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What It Is                                          What it is not
  Big Data is information about customers                Big Data, unlike the the name need not
  available through various sources and                  necessarily be about size, it is about
  channels, from social and ICT networks,                gaining those insights that make your
  from videos and digital images, from                   business more agile, more flexible and
  sensors or GPS signals, to name a few.                 more in tune with your customers.
  This data is something, which can be
  invaluable for businesses.



Best Practices                                                 Dictionary
  Data is available everywhere today. Therefore making
  it even more important to know:                                   Behavioral Analysis – Using
                                                                    data to predict intent and future
     Why you need that data?
     æ                                                              actions of buyers based on
                                                                    their behavior.
     How will it help?
     æ
     æwill it help?
     Who                                                            Business Intelligence –
     æ it will cost to capture and analyze?
     What                                                           Converting raw data into
                                                                    valuable information through
     æ return will you get out of it?
     What                                                           extraction, segmentation and
                                                                    analysis.
  Integrate Big Data into Business Goals
     æ Your Business Goals before You Know
     Know                                                           Processing – Tools that
        Data                                                        enable extraction of valuable
     æ What Big Data Means to You
     Know                                                           information from huge
                                                                    datasets.
     Translate Big Data into Business Intelligence
     æ
     æ on Your Customer’s Journey
     Join in                                                        Storage – Technologies that
     æ an Integrated, Intelligent and Interactive
     Create                                                         enable data storage in a
        Environment                                                 distributed way.

                                                                    Servers – A method of utilizing
           Don’t Let Big Data Defeat You!                           rented computer power and
                                                                    space through remote
                                                                    machines and networks.
Benefits
                                                                    Visualization – Applications
                                                                    that represent data graphically.
  What marketers can gain out of Big Data is minute
  details on customer interactions and behavior.                    Two key technology solutions
  Taking this information and integrating it with                   for Big Data analytics that
  business goals is when it actually provides                       could be adopted
  leverage.
                                                                         Software-as-a-Service
  æ in creating targeted marketing campaigns.
  It helps
                                                                         (SaaS) applications which
     To give customers what they need more than what
     they want.                                                          can be accessed through
                                                                         the Internet
  ænext marketing plan can go regional rather
  Your
     than national; it can go into sub verticals, into                   Open source software
     personas rather than demographics and focus on                      allows large volume of
     specific stages in the buying cycles.                               data processing and
  ædatabase of customers can be segmented to
  Your                                                                   distribution across the
     identify groups to enable targeted communication.                   enterprise.




   At Info CheckPoint we understand the value of a driven, directed and
   dynamic database. Our databases are business intelligence tools
   that are functional, flexible, reliable, cost effective and credible.

         Signup for a complimentary
         30 day trial
   Accelerate your marketing ROI with the best suited database.

   Gain access to targeted databases with Info CheckPoint


  080 - 40858235                   support@infocheckpoint.com                www.infocheckpoint.com

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B2B Big Data

  • 1. www.infocheckpoint.com What It Is What it is not Big Data is information about customers Big Data, unlike the the name need not available through various sources and necessarily be about size, it is about channels, from social and ICT networks, gaining those insights that make your from videos and digital images, from business more agile, more flexible and sensors or GPS signals, to name a few. more in tune with your customers. This data is something, which can be invaluable for businesses. Best Practices Dictionary Data is available everywhere today. Therefore making it even more important to know: Behavioral Analysis – Using data to predict intent and future Why you need that data? æ actions of buyers based on their behavior. How will it help? æ æwill it help? Who Business Intelligence – æ it will cost to capture and analyze? What Converting raw data into valuable information through æ return will you get out of it? What extraction, segmentation and analysis. Integrate Big Data into Business Goals æ Your Business Goals before You Know Know Processing – Tools that Data enable extraction of valuable æ What Big Data Means to You Know information from huge datasets. Translate Big Data into Business Intelligence æ æ on Your Customer’s Journey Join in Storage – Technologies that æ an Integrated, Intelligent and Interactive Create enable data storage in a Environment distributed way. Servers – A method of utilizing Don’t Let Big Data Defeat You! rented computer power and space through remote machines and networks. Benefits Visualization – Applications that represent data graphically. What marketers can gain out of Big Data is minute details on customer interactions and behavior. Two key technology solutions Taking this information and integrating it with for Big Data analytics that business goals is when it actually provides could be adopted leverage. Software-as-a-Service æ in creating targeted marketing campaigns. It helps (SaaS) applications which To give customers what they need more than what they want. can be accessed through the Internet ænext marketing plan can go regional rather Your than national; it can go into sub verticals, into Open source software personas rather than demographics and focus on allows large volume of specific stages in the buying cycles. data processing and ædatabase of customers can be segmented to Your distribution across the identify groups to enable targeted communication. enterprise. At Info CheckPoint we understand the value of a driven, directed and dynamic database. Our databases are business intelligence tools that are functional, flexible, reliable, cost effective and credible. Signup for a complimentary 30 day trial Accelerate your marketing ROI with the best suited database. Gain access to targeted databases with Info CheckPoint 080 - 40858235 support@infocheckpoint.com www.infocheckpoint.com