Do check http://www.inboundio.com for the free trial of our simplified inbound marketing software too. What is inbound marketing ? How to get more leads and sales through social media ? how to use landing pages and drip marketing to funnel and convert leads ? the following presentation covers basics of inbound marketing.

1. WHAT IS INBOUND MARKETING ?

2. THIS PRESENTATION WILL COVER
 What is inbound marketing ?
 How to use landing pages to capture leads ?
 How to use social media to get more leads ?
 What is drip marketing ?

3. FEW INBOUND MARKETING METHODS
 Blogs
 Podcasts
 Video
 Ebooks
 Enewsletters
 Whitepapers
 SEO
 Social Media Marketing

4. OUTBOUND MARKETING
 Buying attention, cold-calling, direct paper
mail, radio, TV advertisements, sales
flyers, spam, email marketing, telemarketing and
traditional advertising are considered "outbound
marketing".

5. INBOUND MARKETING PHASES
 Get found, Convert and Analyze. To further
simplify, we can break inbound marketing cycle into
5 phases.
1. Attract traffic
2. Convert visitors to leads
3. Convert leads to sales
4. Turn customers into repeat higher margin
customers
5. Analyze for continuous improvement

6. INBOUND MARKETING PRACTICES
 Complex inbound marketing practices target
potential customers at various different levels of
product/brand awareness.
 The most scaled tactics attempt to funnel
customers from semantically related market
segments, who have no product awareness or
intention to purchase.
 This is usually achieved by taking the customer
through a structured informational path, that builds
awareness and increases interest over time.

7. HOW TO USE LANDING PAGES TO
CAPTURE LEADS AND CONVERT THEM
INTO SALES ?

8. WHAT ARE LANDING PAGES ?
 Landing pages are important part of inbound
marketing as they help in capturing leads. We can
split the landing page and lead capturing process
into 3 parts
 1. Creating Landing Page
 2. Landing page promotion
 3. Gathering leads and funnelling them

9. HOW LANDING PAGES WORKS ?
 A well designed landing page normally have text,
call to action links and buttons and a form where
you ask the user to fill his info like name and email.
Once the form gets submitted the user gets
redirected to a thank you or download page and the
filled data gets stored as qualified lead.
 These leads then gets transferred into CRM or
contacts manager application where you can do the
follow-ups and convert them into sales through
emails.

10. GET THE LANDING PAGES ELEMENTS RIGHT!
 If you want the landing page to have high
conversion rate, you want to make sure that all the
elements of the landing page like content, call to
action, navigation and value proposition are well
defined and relevant.
 And of course, do not forget to measure your
conversion rates too.

11. HOW TO USE SOCIAL MEDIA TO GET
MORE LEADS AND SALES ?

12. SOCIAL MEDIA FOR ORGANIC TRAFFIC
 Social media can be a really good source of non
search engine traffic for your product. When doing
inbound marketing, you not only want to focus on
search engine traffic but also want to leverage on
social media which can help you to build a strong
brand and community.

13. CONTENT DISTRIBUTION ON SOCIAL MEDIA
 For example, when you are creating content and
publishing it at various places say at your blog or
Slideshare, you do want to share that content on
major social media sites like Facebook, twitter,
Google+, LinkedIn etc. Not only sharing, you also
want to interact with users and want to build a loyal
user base.

14. HOW TO GET MORE LEADS AND SALES
 Here are some ways you can get more leads and
sales through social media -
 1. Search at twitter, facebook and google+
hashtags to find people who may be asking
questions which are relevant to you. This can also
be an excellent way to find leads. Do make sure
your social media profiles are regularly updated and
you are not just posting automated content.
 2. Look at linkedin communities and google+
groups, join these groups and try to be active in
them by regularly sharing useful content.

15. HOW TO GET MORE LEADS AND SALES …
 3. Use Q/A sites like quora, your helpful answers
often help in increasing the visibility and branding of
your product.
 4. If you often create images and infographics, you
can share them at pinterest, flickr and stumbelupon.
 5. You can create useful ebooks, reports and
presentations and upload them on sites like
slideshare, docstoc and scribd. Do not forget to
embed your links in the documents.

16. WHAT IS DRIP MARKETING AND HOW
TO USE IT TO CONVERT LEADS INTO
SALES ?

17. WHAT IS DRIP MARKETING ?
 Drip marketing is a communication strategy that
sends, or "drips," a pre-written set of messages to
customers or prospects over time. These messages
often take the form of email marketing, although
other media can also be used.

18. WHAT IS DRIP MARKETING (CONT…)
 Drip marketing is distinct from other database
marketing in two ways:
 (1) The timing of the messages follow a pre-
determined course;
 (2) The messages are dripped in a series
applicable to a specific behavior or status of the
recipient

19. HOW TO DO DRIP MARKETING
 The most commonly used form of drip marketing is
email marketing, due to the low cost associated
with sending multiple messages over time. Postal
emails and social media can be other ways too.

20. WHY DO DRIP MARKETING ?
 Drip marketing is popularly applied as a sales tool,
particularly in long sales-cycles with large ticket
items or enterprise-level sales, Where persistent
follow-up can become a deterrent to closing the
sale, Drip Marketing methods offer the ability to
remain top-of-mind, and even prompt action,
without jeopardizing the relationship.

21. Simplified Inbound Marketing Software
inBoundio.com
Inbound Marketing Blog - http://inboundio.com/blog
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Quora – http://quora.com/inboundio
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For any kind of help or
questions, drop me an email
pushkar@inboundio.com
If you are looking for a simplified
inbound marketing software to help
you manage your marketing
campaigns, do check
http://inboundio.com