1. DMF 2011 Optimising your webshop with e-coaching www.indiegroup.be

2. Cis Scherpereel e-coach cis@indiegroup.be @ster_k @indie_group

3. Indie Group websites | e-commerce | e-coaching

6. Advice

7. Brainstorm sessions

8. Workshops1 goal: sell more with less effort

9. What is e-coaching? TECHNOLOGY E-COACHING THE PLAN

12. It’s hard to make a marketing plan (26%)Source: trendbox

13. Optimising conversions Intentions of the visitor vs. task completion Task completion is decreasing from “Learn” to“Buy” Optimising the conversions = increasing task completion. Bron: iPerceptions – Retail/E-commerce industry Report Q2, oktober 2009

14. Reduce drop outs

15. E-commerce = 360° BUSINESS PLAN

16. E-commerce = 360° BUSINESS PLAN

17. E-commerce = 360° BUSINESS PLAN

18. E-commerce = 360° BUSINESS PLAN

19. Workshops SEO / SEA SOCIAL SHOPPING PROMOTIONS EMAIL MARKETING THE PLAN CRM PRODUCT PRESENTATION AUTOMATISATIE ANALYTICS

20. The e-commerce flywheel E-commerce becomes interesting when there is a will to optimise continuously. THE PLAN E-COACHING TECHNOLOGY

21. Some cases… www.vinomundo.be

27. Some cases… Beergiftsbelgium.be

32. DMF 2011 Thank you. www.indiegroup.be cis@indiegroup.be