

28. Examples/Applications #2
Welcome New
Members /
Customers:
An email could be
sent each
day/week/month
to any new records
that are flagged as
“new customers”.
What’s New in ilinkONE Version 8
interlinkONE 2012

29. Examples/Applications #3
Acknowledge Repeat
Customers
An email could be sent that
includes a custom
coupon/discount code value
based on someone’s past
history or membership level.
What’s New in ilinkONE Version 8
interlinkONE 2012

30. Examples/Applications #4
Membership Levels / Loyalty
Programs
An email could be sent each day
to anyone that has reached a
new Membership Level status.
This could be used by:
– Casino, Hotels, Airlines,
Restaurant, Etc.
What’s New in ilinkONE Version 8
interlinkONE 2012

31. NEXT…
• To demonstrate how this feature could be utilized in
real-life, we will walk through the specifics of a
Loyalty Program.
What’s New in ilinkONE Version 8
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32. Real-Life Application
• Company has 4 levels for their customers: None,
Bronze, Silver, Gold.
• When a customer reaches a new level, the company
may want to send them specific email blasts.
• ilinkONE Version 8 can help to automate that process
for them!
What’s New in ilinkONE Version 8
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33. How this would work: Overview
• UDCFs would be created for the Membership Levels
• Unique Email Templates would be created for each
Event (i.e. Contact went up to a new level)
• You would use the Triggered Events feature to set up
when each Email Template should be sent out, and
what UDCF field should trigger it.
What’s New in ilinkONE Version 8
interlinkONE 2012

34. How this would work: Data
• A new User-Defined Contact Field would be created
titled “Customer Level”. Options for each of their
levels would be added too.
• The client would supply data on a regular basis,
listing their customers and the current level.
• That data would be imported into our system.
What’s New in ilinkONE Version 8
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35. How this could work: Emails
• Before any data is imported, you would build a
unique email template for each level.
• For example:
– Template 1: Welcome to the Bronze club
– Template 2: Welcome to the Silver club
– Template 3: Welcome to the Gold club
What’s New in ilinkONE Version 8
interlinkONE 2012

36. How this would work: Scheduling
• You would then use the Triggered Events
functionality to automate which email templates
should be sent for each UDCF option for the
“Customer Level” field.
• You would specify that the “Welcome to Bronze”
template is sent whenever a customer goes from
“None” to “Bronze”, and that the “Welcome to
Silver” template is sent whenever a customer goes
from “Bronze” to “Silver”, etc.
What’s New in ilinkONE Version 8
interlinkONE 2012

37. How this would work: Automatically
• Once the Triggered Event is set up, then it’s pretty
much a hands-off operation.
• Our script would run each night to analyze the latest
data that’s been imported.
• If it finds a condition has been met for a record, it
will send the appropriate email automatically for
you.
What’s New in ilinkONE Version 8
interlinkONE 2012

38. How It Will Work: Step 1
• Go to the “Triggered Events” functionality within the
ilinkONE Version 8 software.
• Click the “Add New Triggered Event” button
What’s New in ilinkONE Version 8
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39. How It Will Work: Step 2
• Via this
Administration
screen, enter the
appropriate
details describing
what this
Triggered Event
will do.
What’s New in ilinkONE Version 8
interlinkONE 2012

40. How It Will Work: Conditions
• Next, you’ll set up your Conditions. Check out the
screenshot above to see examples of that.
What’s New in ilinkONE Version 8
interlinkONE 2012

41. How It Will Work: Actions
• Next, you’ll set up your actions. You would choose
and enter the details for which Email should be sent
based on each of the Conditions that you created.
What’s New in ilinkONE Version 8
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42. And that’s it!
• From that point on, the ilinkONE Version 8 system
will be able to handle the automation of sending the
emails.
• The Triggered Emails script will run every day,
checking to see if any of the Conditions you’ve
created have been set. If so, it will execute the
Actions.
What’s New in ilinkONE Version 8
interlinkONE 2012

43. Things to Know!
What’s New in ilinkONE Version 8
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44. Next Webinar on Product Enhancements
• Focused on Online Ordering, Warehouse
Management, Client Setup and Rules.
• Including:
– Phantom Parts
– Print Specs
– Scheduled Reporting
– And more
• Stay tuned to your inbox for an invitation!
What’s New in ilinkONE Version 8
interlinkONE 2012

45. Marketing Resource Center
• Recordings, How-to Guides, and More!
– http://www.webfulfillment.com/MRC
What’s New in ilinkONE Version 8
interlinkONE 2012

46. Updated Manual: MRC and Left-Navigation Menu
What’s New in ilinkONE Version 8
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47. MFSA Annual Conference
• Visit the interlinkONE and Grow Socially booths!
• John Foley: “Making Money with Mobile”
• Karen DeWolfe: “Saving Time & Money in Warehouse Ops”
• Dena Woerner: “Standing Out in a Sea of the Same”
What’s New in ilinkONE Version 8
interlinkONE 2012

48. Need Help with Your Marketing Efforts?
• Consulting and Development of
Marketing Strategies and Plans
• Online Marketing Audits
• Social Media Management
and Monitoring
• Website Design and
Development
• http://GrowSocially.com
What’s New in ilinkONE Version 8
interlinkONE 2012

49. Mobile Solutions
http://iFlyMobi.com http://QReateAndTrack.com
What’s New in ilinkONE Version 8
interlinkONE 2012

50. !
THANK YOU!
What’s New in ilinkONE Version 8
interlinkONE 2012