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impulse shaped services	 	
Iskander Smit @REBOOT11
                          Dune 4.1 by Daan Roosegaarde
Reboot11 Iskander Smit Impulseshapedservices
interact!
interact!
Reboot11 Iskander Smit Impulseshapedservices
following < followers

              yes
                        no clue        no

following < 75% followers          following > 50% followers

       yes                                  yes
                            no
Reboot11 Iskander Smit Impulseshapedservices
twit2d.com


                 tweetie
twitter.com                  twitterific
                 twinkle
                            twhirl
   nambu      seesmic
                tweetdeck      text
Reboot11 Iskander Smit Impulseshapedservices
private tweets?
                       no
  yes
                   accept everyone?
    me
         contact

                              yes

     only I know
thoughts on
impulse shaped
services
a scattered online environment
Tim O’Reilly
Devices will all have sensors.
In the end it is about the
services you create using
these sensors.
scattered behaviour
Kevin Kelly
The increase of diversity.
Services adapt to the context
of that one person.
http://www.kk.org/thetechnium/archives/2009/05/increasing_dive.php
Reboot11 Iskander Smit Impulseshapedservices
Reboot11 Iskander Smit Impulseshapedservices
www.elliance.com
www.elliance.com
www.elliance.com
Hannah Donovan
Make magic by mixing the right
amount of expected and unexpected
experiences.
http://www.slideshare.net/hannahdonovan/interface-magic
engage =
connect on an expressive level
	 	 	 	      	   interaction levels (Schultz)
inform	 	    	   topic (referencial)
interact		   	   relevant (personal)
transact	    	   added value (actionable)
relate	 	    	   belonging (relational)
involve	 	   	   shared (expressive)
new marketing
new marketing




                David Armano, 2008
it’s about the value


client    device-    organisation
         interface
realtime service


time


          service
social impulses


time


          service
create a system
the user collaborate

        service
       company



        service
hacking the service




 http://schulzeandwebb.com/blog/2009/06/17/maps-as-service-design-the-incidental/
making the
shaped services
playful story

                     mg


                          target
    mg   mg


                mg
7. spread


6. organize        jan
                    9                              1. match



                         exploding strategy
5. measure                                            2. engage



             4. script                        3. connect
life scripting persona
it is not about segmentation of people, but
about segmentation of behavior
                           activities
              situations
positioning cookbook



                   realtime
                               p en
                              o




individual                            social
               d
              se




                   archive
             clo
collector



                   realtime
                               p en
                              o




individual                            social
               d
              se




                   archive
             clo
conveniencer



                   realtime
                               p en
                              o




individual                            social
               d
              se




                   archive
             clo
collectors
fundamentalist pagan-ist
 
              
          conveniencer




organize & categorize information to gain insight
control freak



                   realtime
                               p en
                              o




individual                            social
               d
              se




                   archive
             clo
paparazzi



                   realtime
                               p en
                              o




individual                            social
               d
              se




                   archive
             clo
adhd
control freak
 
       
       
       paparazzi




update & pull information to respond adequate
self proclaimed guru



                   realtime
                               p en
                              o




individual                            social
               d
              se




                   archive
             clo
advisor



                   realtime
                               p en
                              o




individual                            social
               d
              se




                   archive
             clo
narcist / paragnost/’expert’
‘guru‘
 
        
        
       
           advisor /consultant




                                       Obama campaign manager David Plouffe 




publish & opiniate to gain footlight
scientist



                   realtime
                               p en
                              o




individual                            social
               d
              se




                   archive
             clo
crowd sourcer



                   realtime
                               p en
                              o




individual                            social
               d
              se




                   archive
             clo
researcher
  ‘scienHst‘                          crowdsourcer/scientology‐ist




Steven Pinker
psychologist




  summarize and claim insight to gain value 
positioning cookbook



                   realtime
                               p en
                              o




individual                            social
               d
              se




                   archive
             clo
check yourself
performer   controller
paparazzi   conveniencer
scientist   advisor
collector   crowd sourcer
positioning cookbook



                   realtime
                               p en
                              o




individual                            social
               d
              se




                   archive
             clo
my wrap up
listen & learn
design systems where user and service
provider work together to fulfill the service
react & connect
create new style dynamic personas and
catch impulses during realtime use.
translate these into an emerging service.
engage
create an environment where services adapt
to users for the best experiences and results
bond with your audience, give them a role in
the value-creating process, expand your
value chain
thanks!



please react.
www.twitter.com/iskandr
www.targetisnew.com
iskander@info.nl

                          Swarm by Blendid

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Reboot11 Iskander Smit Impulseshapedservices