10 SEO Tactics that Make a Difference
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Slides from our Mastermind Topic discussing SEO tips, strategies and tactics small businesses can leverage to attract better, higher converting traffic to their website. Learn more about Infusionsoft at http://www.infusionsoft.com
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10 SEO Tactics that Make a Difference
- 1. 10 SEO Tactics That Make a Difference Joseph Manna (@joemanna)www.infusionsoft.com
- 3. SEO Strategy
- 4. 10 SEO Tips that Move the Needle
- 6. Always a moving target
- 7. Less junk traffic, better converting traffic
- 8. Inbound marketing & social media practices often overlap
- 11. Identify which content items you own and can update
- 12. Go after only a handful of targeted terms
- 13. Measure impact (traffic/conversions/lead quality/sales)
- 15. Top 10 SEO Tacticsthat Make a Difference
- 17. Titles should be highly related to the content on the page
- 18. Compliment with closely-related H1/H2 and Description tags
- 20. Short-copy folks, rejoice! (Summarize & sell!)
- 21. Inspect for potential issues w/ Google Webmaster Tools and within your web browser by hand
- 23. URLs carry more of their weight now, use it.
- 24. Canonical URLs – helpful to reduce duplicate content
- 25. Nearly all CMS platforms have SEO/SEF URLs
- 27. Fresh content carries significant weight
- 28. Google & Bing also consider Twitter as a trustworthy, live source. Recent social media mentions likely to help visibility.
- 30. A sound content-marketing strategy earns quality links
- 31. Partner/sponsored links work – find good blogs and reach out for sponsorship.
- 33. Caching plugins available for most CMS’s
- 34. Compress, cache and optimize!…Great tools: smushit.com, YSlow, webpagetest.org
- 36. Alt attribute: Use a relevant phrase to describe the image itself closely to the Title tag.
- 37. Also include a Title attribute for maximum usability.
- 39. Makes SEO simple once you know the concepts
- 40. Prevent unwanted pages from getting indexed/ranked
- 42. Professional tools help (AuthorityLabs, SEOMoz, etc.)
- 43. Prevent unwanted pages from getting ranked
- 46. Will answer as much as I can
- 47. More questions?
- 51. Not using Infusionsoft? Try it free: infusionsoft.com/trial