Real Time Trends in Ads - Creating Intelligent Social Ads
•
0 likes•452 views
"InfiniGraph uses social behavior to show you which content will drive the most engagement in your ads." What your going to Get? How to increase content engagement? - InfiniGraph/Flite Ad Component ads/apps/landing pages/websites What’s Trending Content? - Hypecuration what's relevant - Most relevant content based on crowd action How to create a Social Ad in real time
Recommended
Recommended
More Related Content
What's hot
What's hot (19)
Viewers also liked
Viewers also liked (20)
Similar to Real Time Trends in Ads - Creating Intelligent Social Ads
Similar to Real Time Trends in Ads - Creating Intelligent Social Ads (20)
More from Infini Graph
More from Infini Graph (20)
Recently uploaded
Recently uploaded (20)
Real Time Trends in Ads - Creating Intelligent Social Ads
- 1. "InfiniGraph uses social graphs to show you which content will drive the most engagement in your ads." Analyze · Automate · Activate Chase McMichael - CEO InfiniGraph Seth Wiener – CRO/COO InfiniGraph Kence Anderson – Director of Ad Products
- 2. INTELLIGENCE CONTENT SCALING Ad Networks Cloud Ad/App Content delivery Brand Web Site Intelligence Facebook page House Ads Mobile In Apps Curation 3rd party or Partner site Social Mass
- 3. AGILE MARKETING InfiniGraph provides brands what's hot and scale in real-time
- 4. WHAT YOUR GOING TO GET • How to increase content engagement? o InfiniGraph/Flite Ad Component o ads/apps/landing pages/websites • What’s Trending Content? o Hypecuration what's relevant o Most relevant content based on crowd action • Now, Creating a Social Ad in real time 300 X 250
- 5. Facebook Landing Tab Example of trending content within a Facebook Landing tab
- 6. Mobile Trending content on mobile device
- 7. Step #1 Create an account. Optional Facebook connect: In the event Facebook is not working please use standard login http://smo.infinigraph.com/portal/mainMenu.html
- 8. Step#2 Main Interface of a brands trending content Search on NHL or add a brand
- 9. Step#3 Trending Content around the NHL Content with the Greatest Interaction is positioned at the top of the list, and has the greatest level of relevance with your followers/clients
- 10. RSS Feed This is an example of a Flite Trending Content Component
- 11. RSS Feed This is an example of an RSS feed in Flite Standard RSS Feeding
- 12. Step#4 Measurement We measure through Clicks,Re-tweets and Likes to gauge relevancy
- 13. Thank You Chase McMichael – InfiniGraph Chase.mcmichael@infinigraph.com @infinigraph @chasemcmichael Seth Wiener – InfiniGraph seth.wiener@infinigraph.com @socialnetworkkk Kence Anderson – Flite kence.anderson@flite.com
- 14. Step#5 Post Relevant Trending Content The content that is most relevant can be re-posted and Fed into Ad’s App’s and Applications to increase follower engagement
- 15. Step#6 RSS Activation Click the box next Require feed approval to activate RSS capabilities
- 16. Step#7 Once the Box is checked and the RSS box turns orange you can begin to Publish relevant content
- 17. Step#8 Edit Function You have the ability edit the message and when you deliver it as well as removing it from your feed
- 18. Step#9 Publish Post Once you have decided what to re-post you are one click away
- 19. Step#10 Remove Posts One click to remove posts that no longer are relevant
- 20. RSS Feed This is an example of an RSS feed in XML using Google Plus. Mozilla, Safari and Explorer provide rich text
- 21. RSS Feed This is an example of a Flite Component RSS feed
- 22. Influencers The people who are most engaged with your brand via Facebook and Twitter
- 23. FB Affinities These are the other brands your followers are also engaged with on Facebook and this provides you
- 24. How to add a new brand It is very easy to add a brand, by clicking on A a brand then filling in at least two of the three fields. Request are processed within 24-48 hours 1 2
- 25. CONTACT INFORMATION Chase McMichael – InfiniGraph • sales@infinigraph.com • @infinigraph • @chasemcmichael Seth Wiener – InfiniGraph • sales@infinigraph.com • @socialnetworkkk Kence Anderson – Flite • kence@flite.com • @kenceanderson
- 27. EXAMPLE OF AFFINITIES WITHIN HYPERCURATION Other relevant content that your followers engage with
- 28. Twitter Affinities These are the other brands your followers are also engaged with on Twitter
- 29. Intelligent Trending Content scales Engagement within Social Display Ads "InfiniGraph paves that path to calculable Social ROI ...... Ads with social trending content jumped from .05% to 2.5% CTR! " Dan Woolsey - Director of Business Operation NBC
- 30. Activate RSS Feed 1. Check Box 2. Choose what you want to re-post 3. Check content and edit if needed 4. Decide where you want to post content 5. Decide when you want post to be release intra-day or Saturday or Sunday 6. Click Publish 7. Content will appear within
Editor's Notes
- Three steps easy to get started and can be accomplished with your Facebook login or standard InfiniGraph log in feature
- Once you are logged into the system and type a brand into the search field, this is the first screen you see.
- Our proprietary machine learning algorithm calculates a score based on these factors. Content that has the highest level of engagement receives the highest score