InfiniGraph is the first to provide social aggregation, curation and syndication web based technology (in the cloud) allowing brands to engage audiences with real-time content and social relevance.

1. “Thanks to InfiniGraph, Complex Media’s Network Flagship site Complex.com received 30% more traffic”Aleksey BaksheyevDirector of Technology | Complex Media, Inc. Analyze - Automate - Activate

2. Benefits Increase brand to consumer engagement through relevant conversation / content Magnify engagement with consumers who are most active – the advocates Drive conversion events via relevance (click through and shares) No change in staff or other platforms being used currently

3. Collaborative Activity Streams are Now Every 20 years, a new widespread form of enterprise collaboration has been adopted

4. TheProblem Be relevant to target consumers “…we are heading into the "age of relevance" which moves beyond search…” Peter Bordes

6. consumer affinity matching

7. intelligent content curation/automation

8. influencer identification

9. target social activation 5

10. How it works

11. Social Databases Social CRM Creating a Social Database enables the ability to mine targeted information Find and connect the Collective Consciousness (Crowdsourcing) flow to identify people interested in specific topics

12. BUILD INFLUENCERS Provides a specific method to produce significant increases in Key Influencers across Facebook and Twitter

13. Social Intelligence Search

15. Access Top Blogs

16. Segment Affinities

17. Demographics

18. Ranked on Activity

19. Common Links

20. Content Interaction

21. Friends of Friends Actions

23. Consumer Affinities Linked to Lexus Active fan of Kraft are also active fans of these top brands

24. Consumer Affinities Linked to Lexus

25. Facebook Social Ad Buy with affinities Facebook ad buy interface “Precise Interest” Facebook and Twitter brand affinities are the best Interest based on connection and activity

26. CAPTURE RELEVANT CONTENT InfiniGraph provides the vehicle to carry relevant content to Influencers and new friends of those Influencers

27. ContentConsumptionGraph “The Content Stream by InfiniGraph” What is the health of your feed? BeforeAfter Challenge is knowing what to put in your feed

28. Trending Content Crowd Sourced Content

29. 3 Methods of posting (feeding)

30. Content Intelligence Feeding In Ads Managed and approved or automated filtered real-time content to ads

31. Tracking the Ripple effect Report on the ripple effect of the campaign in the social sphere Track where ad is shared Pickup Interaction

32. SOCIAL RESONANCE

33. SOCIAL Activation Those not following Lexus but very connect to top affinities and active with trending content have high propensity to follow Lexus

34. Social Admin Dashboard

37. TELEGRAPH AD WRAPPED CONTENT Brand Banner Ad Social Activation Relevant Content Stream

38. ReCap Actionable consumer insight through the social graph is now possible - go beyond keyword monitoring/listening Scaled Social Activation based on active self improving Social Intelligence – Keeps getting better – smarter - faster Content automation works because of crowd sources relevance Melding your Twitter and Facebook together is not only possible its imperative in developing Social CRM

40. Increase brand to consumer engagement through relevant conversation

41. Magnify engagement with consumers who are most active – your advocates