5 SEO Mistakes You Can Fix Today These are five very common SEO mistakes that our SEO Team sees on a regular basis as we review websites. Goal: To walk you through each of these five mistakes and show you step by step how you can IDENTIFY and CORRECT these issues to improve your organic search rankings. We will cover... 1) Duplicate Content Duplicate content is one of the most common mistakes we see on a website especially with Wordpress themed websites. Most webmasters and business owners don't have any idea that they have duplicate content or that it can negatively affect your search rankings. 2) Keyword Theming Keyword theming will help you eliminate keyword stuffing (which Google hates - think negative SEO and penalties) and enable you to get more keyword phrases ranked for an individual page on your website. We will walk you through how it works and how to use the Google AdWords Keyword tool (for free) to start keyword theming. 3) Competitor Tracking Knowing what keyword phrases your competitors are ranking for is great, but identifying the easy opportunities to move ahead of them because Google hasn't indexed specific content types or keyword themes is even better. Yup, we will teach how to do this too so you can start dominating your competitors. (Just don't share this with them) 4) User Experience Optimization It's great to improve your SEO and drive more traffic to your website, but happens once someone lands on your homepage, landing page, or blog? UX is critical to converting traffic to leads and customers. We provide you with good and bad examples as well as best practices regarding One-Click methodology, calls to action, page load speed, and navigation. 5) Images Yes, images play an integral role to your User Optimization, but also to your overall search engine optimization strategy. This isn't just about ALT Text, but you need to start by thinking about the filename of your images before you upload them to your website, how the image size will affect page load speed, and by all means please don't use stock images. Our SEO Team will guide you through all of these and drop in a few more. If you need more help, we are here for you and will provide with a free SEO Website Review. Inbound Marketing Agents SEO Team E: agent@inboundmarketingagents.com W: www.inboundmarketingagents.com P: 615.600.4790

2. Today’s SEO Team Two ways to
ask questions
today…
Type your question into the
question pane in the right
side bar.
Twitter - #SEOMistakes
1.
2.
Jeff Evans
SEO Manager
Katie Redmond
SEO Specialist
Bill Faeth
Co-Founder, CEO

3. #SEOMistakes

4. Keywords & Links
#SEOMistakes

6. Duplicate Content

7. What is duplicate content?
Google’s definition:
“Duplicate content generally
refers to substantive blocks of
content within or across
domains that either
completely match other
content or are appreciably
similar. Mostly, this is not
deceptive in origin.”
#SEOMistakes

8. How do I locate duplicate content?
www.siteliner.com
#SEOMistakes

9. The results.
Drill down to see
that this page has
66% duplicate
content.
#SEOMistakes

10. This is the actual duplicate content.
#SEOMistakes

11. So, how is my website affected by this?
Lose your original content to Omitted Results:1.
#SEOMistakes

12. Multiple duplicate links means diluted link juice:2.
#SEOMistakes

13. Traffic Loss3.
#SEOMistakes

14. How do I fix it
#SEOMistakes

15. Write 100%
original content
on every single
page of your
website!
#SEOMistakes

16. #SEOMistakes

17. Keyword Theming
#SEOMistakes

18. What are Keyword Themes?
Keyword themes are
groups of related keyword
terms that are grouped
together based off of one
main keyword phrase.
#SEOMistakes

19. Why are keyword themes valuable?
#SEOMistakes
Google now believes you are trying to "keyword stuff" a
page when you use the same phrase over and over
again.
You must now find relevant keyword phrases that
compliment your main phrase and use multiple
variations on each and every page of content.

20. What if I don’t use keyword theming?
This can lead to your site
not ranking well, or worse
yet, this guy can pull your
site from the results all
together!
#SEOMistakes
Matts Cutts
Head of Google’s Web Spam Team

21. Now What?
#SEOMistakes

22. In order to use the Google
Keyword Planner, you’ll need to
have a Google AdWords account.
If you don’t have one already, you
can set one up at
www.Adwords.Google.com
First you need to access the Google Keyword Planner.
#SEOMistakes

23. Just follow the prompts, enter some basic information about you and
your business, and you’re ready to go.
#SEOMistakes

24. Next, login to your Google Adwords account.
#SEOMistakes

25. You’ll be presented with four different tools within the
Google Keyword Planner (under “What would you like to
do?”):
#SEOMistakes

26. #SEOMistakes

27. #SEOMistakes
Enter that keyword into the field
labeled “your product or service”:
And click “Get ideas”:

28. #SEOMistakes

29. #SEOMistakes

30. #SEOMistakes
Competitor Tracking

31. #SEOMistakes
Putting Your Competitors into the
Google Keyword Planner

32. #SEOMistakes

33. #SEOMistakes

34. #SEOMistakes
User Experience Optimization

35. SEO can help bring traffic
to your site, but how do
you convert traffic into
leads & sales?

36. #SEOMistakes
1. Tell visitors exactly what you’re offering
1. Tell them why they need it
1. Make is easy for them to get it

37. #SEOMistakes
Examples of a great user experience.

39. #SEOMistakes
1. Tell visitors exactly what you're offering. The world's #1 project management tool.
2. Tell them why they can't live without it. Easy to use, reliable and it just works.
3. Tell them what they need to do to get it. Give Basecamp a try - It's free for 60 days

40. #SEOMistakes
Examples of a bad user experience.

41. #SEOMistakes
• No I didn't cut out the navigational menu. There is none!
• Modern designs of what?
• I need to give you my email address to just access your
website?
I don't think so!

42. #SEOMistakes
• Red font color, contrasting color scheme, and confusing navigation
leads to a bad user experience.
• Users find it difficult to read and navigate.
• Besides, when you open the site you hear a man starting to speak.
Pre loading audio is a big no no.

43. #SEOMistakes
User Experience Summary
• Always have a clear "call to action" on your homepage.
• Think “what do I want a visitor to do next” and guide them to
the next step?
• Your design concept should be easy to navigate. The less work
a visitor has to exert the better!

44. #SEOMistakes
Image Optimization

45. Don’t

46. Do

47. #SEOMistakes
Why Optimizing Your Images is Important

48. #SEOMistakes
of web shoppers who have
trouble with web site
performance say they won’t
return to the site to buy again
79%

49. #SEOMistakes
44% of them would tell a friend if
they had a poor experience
shopping online

50. #SEOMistakes
Google "PageSpeed Insights"

51. #SEOMistakes
Ouch, looks like a slow site!

52. #SEOMistakes
An easy tool to optimize images
Smush.it by Yahoo

53. #SEOMistakes

54. #SEOMistakes
Do image filenames and alt text still matter?
YES

55. #SEOMistakes
The filename - Search engines look at the image
filename to see whether it provides any clues to
the content of the image.
So if the image is about organic coffee, name the
file organic-coffee.jpg.

56. #SEOMistakes
Image alt text - Again this is a place to enrich your
images with targeted keywords.
Here is an example for organic coffee:
<img alt="organic coffee" src="http://example.com/organic-coffee.jpg">
Both help to reinforce the major keyword themes of
the page.

57. #SEOMistakes
Word of warning!

58. #SEOMistakes
Make sure the filename and the alt text reflects the
content of the picture, and not artificially
emphasized keywords unrelated to the image!
This can be pegged as keyword stuffing.

59. Leave the stuffing for Thanksgiving.
Bad things have happen to good people.

60. More SEO Resources
http://bit.ly/1hFd7wi
http://bit.ly/1laTLDs

61. Thanks.