This is the full slidedeck of our Smartees Seminar on Consumer-Activated Innovation, hosted in Forge & Co in London on 8 July 2014. The presentation elaborates on how how to combine consumer centricity with innovation to give your organisation a headstart on the competition. All of this illustrated with client cases of Telefonica and Dorel.
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Consumer-Activated Innovation Smartees Seminar
1. Consumer-Activated Innovation
Smartees Seminar
This is the full slidedeck of our
Smartees Seminar on Consumer-
Activated Innovation, hosted in Forge &
Co in London on 8 July 2014. The
presentation elaborates on how how to
combine consumer centricity with
innovation to give your organisation a
headstart on the competition. All of this
illustrated with client cases of
Telefonica and Dorel.
5. CONVERSATION STARTERS
Hi, I am ….. and I work as…… @.......... .
When I think about research, I think…
I am here because …
My company uses research when…
7. Top 10 most
innovative
marketing
research
agency of the
world (GRIT 2014)
Our vision of
contemporary
marketing is
evangelized
through our
best-selling
books.
Global Community Moderator Network
across +50 countries
Proud to work for +30% of the world’s global brands
We have been
Cheered by the
Industry with
More than 25
International
awards
New York
London
Sydney
Rotterdam
Ghent
Timisoara
16. @KRISTOFDEWULF
Did you directly
talk to a consumer
about your brand or
product?
Did you
start a meeting
with a story
on a consumer?
Did you
use your own
brand or product?
Did you learn
something new
about your market?
Did you
do something for
the first time?
17. “When your eyes are only
looking at the organization,
your ass is facing the
customer”
Yudai
@KRISTOFDEWULF
21. @KRISTOFDEWULF
Autonomy
YOU ARE FREE TO DO THIS OR NOT
Competence
YOU ARE GOOD AT THIS
Relatedness
PEOPLE LIKE YOU DO THIS
Value
WHAT YOU DO HAS MEANING
Activation
IT’S WHAT YOU DO THAT COUNTS
23. @KRISTOFDEWULF
Autonomy
YOU PUSH THE BUTTONS
Co-creation
YOU DETERMINE THE VALUE
Togetherness
EVERYONE BENEFITS FROM THIS
Integration
TO THE BEAT OF THE COMPANY
39. Challenge #3
Engagement
Thanks, Quinny... Now I can show
off the buggy to my other moms
out there and make them jealous
because this buggy is not available
in Malaysia and I OWN it...Yeay!
By Asyikin, Kuala Lumpur
41. My love for my city is so
big that I’m ready to take
up every challenge
accompanied with this
lifestyle
#1
42. The City for Life Parent
Even with the problems that happen in
this huge city, we love to live here. It
has so many great restaurants, lots of
theatres, shopping malls, parks, the
cultural life is very nice here. SP is
also the financial capital of the country
so lots of business happen here.
Changing experience with people
around the world will help me and my
family to deal with bad stuff that SP
has, making our life more enjoyable.
Clarissa
43. Besides experiencing the
dynamics of city life, I
want my children to go
‘back to basic’ and not
forget about the authentic
things in life such as
nature
#2
44. 2. Going back to basic
My daughter loves being outside, so
much so that if she wants to go play
outside, she will get her shoes and have
me put them on and the get my shoes and
try to put them on for me. So whether she
is just sitting in the grass exploring or
getting to run around on a playground
she just loves being outside.
Starlitsky
45. The city can be quite
impersonal and I don’t
want my children to grow
up thinking there are no
people who care about
them”
#3
46. 3. The Modern Family
My parents encouraged me to leave the kids at
home with them as they love kids and would be
more than happy to look after them. It is
important in our family that we see the children
grow up and they do not spend hours being looked
after in a daycare center or a babysitter. We love
to keep the ties with the children tight in the
family.
Sontschi
Our families don’t live in Berlin. We Skype
regularly with them. My 15month old daughter
starts to realize, that her grandparents talk to
her through the iPhone or tablet and she loves
it. She waves her hand to them and talks
something in her baby language.
Supersavvy
47. Although we live in such a
big and sometimes
anonymous city, I really
want my children to feel
safe and at home in our
own neighborhood
#4
48. 4. Getting around
Routine trips are to the store, up
into town to meet friends, to baby
groups and group activities. If
we’re staying local, we use the
stroller because Iz LOVES to face
out and stare at people as we pass,
nosy little biddy.*lol*.
We have regular play groups in our
area, they’re very important for her
socialization and for my sanity!
Some of them have music and
singing, all of them have friends for
her to play with, and we love them.
Bigmamabrown
50. Creating positive
disruption
Urban parents have many reasons for
loving the city life, but what reason do
parents mention most often when
talking about why they like the city?
A. Good schooling
B. Wide offer of activities
C. Many opportunities