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CASE STUDY
DICK’S
SPORTING GOODS
History
                                                                                             Benefits achieved
Dick’s Sporting Goods was founded by its namesake Dick Stack when he was just 18
                                                                                             with new system
years old in 1948. Stack worked at an Army/Navy store in Binghamton, New York, when          • Achieved a 20% increase in
                                                                                             productivity in the facility’s
his idea of expanding its product line to include fishing supplies was mocked by the         breakpack area.
owner. Relating his disappointment to his family that night, his grandmother decided
                                                                                             • Achieved a 10% increase in
to give him her life’s savings and instructed him to “follow his dreams” with it. Stack      productivity in the facilities
                                                                                             receiving area, with increased
opened the first Dick’s as a “bait & tackle” fishing supply store that same year, and
                                                                                             volume.
expanded into general sports merchandise in the late 1950s.
                                                                                             • Experienced zero down time
                                                                                             to existing operations during
In the early 1990s, Dick’s Sporting Goods began chain operations, opening additional         project implementation.
stores across Upstate New York, before moving its headquarters to Pittsburgh in 1994.


In 2004, the company acquired forty-eight locations from Galyan’s Trading Company,
another sporting goods store. In 2007, they acquired Golf Galaxy which operated 65
golf superstores.


Through its 340 store locations and a growing internet order business, Dick’s provides
authentic full-line sporting goods with a broad assortment of brand name sporting
goods equipment, apparel, and footwear in a specialty-store environment.


The Facility


To accommodate the requirements of the facility and system, Dick’s Sporting Goods
expanded the Plainfield facility from 360,000 square feet to 725,000 square feet. The        IntelliMerge® in Receiving
system consists of receiving, backstock, semi-bulk, quality audit/ ticketing/open to hang,
active/singles picking, return to vendor/claims, breakpack, store consolidation,
and shipping.


Intelligrated developed an implementation plan with minor tie-ins performed
at strategic times. Dick’s Sporting Goods continued to use the existing system until
new areas of the system were ready for tie-in. The outcome resulted in a brand new
conveyor system in an expanded building with no interruptions to existing operations.


The System


The key components of the system include a high speed IntelliSort® sliding shoe sorter
in the receiving and shipping areas. The breakpack sorter is a dual-sided high speed
IntelliSort shoe sorter. A high speed IntelliMerge® is located in the receiving area and
                                                                                             Dual Sided IntelliSort ® Shoe
the shipping area. The merges and single-sided sorters are capable of running 630 feet       Sorter
per minute and are designed to sustain a throughput rate of 180 cartons per minute
based on a 24” average length case. The dual sided IntelliSort shoe sorter is capable
of running 550 feet per minute and is designed to sustain a throughput rate of 100
cartons per minute.


            www.intelligrated.com                                                                                             2
The breakpack area has 12 modules consisting of a
   “Intelligrated                                            combination of gravity and powered conveyor with
   developed and                                             shelving locations for store cartons. Operators put
   delivered an                                              merchandise into store cartons via RF. Finished store
   implementation plan                                       cartons are pushed onto a powered takeaway conveyor
   that allowed Dick’s                                       and transported to the carton seal area. Empty cartons
   Sporting Goods                                            are placed onto an empty corrugate conveyor for
   continuous                                                transport to the trash baler.
   uninterrupted
   operations. The passion                                   The ticketing area has banks of gravity roller conveyor
   and flexibility that Intelligrated provided was
                                     ®
                                                             feeding workstations where the quality audit,
   refreshing and appreciated.”                              ticketing, or open-to-hang operation is performed.
                                                             Cartons are manually pushed down active lanes to the
   Bill Palmire
                                                             operators. Finished cases are placed onto a powered
   Sr. Director of Distribution
                                                             takeaway conveyor for transport back to the receiving
                                                             sorter and onto the next processing destination.
The system is controlled via Intelligrated’s
InControlWare® software that communicates with               Full, open cartons that are destined for shipping first
the Warehouse Management System (WMS), which                 travel to the carton seal location. The carton seal area
is located at Dick’s Sporting Goods corporate                has an Intellisort pop up wheel sorter for round-robin
headquarter in Pittsburgh, Pennsylvania. Support             sorting to any of the 5 carton seal lines. Outbound
center lets corporate trouble shoot system problems.         sealed cases travel to the shipping IntelliMerge
ViewCenter, a 3D graphical representation of the             merge lines.
system, provides ease of monitoring the system
real time.                                                   Shipping at Dick’s Sporting Goods Plainfield, Indiana
                                                             facility is via palletized loads. The IntelliSort shoe sorter
Receiving consists of 18 uptake lines for conveying          shipping sorter has 33 aftersort diverts. The diverts are
cases from trucks located at the receiving dock. These       clustered into 8 banks of 4 divert lines. The last divert
18 lines merge into 3 takeaway lines that feed the           on the sorter is for backstock and also serves as the
receiving IntelliMerge merge lines. Also merging at          no-read divert. Diverted cases travel off the sorter to
this location is the recirculation line from the receiving   gravity run out lanes where the cases are scanned by
sorter and a line from backstock. The receiving              the operators and placed onto the appropriate
IntelliSort sliding shoe sorter has 6 divert locations.      store pallet.
The diverts include 3 cross-dock lines, 1 no-read/
jackpot line, 1 breakpack line, and 1 ticketing location.    Cartons that are not successfully diverted travel to
                                                             the recirculation line located at the end of the sorter.
Cases destined for the cross-dock lines transport            Full pallets are transported via fork lift trucks or
directly to the shipping IntelliMerge merge lines. The       pallet jacks to stretch-wrap machines. The pallets are
breakpack line conveys product to the dual sided             wrapped and staged in the bulk storage area and are
IntelliSort shoe sorter for delivery to the put-to-store     now ready for shipment to the store.
locations. Cases destined for ticketing transport to the
mezzanine level located directly above the breakpack
area. No-read or jackpot cases convey to a floor
location near the first receiving uptake line.




                                                             IntelliSort® Shoe Sorter in Shipping

             www.intelligrated.com                                                                                           3
About Intelligrated                                                        Intelligrated Service & Support

Intelligrated is a leading American-owned, single-point                    The in-house Customer Service and Support (CSS) program
provider of automated material handling solutions with                     offered by Intelligrated backs all of our products. Services
operations in the U.S., Canada and Mexico. Headquartered                   available include:
in Cincinnati, Intelligrated designs, manufactures and                       •    IN-24x7® technical support hotline
installs complete material handling automation solutions,
                                                                             •    Spare parts logistics
including IntelliSort® line sortation systems, Crisplant®
                                                                             •    Field service
tilt-tray and cross-belt sortation systems, conveyor systems,
Alvey® palletizers and robotics, Real Time Solutions®                        •    Equipment and system audits
order fulfillment systems, warehouse control software                        •    Upgrades and modifications
and advanced machine controls—all supported by 24x7                          •    Full service and maintenance contracts
Customer Service and Support.
                                                                             •    Preventive maintenance
                                                                             •    Customer training
Serving the warehousing, distribution, consumer product
                                                                           CSS is available 24x7 to provide all of the services needed
manufacturing, postal and parcel markets, Intelligrated
                                                                           to keep your equipment running at peak efficiency.
collaborates closely with its clients to develop productivity
                                                                           Whether it’s on-site support or troubleshooting via
solutions and responds to their needs throughout the life
                                                                           our hotline, Intelligrated has the most comprehensive
of their material handling systems.
                                                                           customer support program in the industry.


                                                                           Service and Parts Hotline
                                                                           Phone + 1 877.315.3400

Intelligrated Products                                                     www.ontimeparts.com
and Services

• Systems Integration
• Sortation Systems
• Conveyor Systems
• Palletizing Solutions
• Software & Controls
• Order Fulfillment Systems
• 24x7 Technical Support
• Design & Build                                                           Headquarters in Mason, Ohio



                                                           For more information, contact:




                                       7901 Innovation Way, Mason, Ohio 45040 + 1 866.936.7300
                                             info@intelligrated.com www.intelligrated.com


CSDSG01 12.09 © 2010 Intelligrated. All rights reserved.

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Int dicks case_study_1

  • 2. History Benefits achieved Dick’s Sporting Goods was founded by its namesake Dick Stack when he was just 18 with new system years old in 1948. Stack worked at an Army/Navy store in Binghamton, New York, when • Achieved a 20% increase in productivity in the facility’s his idea of expanding its product line to include fishing supplies was mocked by the breakpack area. owner. Relating his disappointment to his family that night, his grandmother decided • Achieved a 10% increase in to give him her life’s savings and instructed him to “follow his dreams” with it. Stack productivity in the facilities receiving area, with increased opened the first Dick’s as a “bait & tackle” fishing supply store that same year, and volume. expanded into general sports merchandise in the late 1950s. • Experienced zero down time to existing operations during In the early 1990s, Dick’s Sporting Goods began chain operations, opening additional project implementation. stores across Upstate New York, before moving its headquarters to Pittsburgh in 1994. In 2004, the company acquired forty-eight locations from Galyan’s Trading Company, another sporting goods store. In 2007, they acquired Golf Galaxy which operated 65 golf superstores. Through its 340 store locations and a growing internet order business, Dick’s provides authentic full-line sporting goods with a broad assortment of brand name sporting goods equipment, apparel, and footwear in a specialty-store environment. The Facility To accommodate the requirements of the facility and system, Dick’s Sporting Goods expanded the Plainfield facility from 360,000 square feet to 725,000 square feet. The IntelliMerge® in Receiving system consists of receiving, backstock, semi-bulk, quality audit/ ticketing/open to hang, active/singles picking, return to vendor/claims, breakpack, store consolidation, and shipping. Intelligrated developed an implementation plan with minor tie-ins performed at strategic times. Dick’s Sporting Goods continued to use the existing system until new areas of the system were ready for tie-in. The outcome resulted in a brand new conveyor system in an expanded building with no interruptions to existing operations. The System The key components of the system include a high speed IntelliSort® sliding shoe sorter in the receiving and shipping areas. The breakpack sorter is a dual-sided high speed IntelliSort shoe sorter. A high speed IntelliMerge® is located in the receiving area and Dual Sided IntelliSort ® Shoe the shipping area. The merges and single-sided sorters are capable of running 630 feet Sorter per minute and are designed to sustain a throughput rate of 180 cartons per minute based on a 24” average length case. The dual sided IntelliSort shoe sorter is capable of running 550 feet per minute and is designed to sustain a throughput rate of 100 cartons per minute. www.intelligrated.com 2
  • 3. The breakpack area has 12 modules consisting of a “Intelligrated combination of gravity and powered conveyor with developed and shelving locations for store cartons. Operators put delivered an merchandise into store cartons via RF. Finished store implementation plan cartons are pushed onto a powered takeaway conveyor that allowed Dick’s and transported to the carton seal area. Empty cartons Sporting Goods are placed onto an empty corrugate conveyor for continuous transport to the trash baler. uninterrupted operations. The passion The ticketing area has banks of gravity roller conveyor and flexibility that Intelligrated provided was ® feeding workstations where the quality audit, refreshing and appreciated.” ticketing, or open-to-hang operation is performed. Cartons are manually pushed down active lanes to the Bill Palmire operators. Finished cases are placed onto a powered Sr. Director of Distribution takeaway conveyor for transport back to the receiving sorter and onto the next processing destination. The system is controlled via Intelligrated’s InControlWare® software that communicates with Full, open cartons that are destined for shipping first the Warehouse Management System (WMS), which travel to the carton seal location. The carton seal area is located at Dick’s Sporting Goods corporate has an Intellisort pop up wheel sorter for round-robin headquarter in Pittsburgh, Pennsylvania. Support sorting to any of the 5 carton seal lines. Outbound center lets corporate trouble shoot system problems. sealed cases travel to the shipping IntelliMerge ViewCenter, a 3D graphical representation of the merge lines. system, provides ease of monitoring the system real time. Shipping at Dick’s Sporting Goods Plainfield, Indiana facility is via palletized loads. The IntelliSort shoe sorter Receiving consists of 18 uptake lines for conveying shipping sorter has 33 aftersort diverts. The diverts are cases from trucks located at the receiving dock. These clustered into 8 banks of 4 divert lines. The last divert 18 lines merge into 3 takeaway lines that feed the on the sorter is for backstock and also serves as the receiving IntelliMerge merge lines. Also merging at no-read divert. Diverted cases travel off the sorter to this location is the recirculation line from the receiving gravity run out lanes where the cases are scanned by sorter and a line from backstock. The receiving the operators and placed onto the appropriate IntelliSort sliding shoe sorter has 6 divert locations. store pallet. The diverts include 3 cross-dock lines, 1 no-read/ jackpot line, 1 breakpack line, and 1 ticketing location. Cartons that are not successfully diverted travel to the recirculation line located at the end of the sorter. Cases destined for the cross-dock lines transport Full pallets are transported via fork lift trucks or directly to the shipping IntelliMerge merge lines. The pallet jacks to stretch-wrap machines. The pallets are breakpack line conveys product to the dual sided wrapped and staged in the bulk storage area and are IntelliSort shoe sorter for delivery to the put-to-store now ready for shipment to the store. locations. Cases destined for ticketing transport to the mezzanine level located directly above the breakpack area. No-read or jackpot cases convey to a floor location near the first receiving uptake line. IntelliSort® Shoe Sorter in Shipping www.intelligrated.com 3
  • 4. About Intelligrated Intelligrated Service & Support Intelligrated is a leading American-owned, single-point The in-house Customer Service and Support (CSS) program provider of automated material handling solutions with offered by Intelligrated backs all of our products. Services operations in the U.S., Canada and Mexico. Headquartered available include: in Cincinnati, Intelligrated designs, manufactures and • IN-24x7® technical support hotline installs complete material handling automation solutions, • Spare parts logistics including IntelliSort® line sortation systems, Crisplant® • Field service tilt-tray and cross-belt sortation systems, conveyor systems, Alvey® palletizers and robotics, Real Time Solutions® • Equipment and system audits order fulfillment systems, warehouse control software • Upgrades and modifications and advanced machine controls—all supported by 24x7 • Full service and maintenance contracts Customer Service and Support. • Preventive maintenance • Customer training Serving the warehousing, distribution, consumer product CSS is available 24x7 to provide all of the services needed manufacturing, postal and parcel markets, Intelligrated to keep your equipment running at peak efficiency. collaborates closely with its clients to develop productivity Whether it’s on-site support or troubleshooting via solutions and responds to their needs throughout the life our hotline, Intelligrated has the most comprehensive of their material handling systems. customer support program in the industry. Service and Parts Hotline Phone + 1 877.315.3400 Intelligrated Products www.ontimeparts.com and Services • Systems Integration • Sortation Systems • Conveyor Systems • Palletizing Solutions • Software & Controls • Order Fulfillment Systems • 24x7 Technical Support • Design & Build Headquarters in Mason, Ohio For more information, contact: 7901 Innovation Way, Mason, Ohio 45040 + 1 866.936.7300 info@intelligrated.com www.intelligrated.com CSDSG01 12.09 © 2010 Intelligrated. All rights reserved.