Pathways to Patient Engagement is a webinar series designed to foster collaboration and discussion between all involved in the healthcare process. During the first webinar we explored physician insights and found 40% of the primary care physicians surveyed were not participating in any patient engagement activities. Surprising for sure! Review the deck and to see the current 'state of the union' on patient engagement.

1. #PatientEngagement
Pathways to Patient Engagement:
Insights from the Physician Community
Tuesday November 19, 2013

2. Pathways to Patient Engagement is a webinar
series designed to foster collaboration
and discussion between all involved
in the healthcare process.
During the first webinar we explored physician
insights, getting a current ‘state of the union’
on
patient engagement.
Read on to see what we found, you just
might be surprised… we were.

3. Background
Understand the current ‘state of the union’ in
terms of patient engagement
Highlight gaps and opportunities
Using the InCrowd platform, surveyed 300 US
based primary care physicians
#PatientEngagement

4. Current State of Patient Engagement
61% of surveyed physicians participate in
patient engagement activities
Practice website with educational information
is leading patient engagement tool
Increased patient involvement in their care
and health, cited as the major benefit
Time required to implement and execute was
most common barrier
#PatientEngagement
“A meaningful
collaboration
between patients
and clinicians,
working together to
help the patient
progress towards
mutually agreed
upon health goals”

5. Do you currently participate in
patient engagement activities?
#PatientEngagement

6. Almost 40% of PCPs stated they currently participate
in NO patient engagement activities
No
39%
116 PCPs
61%
184 PCPs
Do you currently participate in patient
engagement activities? n = 300 PCPs
Yes

7. 44% of those 116 non-active PCPs state they are not
familiar with the term patient engagement
No
116 PCPs
Yes
184 PCPs
Do you currently participate in patient
engagement activities? n = 300 PCPs
51 PCPs
indicated
they had
no idea what
‘patient
engagement’
meant

8. I don’t know what
this would be.
I have no idea what this means.
Sounds like a silly buzzword.
No idea what that is.
I’m out of the loop here. I’m not sure what you are
referring to. Support groups? Diet groups?
I can’t say I know what is meant by that moniker.
Don’t know what you mean.
Satisfaction surveys? Educational sessions?
Unsure what that is.
#PatientEngagement

9. Which statement best defines the
concept of patient engagement?
#PatientEngagement

10. Patient Engagement Statements
Technology,
mobile
applications
and online
communities
that provide
patients access
to medical
information
Enhanced
physician-patient
communications,
both in person
and via
technology
Secure
communication
tools that give
the patient easy
access to
their medical
information
A meaningful
collaboration
between patients
and clinicians,
working together
to help patient
progress towards
mutually agreed
upon health
goals
Nothing more
than a buzz word
for things we
have been doing
for years
Other
(please define)
18 / 300 PCPs
53 / 300 PCPs
13 / 300 PCPs
161 / 300 PCPs
48 / 300 PCPs
7/ 300 PCPs
6%
18%
4%
54%
16%
2%
8 / 116 PCPs
18 / 116 PCPs
3 / 116 PCPs
50 / 116 PCPs
31 / 116 PCPs
6 / 116 PCPs
7%
16%
3%
43%
27%
5%
Which statement best defines the concept
of patient engagement? n = 300 PCPs

11. Which of the following patient
engagement activities and tools
do you currently offer?
#PatientEngagement

12. Websites and patient portals top the list of current
patient engagement tools being offered
7%, 22/300
Other (describe in comments)
Mobile health apps
5
11%, 32/300
6
20%, 61/300
None of the above
Schedule appointments via website
46
26%, 78/300
Secure communication via email / text
17
36%, 108/300
Patient portal
42%, 125/300
Website with educational information
49%, 147/300
0%
Which of the following patient engagement activities and tools
do you currently offer? Select all that apply. n = 300 PCPs
20%
Non
Active
PCPs
40%
60%
24
31
46
80%

13. Websites and patient portals top the list of current
patient engagement tools being offered
7%, 22/300
Other (describe in comments)
Mobile health apps
5
11%, 32/300
6
20%, 61/300
None of the above
Schedule appointments via website
46
26%, 78/300
Secure communication via email / text
17
36%, 108/300
Patient portal
42%, 125/300
Website with educational information
49%, 147/300
0%
Which of the following patient engagement activities and tools
do you currently offer? Select all that apply. n = 300 PCPs
20%
Non
Active
PCPs
40%
60%
24
31
46
80%

14. Websites and patient portals top the list of current
patient engagement tools being offered
7%, 22/300
Other (describe in comments)
Mobile health apps
5
11%, 32/300
6
20%, 61/300
None of the above
Schedule appointments via website
46
26%, 78/300
Secure communication via email / text
17
36%, 108/300
Patient portal
42%, 125/300
Website with educational information
49%, 147/300
0%
Which of the following patient engagement activities and tools
do you currently offer? Select all that apply. n = 300 PCPs
20%
Non
Active
PCPs
40%
60%
24
31
46
80%

15. Websites and patient portals top the list of current
patient engagement tools being offered
7%, 22/300
Other (describe in comments)
Mobile health apps
5
11%, 32/300
6
20%, 61/300
None of the above
Schedule appointments via website
46
26%, 78/300
Secure communication via email / text
17
36%, 108/300
Patient portal
42%, 125/300
Website with educational information
49%, 147/300
0%
Which of the following patient engagement activities and tools
do you currently offer? Select all that apply. n = 300 PCPs
20%
Non
Active
PCPs
40%
60%
24
31
46
80%

16. What do you see as the most
significant benefits resulting from
patient engagement?
Please rank the options below from greatest
potential benefit to lowest potential benefit.
#PatientEngagement

17. Benefits of Patient Engagement
Overall
Ranking
PCPs Selected
as #1 Benefit
Active PCPs
Selected as
#1 Benefit
Non Active
PCPs Selected
as #1 Benefit
Increased patient involvement
in their care and health
4.0
80
49
31
Better patient adherence to
their treatment plans
3.8
65
43
22
Improved communications with
office and healthcare staff
3.6
44
22
22
Allows physicians to be proactive,
planning around patient needs
prior to appointment
3.4
31
25
6
Patients given easier access to
their personal medical records
3.2
50
29
21
Minimized underuse or overuse
of medical services resulting in
reduced health care costs
3.0
30
16
14
Benefits of Patient
Engagement
What do you see as the most significant benefits resulting from
patient engagement? Please rank the options below from greatest
potential benefit to lowest potential benefit. n = 300 PCPs

18. Benefits of Patient Engagement
Overall
Ranking
PCPs Selected
as #1 Benefit
Active PCPs
Selected as
#1 Benefit
Non Active
PCPs Selected
as #1 Benefit
Increased patient involvement
in their care and health
4.0
80
49
31
Better patient adherence to
their treatment plans
3.8
65
43
22
Improved communications with
office and healthcare staff
3.6
44
22
22
Allows physicians to be proactive,
planning around patient needs
prior to appointment
3.4
31
25
6
Patients given easier access to
their personal medical records
3.2
50
29
21
Minimized underuse or overuse
of medical services resulting in
reduced health care costs
3.0
30
16
14
Benefits of Patient
Engagement
What do you see as the most significant benefits resulting from
patient engagement? Please rank the options below from greatest
potential benefit to lowest potential benefit. n = 300 PCPs

19. What do you consider to be the
greatest potential barriers to
implementing a patient engagement
program at your practice?
Please rank the options below from greatest
potential barrier to lowest potential barrier.
#PatientEngagement

20. Barriers to Patient Engagement
Overall
Ranking
PCPs Selected
as #1 Barrier
Active PCPs
Selected as
#1 Barrier
Non Active
PCPs Selected
as #1 Barrier
Time required to implement and
execute
4.2
90
55
35
Cost required to implement and
execute
4.2
74
46
28
Lack of patient interest in
engagement
3.4
40
28
12
Positive results of engagement not
worth the effort
3.1
39
23
16
Don’t have the
technology/software needed for
patient engagement
3.1
31
17
14
Unsure what to offer
2.9
26
15
11
Barriers to Implementing
Patient Engagement
Programs
What do you consider to be the greatest potential barriers to implementing a
patient engagement program at your practice? Please rank the options below from
greatest potential barrier to lowest potential barrier. n = 300 PCPs

21. Barriers to Patient Engagement
Overall
Ranking
PCPs Selected
as #1 Barrier
Active PCPs
Selected as
#1 Barrier
Non Active
PCPs Selected
as #1 Barrier
Time required to implement and
execute
4.2
90
55
35
Cost required to implement and
execute
4.2
74
46
28
Lack of patient interest in
engagement
3.4
40
28
12
Positive results of engagement not
worth the effort
3.1
39
23
16
Don’t have the
technology/software needed for
patient engagement
3.1
31
17
14
Unsure what to offer
2.9
26
15
11
Barriers to Implementing
Patient Engagement
Programs
What do you consider to be the greatest potential barriers to implementing a
patient engagement program at your practice? Please rank the options below from
greatest potential barrier to lowest potential barrier. n = 300 PCPs

22. Gaps & Opportunities
No clear understanding of patient engagement
Broader list of patient engagement offerings
Uncertainty around activities and tools for
patient engagement
– Technology, appropriate content, risks, benefits
A recording of the entire webinar is available on YouTube:
http://www.youtube.com/watch?v=JTQPjCWHxSg

23. Interested in conducting similar research
Drop us a line, we have Crowds of US and
international based healthcare professionals
ready to provide market feedback
These healthcare professionals are pre-screened
and have opted-in to answer questions in real time
sales@incrowdnow.com
1-617-934-1600