P Enterprise2 0 Finpro 08 May15 F

Slide 1:Wikinomics – User Driven Economy – Socialprise – Web 2.0 – Collaboration – Creative Economy Is Your Company Ready? Ines Seidel, May 2008

Slide 2:Is Your Company Ready? „User Driven Economy“ is one of the terms to describe a perceived new quality of doing business. What started with Web 2.0 technology for - often young- internet affine people is no longer confined to private web usage or niche business models. The Collaborative Mindset which is built into Web 2.0 – the participatory web –has reached the enterprise. Like it or not, your company is serving to Consumer2.0, cooperating with Partner2.0 and of course, dependent on Employee2.0. This may have fundamental consequences on corporate strategy: Human Resource decisions as well as innovation management or communication plans are affected, to pick just a few issues. The following presentation is trying to highlight some implications of the consumer driven eco