15. More: One that makes a
non-financial investment in
your company.
17. What does an advocate do for
YOU…
Content
distribution
Product reviews
References
User groups
What does an advocate do for
YOU…
Analyst
briefings
Product
surveys
Customer
Advisory
Boards
McKinsey: “A recommendation from a trusted friend conveying a relevant message is up to 50 times more likely to trigger a purchase than is a low-impact recommendation”Gallup: “To acquire new customers … get existing customers to engage their social networks on your behalf.”Nielsen: Most trusted sources in Advertising: “Recommendations from people I know “– 92%“”Sirius: Senior leaders …consider information from peers … an important resource at every stage of buying. “”
Social sharingSurveysReference callsReferralsReviews..list goes onSpeaking opportunitiesUser groupsIn just 90 days... 3 product review... 12 social shares per month... 9 survey responses... 1 referral
Status – bragging rights, publically more known than others(press and speaking opportunities) you brag on their behalf (eg. Leaderboard)Access – batphone to executive Power – impact, control over others, make decisions on behalf of others (affect roadmap)Stuff - $ Scale is from economical to heavy investment