The document discusses how three organizations used Informz to improve their email marketing campaigns. The Cincinnati Visitors Bureau conducted a re-engagement campaign that led to 26% of inactive subscribers becoming re-engaged. Visit Loudoun utilized content features and landing pages, increasing click-through rates by 87-514%. Meet Minneapolis highlighted features like ease of use, reporting, and list management available through Informz for iDSS integration.

1. Informz for iDSS

3. 2014 EmailBenchmarkReport
Answers to the most
asked questions
www.informz.com/dmo

10. Cincinnati USA Convention & Visitors Bureau
• Challenge
– Declining engagement in their member-
only enewsletter
• Solution
– Remove bad email addresses and conduct
a re-engagement campaign
• Result
– 26% of inactive email subscribers became
re-engaged

11. Visit Loudoun
• Challenge
– Struggled to get subscribers engaged with
their content, hovering around a 4-7% click
thru rate
• Solution
– Utilized Informz content manager feature
and Advisor to implement more “read more”
links and created landing pages
• Results
– Click thru rates increased by 87% for one
newsletter and a 514% increase when
implemented with another newsletter

12. Meet Minneapolis
• Ease of Use
• Reporting
• List Management
• Test Sending – Approval Process
• iDSS integration
• User Roles

13. Informz for iDSS

14. Thankyou!
Terry Nawrot, Chief Operating Officer
nawrot@informz.com
518.691.0071 x186
Joyce Wells, VP of Client Operations
wells@informz.com
518.691.0071 x159
Sarah Kulp, Director of Software Operations
kulp@informz.com
518.691.0071 x235
Sales
518.691.0071 x5