Presentation for the Boulder New Tech Meetup on March 5, 2013 by InnovatioNews Publisher Lee Porter describing what InnovatioNews is and how to get startup stories covered.
3. Just the facts
Launched June 1, 2012
Colorado news of innovation
1000 stories by April 1, 2013
20-25 new stories posted per week
3 Founders and 7 writers
6. INcoming News: Edited
and original featured
stories
Featured Articles:
Exclusive content
INterviews: High profile
state-wide leaders
IN Videos: Original news
7. Featured Articles
• Most are about 500
words long
• They include logos,
photos, links and video
• Syndication available
8. Why InnovatioNews?
An AMAZING Colorado innovation ecosystem
Colorado startups need publicity
Investors need impartial information
Nobody else is telling your stories
9. Answer these questions to
pitch your story
What’s the big idea?
Who.what.when.where.why.how?
Why is your story innovative?
Why should our audience care?
10. Attracting readers
Social media—all content is
pushed through Twitter, Facebook,
Google + & LinkedIn…email briefs
available
@innov_news Fastest growing type of reader is
an investor
20% growth in audience per month
11. Engaging with our audience:
Events
First event! Google Hangout with
Brad Feld on March 14, 1:30pm
facebook.com/Inn Pitch Event with RVC, Innosphere
and City of Loveland, May
ovatioNews