Tips for musicians and other creative performers for using social media services in a strategic manner to help build relationships and get gigs.

1. A Simple
Social Strategy
for Getting Gigs
Tips for musicians and performers by creative
content communications company, Inner Ear

2. Find and Follow
• Identify your audience
(fans, bookers, promoters, labels, etc.)
• Find them on the networks (Twitter,
Facebook, MySpace, etc.) and on the
platforms (YouTube, SoundCloud,
MixCloud, etc.)
• Start following them

3. Create
• Create content (songs, blog posts,
podcasts, videos, photos, etc.)
• Upload to appropriate platforms
• Title, tag and describe your content
• Embed on your blog and Facebook
page

4. Share
• Like and share on Facebook
• Tweet through Twitter
• Suggest to your friends

5. Discuss
• Like and comment on other people’s
pages and content
• Invite people to comment on your
content (blog posts, videos, audio
files, Facebook page, etc.)
• Ask your audience, and your heroes,
for their opinions and answer their
questions

6. Learn
• Through discussion, build a
relationship with your audience
• Find out what they want (i.e. what
bands are bookers looking for?)
• Research what your competition is
doing in social media; learn from good
ideas and avoid bad ones

7. Present
• Put your music out there
• Let your fans know where to find it
• Make videos, share recordings,
stream live gigs (on stage or at home)
via LiveStream, uStream, JustinTv, etc.
• Invite your audience (bookers, etc.)
to watch, listen and join in

8. Inner Ear
• Creative content communications
• Digital media productions (audio, video, text, image)
• Social media marketing (strategy and tactics)
• www.innerear.co.uk
• www.radiomagnetic.com
• Twitter: @innerearuk
• Dougal Perman (dougal@innerear.co.uk)
• Anny Deery (anny@innerear.co.uk)
• Inner Ear, Glasgow, Scotland (0141 226 8808)