Travel industry is all about the customer experience, we build and nurture it online Whether you want to develop a strategic digital marketing plan, generate more leads, increase rankings & traffic, increase social media fans & followers, build your email list, or run a contest. At Inside Out Today We plan, develop, manage & execute We provide the following values Online Strategy building Brand online reputation management Customer online loyalty management Our vehicles to achieve those values: Augmented Reality Online video productions Web/mobile development Online marketing services Social Media monitoring Content marketing E-commerce & online sales support

2. Online Marketing Services for Travel

3. How we do it
“Travel industry is all about the customer
experience, we build and nurture it online”

4. Building the Online Identity
Services

5. OnlineY Identity
• Building and Improving Your Brand Online
Presence through the below values to meet your
business needs and designed to dazzle your clients
and to stand out from competition
Online
Strategy
building
Brand online
reputation
management
Customer
online loyalty
management
E-commerce
& online
sales support
Services

6. Online Identity
• We provide professorial modern creative and
competitive digital Marketing Solutions, using the
latest technology:
Augmented
Reality
Online Video
Production
Content
Marketing
Online
Marketing
Services
Social Media
Monitoring
Services

7. Online Marketing
Services for Travel
“Transforming the Way of Online Marketing to
grow your sales, and strengthen your brand.”

8. Online Marketing Services
Strategy
Building
Social Media
Optimization
Social
Media
Monitoring
Marketing
Content
Marketing
Search
Engine
Marketing
Search
Engine
Email
Optimization
Services

9. Social Media Contests platform
•InsideOut Today can help your organization strengthen its brand by
interacting & engaging with your target audience by developing and
implementing custom made creative social media competitions to
increase your returning customers and strengthen customer loyalty.
Our social media contests platform is a Multi-
Purpose contest application that be configured in
different scenarios.
Services
Text
Contest Photo or
Video Contest

10. We Provide training services customized to meet the needs of
different segments
Courses Catalogue
Services
1. Online identity 101 for
travel
2. Social media tactics for
travel industry
3. Online PR
4. Content Marketing
5. Online Advertising
6. Online Video
Marketing
7. Social media for Media
& Broadcasters
Training

11. Showcases
“We are creating a remarkable footprint the
Egyptian travel industry by building the Online
identity for Egypt and its touristic values”

12. Savoy Sharm Group
Showcases
A Story from
Sharm el Sheikh

13. Savoy Sharm Group – Online Identity
Simple Target: Increasing online bookings
1. Providing full analysis
about existing online identity
for the hotel, an online
SWOT analysis based on
that we started working with
their marketing team
building the strategy for their
online presence
2. Delivering a workshop
for the Savoy Marketing
Team by introducing the
concepts and tactics of E-marketing,
with special
focus on social media.
Also during the workshop,
the online identity
of Savoy was analyzed to
understand the current
situation and set the
required goals
Showcases
3. Closely following up
with the marketing team
to reach targets.
In only 4 months
Savoy is the most
influential hotel over
social media in
Sharm el Sheikh,
heavily reflecting this on
the online booking
Our plan was ……

14. Savoy Sharm Group – Facbook Contests
Showcases
To boost Savoy's newly launched
Facebook Fan Page, we designed,
developed and launched 2 photo contest
for Savoy

15. Savoy Sharm Group – Media impact
Showcases
Immediately , media entities like Wamda were highlighting our
campaign for Savoy!

16. Technology Innovations
for Travel
“We Serve the worldwide hospitality, travel and related
industries Through our innovative platforms”

17. Services
Augmented Reality
“Augmented reality (AR) is a live direct or indirect view of a physical, real-world
environment whose elements are augmented (or supplemented) by computer-generated
sensory input such as sound, video, graphics or GPS data.” by wikipedia
In the travel industry we provide unmatched Augmented Reality services for hotels
which boosts customer loyalty in a dynamic innovative way!

18. Showcases
Augmented Reality
Remarkable showcases by reputable Travel and hotels chains
Marriott:
Print advertisement in the Magazine: The ad includes a Blippar image in the top right
corner that invites readers to “Download the Blippar app to view exclusive content from
Marriott.”
When readers open the app and scan the page, a video pops up that says, “We’re creating
the future of travel. Come explore where we’re headed.” The video then shows a number
of different innovations and experiences at Marriott Hotels.
Hotels.com:
To assist you in finding your perfect hotel, the Hotels.com world within Wikitude provides
not only an Augmented Reality view and location of all available hotels, but the graphic
interface also clearly marks out the price you’ll pay for the evening, as well as a star based
guest rating system. Once you’ve found a hotel that fits your criteria, clicking on the
floating icon will bring up Hotel.com powered information including the hotels.
Address, Phone number
Rooms and rates, Amenities
Maps and Attractions, Guest Reviews and Photo Gallery

19. Showcases
Augmented Reality
Proudly InsideOut Today working on an Augmented Reality Project with Movenpick
Hotels

20. Showcases
Augmented Reality
“We are developing interactive Brochure for Christmas – check out the sample –
scan the picture with layar”
“Augmented Reality will change the way we see the world”

21. The Future of Data– Linked Open Data
Services
“In computing, linked data (often capitalized as Linked Data) describes a method of
publishing structured data so that it can be interlinked and become more useful. It
builds upon standard Web technologies, but rather than using them to serve web
pages for human readers, it extends them to share information in a way that can be
read automatically by computers. This enables data from different sources to be
connected and queried by “Wikipedia”

22. Showcases
Linked Open Data Strategy
Bringing Linked Open Data strategies in the Travel sector with projects like the one
being developed for Salzburgerland Tourismus which was presented at the
Semantics Conference in September

23. Showcases
Vertical research activities like Tour Pack (on demand data driven touristic service
package)
A scalable online service packaging and provisioning solution based on machine –
prosessable semantics to support the hospitality industry in optimizing their revenue
and profit management through easy and liquid booking across numerous channels
and through numerous devices
Linked Data As a Global
integration standard
Accessing
Interacting
Value
Exchange
Linked Open Data

24. AboutUs
“We always bring you best value with latest
technologies, Our focus on ongoing research &
development brings us unmatched
capabilities”

25. Who are we
About Us
InsideOut.Today, operates as an online
marketing & communication consultancy hub for travel industry.
We are also a technology provider to support Telco operators, Media Companies
and broadcasters in the creation, management and delivery of rich media
contents.

26. InsideOut Today Previously Interact Egypt
At first, we started as Interact Egypt, which was founded in 2009 by Andrea
Volpini; its main office is in Cairo.
About Us
In 2012 InSideOut10 (based in Rome) became Interact Egypt’s major share holder.
In 2013 Insideout10 kickstarted a new venture in Salzburg, Austria among other
partners, called Redlink
Finally in 2014 ….. Interact Egypt was rebranded to InsideOut Today under the
insideout Group.

27. Our Philosophy
Always Startup
About Us
At InsideOut Today with this new entrepreneurial spirit, we also move from
a traditional service/solution provider for Telco, media & Travel sectors to a
community-based company, delivering next generation web technologies for
“democratizing content”.

28. The Group
InsideOut.Today is part of InsideOut10 Group, which consists of:
1. InsideOut.Today Regional hub for development and e-marketing
services serving the MENA region, based in Cairo
2. Insideout10 R&D headquarters in Rome focused on digital
strategies serving European markets
3. RedLink Research arm focusing on web 3.0 & semantic web
technologies and products, based in Salzburg.
About Us

29. Global Partners
About Us
We bring at your finger tips best technology providers worldwide
Our partners include RealNetworks, Teracue, Brightcove, Blackmagicdesign, Open
Data Institute and many others.

30. The Management
Andrea Volpini
Founder and GM
Fady Ramzy
CEO
David Riccitelli
COO
About Us

31. Scope of Work
Innovation and Development
Smart content
management
platforms
Web and mobile
Development
Multi-screen
Video
Online
Marketing
About Us
Semantic web
solutions

32. Scope of Work

33. Thank you!
www.Insideout.today
Sales@insideout.today