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Chase McMichael Co-Founder CEO InfiniGraph
Seth Wiener – CRO/COO InfiniGraph
Kence Anderson Director Ad Operations Flite

                        Analyze · Automate · Activate
Intelligent Trending Content scales
   Engagement within Social Display Ads


"InfiniGraph paves that path to calculable Social ROI ...... Ads with
social trending content jumped from .05% to 2.5% CTR! " Dan
Woolsey - Director of Business Operation NBC
OUR MESSAGE

• How to increase content engagement?
  − InfiniGraph/Flite Ad Component
  − ads/apps/landing pages/websites
• What’s Trending Content?
  − Most relevant content based on crowd action
• Now, Creating a Social Ad in real time
HYPERCURATION
• Hypercuration – Aggregation of relevant
  content
• Why Hypercuration is such a big deal?
  − Increase engagement via relevance
  − Real-Time content edit and control
  − Aggregates many sources simultaneously
EXAMPLE OF HYPERCURATION
INTELLIGENCE CONTENT SCALING

                                        Ad Networks
                         Cloud
           Content      Ad/App              Brand Web Site
         Intelligence   delivery              Facebook page

                                               House Ads

                                             Mobile

                                          In Apps
          Curation                  3rd party or Partner site




Social                                          Mass
AGILE MARKETING
MARKET PAIN
• Content engagement is low
  compared to my followers -
  cause and effect
• Ad costs are increasing on –
  social platforms=
   Up +60% YTD
• Scaling content discovery is
  limited on just news feeds
 = Reduced Potential ROI
PAIN KILLER
1. Curration+Affinitty
   tell you what’s hot
2. Functions a real-
   time barometer of
   your crowd
3. It’s the trend that
   matters


 Monetize Digital Behavior
AGILE MARKETING
INTELLIGENT INTERFACE




A crucial part of a content strategy
  is driving interactions
THE SOLUTION – LIVE DEMO
Amplify what’s trending
with display media yields
engagement.
CONTACT INFORMATION
Chase McMichael – InfiniGraph
  − sales@infinigraph.com
  − @infinigraph
  − @chasemcmichael
Seth Wiener – InfiniGraph
  − sales@infinigraph.com
Kence Anderson – Flite
    kence.anderson@flite.com
THANK YOU
The sole purpose of this Presentation is to introduce webinar participants to Infinigraph and its activities.

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Intelligent Trending Content scales Engagement within Social Display Ads

  • 1. Chase McMichael Co-Founder CEO InfiniGraph Seth Wiener – CRO/COO InfiniGraph Kence Anderson Director Ad Operations Flite Analyze · Automate · Activate
  • 2. Intelligent Trending Content scales Engagement within Social Display Ads "InfiniGraph paves that path to calculable Social ROI ...... Ads with social trending content jumped from .05% to 2.5% CTR! " Dan Woolsey - Director of Business Operation NBC
  • 3. OUR MESSAGE • How to increase content engagement? − InfiniGraph/Flite Ad Component − ads/apps/landing pages/websites • What’s Trending Content? − Most relevant content based on crowd action • Now, Creating a Social Ad in real time
  • 4. HYPERCURATION • Hypercuration – Aggregation of relevant content • Why Hypercuration is such a big deal? − Increase engagement via relevance − Real-Time content edit and control − Aggregates many sources simultaneously
  • 6. INTELLIGENCE CONTENT SCALING Ad Networks Cloud Content Ad/App Brand Web Site Intelligence delivery Facebook page House Ads Mobile In Apps Curation 3rd party or Partner site Social Mass
  • 8. MARKET PAIN • Content engagement is low compared to my followers - cause and effect • Ad costs are increasing on – social platforms= Up +60% YTD • Scaling content discovery is limited on just news feeds = Reduced Potential ROI
  • 9. PAIN KILLER 1. Curration+Affinitty tell you what’s hot 2. Functions a real- time barometer of your crowd 3. It’s the trend that matters Monetize Digital Behavior
  • 11. INTELLIGENT INTERFACE A crucial part of a content strategy is driving interactions
  • 12. THE SOLUTION – LIVE DEMO Amplify what’s trending with display media yields engagement.
  • 13. CONTACT INFORMATION Chase McMichael – InfiniGraph − sales@infinigraph.com − @infinigraph − @chasemcmichael Seth Wiener – InfiniGraph − sales@infinigraph.com Kence Anderson – Flite kence.anderson@flite.com
  • 14. THANK YOU The sole purpose of this Presentation is to introduce webinar participants to Infinigraph and its activities.