Go back to the basics in this webinar to ensure you are delivering emails that comply with design and deliverability standards. Learn how to deliver consistent branding in design and messaging to subscribers, comply with CAN-SPAM regulations, and analyze reports effectively.

1. Back to Basics, Part I:
Email 101
Jeanette Brown, MBA

3. Can You Hear Me Now?
If you can hear and see my slide, please note
this in the chat box to your right.
If you cannot hear, please try re-dialing in,
and let me know so I can be of assistance.

4. Back to Basics, Part I:
Email 101
Jeanette Brown, MBA

5. Email
Vs
Email Marketing

7. Who is Jeanette Brown?

8. Step 1
Design

9. Fonts, Colors

10. Message Layout

11. Step 2
Content

12. Online Subscription Form

13. Expand Your Data

14. Relevancy = Results

15. Keep it short

16. Hidden Links

19. Ask subscribers to add you to their address book

20. Graphic Management
Text:Image = 70:30 max

21. Step 3
Send the email

22. Who is it from?
• Consistency
• Someone they know
• Complements the subject line

23. Test Your Subject Line

25. Subject Line Tips
• PC readers, less than 50 characters
• Mobile readers, less than 30 characters
• Relatable

26. Test and Analyze

27. Test and Analyze

28. Step 4
Reporting

29. Reports
Unsubscribe
Bounces
Sent
Challenge Response
Blocked
Delivered

30. Reports

31. Reporting

33. Let’s Keep the Conversation Going
Back to Basics, Part II
http://bit.ly/BacktoBasicsPart2
Jeanette Brown www.informz.com
brown@informz.com 1.888.371.1842
@informz