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Digital Engagement
Across the PB Lifecycle
2nd Intl. Conference on Participatory Budgeting
in the US and Canada
May 5, 2013
Tim Bonnemann
This work is licensed under a Creative Commons
Attribution-ShareAlike 3.0 Unported License.
Digital Engagement	

The use of information and communications
technologies to support, enhance or extend
public participation and civic engagement
processes.
1.The PB Cycle
PB Chicago:Timeline
Source: http://www.pbchicago.org/timeline.html
PB Chicago: 5 Main Steps
Source: http://www.pbchicago.org/about-participatory-budgeting.html
PB Chicago: 5 Main Steps
Source: http://www.pbchicago.org/about-participatory-budgeting.html
Ideation
Refinement
PresentationDecision
Tracking
0. Project Initiation
Preparation
PB Chicago: 5 Main Steps
Source: http://www.pbchicago.org/about-participatory-budgeting.html
Ideation
Refinement
PresentationDecision
Tracking
0. Project Initiation
Preparation
Digital
Engagement!
2.Digital Engagement
Planning Process
Simplified Flow
• Define objectives
• Analyze environment (internal & external)
• Explore & select technology options
• Design engagement plan
• Implement
• Iterate
Simplified Flow
• Define objectives
• Analyze environment (internal & external)
• Explore & select technology options
• Design engagement plan
• Implement
• Iterate
Start here!
Simplified Flow
• Define objectives
• Analyze environment (internal & external)
• Explore & select technology options
• Design engagement plan
• Implement
• Iterate
Don’t start here!
Start here!
Digital Engagement Framework by inspiredbycoffee.com
Source: http://www.digitalengagementframework.com/framework.html
Digital Engagement Framework
3.Key Players and Goals
(Tasks/Objectives)
Key Players
1. PB Organizers
2. Steering committee
3. Participants
4. Delegates
5. Government
Project Initiation
Key player Task/activity
Organizers Internal collaborationOrganizers
Outreach (recruit steering
committee)
Steering Committee Briefing/education (PB intro)Steering Committee
Internal collaboration
Organizers Documentation (rules)Organizers
Press/PR
Assemblies
Key player Task/activity
Organizers Outreach (recruit participants)
Participants Briefing/education (PB intro,
rules)
Participants
Brainstorming/deliberation
Organizers Documentation (ideas)Organizers
Press/PR
Delegate Meetings
Key player Task/activity
Delegates Interface with government/
experts
Delegates
Internal collaboration
Organizers Documentation (draft proposals)Organizers
Press/PR
Project Expos
Key player Task/activity
Organizers Outreach (recruit participants)
Participants Review draft proposalsParticipants
Provide feedback
Delegates Answer feedbackDelegates
Internal collaboration
Organizers Documentation (final proposals)Organizers
Press/PR
CommunityVote
Key player Task/activity
Organizers Outreach (recruit participants)
Participants Vote
Organizers Documentation (voting results)Organizers
Press/PR
Implementation
Key player Task/activity
Government Implementation
Organizers Documentation (progress
report)
Participants Monitoring
Organizers Press/PR
Other Players
• Volunteers
• Media
• Non-participating public
• Researchers/observers
• Miscellaneous
Questions to Consider
• What are the staffing needs to run the
engagement well?
• How can technology support participants in
taking on roles beyond simply providing
input (e.g. outreach, peer-to-peer tutoring)?
• How might technology support capacity
building and bridging digital divides?
• How will you measure success?
4.Tool Categories
Press/PR
• Website
• Email
• Email newsletter
• Social media
• SMS
Outreach
• Email newsletter
• Social media
• Media partners
• Phone banking
• Robocalls
• SMS
• Mobile kiosks
• Apps
Input Gathering
• Website
(comment form)
• Email
• Specialized
applications
(ideation, group
brainstorming,
deliberation)
• Social media
• Phone/voicemail
• SMS
Collaboration
• Groupware
• Wiki
• Email
Voting
• Online surveys
• E-voting
Thanks!
Questions?
@planspark #pbconf
tim@intellitics.com

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Digital Engagement Across the PB Lifecycle