15. Forecasted online spending
[Source: U.S. Online Retail Forecast]
192
167
billion
billion
will spend will spend
$1207 on $1738 on
average in average in
2012 2016
16. $96 billion
estimated for holiday spending in 2012
[Source: Shop.org]
17. 23%
23% of all
ecommerce sites
are using Magento
77%
Magento
[Source: Tom Robertshaw, Magento Developer/Meanbee] Other eCommerce
30. Server Checklist
3
Expect the unexpected:
Perform load tests to make sure
your site can perform under peak
load scenarios - before the traffic
hits.
34. Server Checklist
4
House the development server and
web servers in the same
environment.
Allows for updates to be made,
without interfering with the main
site, as well as quick pushes to the
live environment.
35. Server Checklist
5
Enable Magento caching features:
Make sure visitors to your site
aren’t loading all content,
all the time.
36. The average web
page has 8% more
requests this year
than last.
86 98
requests
[Source: Alexa.com 2012 Page Speed and Web Performance]
37. HTTP Caching
Get content to customers. Quickly!
application accelerator
also known as a caching
HTTP reverse proxy
39. Server Checklist
6
Schedule reports or other admin
tasks during off-peak times:
Don’t run admin tasks during a
rush, or you risk interfering with
the customer experience.
48. Server Checklist
9
Get rid of any extra functionality
or modules you aren’t using.
Eliminate unnecessary functions
on your site.
49.
50. Server Checklist
10
Minimize the number
of concurrent
promotions running.
The more rules, the
more calculations
needed.
51.
52. Server Checklist
11
Set any catalog rules
before any peak hours:
It takes time for Magento
to update prices to your
catalog, so give ample
time to update rules - well
ahead of peak traffic
times.