Predictive analytics has successfully proven its value for B2B through home run use cases like sales prioritization, lead filtering, and marketing campaign optimization. Today, many companies are ready to accelerate their predictive journey and add even more value for the business by re-architecting nurture programs into intelligence campaigns.
While lead nurturing often feels like a big effort with a longer payback period than other programs, it can be a fruitful program when you take a strategic approach that facilitates, rather than disrupts, the customer journey. Leveraging predictive models, you can establish clear and logical nurture workflows that increase conversions and drive material revenue by unlocking massive untapped value. This deck covers 3 simple nurture campaign flows to finally deliver on the true intention of lead nurturing using predictive as your guide.
19. Primary Inbound Nurture + Behavioral Model
A-LeadsWeb
Marketing
Automation
Soft Offer Hard Offer
Sales
Development
Marketing
Nurture Programs
A B C D
20. Soft Offer
Soft Offer - Soft Conversion
Webinar Registration / Attendee
Content Download
Industry Report
Video Engagement
ROI Calculator
Web / Email Engagement
Primary Inbound Nurture + Behavioral Model
21. Hard Offer
Hard Offer - Hard Conversion
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Primary Inbound Nurture + Behavioral Model
22. Primary Inbound Nurture + Behavioral Model
A-LeadsWeb
Marketing
Automation
Soft Offer Hard Offer
Sales
Development
Marketing
Nurture Programs
A B C D
28. Outbound / ABM Nurture
Good
Prospects
CUSTOM
AUDIENCES
Sales
Queue
Evenly Distributed
Net-New Good Leads
DIRECT
MAIL
PFL
MailLift
Terminus
DemandBase
Google
Twitter
Facebook
32. Primary Inbound Nurture + Behavioral Model
A-LeadsWeb
Marketing
Automation
Soft Offer Hard Offer
Sales
Development
Marketing
Nurture Programs
A B C D
33. Outbound / ABM Nurture
Good
Prospects
Zoom
Info
Data.com
Inside
View
Net-New
Accounts
Net-New
Contacts
CUSTOM
AUDIENCES
SEQUENCES/
CADENCES
Sales
Queue
Evenly Distributed
Net-New Good Leads
ToutApp
Outreach
DIRECT
MAIL
PFL
MailLift
Terminus
DemandBase
Google
Twitter
Facebook